M Commerce

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Mobile Commerce: Concepts, Methodologies, Tools, and Applications

Management Association, Information Resources
Mobile Commerce Concepts Methodologies Tools and Applications Book PDF

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 1555 pages
File Size : 48,9 Mb
Release : 2017-06-19
Category : Business & Economics
ISBN : 9781522526001

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Mobile Commerce: Concepts, Methodologies, Tools, and Applications by Management Association, Information Resources Pdf

In the era of digital technology, business transactions and partnerships across borders have become easier than ever. As part of this shift in the corporate sphere, managers, executives, and strategists across industries must acclimate themselves with the challenges and opportunities for conducting business. Mobile Commerce: Concepts, Methodologies, Tools, and Applications provides a comprehensive source of advanced academic examinations on the latest innovations and technologies for businesses. Including innovative studies on marketing, mobile commerce security, and wireless handheld devices, this multi-volume book is an ideal source for researchers, scholars, business executives, professionals, and graduate-level students.

M-Commerce

Paul Skeldon
M Commerce Book PDF

Author : Paul Skeldon
Publisher : Crimson Publishing
Page : 272 pages
File Size : 51,5 Mb
Release : 2011-10-19
Category : Business & Economics
ISBN : 9781780590950

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M-Commerce by Paul Skeldon Pdf

Mobile commerce is rapidly changing how businesses interact and sell. This book reveals how to master m-commerce, from global markets and trends to selling and marketing through m-commerce. Plus real life case studies and advice about how to integrate m-commerce into a multichannel business strategy.

Mobile Commerce

Paul May
Mobile Commerce Book PDF

Author : Paul May
Publisher : Cambridge University Press
Page : 304 pages
File Size : 45,5 Mb
Release : 2001-04-19
Category : Business & Economics
ISBN : 052179756X

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Mobile Commerce by Paul May Pdf

This book provides the context, architectures, case studies, and intelligent analysis that will help you grasp this rapidly emerging subject. With keen insight into the needs of both camps, May explains the technological aspects of mobile commerce to business decision makers and the business models to the technologists who design and build these electronic systems. It is the one book all relevant p arties in a company can read to ensure common understanding. Topics include, devices, technologies, applications, standards, security, and more.

Mobile Commerce

Brian Ernest Mennecke,Troy J. Strader
Mobile Commerce Book PDF

Author : Brian Ernest Mennecke,Troy J. Strader
Publisher : IGI Global
Page : 368 pages
File Size : 49,9 Mb
Release : 2003-01-01
Category : Computers
ISBN : 1931777829

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Mobile Commerce by Brian Ernest Mennecke,Troy J. Strader Pdf

"M-commerce (mobile commerce) applications for both individuals and organizations are expected to grow considerably over the next few years. This book addresses issues pertaining to the development, deployment, and use of these applications. Provided is a single source of up-to-date information about mobile commerce, including the technology involved, research on the expected impact of this technology on businesses and consumers, and case studies describing state-of-the-art m-commerce applications and lessons learned. The role of m-commerce in the automotive industry, advertising, and the wireless classroom is addressed."

M-Commerce: Global Experiences and Perspectives

Dholakia, Nikhilesh,Rask, Morten,Dholakia, Ruby Roy
M Commerce Global Experiences and Perspectives Book PDF

Author : Dholakia, Nikhilesh,Rask, Morten,Dholakia, Ruby Roy
Publisher : IGI Global
Page : 330 pages
File Size : 49,6 Mb
Release : 2006-03-31
Category : Business & Economics
ISBN : 9781591403173

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M-Commerce: Global Experiences and Perspectives by Dholakia, Nikhilesh,Rask, Morten,Dholakia, Ruby Roy Pdf

"Based on research and practitioner-generated reports, this book focuses on the emergence and growth of mobile telecommunications and mobile commerce around the world"--Provided by publisher.

Advances in Security and Payment Methods for Mobile Commerce

Wen Chen Hu,Chung-Wei Lee,Weidong Kou
Advances in Security and Payment Methods for Mobile Commerce Book PDF

Author : Wen Chen Hu,Chung-Wei Lee,Weidong Kou
Publisher : IGI Global
Page : 374 pages
File Size : 45,6 Mb
Release : 2005-01-01
Category : Computers
ISBN : 1591403464

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Advances in Security and Payment Methods for Mobile Commerce by Wen Chen Hu,Chung-Wei Lee,Weidong Kou Pdf

Recently, the emergence of wireless and mobile networks has made possible the admission of electronic commerce to a new application and research subject: mobile commerce, defined as the exchange or buying and selling of commodities, services, or information on the Internet through the use of mobile handheld devices. In just a few years, mobile commerce has emerged from nowhere to become the hottest new trend in business transactions. However, the prosperity and popularity of mobile commerce will be brought to a higher level only if information is securely and safely exchanged among end systems. This book includes high-quality research papers and industrial and practice articles in the areas of mobile commerce security and payment from academics and industrialists.

E-commerce and M-commerce Technologies

P. Candace Deans
E commerce and M commerce Technologies Book PDF

Author : P. Candace Deans
Publisher : IGI Global
Page : 263 pages
File Size : 51,7 Mb
Release : 2005-01-01
Category : Computers
ISBN : 9781591402404

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E-commerce and M-commerce Technologies by P. Candace Deans Pdf

E-Commerce and M-Commerce Technologies explores the emerging area of mobile commerce. The chapters in this book look specifically at the development of emerging technologies and their application in Internet commerce. From E-business to mobile database developments, this book offers a compilation of readings that are useful to individuals and organizations in the academic study and research surrounding mobile commerce as well as in the practical application of these technologies.

Permission Marketing of Informediaries in M-Commerce Advertising

Ali-Reza Moschtaghi
Permission Marketing of Informediaries in M Commerce Advertising Book PDF

Author : Ali-Reza Moschtaghi
Publisher : diplom.de
Page : 108 pages
File Size : 48,9 Mb
Release : 2002-03-12
Category : Business & Economics
ISBN : 9783832452094

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Permission Marketing of Informediaries in M-Commerce Advertising by Ali-Reza Moschtaghi Pdf

Inhaltsangabe:Abstract: The expectations for M-Commerce are very high. The mobile user seeks for facilitation of his daily habits and companies anticipate generating high revenue stream through new mobile applications. After telecommunication companies have paid high prices for the UMTS licenses in Europe M-Commerce has started to be the new hype. In those countries which did not have auctions but beauty contests M-Commerce has been also shifted into the spotlight. Although M-Commerce is still in its infancy, it predicts to have a huge impact on many ways of people s lives. New buzz words like anywhere and anytime have evolved in order to describe the great potential of M-Commerce. Growth opportunities in terms of new arising mobile business models seem promising but only the future will be able to answer the question of success. Mobile devices offer a broad range of opportunities from entertainment service e.g. music, games or video up to transactions e.g. banking, shopping, auctions. It is still unclear if all the emerging opportunities can be commercialized successfully. Nevertheless, many scenarios of how the world could be like in the future have been made. Below an excerpt of the daily routine of a future mobile user is presented: Nancy D`Amato prepares to leave her office just before five o clock. She uses her mobile phone for a quick check of the local weather forecast, sees that fines conditions are expected for the evening, and decides to leave her umbrella by her desk. Nancy is due to meet her boyfriend Peter at seven o clock, so she has two hours in town to waste. As soon as the clock reaches five, she receives a text message telling her that the bar across the street has a happy hour when drinks are cheaper. Nancy deletes the message almost without reading it. She has given her mobile service provider permission to send her unsolicited local promotional messages after five - otherwise she would have to pay a higher subscription rates - but that does not mean she actually has to read the message, does it? Five minutes later another message arrives, with a coupon offering a discount at the local branch of her favorite coffee bar. She shows the coffee-shop attendant the numbered message on her phone s screen, and he keys in the number on the till when charging for the coffee. Now comfortably seated with her cappuccino, Nancy begins to plan her evening. She uses her mobile to check which movies are showing nearby after seven [...]

Wireless Communications and Mobile Commerce

Nansi Shi
Wireless Communications and Mobile Commerce Book PDF

Author : Nansi Shi
Publisher : IGI Global
Page : 298 pages
File Size : 51,9 Mb
Release : 2004-01-01
Category : Computers
ISBN : 1591402123

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Wireless Communications and Mobile Commerce by Nansi Shi Pdf

Mobile commerce is based on the rapidly growing applications of wireless technologies and mobile communications. This study collects holistic perspectives to explore strategic considerations regarding potential opportunities and issues in mobile commerce.

E-Commerce and Mobile Commerce Technologies

Pandey U.S. & Shukla Saurabh
E Commerce and Mobile Commerce Technologies Book PDF

Author : Pandey U.S. & Shukla Saurabh
Publisher : S. Chand Publishing
Page : 312 pages
File Size : 40,8 Mb
Release : 2007
Category : Computers
ISBN : 9788121928410

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E-Commerce and Mobile Commerce Technologies by Pandey U.S. & Shukla Saurabh Pdf

Section A: Basic Of E-Commerce And Its Application 1. Introduction To E-Commerce 2. Business Models Of E-Commerce 3. B2B E-Commerce And Edi 4. Business Applications Of E-Commerce Section B: Technologies For E-Commerce 5. E-Commerce Technology 6. Electronic Payment Systems 7. Security Issues In E-Commerce 8. Role Of Social Media In E-Commerce Industry Section C: M-Commerce And Its Implementation 9. Mobile Commerce And Wap 10. Mobile Commerce Risk, Security And Payments Methods 11. Mobile Money-Infrastructure And Fraud Prevention For M-Payment Section D: Legal Issues 12. Legal And Ethical Issues 13. Cyber Laws 14. Webhosting Section E: Online Marketing And Website Designing 16. Search Engine Optimization (Seo) 17. Tools For Website Design Section F: Security Issues In E-Commerce 18. Few Security Guidelines For Developing E-Commerce Applications 19. E-Commerce Testing Process Section G: Current Trends In E-Commerce 20. Current Trends In Electronic World

Handheld Computing for Mobile Commerce: Applications, Concepts and Technologies

Hu, Wen-Chen,Zuo, Yanjun
Handheld Computing for Mobile Commerce Applications Concepts and Technologies Book PDF

Author : Hu, Wen-Chen,Zuo, Yanjun
Publisher : IGI Global
Page : 530 pages
File Size : 55,7 Mb
Release : 2010-02-28
Category : Computers
ISBN : 9781615207626

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Handheld Computing for Mobile Commerce: Applications, Concepts and Technologies by Hu, Wen-Chen,Zuo, Yanjun Pdf

"This book looks at theory, design, implementation, analysis, and application of handheld computing under four themes: handheld computing for mobile commerce, handheld computing research and technologies, wireless networks and handheld/mobile security, and handheld images and videos"--Provided by publisher.

M-Commerce

Punita Duhan,Anurag Singh
M Commerce Book PDF

Author : Punita Duhan,Anurag Singh
Publisher : CRC Press
Page : 304 pages
File Size : 54,9 Mb
Release : 2019-03-04
Category : Business & Economics
ISBN : 9780429946813

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M-Commerce by Punita Duhan,Anurag Singh Pdf

This volume presents a pragmatic approach to understanding and capitalizing on contemporary m-commerce trend. It comprehensively encapsulates the evolution, emergent trends, hindrances and challenges, and customer perceptions about various facets of how physical and online retail channels are merging, blurring, and influencing each other in new ways. The rapid rise of m-commerce (or mobile commerce) has led to the emergence of new paradigms in the marketplace. The difference between physical and digital retail is diminishing, and a new “phygital retail” phenomenon is on the rise. Marketers need to understand this emerging paradigm and consider the new opportunities and challenges involved. This volume, M-Commerce: Experiencing the Phygital Retail, provides a comprehensive discussion of the contemporary m-commerce concepts along with the emerging paradigms in a pragmatic way. It presents empirical analyses and reviews on the myriad aspects of m-commerce, including both contemporary academic and business research.

The Mobile Commerce Revolution

Tim Hayden,Tom Webster
The Mobile Commerce Revolution Book PDF

Author : Tim Hayden,Tom Webster
Publisher : Que Publishing
Page : 201 pages
File Size : 46,6 Mb
Release : 2014-09-30
Category : Business & Economics
ISBN : 9780133475531

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The Mobile Commerce Revolution by Tim Hayden,Tom Webster Pdf

Your Definitive Guide to Profiting from Mobile Commerce With more than 60% of Americans carrying smartphones, your mobile commerce opportunities are immense: not someday, right now. But, to fully capture those opportunities, it’s not enough to build an app. You need to know how mobile is transforming your customers’ behavior, your organization, and your competitive environment. You need to assess and apply a wide spectrum of strategies, tactics, and technologies: from responsive web design and location-based tactics to mobile payment systems. You need to change your processes and your culture. The Mobile Commerce Revolution covers all this and more. Mobile commerce pioneer Tim Hayden and consumer behavior expert Tom Webster draw on their experience helping clients of all kinds to succeed with mobile— from startups to the world’s top brands. Packed with indispensable data and cutting-edge case studies, this guide will take you from planning to action to profit! Discover how customer mobile behavior is radically maturing and shifting Weave mobility throughout your marketing mix and business operations Prepare for the instant and impulse when your customer wants to buy Identify mobile tactics that are actually influencing purchases Earn confidence from customers that you will protect their privacy Use payment technologies to reduce friction and make it easier to buy Deliver richer, more powerful stories and mobile experiences Understand customers through “Little Data”: qualitative studies to physically observe behavior Grasp purchase attribution: why people buy

Mobile Commerce Application Development

Lei-da Chen,Gordon W. Skelton
Mobile Commerce Application Development Book PDF

Author : Lei-da Chen,Gordon W. Skelton
Publisher : IGI Global
Page : 335 pages
File Size : 40,8 Mb
Release : 2005-01-01
Category : Business & Economics
ISBN : 9781591408062

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Mobile Commerce Application Development by Lei-da Chen,Gordon W. Skelton Pdf

"This book provides in-depth coverage of the various tools and techniques for developing wireless and mobile applications"--Provided by publisher.

Advances in Mobile Commerce Technologies

Ee-Peng Lim,Keng Siau
Advances in Mobile Commerce Technologies Book PDF

Author : Ee-Peng Lim,Keng Siau
Publisher : IGI Global
Page : 324 pages
File Size : 46,7 Mb
Release : 2003-01-01
Category : Technology & Engineering
ISBN : 9781591400899

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Advances in Mobile Commerce Technologies by Ee-Peng Lim,Keng Siau Pdf

There is substantial interest in research in developing countries, especially in the use, implementation and development of information technology and systems. Many researchers have been moving toward an understanding of indigenous social and cultural structures and how they influence the use and development of information systems. E-Commerce and Cultural Values addresses these issues and brings together scholars to share their expertise on different aspects of the social side of e-Commerce and information systems and how they impact the cultural values of a society.