Longitudinal Models In Marketing

Author : Vasudevan Sundararajan
Publisher : Unknown
Page : 0 pages
File Size : 55,6 Mb
Release : 2024-03-27
Category : Education
ISBN : 9357416455

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Longitudinal Models in Marketing by Vasudevan Sundararajan Pdf

Longitudinal models play a very important role in marketing model building, and there are some occasions when market research is conducted every day of the year. These longitudinal models can be useful to marketing managers to make many informed and important decisions for optimal allocation of resources to marketing mix variables. In particular, we cover three major applications of these principles adhering to Advertising tracking monitors, Brand Equity monitors, and sales promotion monitors. We introduce the reader to the basic principles and theory of econometrics in model building for analyzing sales and market share variables about marketing spending. Different functional forms are discussed in the book. And the readers are encouraged to use these functional forms to model the three monitors mentioned above. This book is targeted towards second-year MBA students and marketing/brand managers in companies to derive insights about the markets and competitors. This is followed up with different tools for forecasting companies' sales and market share. This book is useful for managers in durables and fast-moving consumer goods industries. This book addresses the need for when and where to make insights about marketing mix variables through econometric models. The author has 32 years of industry experience and is an expert in marketing models. The author has a Ph.D. in marketing from Purdue University. The book elucidates these theories without using complicated mathematical equations in simple-to-understand verbal models of complicated equations.

Author : Vasudevan Sundararajan
Publisher : Blue Rose Publishers
Page : 375 pages
File Size : 41,5 Mb
Release : 2023-07-13
Category : Education
ISBN : 9789358191141

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Longitudinal Models in Marketing by Vasudevan Sundararajan Pdf

Longitudinal models play a very important role in marketing model building, and there are some occasions when market research is conducted every day of the year. These longitudinal models can be useful to marketing managers to make many informed and important decisions for optimal allocation of resources to marketing mix variables. In particular, we cover three major applications of these principles adhering to Advertising tracking monitors, Brand Equity monitors, and sales promotion monitors. We introduce the reader to the basic principles and theory of econometrics in model building for analyzing sales and market share variables about marketing spending. Different functional forms are discussed in the book. And the readers are encouraged to use these functional forms to model the three monitors mentioned above. This book is targeted towards second-year MBA students and marketing/brand managers in companies to derive insights about the markets and competitors. This is followed up with different tools for forecasting companies' sales and market share. This book is useful for managers in durables and fast-moving consumer goods industries. This book addresses the need for when and where to make insights about marketing mix variables through econometric models. The author has 32 years of industry experience and is an expert in marketing models. The author has a Ph.D. in marketing from Purdue University. The book elucidates these theories without using complicated mathematical equations in simple-to-understand verbal models of complicated equations.

Author : Philip Hans Franses,Richard Paap
Publisher : Cambridge University Press
Page : 222 pages
File Size : 41,6 Mb
Release : 2001-08-09
Category : Business & Economics
ISBN : 9781139428842

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Quantitative Models in Marketing Research by Philip Hans Franses,Richard Paap Pdf

Advances in data collection and data storage techniques have enabled marketing researchers to study the individual characteristics of a large range of transactions and purchases, in particular the effects of household-specific characteristics. This 2001 book presents important and practically relevant quantitative models for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis, real world examples, and interpretation of results and findings. The reader of the book will learn how to apply the techniques, as well as understand the methodological developments in the academic literature. Pathways are offered in the book for students and practitioners with differing numerical skill levels; a basic knowledge of elementary numerical techniques is assumed.

Author : Jr. Blalock
Publisher : Routledge
Page : 227 pages
File Size : 40,5 Mb
Release : 2017-07-28
Category : Social Science
ISBN : 9781351529785

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Causal Models in the Social Sciences by Jr. Blalock Pdf

Causal models are formal theories stating the relationships between precisely defined variables, and have become an indispensable tool of the social scientist. This collection of articles is a course book on the causal modeling approach to theory construction and data analysis. H. M. Blalock, Jr. summarizes the then-current developments in causal model utilization in sociology, political science, economics, and other disciplines. This book provides a comprehensive multidisciplinary picture of the work on causal models. It seeks to address the problem of measurement in the social sciences and to link theory and research through the development of causal models.Organized into five sections (Simple Recursive Models, Path Analysis, Simultaneous Equations Techniques, The Causal Approach to Measurement Error, and Other Complications), this volume contains twenty-seven articles (eight of which were specially commissioned). Each section begins with an introduction explaining the concepts to be covered in the section and links them to the larger subject. It provides a general overview of the theory and application of causal modeling.Blalock argues for the development of theoretical models that can be operationalized and provide verifiable predictions. Many of the discussions of this subject that occur in other literature are too technical for most social scientists and other scholars who lack a strong background in mathematics. This book attempts to integrate a few of the less technical papers written by econometricians such as Koopmans, Wold, Strotz, and Fisher with discussions of causal approaches in the social and biological sciences. This classic text by Blalock is a valuable source of material for those interested in the issue of measurement in the social sciences and the construction of mathematical models.

Author : Anonim
Publisher : John Wiley & Sons
Page : 1775 pages
File Size : 44,7 Mb
Release : 2011-02-07
Category : Business & Economics
ISBN : 9781405161787

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Wiley International Encyclopedia of Marketing, 6 Volume Set by Anonim Pdf

With over 300 entries from hundreds of global experts, this is one of the premier marketing reference resources available worldwide. The 6-volume WIEM provides scholars and professionals with an international guide to marketing concepts and applications The far-reaching new developments, challenges and opportunities that have arisen in recent years are fully reflected in the entries Scholars and professionals will enjoy the flexible, multi-level structure, with entries ranging from topics summaries to short essays reviewing areas of development and debate Entries are further extended by sophisticated cross-referencing both among volumes and between encyclopedia entries and external sources The encyclopedia is also available online For ease of reference, the entries are arranged alphabetically within each of the subject volumes. Designed to encompass the scope of modern marketing, the volumes cover: Volume 1: Marketing Strategy Volume 2: Marketing Research Volume 3: Consumer Behavior Volume 4: Advertising and Integrated Communication Volume 5: Product Innovation and Management Volume 6: International Marketing

Author : Carlotta Giustozzi
Publisher : Verlag Barbara Budrich
Page : 374 pages
File Size : 48,9 Mb
Release : 2022-07-11
Category : Social Science
ISBN : 9783966659314

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Social Consequences of Labour Market Marginalisation in Germany by Carlotta Giustozzi Pdf

Das Buch untersucht die sozialen Folgen von Arbeitsmarktmarginaliserung für nahe soziale Beziehungen und gesellschaftliche Partizipation in Deutschland. Dabei zeigen Mehrebenenmodelle und Längsschnittanalysen, die individuelle, haushaltsbezogene und regionale sozio-ökonomische Faktoren analysieren, dass finanzielle Schwierigkeiten nur marginal soziale Exklusion erklären können. Vielmehr sind soziale Rollen, Normen und Identität ausschlaggebend für eine Arbeitsmarktmarginalisierung.

Author : Marc A. Scott,Jeffrey S. Simonoff,Brian D. Marx
Publisher : SAGE
Page : 745 pages
File Size : 52,5 Mb
Release : 2013-08-31
Category : Social Science
ISBN : 9781473971318

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The SAGE Handbook of Multilevel Modeling by Marc A. Scott,Jeffrey S. Simonoff,Brian D. Marx Pdf

In this important new Handbook, the editors have gathered together a range of leading contributors to introduce the theory and practice of multilevel modeling. The Handbook establishes the connections in multilevel modeling, bringing together leading experts from around the world to provide a roadmap for applied researchers linking theory and practice, as well as a unique arsenal of state-of-the-art tools. It forges vital connections that cross traditional disciplinary divides and introduces best practice in the field. Part I establishes the framework for estimation and inference, including chapters dedicated to notation, model selection, fixed and random effects, and causal inference. Part II develops variations and extensions, such as nonlinear, semiparametric and latent class models. Part III includes discussion of missing data and robust methods, assessment of fit and software. Part IV consists of exemplary modeling and data analyses written by methodologists working in specific disciplines. Combining practical pieces with overviews of the field, this Handbook is essential reading for any student or researcher looking to apply multilevel techniques in their own research.

Author : Khosrow-Pour, D.B.A., Mehdi
Publisher : IGI Global
Page : 818 pages
File Size : 53,7 Mb
Release : 2018-11-09
Category : Business & Economics
ISBN : 9781522577676

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Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship by Khosrow-Pour, D.B.A., Mehdi Pdf

As businesses aim to compete internationally, they must be apprised of new methods and technologies to improve their digital marketing strategy in order to remain ahead of their competition. Trends in entrepreneurship that drive consumer engagement and business initiatives, such as social media marketing, yields customer retention and positive feedback. Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship provides information on emerging trends in business innovation, entrepreneurship, and marketing strategies. While highlighting challenges such as successful social media interactions and consumer engagement, this book explores valuable information within various business environments and industries such as e-commerce, small and medium enterprises, hospitality and tourism management, and customer relationship management. This book is an ideal source for students, marketers, social media marketers, business managers, public relations professionals, promotional coordinators, economists, hospitality industry professionals, entrepreneurs, and researchers looking for relevant information on new methods in digital marketing and entrepreneurship.

Author : Anonim
Publisher : Unknown
Page : 708 pages
File Size : 53,6 Mb
Release : 1992
Category : Census
ISBN : MINN:31951D00296285N

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Proceedings by Anonim Pdf

Author : Henner Gimpel,Jan Krämer,Dirk Neumann,Jella Pfeiffer,Stefan Seifert,Timm Teubner,Daniel J. Veit,Anke Weidlich
Publisher : Springer Nature
Page : 244 pages
File Size : 42,6 Mb
Release : 2021-04-26
Category : Computers
ISBN : 9783030666613

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Market Engineering by Henner Gimpel,Jan Krämer,Dirk Neumann,Jella Pfeiffer,Stefan Seifert,Timm Teubner,Daniel J. Veit,Anke Weidlich Pdf

This open access book provides a broad range of insights on market engineering and information management. It covers topics like auctions, stock markets, electricity markets, the sharing economy, information and emotions in markets, smart decision-making in cities and other systems, and methodological approaches to conceptual modeling and taxonomy development. Overall, this book is a source of inspiration for everybody working on the vision of advancing the science of engineering markets and managing information for contributing to a bright, sustainable, digital world. Markets are powerful and extremely efficient mechanisms for coordinating individuals’ and organizations’ behavior in a complex, networked economy. Thus, designing, monitoring, and regulating markets is an essential task of today’s society. This task does not only derive from a purely economic point of view. Leveraging market forces can also help to tackle pressing social and environmental challenges. Moreover, markets process, generate, and reveal information. This information is a production factor and a valuable economic asset. In an increasingly digital world, it is more essential than ever to understand the life cycle of information from its creation and distribution to its use. Both markets and the flow of information should not arbitrarily emerge and develop based on individual, profit-driven actors. Instead, they should be engineered to serve best the whole society’s goals. This motivation drives the research fields of market engineering and information management. With this book, the editors and authors honor Professor Dr. Christof Weinhardt for his enormous and ongoing contribution to market engineering and information management research and practice. It was presented to him on the occasion of his sixtieth birthday in April 2021. Thank you very much, Christof, for so many years of cooperation, support, inspiration, and friendship.

Author : James J. Heckman,Burton S. Singer
Publisher : Cambridge University Press
Page : 0 pages
File Size : 49,9 Mb
Release : 2008-10-30
Category : Business & Economics
ISBN : 0521088186

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Longitudinal Analysis of Labor Market Data by James J. Heckman,Burton S. Singer Pdf

Longitudinal Analysis of Labor Market Data presents a set of papers by leading scholars on methods for analysing the longitudinal data that is available on numerous topics of interest to social scientists. Because many sources of longitudinal data record labour market phenomena such as unemployment, labour supply, earnings mobility, job turnover and participation in training programmes, all of the papers collected in this volume focus on models of the labour market. The main methodological points, however, are more general and apply to such diverse areas as demography, life science analysis and training evaluation, to name only a few, potential avenues of application. The book contains important methodological contributions to the emerging field of longitudinal analysis and is of interest to a wide range of social scientists.

Author : Nicholas Tsounis,Aspasia Vlachvei
Publisher : Springer Nature
Page : 570 pages
File Size : 54,5 Mb
Release : 2022-08-30
Category : Business & Economics
ISBN : 9783030981792

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Advances in Quantitative Economic Research by Nicholas Tsounis,Aspasia Vlachvei Pdf

This volume presents advanced quantitative methods and applications in economics with special interest in macroeconomics, microeconomics, financial economics, international economics, agricultural economics, and marketing and management. Featuring selected contributions from the 2021 International Conference of Applied Economics (ICOAE 2021) held in Heraklion Crete, Greece, this book provides country specific studies with potential applications in economic policy.

Author : Jonathan Batten,Peter G. Szilagyi
Publisher : Emerald Group Publishing
Page : 732 pages
File Size : 43,8 Mb
Release : 2011-03-02
Category : Business & Economics
ISBN : 9780857247544

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The Impact of the Global Financial Crisis on Emerging Financial Markets by Jonathan Batten,Peter G. Szilagyi Pdf

The Global Financial Crisis of 2007-2009 has highlighted the resilience of the financial markets and economies from the developing world. This title investigates and assesses the impact and response to the crisis from an emerging markets perspective including asset pricing, contagion, financial intermediation, market structure and regulation.

Author : Simon Grima,Eleftherios Thalassinos
Publisher : Emerald Group Publishing
Page : 179 pages
File Size : 41,9 Mb
Release : 2018-10-02
Category : Business & Economics
ISBN : 9781787564503

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Contemporary Issues in Business and Financial Management in Eastern Europe by Simon Grima,Eleftherios Thalassinos Pdf

This special 100th edition of Contemporary Issues in Economic and Financial Analysis dedicates 14 chapters to contemporary issues in business and financial management in Eastern Europe by authors invited mainly from the Rostov State University of Economics.

Author : Koen Pauwels
Publisher : Unknown
Page : 86 pages
File Size : 51,5 Mb
Release : 2019
Category : Marketing
ISBN : 1680834916

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Modeling Dynamic Relations Among Marketing and Performance Metrics by Koen Pauwels Pdf

Marketing and performance data often include measures repeated over time. Time-series models are uniquely suited to capture the time dependence of both a criterion variable and predictor variables, and how they relate to each other over time. The objective of this monograph is to give you a foundation in these models and to enable you to apply them to your own research domain of interest. To this end, we will discuss both the underlying perspectives and differences between alternative models, and the practical issues with testing, model choice, model estimation and interpretation common in empirical research. This combination of marketing phenomena and modeling philosophy sets this work apart from previous treatments on the broader topic of econometrics and time series analysis in marketing.