Author : Luana Carcano,Gabriella Lojacono
Publisher : EGEA spa
Page : 275 pages
File Size : 40,9 Mb
Release : 2019-02-21T00:00:00+01:00
Category : Business & Economics
ISBN : 9788899902483
Made in Italy Industries by Luana Carcano,Gabriella Lojacono Pdf
Made in Italy is a powerful brand, often associated to specific industries, such as fashion and supercars, and to a well-defined location. Made in Italy should also be associated with an Italian way of competing: Made in Italy companies are also often leaders in their competitive space. Their expertise, know-how, creativity, and innovative energy is well recognized world-wide. In the book, we will analyze the most relevant industries and players of Made in Italy while at the same time discussing about their strategic and managerial unique features with the aim to highlight best practices that can be put into action in different contexts.