Linchpin By Seth Godin Summary

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Linchpin

Seth Godin
Linchpin Book PDF

Author : Seth Godin
Publisher : Penguin
Page : 191 pages
File Size : 45,9 Mb
Release : 2010-01-26
Category : Business & Economics
ISBN : 9781101196311

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Linchpin by Seth Godin Pdf

This life-changing manifesto shows how you have the potential to make a huge difference wherever you are. Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas. In Linchpin, he turns his attention to the individual, and explains how anyone can make a significant impact within their organization. There used to be two teams in every workplace: management and labor. Now there's a third team, the linchpins. These people figure out what to do when there's no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art. Have you ever found a shortcut that others missed? Seen a new way to resolve a conflict? Made a connection with someone others couldn't reach? Even once? Then you have what it takes to become indispensable, by overcoming the resistance that holds people back. Linchpin will show you how to join the likes of... · Keith Johnson, who scours flea markets across the country to fill Anthropologie stores with unique pieces. · Jason Zimdars, a graphic designer who got his dream job at 37signals without a résumé. · David, who works at Dean and Deluca coffee shop in New York. He sees every customer interaction as a chance to give a gift and is cherished in return. As Godin writes, "Every day I meet people who have so much to give but have been bullied enough or frightened enough to hold it back. It's time to stop complying with the system and draw your own map. You have brilliance in you, your contribution is essential, and the art you create is precious. Only you can do it, and you must."

The Icarus Deception

Seth Godin
The Icarus Deception Book PDF

Author : Seth Godin
Publisher : Penguin UK
Page : 216 pages
File Size : 43,9 Mb
Release : 2012-12-31
Category : Business & Economics
ISBN : 9780670923014

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The Icarus Deception by Seth Godin Pdf

In The Icarus Deception, Seth Godin's most inspiring book, he challenges readers to find the courage to treat their work as a form of art Everyone knows that Icarus's father made him wings and told him not to fly too close to the sun; he ignored the warning and plunged to his doom. The lesson: Play it safe. Listen to the experts. It was the perfect propaganda for the industrial economy. What boss wouldn't want employees to believe that obedience and conformity are the keys to success? But we tend to forget that Icarus was also warned not to fly too low, because seawater would ruin the lift in his wings. Flying too low is even more dangerous than flying too high, because it feels deceptively safe. The safety zone has moved. Conformity no longer leads to comfort. But the good news is that creativity is scarce and more valuable than ever. So is choosing to do something unpredictable and brave: Make art. Being an artist isn't a genetic disposition or a specific talent. It's an attitude we can all adopt. It's a hunger to seize new ground, make connections, and work without a map. If you do those things you're an artist, no matter what it says on your business card. Godin shows us how it's possible and convinces us why it's essential. 'If Seth Godin didn't exist, we'd need to invent him' Fast Company 'Seth Godin is a demigod on the web, a bestselling author, highly sought-after lecturer, successful entrepreneur, respected pundit and high-profile blogger' Forbes Seth Godin is the author of thirteen international bestsellers that have changed the way people think about marketing, the ways ideas spread, leadership and change including Permission Marketing, Purple Cow, All Marketers are Liars, The Dip and Tribes. He is the CEO of Squidoo.com and a very popular lecturer. His blog, www.sethgodin.typepad.com, is the most influential business blog in the world, and consistently one of the 100 most popular blogs on any subject..

Poke The Box

Seth Godin
Poke The Box Book PDF

Author : Seth Godin
Publisher : Penguin
Page : 96 pages
File Size : 51,8 Mb
Release : 2015-09-15
Category : Business & Economics
ISBN : 9780698409002

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Poke The Box by Seth Godin Pdf

"A one-two punch! Half kick in the ass, half cheerleading encouragement." —Steven Pressfield, author of The War of Art If you are happy being just a dreamer, perhaps you don’t need this book. If you’re enjoying the status quo, don’t even consider reading this book. If you are content waiting for success to find you, please put this book down and go find something else to read. Why has Poke the Box become a cult classic? Because it’s a book that dares readers to do something they’re afraid of. It could be what you need, too. "Is Seth Godin the Pied Piper for however many of us have been afraid to fail? Will I answer his call? Will you?" —Peter Shermeta, reviewing the original edition of Poke the Box

Whatcha Gonna Do With That Duck?

Seth Godin
Whatcha Gonna Do With That Duck Book PDF

Author : Seth Godin
Publisher : Penguin UK
Page : 387 pages
File Size : 41,9 Mb
Release : 2013-01-17
Category : Business & Economics
ISBN : 9780670923007

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Whatcha Gonna Do With That Duck? by Seth Godin Pdf

Made for dipping into again and again, Whatcha Gonna Do with That Duck? brings together the very best of Seth Godin's acclaimed blog and is a classic for fans both old and new. 'Getting your ducks in a row is a fine thing to do. But deciding what you are going to do with that duck is a far more important issue' Seth Godin is famous for bestselling books such as Purple Cow and cool entrepreneurial ventures such as Squidoo and the Domino Project. But to millions of loyal readers, he's best known for the daily burst of insight he provides every morning, rain or shine, via Seth's Blog. Since he started blogging in the early 1990s, he has written more than two million words and shaped the way we think about marketing, leadership, careers, innovation, creativity, and more. Much of his writing is inspirational and some is incendiary. Collected here are six years of his best, most entertaining, and most poignant blog posts, plus a few bonus ebooks. From thoughts on how to treat your customers to telling stories and spreading ideas, Godin pushes us to think smarter, dream bigger, write better, and speak more honestly. Highlights include: -A marketing lesson from the Apocalypse -No, everything is not going to be okay -Organized bravery -Choose your customers, choose your future -Paying attention to the attention economy -Bandits and philanthropists Godin writes to get under our skin. He wants us to stand up and do something remarkable, outside the standards of the industrial system that raised us. Seth Godin is the author of thirteen international bestsellers that have changed the way people think about marketing, the ways ideas spread, leadership and change including Permission Marketing, Purple Cow, All Marketers are Liars, The Dip and Tribes. He is the CEO of Squidoo.com and a very popular lecturer. His blog, www.sethgodin.typepad.com, is the most influential business blog in the world, and consistently one of the 100 most popular blogs on any subject.

Fail Fast, Fail Often

Ryan Babineaux,John Krumboltz
Fail Fast Fail Often Book PDF

Author : Ryan Babineaux,John Krumboltz
Publisher : Penguin
Page : 210 pages
File Size : 48,7 Mb
Release : 2013-12-26
Category : Self-Help
ISBN : 9780698146549

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Fail Fast, Fail Often by Ryan Babineaux,John Krumboltz Pdf

"Bold, bossy and bracing, Fail Fast, Fail Often is like a 200-page shot of B12, meant to energize the listless job seeker." —New York Times What if your biggest mistake is that you never make mistakes? Ryan Babineaux and John Krumboltz, psychologists, career counselors, and creators of the popular Stanford University course “Fail Fast, Fail Often,” have come to a compelling conclusion: happy and successful people tend to spend less time planning and more time acting. They get out into the world, try new things, and make mistakes, and in doing so, they benefit from unexpected experiences and opportunities. Drawing on the authors’ research in human development and innovation, Fail Fast, Fail Often shows readers how to allow their enthusiasm to guide them, to act boldly, and to leverage their strengths—even if they are terrified of failure.

Tribes

Seth Godin
Tribes Book PDF

Author : Seth Godin
Publisher : Penguin
Page : 164 pages
File Size : 47,6 Mb
Release : 2008-10-16
Category : Business & Economics
ISBN : 1591842336

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Tribes by Seth Godin Pdf

The New York Times, BusinessWeek, and Wall Street Journal Bestseller that redefined what it means to be a leader. Since it was first published almost a decade ago, Seth Godin's visionary book has helped tens of thousands of leaders turn a scattering of followers into a loyal tribe. If you need to rally fellow employees, customers, investors, believers, hobbyists, or readers around an idea, this book will demystify the process. It's human nature to seek out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). Now the Internet has eliminated the barriers of geography, cost, and time. Social media gives anyone who wants to make a difference the tools to do so. With his signature wit and storytelling flair, Godin presents the three steps to building a tribe: the desire to change things, the ability to connect a tribe, and the willingness to lead. If you think leadership is for other people, think again—leaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerhuck, a wine expert with a devoted following of enthusiasts. Chris Sharma led a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, ran her internal tribe of marketers from her cube in Seattle. Tribes will make you think—really think—about the opportunities to mobilize an audience that are already at your fingertips. It's not easy, but it's easier than you think.

Linchpin by Seth Godin (Summary)

QuickRead,Lea Schullery
Linchpin by Seth Godin Summary Book PDF

Author : QuickRead,Lea Schullery
Publisher : QuickRead.com
Page : 128 pages
File Size : 41,5 Mb
Release : 2024-06-14
Category : Study Aids
ISBN : 8210379456XXX

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Linchpin by Seth Godin (Summary) by QuickRead,Lea Schullery Pdf

Do you want more free book summaries like this? Download our app for free at https://www.QuickRead.com/App and get access to hundreds of free book and audiobook summaries. Are you Indispensable? A typical workplace consists of two teams: management and labor. Traditionally, the management delegates tasks and the labor follows simple instructions to complete those tasks. This was an incredibly efficient way to do business when people worked in factories and their jobs didn’t require them to go above and beyond. The problem, however, is that these people were easily replaceable. And while you may not be working in a factory today, are you dispensable? What makes you different from every other employee willing to do your job? Well, today there is a third team in the workplace: the linchpins. These are the people who figure out what to do when there are no instructions to follow. They love their work, pour their best selves into it, challenge their peers, and turn each day into an art. The best part? You have what it takes to become a linchpin too - to become indispensable. As you read, you’ll learn the steps you should take to become indispensable, how to discover your inner artist, and why genuine gift-giving is key to becoming indispensable.

All Marketers are Liars

Seth Godin
All Marketers are Liars Book PDF

Author : Seth Godin
Publisher : Penguin
Page : 170 pages
File Size : 47,8 Mb
Release : 2009-11-12
Category : Business & Economics
ISBN : 9781101184547

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All Marketers are Liars by Seth Godin Pdf

The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow. Legendary business writer Seth Godin has three essential questions for every marketer: “What’s your story?” “Will the people who need to hear this story believe it?” “Is it true?” All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that’s virtually the same car. We believe that $225 sneakers make our feet feel better—and look cooler—than a $25 brand. And believing it makes it true. As Seth Godin has taught hundreds of thousands of marketers and students around the world, great marketers don’t talk about features or even benefits. Instead, they tell a story—a story we want to believe, whether it’s factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories. Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water, or the iPod. But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That’s a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians. But for the rest of us, it’s time to embrace the power of the story. As Godin writes, “Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn’t invent storytelling. They just perfected it.”

The Chimp Paradox

Steve Peters
The Chimp Paradox Book PDF

Author : Steve Peters
Publisher : Penguin
Page : 368 pages
File Size : 49,7 Mb
Release : 2013-05-30
Category : Business & Economics
ISBN : 9781101610626

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The Chimp Paradox by Steve Peters Pdf

Your inner Chimp can be your best friend or your worst enemy...this is the Chimp Paradox Do you sabotage your own happiness and success? Are you struggling to make sense of yourself? Do your emotions sometimes dictate your life? Dr. Steve Peters explains that we all have a being within our minds that can wreak havoc on every aspect of our lives—be it business or personal. He calls this being "the chimp," and it can work either for you or against you. The challenge comes when we try to tame the chimp, and persuade it to do our bidding. The Chimp Paradox contains an incredibly powerful mind management model that can help you be happier and healthier, increase your confidence, and become a more successful person. This book will help you to: —Recognize how your mind is working —Understand and manage your emotions and thoughts —Manage yourself and become the person you would like to be Dr. Peters explains the struggle that takes place within your mind and then shows you how to apply this understanding. Once you're armed with this new knowledge, you will be able to utilize your chimp for good, rather than letting your chimp run rampant with its own agenda.

Call to Action

Bryan Eisenberg,Jeffrey Eisenberg
Call to Action Book PDF

Author : Bryan Eisenberg,Jeffrey Eisenberg
Publisher : HarperCollins Leadership
Page : 287 pages
File Size : 45,5 Mb
Release : 2006-10-29
Category : Business & Economics
ISBN : 9781418566630

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Call to Action by Bryan Eisenberg,Jeffrey Eisenberg Pdf

Call to Action includes the information businesses need to know to achieve dramatic results from online efforts. Are you planning for top performance? Are you accurately evaluating that performance? Are you setting the best benchmarks for measuring success? How well are you communicating your value proposition? Are you structured for change? Can you achieve the momentum you need to get the results you want? If you have the desire and commitment to create phenomenal online results, then this book is your call to action. Within these pages, New York Times best-selling authors Bryan and Jeffrey Eisenberg walk you through the five phases that comprise web site development, from the critical planning phase, through developing structure, momentum, and communication, to articulating value. Along the way, they offer advice and practical applications culled from their years of experience "in the trenches."

The Dip

Seth Godin
The Dip Book PDF

Author : Seth Godin
Publisher : Penguin
Page : 106 pages
File Size : 48,8 Mb
Release : 2007-05-10
Category : Business & Economics
ISBN : 1591841666

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The Dip by Seth Godin Pdf

A New York Times, USA Today, and Wall Street Journal bestseller In this iconic bestseller, popular business blogger and bestselling author Seth Godin proves that winners are really just the best quitters. Godin shows that winners quit fast, quit often, and quit without guilt—until they commit to beating the right Dip. Every new project (or job, or hobby, or company) starts out fun…then gets really hard, and not much fun at all. You might be in a Dip—a temporary setback that will get better if you keep pushing. But maybe it’s really a Cul-de-Sac—a total dead end. What really sets superstars apart is the ability to tell the two apart. Winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can beat the Dip to be the best, you’ll earn profits, glory, and long-term security. Whether you’re an intern or a CEO, this fun little book will help you figure out if you’re in a Dip that’s worthy of your time, effort, and talents. The old saying is wrong—winners do quit, and quitters do win.

Triggers

Marshall Goldsmith,Mark Reiter
Triggers Book PDF

Author : Marshall Goldsmith,Mark Reiter
Publisher : Profile Books
Page : 303 pages
File Size : 47,5 Mb
Release : 2015-03-26
Category : Psychology
ISBN : 9781782830795

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Triggers by Marshall Goldsmith,Mark Reiter Pdf

In business - as in life - the right behaviours matter. But getting it right is tricky. Even when we acknowledge the need to change what we do and how we do it, life has a habit of getting in the way, upsetting even the best-laid plans. And just how do we manage those situations that can provoke even the most rational among us into behaving in ways we would rather forget? Triggers confronts head-on the challenges of behaviour and change, looking at the external factors (or 'triggers') - both negative and positive - that affect our behaviours, our awareness of when we need to change, our willingness (or otherwise) to do so and our ability to see the change through. Drawing on his unparalleled experience as an international executive educator and coach, Marshall Goldsmith invites us to understand how our own beliefs and the environments in which we operate can trigger negative behaviours, or a resistance to the need to change. But he also offers up some simple, practical advice to help us navigate the negative and make the most of the triggers that will help us to sustain positive change.

We Are All Weird

Seth Godin
We Are All Weird Book PDF

Author : Seth Godin
Publisher : Penguin
Page : 115 pages
File Size : 51,5 Mb
Release : 2015-09-15
Category : Business & Economics
ISBN : 9781591848240

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We Are All Weird by Seth Godin Pdf

World of Warcrafters, LARPers, Settlers of Catan? Weird. Beliebers, Swifties, Directioners? Weirder. Paleos, vegans, carb loaders, ovolactovegetarians? Pretty weird. Mets fans, Yankees fans, Bears fans? Definitely weird. Face it. We’re all weird. So why are companies still trying to build products for the masses? Why are we still acting like the masses even exist? Weird is the new normal. And only companies that figure that out have any chance of survival. This book shows you how.

The Decision Maker

Dennis Bakke
The Decision Maker Book PDF

Author : Dennis Bakke
Publisher : Pear Press
Page : 225 pages
File Size : 51,7 Mb
Release : 2013-03-05
Category : Business & Economics
ISBN : 9780983263326

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The Decision Maker by Dennis Bakke Pdf

Argues that leaving decision making entirely to company leaders is a mistake and that giving decision-making power to people at all levels will energize a company and tap into its full potential.

The Art of Being Indispensable at Work

Bruce Tulgan
The Art of Being Indispensable at Work Book PDF

Author : Bruce Tulgan
Publisher : Harvard Business Press
Page : 133 pages
File Size : 49,9 Mb
Release : 2020-07-21
Category : Business & Economics
ISBN : 9781633698505

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The Art of Being Indispensable at Work by Bruce Tulgan Pdf

What's the secret to being indispensable—a true go-to person—in today's workplace? With new technology, constant change and uncertainty, and far-flung virtual teams, getting things done at work is tougher and more complex than ever. We’re in the midst of a collaboration revolution, working with everyone, all the time, across silos and platforms. But sometimes it feels like we're stuck in a no-win cycle—dealing with an overwhelming influx of asks, with unclear lines of communication and authority. Overcommitment syndrome looms larger than ever before. But even amid the seeming chaos, there's always that indispensable go-to person who thrives on their many working relationships with people all over the organization chart. How do they do it? Go-to people consistently make themselves valuable to others, maintain a positive attitude of service, are creative and tenacious, and take personal responsibility for getting the right things done. In this game-changing yet practical book, talent guru and bestselling author Bruce Tulgan reveals the secrets of the go-to person in our new world of work. Based on an intensive study of people at all levels, in all kinds of organizations, Tulgan shows how go-to people think and behave differently, building up their influence with others—not by trying to do everything for everybody but by doing the right things at the right times for the right reasons, regardless of whether they have the formal authority. This book will teach you to: Understand the peculiar mathematics of real influence Lead from wherever you are—up, down, sideways, and diagonal Know when to say "no" or "not yet," and how to say "yes" Keep getting better and better at working together And much more. The Art of Being Indispensable at Work is the new How to Win Friends and Influence People for an era in which the guardrails of traditional management have been pulled away.