Mad Men Unbuttoned

Author : Natasha Vargas-Cooper
Publisher : Harper Collins
Page : 261 pages
File Size : 49,9 Mb
Release : 2010-07-20
Category : Social Science
ISBN : 9780061991004

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Mad Men Unbuttoned by Natasha Vargas-Cooper Pdf

Mad Men Unbuttoned, footnotes to the show and the era, including these fascinating tidbits: Don Draper's character is based on the real-life Draper Daniels, protÉgÉ of Leo Burnett who started off as a copywriter and rose to creative director, eventually heading the team that launched the Marlboro Man. The iconic "Think Small" Volkswagen ad positioned the Beetle as an ugly but well-made car—a revolt against excess. Not only did unit sales top 500,000 cars a year, but the campaign succeeded in junking all the rules of car advertising. When barred from visiting Disneyland on a trip to the United States, Soviet premier Nikita Khrushchev threw a tantrum and left Los Angeles in a huff the very next day. The Group by Mary McCarthy, the novel Betty Draper is seen reading in the bathtub, transformed the way women viewed love, sex, and marriage. In 1947 Christian Dior showcased its revolutionary New Look line. Betty, Peggy, and the rest of the steno pool at Sterling-Cooper can be seen sporting the sloping shoulders, hourglass silhouettes, and billowing skirts of the New Look style.

Author : Karen McNally,Jane Marcellus,Teresa Forde,Kirsty Fairclough
Publisher : Springer Nature
Page : 280 pages
File Size : 44,7 Mb
Release : 2019-11-30
Category : Performing Arts
ISBN : 9783030310912

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The Legacy of Mad Men by Karen McNally,Jane Marcellus,Teresa Forde,Kirsty Fairclough Pdf

For seven seasons, viewers worldwide watched as ad man Don Draper moved from adultery to self-discovery, secretary Peggy Olson became a take-no-prisoners businesswoman, object-of-the-gaze Joan Holloway developed a feminist consciousness, executive Roger Sterling tripped on LSD, and smarmy Pete Campbell became a surprisingly nice guy. Mad Men defined a pivotal moment for television, earning an enduring place in the medium’s history. This edited collection examines the enduringly popular television series as Mad Men still captivates audiences and scholars in its nuanced depiction of a complex decade. This is the first book to offer an analysis of Mad Men in its entirety, exploring the cyclical and episodic structure of the long form series and investigating issues of representation, power and social change. The collection establishes the show’s legacy in televisual terms, and brings it up to date through an examination of its cultural importance in the Trump era. Aimed at scholars and interested general readers, the book illustrates the ways in which Mad Men has become a cultural marker for reflecting upon contemporary television and politics.

Author : Heather Marcovitch,Nancy Ellen Batty
Publisher : Lexington Books
Page : 232 pages
File Size : 50,5 Mb
Release : 2012
Category : Performing Arts
ISBN : 9780739173787

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Mad Men, Women, and Children by Heather Marcovitch,Nancy Ellen Batty Pdf

This book, edited by Heather Marcovitch and Nancy Batty, offers multiple perspectives on the representation of women and children in the popular AMC series, Mad Men. These essays explore the rich historical and social context portrayed in the series and connect the concerns and tumult of the sixties to the contemporary moment.

Author : Lilly J. Goren,Linda Beail
Publisher : Bloomsbury Publishing USA
Page : 326 pages
File Size : 43,7 Mb
Release : 2015-03-12
Category : Political Science
ISBN : 9781501306365

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Mad Men and Politics by Lilly J. Goren,Linda Beail Pdf

Mad Men, using the historical backdrop of the many events that came to demarcate the 1960s, has presented a beautifully-styled rendering of this tumultuous decade, while teasing out a number of themes that resonate throughout the show and connect to the contemporary discourses that dominate today's political landscape. The chapters of this book analyze the most important dimensions explored on the show, including issues around gender, race, prejudice, the family, generational change, the social movements of the 1960s, our understanding of America's place in the world, and the idea of work in the post-war period. Mad Men and Politics provides the reader with an understanding not only of the topics and issues that can be easily grasped while watching, but also contemplates our historical perspective of the 1960s as we consider it through the telescope of our current condition.

Author : Lauren M. E. Goodlad,Lilya Kaganovsky,Robert A. Rushing
Publisher : Duke University Press
Page : 433 pages
File Size : 42,5 Mb
Release : 2013-03-11
Category : Performing Arts
ISBN : 9780822399063

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Mad Men, Mad World by Lauren M. E. Goodlad,Lilya Kaganovsky,Robert A. Rushing Pdf

Since the show's debut in 2007, Mad Men has invited viewers to immerse themselves in the lush period settings, ruthless Madison Avenue advertising culture, and arresting characters at the center of its 1960s fictional world. Mad Men, Mad World is a comprehensive analysis of this groundbreaking TV series. Scholars from across the humanities consider the AMC drama from a fascinating array of perspectives, including fashion, history, architecture, civil rights, feminism, consumerism, art, cinema, and the serial format, as well as through theoretical frames such as critical race theory, gender, queer theory, global studies, and psychoanalysis. In the introduction, the editors explore the show's popularity; its controversial representations of race, class, and gender; its powerful influence on aesthetics and style; and its unique use of period historicism and advertising as a way of speaking to our neoliberal moment. Mad Men, Mad World also includes an interview with Phil Abraham, an award-winning Mad Men director and cinematographer. Taken together, the essays demonstrate that understanding Mad Men means engaging the show not only as a reflection of the 1960s but also as a commentary on the present day. Contributors. Michael Bérubé, Alexander Doty, Lauren M. E. Goodlad, Jim Hansen, Dianne Harris, Lynne Joyrich, Lilya Kaganovsky, Clarence Lang, Caroline Levine, Kent Ono, Dana Polan, Leslie Reagan, Mabel Rosenheck, Robert A. Rushing, Irene Small, Michael Szalay, Jeremy Varon

Author : C. W. E. Bigsby
Publisher : Cambridge University Press
Page : 517 pages
File Size : 44,9 Mb
Release : 2013-10-10
Category : Drama
ISBN : 9781107043930

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Viewing America by C. W. E. Bigsby Pdf

Christopher Bigsby explores the potential of television drama to offer a radical critique of American politics, myths and values.

Author : Jennifer C. Dunn,Jimmie Manning,Danielle M. Stern
Publisher : Cambridge Scholars Publishing
Page : 415 pages
File Size : 50,8 Mb
Release : 2015-10-05
Category : Social Science
ISBN : 9781443884228

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Lucky Strikes and a Three Martini Lunch by Jennifer C. Dunn,Jimmie Manning,Danielle M. Stern Pdf

This second edition of Lucky Strikes and a Three Martini Lunch: Thinking About Television’s Mad Men explores the attributes of the AMC series that allow it to be such a popular and vital contribution to contemporary cultural discourse. Set in the 1960s in New York, the Emmy and Peabody-winning series follows the competitive, seductive, and oftentimes ruthless lives of the men and women of Madison Avenue’s advertising agencies. Many alluring and captivating qualities constitute the Mad Men experience: the way it evokes nostalgia, even from those who did not live in the era being portrayed; its interrogations of identities, and how these explorations of the past illuminate viewers’ concepts of the present; the compelling (and often heartbreaking) relationships between characters trying to make their way in an ever-changing and increasingly complex world; and the titillation of the characters’ discovery of the power of mass-mediated communication and its abilities to allow learning, information sharing, manipulation, and connection, not to mention how their journeys reflect our own in contemporary society. The essays collected in this volume speak to both fans of the show who may not typically embrace theory and criticism, as well as those who do. Additionally, this version was designed with educators in mind. It still includes engaging essays that critically analyze the show from a multitude of perspectives, but now they are organized in way to facilitate easy use in the classroom. This structure allows educators to simply construct and conduct a course using this book as a primary textbook and organize the course according to the way it is laid out. Each chapter provides any type of reader with the opportunity to think about and enjoy the show even after it is no longer on the air.

Author : Laurence Minsky,Ilan Geva
Publisher : Kogan Page Publishers
Page : 329 pages
File Size : 54,9 Mb
Release : 2019-11-03
Category : Business & Economics
ISBN : 9780749483616

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Global Brand Management by Laurence Minsky,Ilan Geva Pdf

In today's hyper-connected world, any brand with a website or digital presence is 'global' by its very definition; yet in practice it takes an enormous amount of strategic planning and adaptability to successfully manage an international brand. Global Brand Management explores the increasingly universal scope of brand management. In an era when many brand managers will find themselves working for large multinationals operating across varied territories, categories and consumer groups, developing an understanding of both the opportunities and risks of multinational brands is truly essential. Meticulously researched, Global Brand Management shows readers how to manage an existing global brand, while simultaneously equipping them with the skills to build one from scratch. The text uses fascinating case studies including Oreo, Harley Davidson and Xiaomi to demonstrate the challenges of maintaining a stable brand identity when operating across territories with different languages, cultural values and logistics. With helpful pedagogy throughout and built-in features to enhance classroom learning, Global Brand Management is the perfect springboard for students to appreciate, enjoy and embrace the nuances and complexities of brand management on an international scale.

Author : Stella Bruzzi
Publisher : Routledge
Page : 332 pages
File Size : 44,7 Mb
Release : 2020-04-30
Category : Fiction
ISBN : 9781136473043

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Approximation by Stella Bruzzi Pdf

In our era of ‘fake news’, Stella Bruzzi examines the dynamism that results from reusing and reconfiguring raw documentary data (documents, archive, news etc.) in creative ways. Through a series of individual case studies, this book offers an innovative framework for understanding how, in our century, film and media texts frequently represent reality and negotiate the instabilities of ‘truth’ by ‘approximating’ factual events rather than merely representing them, through juxtaposing disparate, often colliding, perspectives of history and factual events. Covering areas such as true crime, politics and media, the book analyses the fluidity and instability of truth, arguing that 'approximation' is more prevalent now in our digital age, and that its conception is a result of viewers’ accidental or unconscious connections and interventions. Original and thought-provoking, Approximation provides students and researchers of media, film and cultural studies a deeper insight into our understanding and acceptance of what truth really means today.

Author : Elwood Watson
Publisher : Rowman & Littlefield
Page : 239 pages
File Size : 53,6 Mb
Release : 2013
Category : Biography & Autobiography
ISBN : 9780810890701

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Generation X Professors Speak by Elwood Watson Pdf

While the Baby Boomer generation has consistently commanded widespread attention--both scholarly and popular--little has been written about Generation X, the 46 million Americans born between the mid-1960s and late 1970s. But with Baby Boomers now moving into retirement, members of Generation X have come to the forefront of American society. Consequently, understanding Generation X--and the potential impact of the independent, sometimes rebellious spirit that characterizes it--is critical. In Generation X Professors Speak: Voices from Academia, Elwood Watson has assembled a unique collection of thematically arranged essays by academics that offers insights into the issues, conflicts, and triumphs that epitomize this often overlooked generation. One essayist writes about her determination to achieve her career goals without sacrificing time with her family, while another speaks about being a stay-at-home dad and teaching part-time at a university. Another essay covers disabilities, depression, and mental illness, pointing to the sympathetic approach Gen Xers tend to take toward individuals often marginalized by society. The acceptance of interracial marriage on the part of members of Generation X is engagingly presented by an ivy-league educated white man married to a woman of African descent. And the role religion plays in the lives of Gen Xers is movingly expressed by an essayist whose commitment to his spiritual faith have allowed him to combat racial, social, family, personal, and academic issues. These and the other essays in this collection passionately--and sometime provocatively--cover topics ranging from career, class, family life, health, music, and physical disabilities to race, religion, and sexuality. Together, the essays define the characteristics and demonstrate the diversity of Generation X, and will appeal to scholars, students, and others interested in social history, psychology, gender studies, and popular culture.

Author : Matt Zoller Seitz
Publisher : Abrams
Page : 464 pages
File Size : 48,7 Mb
Release : 2015-11-10
Category : Performing Arts
ISBN : 9781613129364

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Mad Men Carousel by Matt Zoller Seitz Pdf

Mad Men Carousel is an episode-by-episode guide to all seven seasons of AMC's Mad Men. This book collects TV and movie critic Matt Zoller Seitz’s celebrated Mad Men recaps—as featured on New York magazine's Vulture blog—for the first time, including never-before-published essays on the show’s first three seasons. Seitz’s writing digs deep into the show’s themes, performances, and filmmaking, examining complex and sometimes confounding aspects of the series. The complete series—all seven seasons and ninety-two episodes—is covered. Each episode review also includes brief explanations of locations, events, consumer products, and scientific advancements that are important to the characters, such as P.J. Clarke’s restaurant and the old Penn Station; the inventions of the birth control pill, the Xerox machine, and the Apollo Lunar Module; the release of the Beatles’ Revolver and the Beach Boys’ Pet Sounds; and all the wars, protests, assassinations, and murders that cast a bloody pall over a chaotic decade. Mad Men Carousel is named after an iconic moment from the show’s first-season finale, “The Wheel,â€? wherein Don delivers an unforgettable pitch for a new slide projector that’s centered on the idea of nostalgia: “the pain from an old wound.â€? This book will soothe the most ardent Mad Men fan’s nostalgia for the show. New viewers, who will want to binge-watch their way through one of the most popular TV shows in recent memory, will discover a spoiler-friendly companion to one of the most multilayered and mercurial TV shows of all time. It's the perfect gift for Mad Men fans and obsessives. Also available from Matt Zoller Seitz: The Oliver Stone Experience, The Wes Anderson Collection: Bad Dads, The Wes Anderson Collection: The Grand Budapest Hotel, and The Wes Anderson Collection.

Author : Sean Brierley,Jonathan Hardy,Iain Macrury,Helen Powell
Publisher : Routledge
Page : 331 pages
File Size : 54,8 Mb
Release : 2018-02-28
Category : Business & Economics
ISBN : 9781317192275

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The Advertising Handbook by Sean Brierley,Jonathan Hardy,Iain Macrury,Helen Powell Pdf

The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and practitioners offer extended coverage of the contemporary shifts and pressures reshaping the marketing communications (or advertising and marketing) industries and their relationship to the consumer. Profiles and case studies illustrate innovation and diversification among advertising, marketing and public relations companies. Discussion questions aid learning and encourage debate about the activities and influence of advertising today. This Fourth Edition explores the growing significance of: the influence of ‘Big Data’ and automation in digital advertising; tracking and profiling users across digital communications for targeted and personalised marketing communications; the rise of media and advertising integration through sponsored content, product placement, native advertising and other forms of branded content; the dynamic shifts in ad spending and media–advertising relationships across legacy media, online and social media; and the complex profile of consumer behaviour that produces new challenges for brands and branding. Fully revised and updated, this new edition of The Advertising Handbook is a comprehensive and accessible guide to contemporary advertising and marketing theory and practice, designed to meet the requirements, interests and terms of reference of the most recent generation of media and advertising students.

Author : George A. Reisch
Publisher : State University of New York Press
Page : 504 pages
File Size : 43,9 Mb
Release : 2019-04-16
Category : History
ISBN : 9781438473680

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The Politics of Paradigms by George A. Reisch Pdf

Uncovers long-ignored political themes—ideology, propaganda, mind-control, and Orwellian history—at work within the pages of The Structure of Scientific Revolutions. The Politics of Paradigms shows that America’s most famous and influential book about science, The Structure of Scientific Revolutions of 1962, was inspired and shaped by Thomas Kuhn’s political interests, his relationship with the influential cold warrior James Bryant Conant, and America’s McCarthy-era struggle to resist and defeat totalitarian ideology. Through detailed archival research, Reisch shows how Kuhn’s well-known theories of paradigms, crises, and scientific revolutions emerged from within urgent political worries—on campus and in the public sphere—about the invisible, unconscious powers of ideology, language, and history to shape the human mind and its experience of the world. George A. Reisch is managing editor of The Monist and series editor for Open Court Publishing Company’s series Popular Culture and Philosophy.

Author : Charles V. Dintrone
Publisher : McFarland
Page : 337 pages
File Size : 54,8 Mb
Release : 2014-02-01
Category : Performing Arts
ISBN : 9781476612577

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Television Program Master Index by Charles V. Dintrone Pdf

This work indexes books, dissertations and journal articles that mention television shows. Memoirs, autobiographies, biographies, and some popular works meant for fans are also indexed. The major focus is on service to researchers in the history of television. Listings are keyed to an annotated bibliography. Appendices include a list of websites; an index of groups or classes of people on television; and a list of programs by genre. Changes from the second edition include more than 300 new shows, airing on a wider variety of networks; 2000-plus references (more than double the second edition); and a large increase in scholarly articles. The book provides access to materials on almost 2300 shows, including groundbreaking ones like All in the Family (almost 200 entries); cult favorites like Buffy: The Vampire Slayer (200-plus entries); and a classic franchise, Star Trek (more than 400 entries for all the shows). The shows covered range from the late 1940s to 2010 (The Walking Dead). References range from 1956 to 2013.

Author : Lloyd Llewellyn-Jones
Publisher : Edinburgh University Press
Page : 440 pages
File Size : 55,8 Mb
Release : 2018-07-13
Category : Performing Arts
ISBN : 9780748675654

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Designs on the Past by Lloyd Llewellyn-Jones Pdf