Living Brands

Author : Constantinos Pantidos
Publisher : Lid Publishing
Page : 0 pages
File Size : 47,9 Mb
Release : 2018
Category : Branding (Marketing).
ISBN : 1911498797

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Living Brands by Constantinos Pantidos Pdf

"Successful brands are alive. They are able to activate the very forces of life because they embed our fundamental human motives, the evolutionarily preserved mechanisms that have helped people survive and thrive. Living Brands deciphers this source code of human behaviour and helps marketers, consumer insights managers, innovation managers, communication experts, designers, PR professionals and brand owners bring brands to life. Living Brands puts forward The Wheel of MotivesTM, a tool which goes beyond consumer psychology to establish the links between different disciplines and help practitioners create powerful brands and concepts, increase efficiency of consumer touchpoints, build narratives that engage consumers at a profound human level, and increase the chance of success for new products and new markets."--

Author : Dr. Hemath Y.,Dr. Raghavendra GS
Publisher : Wizard Publisher
Page : 156 pages
File Size : 40,5 Mb
Release : 2024-05-20
Category : Biography & Autobiography
ISBN : 9789391013226

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Brand Management by Dr. Hemath Y.,Dr. Raghavendra GS Pdf

Author : Annamma Joy
Publisher : Walter de Gruyter GmbH & Co KG
Page : 311 pages
File Size : 50,6 Mb
Release : 2022-02-07
Category : Business & Economics
ISBN : 9783110732757

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The Future of Luxury Brands by Annamma Joy Pdf

The concepts of artification and sustainability are now both at the heart of luxury brand marketing strategies; artification as an ongoing process of transformation in the world of art and sustainability as an indispensable response to the issues of our times. The Future of Luxury Brands examines three interrelated luxury-marketing segments—the art world, fashion and fine wines including hospitality services—through the dual lenses of sustainability and artification. From safeguarding human and natural resources to upholding labor rights and protecting the environment, sustainability has taken center stage in consumer consciousness, embodying both moral authority and sound business practices. At the same time, artification—the process by which non-art is reconceived as art—applies the cachet of art to business, affording commercial products the sacred status accorded to works of art. When commercial products enter the realm of aesthetic creation, artification and consumer engagement inevitably increases. This pioneering book examining artification and sustainability as strategic pillars of marketing strategies in the luxury industry will be essential reading for practitioners working in luxury product companies, as also students of luxury brand marketing.

Author : Tracy L. Tuten
Publisher : SAGE
Page : 552 pages
File Size : 53,5 Mb
Release : 2019-12-28
Category : Business & Economics
ISBN : 9781526485359

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Principles of Marketing for a Digital Age by Tracy L. Tuten Pdf

Student-led in its design and development, the book incorporates digital marketing as central to what marketers do, and combines quality examples, assessment and online resources to support the teaching and learning of introductory marketing in a digital age. The author integrates digital and social media marketing throughout the chapters and through student involvement in the development of it, the text has been made to be approachable and to appeal to students, with infographics, numerous images, and an engaging writing style. It facilitates the "flipped" approach to classroom teaching and is supported by a number of features and activities in every chapter, encouraging students to undertake course reading, class participation and revision. It includes case studies from global companies such as Airbnb, Amazon, Apple, Burberry, eBay, Etsy, Google, IKEA, Nespresso, Netflix, Nike and Uber. It also takes a social view of marketing, featuring cases tied to the UN’s PRME initiative to aid students in becoming sustainably-minded individuals. The book is complemented by online instructor resources, including chapter-specific PowerPoint slides, an instructor manual, flipped classroom activities, as well as open access multiple choice questions (with solutions), videos, case studies, web links, a glossary and American Marketing Association (AMA) journal articles for students.

Author : Bayraktar, Ahmet,Uslay, Can
Publisher : IGI Global
Page : 394 pages
File Size : 52,5 Mb
Release : 2016-08-15
Category : Business & Economics
ISBN : 9781522505808

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Strategic Place Branding Methodologies and Theory for Tourist Attraction by Bayraktar, Ahmet,Uslay, Can Pdf

Drawing the attention of tourists to different destinations around the world assists in the overall economic health of the targeted region by increasing revenue and attracting investment opportunities, as well as increasing cultural awareness of the area’s population. Strategic Branding Methodologies and Theory for Tourist Attraction investigates international perspectives and promotional strategies in the topic area of place branding. Highlighting theoretical concepts and marketing techniques being utilized in the endorsement of various destinations, regions, and cities around the world, this publication is a pivotal reference source for researchers, practitioners, policy makers, students, and professionals.

Author : Patrick van der Pijl,Justin Lokitz,Roland Wijnen
Publisher : John Wiley & Sons
Page : 309 pages
File Size : 41,6 Mb
Release : 2020-11-24
Category : Business & Economics
ISBN : 9781119525349

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Business Model Shifts by Patrick van der Pijl,Justin Lokitz,Roland Wijnen Pdf

Shift your business model and transform your organization in the face of disruption Business Model Shifts is co-authored by Patrick van Der Pijl, producer of the global bestseller Business Model Generation, and offers a groundbreaking look at the challenging times in which we live, and the real-world solutions needed to conquer the obstacles organizations must now face. Business Model Shifts is a visually stunning guide that examines six fundamental disruptions happening now and spotlights the opportunities that they present: The Services Shift: the move from products to services The Stakeholder Shift: the move from an exclusive shareholder orientation to creating value for all stakeholders, including employees and society The Digital Shift: the move from traditional business operations to 24/7 connection to customers and their needs The Platform Shift: the move from trying to serve everyone, to connecting people who can exchange value on a proprietary platform The Exponential Shift: the move from seeking incremental growth to an exponential mindset that seeks 10x growth The Circular Shift: the move from take-make-dispose towards restorative, regenerative, and circular value creation Filled with case studies, stories, and in-depth analysis based on the work of hundreds of the world’s largest and most intriguing organizations, Business Model Shifts details how these organizations created their own business model shifts in order to create more customer value, and ultimately, a stronger, more competitive business. Whether you’re looking for ways to redesign your business due to the latest needs of the marketplace, launching a new product or service, or simply creating more lasting value for your customers, Business Model Shifts is the essential book that will change the way you think about your business and its future.

Author : S. Saviolo,A. Marazza
Publisher : Springer
Page : 141 pages
File Size : 49,7 Mb
Release : 2012-12-05
Category : Business & Economics
ISBN : 9781137285935

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Lifestyle Brands by S. Saviolo,A. Marazza Pdf

What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.

Author : Matthew W. Ragas,Bolivar J. Bueno
Publisher : Crown Currency
Page : 226 pages
File Size : 55,6 Mb
Release : 2011-02-09
Category : Business & Economics
ISBN : 9780307781529

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The Power of Cult Branding by Matthew W. Ragas,Bolivar J. Bueno Pdf

Like religious cults that can attract thousands of devoted disciples, is it possible for company brands to build legions of loyal followers? In a marketer's dream come true, can certain products—with the right combination of positioning and branding—take on magnetic characteristics and galvanize die-hard customers who become walking, talking viral marketers? Can your company harness the power of cult branding without blowing a fortune on advertising? According to authors Matthew W. Ragas and Bolivar J. Bueno the answer is yes. In fact, you need not look much farther than a Harley-Davidson rally, a Star Trek convention, or a Jimmy Buffett concert to see the cult branding phenomenon at work: thousands of passionate, faithful fans spreading the good word and spending lots of money. Not all brands have the dash of edginess, the devoted fan base, or the niche positioning to be cult brands. But those that do tend to share similar characteristics that make them successful, what the authors call the Seven Golden Rules of Cult Branding. Through meticulous research and scores of interviews Ragas and Bueno have uncovered the remarkable and oft-untold stories behind nine very successful cult brands: ·Star Trek ·Harley-Davidson ·Oprah Winfrey ·World Wrestling Entertainment (formerly WWF) ·Apple ·Volkswagen Beetle ·Jimmy Buffett ·Vans Shoes ·Linux These nine brands follow the Seven Golden Rules and have millions of fans and billions of dollars in revenue to show for it. Now you can learn first hand what these special brands did to set themselves apart and how to apply the Seven Golden Rules to your own marketing strategies. Written for advertisers, marketers, sales executives, and business owners who want to thrive in an increasingly competitive marketplace, The Power of Cult Branding is the ultimate guide to creating a loyal core of repeat customers and winning the positioning battle.

Author : Mark Chong,Flocy Joseph
Publisher : World Scientific
Page : 192 pages
File Size : 50,8 Mb
Release : 2021-01-12
Category : Business & Economics
ISBN : 9789811221231

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Living The Corporate Purpose: Insights From Companies In Asia by Mark Chong,Flocy Joseph Pdf

Corporate purpose has become a global phenomenon in recent years. Increasingly, businesses are expected to 'produce profitable solutions to the problems of people and planet, and not to profit from producing problems for people or planet' (World Economic Forum). However, the literature on how companies can build purpose into their corporate DNA is still very nascent.This book, first of its kind, focuses on how companies in Asia are building purpose into their journey. It contains case studies of companies and their current journey to become more purpose driven, why they do it, and how they did it.

Author : JOBBER, DAVID
Publisher : McGraw Hill
Page : 980 pages
File Size : 55,5 Mb
Release : 2009-12-16
Category : Business & Economics
ISBN : 9780077139681

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EBOOK: Principles and Practice of Marketing by JOBBER, DAVID Pdf

EBOOK: Principles and Practice of Marketing

Author : Hirochika Nakamaki,Koichiro Hioki,Izumi Mitsui,Yoshiyuki Takeuchi
Publisher : Springer
Page : 253 pages
File Size : 55,5 Mb
Release : 2015-07-25
Category : Business & Economics
ISBN : 9784431549161

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Enterprise as an Instrument of Civilization by Hirochika Nakamaki,Koichiro Hioki,Izumi Mitsui,Yoshiyuki Takeuchi Pdf

In this book, the functions and dynamics of enterprises are explained with the use of anthropological methods. The chapters are based on anthropological research that has continued mainly as an inter-university research project, which is named Keiei Jinruigaku, of the National Museum of Ethnology (Japan) since 1993. These studies have a twofold aim: to clarify that enterprises are not only actors in economic activity but also actors that create culture and civilization; and to find the raison d'être of enterprises in a global society. Business anthropology is an approach to the investigation of various phenomena in enterprises and management using anthropological methodology (e.g., participant observations and interviews). Historically, its origin goes back to the 1920s–30s. In the Hawthorne experiments, the research group organized by Elton Mayo recruited an anthropologist, Lloyd W. Warner, and conducted research on human relations in the workplace by observation of participants. Since then, similar studies have been carried out in the United States and the United Kingdom. In Japan, however, such research is quite rare. Now, in addition to anthropological methods, the authors have employed multidisciplinary methods drawn from management, economics, and sociology. The research contained here can be characterized in these ways: (1) Research methods adopt interpretative approaches such as hermeneutic and/or narrative approaches rather than causal and functional explanations such as “cause–consequence” relationships. (2) Multidisciplinary approaches including qualitative research techniques are employed to investigate the total entity of enterprises, with their own cosmology. In this book, the totality of activities by enterprises are shown, including the relationship between religion and enterprise, corporate funerals, corporate museums, and the sacred space and/or mythology of enterprises. Part I provides introductions to Keiei Jinruigaku and Part II explains the theoretical characteristics of Keiei Jinruigaku. In addition, research topics and cases of Keiei Jinruigaku are presented in Part III.

Author : Abid Hussain,Garima Tyagi,Sheng-Lung Peng
Publisher : CRC Press
Page : 348 pages
File Size : 49,9 Mb
Release : 2022-10-18
Category : Technology & Engineering
ISBN : 9781000755305

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IoT and AI Technologies for Sustainable Living by Abid Hussain,Garima Tyagi,Sheng-Lung Peng Pdf

Unique selling point: • Brings together insights on various fields, and how IoT and AI combined can help bring about sustainable living Core audience: • Researchers and academics – worldwide applicability Place in the market: • Gives a more comprehensive overview of the potential applications of IoT and AI for sustainability than other books on the market

Author : Jean-Noël Kapferer
Publisher : Kogan Page Publishers
Page : 576 pages
File Size : 41,8 Mb
Release : 2008
Category : Business & Economics
ISBN : 9780749450854

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The New Strategic Brand Management by Jean-Noël Kapferer Pdf

Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy but also has become synonymous with the topic itself. The new edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking. Revealing and explaining the latest techniques used by companies worldwide, author Jean-Noël Kapferer covers all the leading issues faced by the brand strategist today, supported by an array of international case studies. With both gravitas and intelligent insight, the book reveals new thinking on a wealth of topics including: brand architecture and diversity strategies; market adaptation approaches; positioning in the private label and store brand environment, and much, much more. Whether you work for an international company seeking to leverage maximum financial value for your brand, or whether you are looking for practical guidance on brand management itself, Kapferer's market-leading book is the one you should be reading to develop the most robust and watertight approach for your company.

Author : Nigel Morgan,Annette Pritchard,Roger Pride
Publisher : Routledge
Page : 370 pages
File Size : 52,9 Mb
Release : 2012-05-23
Category : Business & Economics
ISBN : 9781136346637

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Destination Brands by Nigel Morgan,Annette Pritchard,Roger Pride Pdf

This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.

Author : Katja Schönian
Publisher : transcript Verlag
Page : 245 pages
File Size : 52,8 Mb
Release : 2022-06-30
Category : Social Science
ISBN : 9783839461877

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Just ›A Machine for Doing Business‹? by Katja Schönian Pdf

How is a new intranet involved in an ongoing merger integration process? Katja Schönian analyses internal communication and branding strategies in connection with the implementation of a new company intranet. Based on qualitative data, the study contrasts managerial expectations and everyday usage of the intranet in distinct work settings. Relying on social practice theories and research in Science & Technology Studies, Katja Schönian unpacks the different logics the intranet brings together and, furthermore, interrogates the characteristics that make an (un)workable technology. The book sheds light on the informal practices and politics surrounding the technology implementation process. It provides readers with new insights into the dynamics of a merger integration process, the production of worker subjectivity, and the increasing involvement of technologies in contemporary knowledge work.