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Author : A Michael Shumate
Publisher : Unknown
Page : 156 pages
File Size : 40,7 Mb
Release : 2016-06-07
Category : Electronic
ISBN : 0973933321
A book that reveals the principles behind enduring branding design, principles that transcend fad and fashion.
Author : Darrell Gontier
Publisher : Lulu.com
Page : 135 pages
File Size : 46,6 Mb
Release : 2012-07-08
Category : Reference
ISBN : 9780620540841
Darrells Theory of numbers and numerology. completely different!!!
Author : A Michael Shumate
Publisher : Unknown
Page : 174 pages
File Size : 47,5 Mb
Release : 2020-06
Category : Electronic
ISBN : 1777016800
The world famous branding designer, Ivan Chermayeff said of the first edition of Logo Design Theory, "At last somebody actually understands what identity design is all about and how it is accomplished." Logo Design Theory explains the underlying principles of logo design, branding design, corporate identity design with clear examples and logical text. Section 1: Foundational Principles of Graphic Design In our digital age many design schools concentrate so much on design software that some basic precepts may be missing from the curriculum. Here are some essential principles that have great impact on branding design. Section Two: Branding Fundamentals Understanding some basics of branding history, both ancient and recent, will give us perspective on branding design today. Section Three: Core Principles: Generating Concepts Better identities are created from a position of wealth of concepts rather than just one or two concepts. A proven method to develop more and better corporate identity concepts. Section Four: Core Principles: Seven Deadly Sins of Logo Design Several common approaches to identity design prevent an identity from working in ways that every identity should be able to work. Section Five: Core Principles: Visual Techniques Any given concept can be executed in virtually endless ways. These techniques can transform a common concept into an uncommon, or even remarkable final identity. Section Six: Core Principles: Color, Typographic & Spatial Issues Even superior designs can be undermined by poor color, typographic or spatial choices and how to prevent that. Section Seven: Implementing Core Principles of Identity Design Hundreds of current examples demonstrate the consequences of deviating from the Core Principles of Branding Design plus the benefits of redesigning to abide by them. Appendix 1: Glossary Appendix 2: Logos by A. Michael Shumate Index
Author : Dra. Titien Wahyu Andarwati, M.Hum.,Drs. Putut Handoko, M.Pd.,Muhammad Mirza ,Dika Bhakti Lesmana
Publisher : Unitomo Press
Page : 301 pages
File Size : 42,6 Mb
Release : 2024-07-01
Category : Art
ISBN : 9786236665091
Author : Alexander Chernev
Publisher : Cerebellum Press
Page : 954 pages
File Size : 42,7 Mb
Release : 2019-01-01
Category : Business & Economics
ISBN : 8210379456XXX
Strategic Marketing Management: Theory and Practice offers a systematic overview of the fundamentals of marketing theory, defines the key principles of marketing management, and presents a value-based framework for developing viable market offerings. The theory presented stems from the view of marketing as a value-creation process that is central to any business enterprise. The discussion of marketing theory is complemented by a set of practical tools that enable managers to apply the knowledge contained in the generalized frameworks to specific business problems and market opportunities. The information on marketing theory and practice contained in this book is organized into eight major parts. The first part defines the essence of marketing as a business discipline and outlines an overarching framework for marketing management that serves as the organizing principle for the information presented in the rest of the book. Specifically, we discuss the role of marketing management as a value-creation process, the essentials of marketing strategy and tactics as the key components of a company’s business model, and the process of developing an actionable marketing plan. Part Two focuses on understanding the market in which a company operates. Specifically, we examine how consumers make choices and outline the main steps in the customer decision journey that lead to the purchase of a company’s offerings. We further discuss the ways in which companies conduct market research to gather market insights in order to make informed decisions and develop viable courses of action. Part Three covers issues pertaining to the development of a marketing strategy that will guide the company’s tactical activities. Here we focus on three fundamental aspects of a company’s marketing strategy: the identification of target customers, the development of a customer value proposition, and the development of a value proposition for the company and its collaborators. The discussion of the strategic aspects of marketing management includes an in-depth analysis of the key principles of creating market value in a competitive context. The next three parts of the book focus on the marketing tactics, viewed as a process of designing, communicating, and delivering value. Part Four describes how companies design their offerings and, specifically, how they develop key aspects of their products, services, brands, prices, and incentives. In Part Five, we address the ways in which companies manage their marketing communication and the role of personal selling as a means of persuading customers to choose, purchase, and use a company’s offerings. Part Six explores the role of distribution channels in delivering the company’s offerings to target customers by examining the value-delivery process both from a manufacturer’s and a retailer’s point of view. The seventh part of the book focuses on the ways in which companies manage growth. Specifically, we discuss strategies used by companies to gain and defend market position and, in this context, address the issues of pioneering advantage, managing sales growth, and managing product lines. We further address the process of developing new market offerings and the ways in which companies manage the relationship with their customers. The final part of this book presents a set of tools that illustrate the practical application of marketing theory. Specifically, Part Eight delineates two workbooks: a workbook for segmenting the market and identifying target customers and a workbook for developing the strategic and tactical components of a company’s business model. This part also contains examples of two marketing plans—one dealing with the launch of a new offering and the other focused on managing an existing offering.
Author : LORA STARLING
Publisher : BalboaPress
Page : 313 pages
File Size : 47,9 Mb
Release : 2011-12-16
Category : Business & Economics
ISBN : 9781452503028
More than a pretty face designed to identify a product, a logo combines powerful elements super boosted with sophisticated branding techniques. Logos spark our purchasing choice and can affect our wellbeing. Lovingly detailed, researched and honed to deliver a specific intention, a logo contains a unique dynamic that sidesteps our conscious mind. We might not know why we prefer one product over another but the logo, designed to connect the heart of the brand to our own hearts, plays a vital part in our decision to buy. The power of symbols to sway us has been recognised throughout history. Found in caves and in Egyptian temples they are attributed with the strength to foretell and create the future, connect us with the divine and evoke emotions, from horror to ecstasy, at a glance. The new symbols we imbue with these awesome powers are our favourite brand logos. Discover the unconscious effect of these modern symbols that thrust our most successful global corporations into the limelight and our lives. Learn to make informed choices about brands. Find out how a logo reflects the state of the brand and holds it to account.
Author : G. Schuyten,M. Valcke
Publisher : IOS Press
Page : 280 pages
File Size : 46,8 Mb
Release : 1990
Category : Artificial intelligence
ISBN : UCAL:B4269676
Author : Viktor E. Frankl
Publisher : Taylor & Francis
Page : 271 pages
File Size : 49,5 Mb
Release : 2024-03-25
Category : Psychology
ISBN : 9781003859116
This Classic Edition of On the Theory and Therapy of Mental Disorders: An Introduction to Logotherapy and Existential Analysis sees Viktor E. Frankl, bestselling author and founder of logotherapy, introduce his key theories and apply them to work with patients exhibiting symptoms of neurosis. James M. DuBois’ translation of Frankl’s Theorie und Therapie der Neurosen allows English readers to experience this essential text on logotherapy in an invigorating new light. DuBois also provides a new Preface to the book, highlighting the importance of both the original volume and Frankl’s work at large, and framing it within contemporary psychotherapy and psychoanalysis. Throughout the book, Frankl uses his unique logotherapeutic approach to analyse neuroses and their impact. He looks in turn at how neuroses may be informed by psychoses, somatic disorders, and the mental implications of being diagnosed with a physical medical condition, as well as potential psychological, spiritual, and societal causes of neuroses. Masterfully translated and thoroughly annotated, this volume brings Frankl’s trailblazing theories into the 21st century and will be of great interest to psychiatrists and psychotherapists alike.
Author : Sandra L. Newsome,W.R. Spillers,Susan Finger
Publisher : Springer Science & Business Media
Page : 349 pages
File Size : 42,7 Mb
Release : 2013-03-07
Category : Technology & Engineering
ISBN : 9781461236467
In 1984, Nam Sub, who was then the Assistant Director for Engineering at the National Science Foundation (NSF), created the Design Theory and Methodology Program. Among his goals in creating this program were to develop a science of engineering design and to establish design as an accepted field of engineering research. From 1984 to 1986 this program was directed by Susan Finger; from 1986 to the present Jack Dixon has been the director. The program itself has covered a broad range of disciplines, from chemical engineering to architecture, and a broad range of research paradigms, from psychological experiments to mathematical models. The present volume is based on the second NSF Grantee Workshop on Design Theory and Methodology, called Design Theory '88, which was held June 2-5, 1988 at Rensselaer Polytechnic Institute in Troy, NY, USA. It is, however, not strictly a proceedings since it includes some material that was not presented at a the Workshop and since it omits some papers and discussions that were presented at the Workshop. At the Workshop, invited speakers presented overviews of six different research areas based on summaries submitted in advance by the grantees of the Design Theory and Methodology Program. Since most of the speakers were not supported under the NSF program they brought fresh views to it. The other papers in this book were submitted directly to this volume and were not presented at the Workshop.
Author : Bruce D. Keillor,Vijay R. Kannan
Publisher : Bloomsbury Publishing USA
Page : 1025 pages
File Size : 43,8 Mb
Release : 2011-05-04
Category : Business & Economics
ISBN : 9780313379499
This comprehensive, three-volume set covers every aspect of international business operations and offers a detailed discussion of important issues looming on the horizon. Covering an array of topics critical to today's business leader, International Business in the 21st Century is comprised of three volumes. The first volume, Are You Ready? Preparing for International Operations, covers issues related to establishing an international business, including assessing your export readiness and finding financing. Volume two, Going Global: Implementing International Business Operations, is about actually getting your business up and running. Volume three, Staying on Top: Crucial Issues for International Business in the 21st Century, discusses the many things that impact anyone doing business in the international arena, from cultural differences to the challenges of international threats and terrorism. Bridging the gap between the business world and the academic world, the set provides a comprehensive breakdown of the specific topic areas associated with firm preparedness, improving efficiencies, and the often-overlooked areas of operational risk. With this set in hand, business leaders will better understand how to get involved and how to stay ahead of the curve in international markets.
Author : Dennis O. Harper
Publisher : Thomson Brooks/Cole
Page : 444 pages
File Size : 45,9 Mb
Release : 1989
Category : Computers
ISBN : UVA:X001533630
Author : Anonim
Publisher : Unknown
Page : 328 pages
File Size : 45,5 Mb
Release : 1991-05
Category : Education
ISBN : MINN:30000010536864
Author : Emmanuel Desurvire
Publisher : Cambridge University Press
Page : 714 pages
File Size : 53,6 Mb
Release : 2009-02-19
Category : Computers
ISBN : 9780521881715
This complete overview of classical and quantum information theory employs an informal yet accurate approach, for students, researchers and practitioners.
Author : Eric Hibit
Publisher : John Wiley & Sons
Page : 293 pages
File Size : 43,7 Mb
Release : 2022-07-29
Category : Art
ISBN : 9781119892281
Choose the right colors and color combinations for your projects Color theory is the art and science of using color. Color Theory For Dummies explains, in simple terms, how colors relate to one another and how they can be combined to work together in an aesthetically pleasing way. An understanding of color theory can help you create art, decorate your home, design a beautiful wedding, and impress your friends at parties. With this book, you’ll learn how humans perceive color, how colors harmonize or clash with each other, and how you can apply these principles in your life and work to add a little, well, color to things. Discover the history and science behind how we see colors Understand how colors mix, match, and contrast so you can create better color combinations Learn how certain colors have the ability to affect how we feel and think Apply color theory to design, art, décor, photography, and beyond Color Theory For Dummies simplifies and illuminates the world of color theory, outlining and defining color in a digestible and applicable way.
Author : Jingying Chen,Lizhe Wang,Dan Chen
Publisher : CRC Press
Page : 192 pages
File Size : 47,8 Mb
Release : 2018-10-08
Category : Computers
ISBN : 9781439847855
Used by companies, organizations, and even individuals to promote recognition of their brand, logos can also act as a valuable means of identifying the source of a document. E-business applications can retrieve and catalog products according to their logos. Governmental agencies can easily inspect goods using smart mobile devices that use logo recognition techniques. However, because logos are two-dimensional shapes of varying complexity, the recognition process can be challenging. Although promising results have been found for clean logos, they have not been as robust for noisy logos. Logo Recognition: Theory and Practice is the first book to focus on logo recognition, especially under noisy conditions. Beginning with an introduction to fundamental concepts and methods in pattern and shape recognition, it surveys advances in logo recognition. The authors also propose a new logo recognition system that can be used under adverse conditions such as broken lines, added noise, and occlusion. The proposed system introduces a novel polygonal approximation, a robust indexing scheme, and a new line segment Hausdorff distance (LHD) matching method that can handle more distortion and transformation types than previous techniques. In the first stage, raw logos are transformed into normalized line segment maps. In the second stage, effective line pattern features are used to index the database to generate a moderate number of likely models. In the third stage, an improved LHD measure screens and generates the best matches. A comprehensive overview of logo recognition, the book also presents successful applications of the technology and suggests directions for future research.