Making A Metaverse That Matters

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Making a Metaverse That Matters

Wagner James Au
Making a Metaverse That Matters Book PDF

Author : Wagner James Au
Publisher : John Wiley & Sons
Page : 253 pages
File Size : 49,5 Mb
Release : 2023-05-16
Category : Computers
ISBN : 9781394155828

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Making a Metaverse That Matters by Wagner James Au Pdf

An up-close account from the world’s first metaverse-embedded reporter In Making a Metaverse That Matters: From Snow Crash & Second Life to A Virtual World Worth Fighting For, the celebrated author of The Making of Second Life and Game Design Secrets, Wagner James Au, delivers an engrossing exploration of how nascent metaverse platforms have already captured the imagination of millions. Featuring powerful stories and dozens of incisive interviews with insiders including Metaverse creator Neal Stephenson himself, the author uses his unique, grassroots-level perspective as the first reporter embedded in a metaverse platform. Readers will learn about: How to understand and define the Metaverse and cut through the many myths and misconceptions around it. A behind-the-scenes account of launching Second Life, the first metaverse platform to achieve mainstream awareness, and what its many controversies teach us. Where current platforms Meta, Roblox, Fortnite, VRChat, and Lamina1, Neal Stephenson’s own metaverse startup, fit in the ecosystem. How to address the many dangers inherent in the Metaverse before it becomes central to the Internet. Perfect for XR industry members and indie creatives, Making a Metaverse That Matters is also for tech professionals, virtual world communities, and anyone interested in the future of culture and commerce.

The Metaverse: And How It Will Revolutionize Everything

Matthew Ball
The Metaverse And How It Will Revolutionize Everything Book PDF

Author : Matthew Ball
Publisher : Liveright Publishing
Page : 293 pages
File Size : 54,9 Mb
Release : 2022-07-19
Category : Technology & Engineering
ISBN : 9781324092049

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The Metaverse: And How It Will Revolutionize Everything by Matthew Ball Pdf

INTERNATIONAL BESTSELLER — United States, Canada, United Kingdom, and China (Wall Street Journal, Associated Press, Nielsen Bookscan, Publishers Weekly, USA Today, Toronto Star, Globe & Mail, BookNet Canada, Bookseller.com, Bookdao/Nielsen, JD, DangDang) Tim Sweeney (CEO of Fortnite-maker Epic Games): “Matthew Ball’s essays have defined, analyzed, and inspired the Metaverse for years. His book is an approachable and essential guide to the strategic, technical, and philosophical foundations of this new medium.” Derek Thompson (Atlantic staff writer and national best-selling author of Hit Makers): “This book feels like a rare achievement: a definitive statement about an emerging phenomenon that could shape the digital world, the global economy, and the very experience of human consciousness.” From the leading theorist of the Metaverse comes the definitive account of the next internet: what the Metaverse is, what it will take to build it, and what it means for all of us. The term “Metaverse” is suddenly everywhere, from the front pages of national newspapers and the latest fashion trends to the plans of the most powerful companies in history. It is already shaping the policy platforms of the US government, the European Union, and the Chinese Communist Party. But what, exactly, is the Metaverse? As pioneering theorist and venture capitalist Matthew Ball explains, it is a persistent and interconnected network of 3D virtual worlds that will eventually serve as the gateway to most online experiences, and also underpin much of the physical world. For decades, these ideas have been limited to science fiction and video games, but they are now poised to revolutionize every industry and function, from finance and healthcare to education, consumer products, city planning, dating, and well beyond. Taking us on an expansive tour of the “next internet,” Ball demonstrates that many proto-Metaverses are already here, such as Fortnite, Minecraft, and Roblox. Yet these offer only a glimpse of what is to come. Ball presents a comprehensive definition of the Metaverse before explaining the technologies that will power it—and the breakthroughs that will be necessary to fully realize it. He addresses the governance challenges the Metaverse entails; investigates the role of Web3, blockchains, and NFTs; and predicts Metaverse winners and losers. Most importantly, he examines many of the Metaverse’s almost unlimited applications. The internet will no longer be at arm’s length; instead, it will surround us, with much of our lives, labor, and leisure taking place inside the Metaverse. Bringing clarity and authority to a frequently misunderstood concept, Ball foresees trillions of dollars in new value—and the radical reshaping of society.

The Making of Second Life

Wagner James Au
The Making of Second Life Book PDF

Author : Wagner James Au
Publisher : Harper Collins
Page : 306 pages
File Size : 53,6 Mb
Release : 2009-10-13
Category : Business & Economics
ISBN : 9780061747243

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The Making of Second Life by Wagner James Au Pdf

The wholly virtual world known as Second Life has attracted more than a million active users, millions of dollars, and created its own—very real—economy. The Making of Second Life is the behind-the-scenes story of the Web 2.0 revolution's most improbable enterprise: the creation of a virtual 3-D world with its own industries, culture, and social systems. Now the toast of the Internet economy, and the subject of countless news articles, profiles, and television shows, Second Life is usually known for the wealth of real-world companies (Reuters, Pontiac, IBM) that have created "virtual offices" within it, and the number of users ("avatars") who have become wealthy through their user-created content. What sets Second Life apart from other online worlds, and what has made it such a success (one million-plus monthly users and growing) is its simple user-centered philosophy. Instead of attempting to control the activities of those who enter it, the creators of Second Life turned them loose: users (also known as Residents) own the rights to the intellectual content they create in-world, and the in-world currency of Linden Dollars is freely exchangeable for U.S. currency. Residents have responded by generating millions of dollars of economic activity through their in-world designs and purchases—currently, the Second Life economy averages more than one million U.S. dollars in transactions every day, while dozens of real-world companies and projects have evolved and developed around content originated in Second Life. Wagner James Au explores the long, implausible road behind that success, and looks at the road ahead, where many believe that user-created worlds like Second Life will become the Net's next generation and the fulcrum for a revolution in the way we shop, work, and interact. Au's story is narrated from both within the corporate offices of Linden Lab, Second Life's creator, and from within Second Life itself, revealing all the fascinating, outrageous, brilliant, and aggravating personalities who make Second Life a very real place­—and an illuminating mirror on the real (physical) world. Au writes about the wars they fought (sometimes literally), the transformations they underwent, the empires of land and commerce they developed, and above all, the collaborative creativity that makes their society an imperfect utopia, better in some ways than the one beyond their computer screens.

Game Design Secrets

Wagner James Au
Game Design Secrets Book PDF

Author : Wagner James Au
Publisher : John Wiley & Sons
Page : 336 pages
File Size : 49,8 Mb
Release : 2012-09-19
Category : Computers
ISBN : 9781118416464

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Game Design Secrets by Wagner James Au Pdf

Design great Facebook, iOS, and Web games and learn from the experts what makes a game a hit! This invaluable resource shows how to put into action the proven design and marketing techniques from the industry's best game designers, who all started on a small scale. The book walks novice and experienced game designers through the step-by-step process of conceptualizing, designing, launching, and managing a winning game on platforms including Facebook, iOS, and the Web. The book is filled with examples that highlight key design features, explain how to market your game, and illustrate how to turn your design into a money-making venture. Provides an overview of the most popular game platforms and shows how to design games for each Contains the basic principles of game design that will help promote growth and potential to generate revenue Includes interviews with top independent game developers who reveal their success secrets Offers an analysis of future trends that can open (or close) opportunities for game designers Game Design Secrets provides aspiring game designers a process for planning, designing, marketing, and ultimately making money from new games.

Snow Crash

Neal Stephenson
Snow Crash Book PDF

Author : Neal Stephenson
Publisher : Penguin UK
Page : 362 pages
File Size : 40,5 Mb
Release : 1994-10-27
Category : Fiction
ISBN : 9780141924045

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Snow Crash by Neal Stephenson Pdf

THE 30th ANNIVERSARY EDITION WITH NEW, NEVER-BEFORE-PUBLISHED MATERIAL After the Internet, what came next? Enter the Metaverse - cyberspace home to avatars and software daemons, where anything and just about everything goes. Newly available on the Street - the Metaverse's main drag - is Snow Crash. A cyberdrug that reduces avatars in the digital world to dust, but also infects users in real life, leaving them in a vegetative state. This is bad news for Hiro, a freelance hacker and the Metaverse's best swordfighter, and mouthy skateboard courier Y. T.. Together, investigating the Infocalypse, they trace back the roots of language itself to an ancient Sumerian priesthood and find they must race to stop a shadowy virtual villain hell-bent on world domination. In this special edition of the remarkably prescient modern classic, Neal Stephenson explores linguistics, computer science, politics and philosophy in the form of a break-neck adventure into the fast-approaching yet eerily recognizable future. 'Fast-forward free-style mall mythology for the twenty-first century' William Gibson 'Brilliantly realized' New York Times Book Review 'Like a Pynchon novel with the brakes removed' Washington Post 'A remarkably prescient vision of today's tech landscape' Vanity Fair

Termination Shock

Neal Stephenson
Termination Shock Book PDF

Author : Neal Stephenson
Publisher : HarperCollins
Page : 450 pages
File Size : 55,5 Mb
Release : 2021-11-16
Category : Fiction
ISBN : 9780063028074

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Termination Shock by Neal Stephenson Pdf

New York Times Bestseller From Neal Stephenson—who coined the term “metaverse” in his 1992 novel Snow Crash—comes a sweeping, prescient new thriller that transports readers to a near-future world in which the greenhouse effect has inexorably resulted in a whirling-dervish troposphere of superstorms, rising sea levels, global flooding, merciless heat waves, and virulent, deadly pandemics. “Stephenson is one of speculative fiction’s most meticulous architects. . . . Termination Shock manages to pull off a rare trick, at once wildly imaginative and grounded.” — New York Times Book Review One man—visionary billionaire restaurant chain magnate T. R. Schmidt, Ph.D.—has a Big Idea for reversing global warming, a master plan perhaps best described as “elemental.” But will it work? And just as important, what are the consequences for the planet and all of humanity should it be applied? Ranging from the Texas heartland to the Dutch royal palace in the Hague, from the snow-capped peaks of the Himalayas to the sunbaked Chihuahuan Desert, Termination Shock brings together a disparate group of characters from different cultures and continents who grapple with the real-life repercussions of global warming. Ultimately, it asks the question: Might the cure be worse than the disease? Epic in scope while heartbreakingly human in perspective, Termination Shock sounds a clarion alarm, ponders potential solutions and dire risks, and wraps it all together in an exhilarating, witty, mind-expanding speculative adventure.

The Cold Start Problem

Andrew Chen
The Cold Start Problem Book PDF

Author : Andrew Chen
Publisher : HarperCollins
Page : 368 pages
File Size : 44,9 Mb
Release : 2021-12-07
Category : Business & Economics
ISBN : 9780062969750

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The Cold Start Problem by Andrew Chen Pdf

A startup executive and investor draws on expertise developed at the premier venture capital firm Andreessen Horowitz and as an executive at Uber to address how tech’s most successful products have solved the dreaded "cold start problem”—by leveraging network effects to launch and scale toward billions of users. Although software has become easier to build, launching and scaling new products and services remains difficult. Startups face daunting challenges entering the technology ecosystem, including stiff competition, copycats, and ineffective marketing channels. Teams launching new products must consider the advantages of “the network effect,” where a product or service’s value increases as more users engage with it. Apple, Google, Microsoft, and other tech giants utilize network effects, and most tech products incorporate them, whether they’re messaging apps, workplace collaboration tools, or marketplaces. Network effects provide a path for fledgling products to break through, attracting new users through viral growth and word of mouth. Yet most entrepreneurs lack the vocabulary and context to describe them—much less understand the fundamental principles that drive the effect. What exactly are network effects? How do teams create and build them into their products? How do products compete in a market where every player has them? Andrew Chen draws on his experience and on interviews with the CEOs and founding teams of LinkedIn, Twitch, Zoom, Dropbox, Tinder, Uber, Airbnb, and Pinterest to offer unique insights in answering these questions. Chen also provides practical frameworks and principles that can be applied across products and industries. The Cold Start Problem reveals what makes winning networks thrive, why some startups fail to successfully scale, and, most crucially, why products that create and compete using the network effect are vitally important today.

Virtual & Augmented Reality For Dummies

Paul Mealy
Virtual Augmented Reality For Dummies Book PDF

Author : Paul Mealy
Publisher : John Wiley & Sons
Page : 352 pages
File Size : 51,9 Mb
Release : 2018-06-08
Category : Computers
ISBN : 9781119481423

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Virtual & Augmented Reality For Dummies by Paul Mealy Pdf

An easy-to-understand primer on Virtual Reality and Augmented Reality Virtual Reality (VR) and Augmented Reality (AR) are driving the next technological revolution. If you want to get in on the action, this book helps you understand what these technologies are, their history, how they’re being used, and how they’ll affect consumers both personally and professionally in the very near future. With VR and AR poised to become mainstream within the next few years, an accessible book to bring users up to speed on the subject is sorely needed—and that’s where this handy reference comes in! Rather than focusing on a specific piece of hardware (HTC Vive, Oculus Rift, iOS ARKit) or software (Unity, Unreal Engine), Virtual & Augmented Reality For Dummies offers a broad look at both VR and AR, giving you a bird’s eye view of what you can expect as they continue to take the world by storm. * Keeps you up-to-date on the pulse of this fast-changing technology * Explores the many ways AR/VR are being used in fields such as healthcare, education, and entertainment * Includes interviews with designers, developers, and technologists currently working in the fields of VR and AR Perfect for both potential content creators and content consumers, this book will change the way you approach and contribute to these emerging technologies.

Beyond Hybrid Working

Andy Lake
Beyond Hybrid Working Book PDF

Author : Andy Lake
Publisher : Taylor & Francis
Page : 297 pages
File Size : 48,5 Mb
Release : 2023-12-22
Category : Business & Economics
ISBN : 9781003806660

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Beyond Hybrid Working by Andy Lake Pdf

Much more than a book about flexible working, Beyond Hybrid Working is an engaging and practical management book to help organisations rethink all aspects of traditional work in the emerging post-pandemic landscape and reap the benefits from working smarter. Many organisations that had rapidly improvised and implemented Hybrid Working now want to take a more strategic approach. ‘Smart Working’ is being adopted across sectors, from technology companies, through the financial services sector to the public sector. Andy Lake has supported implementations in businesses and public sector organisations for nearly 30 years, including advising the UK Cabinet Office. He sets out a strategic, comprehensive and integrated approach to Smart Working in the context of new possibilities for working on a more distributed basis, and the impact of new AI-based technologies coming over the horizon. He also explores the possibilities for greater flexibility for workers with hands-on and site-specific roles. Featuring detailed case studies, the book takes a pragmatic and evidence-based approach covering different sectors and types of work, and presents practical techniques for implementing change. This is essential reading for anyone involved in transformational workplace change and increasing the efficiency of organisations. It is written for managers who need to deliver change, and professionals and researchers in the fields of People, Workplace and Technology.

Research Anthology on Virtual Environments and Building the Metaverse

Management Association, Information Resources
Research Anthology on Virtual Environments and Building the Metaverse Book PDF

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 797 pages
File Size : 51,6 Mb
Release : 2022-12-19
Category : Computers
ISBN : 9781668475980

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Research Anthology on Virtual Environments and Building the Metaverse by Management Association, Information Resources Pdf

With the advent of virtual environments and communities, the metaverse has been rapidly expanding in recent years as businesses and industries have begun to see the value and opportunities this technology provides. In order to ensure this technology is utilized to its full potential, further study on the best practices, challenges, and future directions is required. The Research Anthology on Virtual Environments and Building the Metaverse considers the latest research regarding the metaverse and discusses potential issues and benefits of the technology. The book also examines strategies and tactics businesses and companies can use when implementing the metaverse into their operations. Covering key topics such as immersion, augmented reality, and virtual worlds, this major reference work is ideal for computer scientists, business owners, managers, industry professionals, researchers, scholars, academicians, practitioners, instructors, and students.

Beyond Great

Arindam Bhattacharya,Nikolaus Lang,Jim Hemerling
Beyond Great Book PDF

Author : Arindam Bhattacharya,Nikolaus Lang,Jim Hemerling
Publisher : PublicAffairs
Page : 275 pages
File Size : 52,5 Mb
Release : 2020-10-06
Category : Business & Economics
ISBN : 9781541757158

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Beyond Great by Arindam Bhattacharya,Nikolaus Lang,Jim Hemerling Pdf

Great is no longer good enough. Beyond Great delivers a powerful new playbook of 9 core strategies to thrive in a post-COVID world where all the rules of the game are being re-written. Beyond Great answers to two fundamental questions which face business leaders today in a world shaped by daunting and disruptive technological, economic, and social change. First, what is outstanding performance in this new volatile era? Second, how do we build competitive advantage in a world with new and often uncertain rules? Supported by years of research and hands-on consulting practice, this book presents a comprehensive framework for building a high performing, resilient, adaptive, and socially responsible global company. The book begins by taking an incisive look at these disruptive forces transforming globalization, including economic nationalism; the boom in data flows and digital commerce; the rise of China; heightened public concerns about capitalism and the environment; and the emergence of borderless communities of digitally connected consumers. Distilled from the study of hundreds of companies and interviews with dozens of business leaders, the authors have distilled nine core strategies – the new winning playbook of the 21st century. Beyond Great argues that business leaders today must lead with a new kind of openness, flexibility and light-footedness, constantly layering in new strategies and operational norms atop existing ones to allow for "always-on" transformation. Leaders must master a whole new set of rules about what it takes to be "global," becoming shapeshifters adept at handling contradiction, multiplicity, and nuance. This book will show them how.

Reality+: Virtual Worlds and the Problems of Philosophy

David J. Chalmers
Reality Virtual Worlds and the Problems of Philosophy Book PDF

Author : David J. Chalmers
Publisher : W. W. Norton & Company
Page : 544 pages
File Size : 51,7 Mb
Release : 2022-01-25
Category : Philosophy
ISBN : 9780393635812

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Reality+: Virtual Worlds and the Problems of Philosophy by David J. Chalmers Pdf

A leading philosopher takes a mind-bending journey through virtual worlds, illuminating the nature of reality and our place within it. Virtual reality is genuine reality; that’s the central thesis of Reality+. In a highly original work of “technophilosophy,” David J. Chalmers gives a compelling analysis of our technological future. He argues that virtual worlds are not second-class worlds, and that we can live a meaningful life in virtual reality. We may even be in a virtual world already. Along the way, Chalmers conducts a grand tour of big ideas in philosophy and science. He uses virtual reality technology to offer a new perspective on long-established philosophical questions. How do we know that there’s an external world? Is there a god? What is the nature of reality? What’s the relation between mind and body? How can we lead a good life? All of these questions are illuminated or transformed by Chalmers’ mind-bending analysis. Studded with illustrations that bring philosophical issues to life, Reality+ is a major statement that will shape discussion of philosophy, science, and technology for years to come.

Internet for the People

Ben Tarnoff
Internet for the People Book PDF

Author : Ben Tarnoff
Publisher : Verso Books
Page : 245 pages
File Size : 43,7 Mb
Release : 2022-06-14
Category : Political Science
ISBN : 9781839762031

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Internet for the People by Ben Tarnoff Pdf

In Internet for the People, leading tech writer Ben Tarnoff offers an answer. The internet is broken, he argues, because it is owned by private firms and run for profit. Google annihilates your privacy and Facebook amplifies right-wing propaganda because it is profitable to do so. But the internet wasn't always like this-it had to be remade for the purposes of profit maximization, through a years-long process of privatization that turned a small research network into a powerhouse of global capitalism. Tarnoff tells the story of the privatization that made the modern internet, and which set in motion the crises that consume it today. The solution to those crises is straightforward: deprivatize the internet. Deprivatization aims at creating an internet where people, and not profit, rule. It calls for shrinking the space of the market and diminishing the power of the profit motive. It calls for abolishing the walled gardens of Google, Facebook, and the other giants that dominate our digital lives and developing publicly and cooperatively owned alternatives that encode real democratic control. To build a better internet, we need to change how it is owned and organized. Not with an eye towards making markets work better, but towards making them less dominant. Not in order to create a more competitive or more rule-bound version of privatization, but to overturn it. Otherwise, a small number of executives and investors will continue to make choices on everyone's behalf, and these choices will remain tightly bound by the demands of the market. It's time to demand an internet by, and for, the people now.

The Joy of Leadership

Tal Ben-Shahar,Angus Ridgway
The Joy of Leadership Book PDF

Author : Tal Ben-Shahar,Angus Ridgway
Publisher : John Wiley & Sons
Page : 245 pages
File Size : 40,5 Mb
Release : 2017-08-07
Category : Business & Economics
ISBN : 9781119313007

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The Joy of Leadership by Tal Ben-Shahar,Angus Ridgway Pdf

Think of the last time you were at your best and working in the zone. Now compare that to all the time you’ve spent just going through the motions. How would you quantify the difference between the two in terms of how you felt and what you produced? Would you rate it as a 5% difference. . . a 50% difference? Most people would describe the gulf between those two states of being as vast—as deep and wide as the Grand Canyon. For quality of experience, engagement, productivity, and just the sheer joy of living, the majority of people asked to rate the difference between flourishing and floundering found it to be around a factor of 10. In their work with managers and executives at leading companies around the world, authors Tal Ben-Shahar and Angus Ridgway have identified a select group of individuals who consistently perform at their peak, and who make work seem effortless and working with them feel easy. The name they’ve given to those lucky few is “10X Leaders”. You know who they are. They’re the team leaders who bring out the best in everyone. They’re the senior managers who drive growth and innovation. They’re the dream bosses, dream partners, and dream colleagues. There’s a good chance you’ve encountered at least one 10X leader in your career—you’re probably thinking of one right now. And you wondered how they did it. Dr. Ben-Shahar and Mr. Ridgway believe they know the answer. They have identified the core characteristics, behaviors, and cognitive styles that all 10X leaders share. Even better, they’ve developed a way for virtually anyone to cultivate those traits and ways of thinking in themselves to become happier, more effective, and more successful. In this powerful new book they describe their revolutionary SHARP (Strength, Health, Absorption, Relationships, and Purpose) program for becoming a 10X leader. They tell you the true stories of people at organizations around the globe who’ve become more effective by learning to use these performance multipliers. And they offer proven strategies for mastering those characteristics and habits for lasting change—the kind of change that can bring you greater fulfilment and success, not just at work, but in every area of your life.

Communication Design and Branding

Nuno Martins,Daniel Raposo
Communication Design and Branding Book PDF

Author : Nuno Martins,Daniel Raposo
Publisher : Springer Nature
Page : 362 pages
File Size : 52,5 Mb
Release : 2023-10-01
Category : Business & Economics
ISBN : 9783031353857

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Communication Design and Branding by Nuno Martins,Daniel Raposo Pdf

This book gathers new empirical findings fostering advances in the areas of communication design and branding, with a special emphasis of interdisciplinary approaches showing how to combine knowledge in those fields to improve businesses in a digital, global world. Gathering original, peer-reviewed contributions written by designers, computer scientists, marketer and product managers, this book provides both the communication and branding communities with a timely snapshot of current strategies and best-practices to improve different kinds of business through design. By highlighting current challenges, it is also intended to inspire and foster collaboration between different groups, in both university and industry.