Author : John Caples
Publisher : Unknown
Page : 264 pages
File Size : 43,7 Mb
Release : 1957
Category : Advertising copy
ISBN : CORNELL:31924013735638
Making Ads Pay
John Caples
Making Ads Pay
Making Ads Pay Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of Making Ads Pay book. This book definitely worth reading, it is an incredibly well-written.
Making Ads Pay: Timeless Tips for Successful Copywriting
John Caples
Author : John Caples
Publisher : www.bnpublishing.com
Page : 0 pages
File Size : 48,9 Mb
Release : 2013-02-08
Category : Business & Economics
ISBN : 1638231281
Making Ads Pay: Timeless Tips for Successful Copywriting by John Caples Pdf
A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising.
Making Ads Pay
Caples John
Author : Caples John
Publisher : Unknown
Page : 0 pages
File Size : 52,7 Mb
Release : 1901
Category : Electronic
ISBN : 0006589103
Making Ads Pay by Caples John Pdf
Making Ads Pay
John Caples
Author : John Caples
Publisher : Courier Corporation
Page : 258 pages
File Size : 43,7 Mb
Release : 2011-01-01
Category : Business & Economics
ISBN : 9780486486017
Making Ads Pay by John Caples Pdf
A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising.
Being Direct
Lester Wunderman
Author : Lester Wunderman
Publisher : Unknown
Page : 0 pages
File Size : 47,9 Mb
Release : 1998
Category : Advertisers
ISBN : 1558508341
Being Direct by Lester Wunderman Pdf
Being Direct describes in vivid detail Leste r Wunderman''s discovery of the revolutionary advertising age ncy. It is essential reading for any business owner today lo oking for advertising stratgies that work. '
How to Make Your Advertising Make Money
John Caples
Author : John Caples
Publisher : WWW.Snowballpublishing.com
Page : 386 pages
File Size : 48,9 Mb
Release : 2012-06
Category : Business & Economics
ISBN : 1607964619
How to Make Your Advertising Make Money by John Caples Pdf
How to Make Your Advertising Make Money by John Caples In this remarkable reference, John Caples, a man who has won countless awards and made millions of dollars for some of the largest companies in the United States, draws upon more than 50 years of experience to show you how to write advertising copy that sells anything and everything... write headlines that command instant attention...save thousands of dollars in expenses each year...and much more. Containing hundreds of true stories, checklists, and guidelines, this sourcebook is for every copywriter, creative director, and business executive who wants to learn how to write copy that sells-from the master who most say did it better than anyone. You'll get: 1. Secrets of Successful Advertising 2. Twelve Ways to Find Advertising Ideas 3. Three Famous Case Histories 4. How to Get Ideas from Brainstorming 5. 303 Words and Phrases that Sell 6. How to Write Sentences that Sell 7. Sales Appeals that Last Forever 8. How to Write Headlines that Make Money 9. How to Use Stories to Sell Products 10. Tips on Copywriting 11. How Editorial Style Ads Can Bring Increased Sales 12. How to Write Sales Letters that Make Money 13. How Direct Response Can Help Advertisers Make Money 14. Ways to Improve Your Copy 15. How to Write Radio Commercials that Get Action 16. How to Apply Mail Order Know-How in Writing TV Commercials 17. Summing Up My Success Secrets I Have Learned in 50 Years Meet the Author John Caples was Vice President of BBDO, Inc. when he retired after 40 years of service with the nation's third largest advertising agency. The creator of such classic ads as "They Laughed When I Sat Down at the Piano" and "They Grinned When the Waiter Spoke to Me in French," and a member of the Copywriters's Halls of Fame, Mr. Caples built a nationwide reputation for his research and scientific methods of testing advertising effectiveness.
Making Advertising Pay [microform]
Manning Joseph B 1893 Rubin
Author : Manning Joseph B 1893 Rubin
Publisher : Legare Street Press
Page : 0 pages
File Size : 47,8 Mb
Release : 2023-07-18
Category : Electronic
ISBN : 102051759X
Making Advertising Pay [microform] by Manning Joseph B 1893 Rubin Pdf
This book is a guide to making advertising pay. It covers the principles and practices of effective advertising, including market research, copywriting, media selection, and evaluation. The guide includes case studies and examples from various industries and mediums. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Pay-Per-Click Search Engine Marketing
David Szetela,Joseph Kerschbaum
Author : David Szetela,Joseph Kerschbaum
Publisher : John Wiley & Sons
Page : 453 pages
File Size : 54,5 Mb
Release : 2010-07-06
Category : Computers
ISBN : 9780470917213
Pay-Per-Click Search Engine Marketing by David Szetela,Joseph Kerschbaum Pdf
The complete guide to a winning pay-per-click marketing campaign Pay-per-click advertising-the "sponsored results" on search engine results pages-is increasingly being used to drive traffic to websites. Marketing and advertising professionals looking for a hands-on, task-based guide to every stage of creating and managing a winning PPC campaign will get the step-by-step instruction they need in this detailed guide. Using the popular An Hour A Day format, this book helps you avoid the pitfalls and plan, develop, implement, manage, and monitor a PPC campaign that gets results. Successful pay-per-click campaigns are a key component of online marketing This guide breaks the project down into manageable tasks, valuable for the small-business owner as well as for marketing officers and consultants Explains core PPC concepts, industry trends, and the mechanics that make a campaign work Shows how to perform keyword research, structure campaigns, and understand campaign settings and various pricing models Discusses how to write ads, develop and test landing pages, use ad groups, and leverage Google's content network Covers launching a campaign, bidding for position, monitoring, gathering results, and interpreting and acting on the data collected Pay-Per-Click Search Engine Marketing: An Hour a Day provides the tools to make the most of this important marketing method.
Money-Making Pay Per Click Marketing
rudhrah keshav
Author : rudhrah keshav
Publisher : Rudhrah Keshav
Page : 12 pages
File Size : 44,6 Mb
Release : 2023-01-04
Category : Business & Economics
ISBN : 8210379456XXX
Money-Making Pay Per Click Marketing by rudhrah keshav Pdf
PPC stands for Pay Per Click, and it’s a type of digital advertising that allows businesses to advertise online and only pay when their ads are clicked on by users. PPC is quickly becoming one of the most popular methods for businesses to reach their target audiences as it offers an efficient way to advertise with measurable results. Typically, businesses either set up their own campaigns or hire an experienced PPC advertising agency or experts like mediaofficers.com and wisdomdigitalmarketing.com to manage the process for them. The main goal of creating a PPC campaign is to drive user engagement, such as clicks and conversions, in order to generate more leads or sales for the business.
Ultimate Google Ads Training: Profit With Pay Per Click
Brian Smith
Author : Brian Smith
Publisher : THE PUBLISHER
Page : 83 pages
File Size : 41,9 Mb
Release : 2024-03-08
Category : Business & Economics
ISBN : 8210379456XXX
Ultimate Google Ads Training: Profit With Pay Per Click by Brian Smith Pdf
The Ultimate Google Ads Training: Profit With Pay Per Click is a comprehensive guide that aims to help individuals and businesses maximize their profitability using Google Ads. This book covers various aspects of Google Ads, starting from the basics such as what Google Ads is and its benefits, to advanced strategies for scaling and expanding campaigns. The book begins by introducing readers to Google Ads and providing an understanding of the platform. It then dives into setting up a profitable campaign, covering topics such as campaign goals, keyword research and selection, and creating compelling ad copy. Readers will also learn about factors affecting ad rank and how to improve quality score, as well as targeting strategies including demographic, location, and behavioral targeting. Bidding and budgeting strategies are explored in detail to help readers optimize their Return on Investment (ROI). The importance of ad extensions for improved performance is emphasized, including sitelink, callout, and structured snippet extensions. Readers will also gain knowledge on monitoring and analyzing Google Ads performance, key performance metrics to track, and interpreting performance data. The book delves into conversion tracking and optimization, remarketing and display network strategies, mobile advertising best practices, YouTube advertising, A/B testing and campaign optimization, ad policies and compliance, and the use of Google AdWords Editor and automation tools. It concludes with guidance on scaling and expanding Google Ads campaigns. This Ultimate Google Ads Training provides a comprehensive foundation and practical tips to help readers navigate the intricacies of Google Ads and achieve profitable results for their online advertising endeavors.
Do You Make These Mistakes in English?
Edwin L Battistella
Author : Edwin L Battistella
Publisher : OUP USA
Page : 225 pages
File Size : 42,8 Mb
Release : 2009
Category : Business & Economics
ISBN : 9780195367126
Do You Make These Mistakes in English? by Edwin L Battistella Pdf
In the early 1900s, the language of America was becoming colloquial English-the language of the businessman, manager, and professional. Since college and high school education were far from universal, many people turned to correspondence education-that era's distance learning-to learn the art of speaking and writing. By the 1920s and 1930s, thousands of Americans were sending coupons from newspapers and magazines to order Sherwin Cody's 100% Self-correcting Course in the English Language, a patented mail-order course in English that was taken by over 150,000 people.Cody's ubiquitous signature advertisement, which ran for over forty years, promised a scientifically-tested invention that improved speaking and writing in just 15 minutes a day. Cody's ad explained that people are judged by their English, and he offered self-improvement and self-confidence through the mail.In this book, linguist Edwin Battistella tells the story of Sherwin Cody and his famous English course, situating both the man and the course in early twentieth century cultural history. The author shows how Cody became a businessman-a writer, grammatical entrepreneur, and mass-marketer whose ads proclaimed "Good Money in Good English" and asked "Is Good English Worth 25 Cents to You?" His course, perhaps the most widely-advertised English education program in history, provides a unique window onto popular views of language and culture and their connection to American notions of success and failure. But Battistella shows Sherwin Cody was also part of a larger shift in attitudes. Using Cody's course as a reference point, he also looks at the self-improvement ethic reflected in such courses and products as the Harvard Classics, The Book of Etiquette, the Book-of-the-Month Club, the U.S. School of Music, and the Charles Atlas and Dale Carnegie courses to illustrate how culture became popular and how self-reliance evolved into self-improvement.
The Advertising Age Encyclopedia of Advertising
John McDonough,Karen Egolf
Author : John McDonough,Karen Egolf
Publisher : Routledge
Page : 2000 pages
File Size : 41,5 Mb
Release : 2015-06-18
Category : Business & Economics
ISBN : 9781135949068
The Advertising Age Encyclopedia of Advertising by John McDonough,Karen Egolf Pdf
For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Self-Publishing Made Simple
April Cox
Author : April Cox
Publisher : Unknown
Page : 128 pages
File Size : 52,9 Mb
Release : 2021-09-15
Category : Electronic
ISBN : 1737557010
Self-Publishing Made Simple by April Cox Pdf
The Advertising Handbook
Sean Brierley
Author : Sean Brierley
Publisher : Routledge
Page : 288 pages
File Size : 52,9 Mb
Release : 2005-08-04
Category : Business & Economics
ISBN : 9781134842834
The Advertising Handbook by Sean Brierley Pdf
The Advertising Handbook is a critical introduction to the practices and perspectives of the advertising industry. Sean Brierley explores the structures of the profession and examines the roles of all those involved in advertising including businesses, agencies, consultancies and media owners. The Advertising Handbook traces the development of advertising and examines the changes that have take taken place from its formative years through to today's period of rapid change: the impact of new media, the rise of the ad agency, industry mergers, the Internet and digital technologies, and the influence of the regulatory environment. The Advertising Handbook offers a theoretical understanding of the industry and it challenges many assumptions about advertising's power and authority. Thoroughly revised and updated, it examines why companies and organisations advertise, how they research markets, where and when they advertise, the principles and techniques of persuasion and how companies measure performance. The Advertising Handbook includes: Illustrations from a range of high-profile campaigns including Budweiser, Barnardo's, Benetton and Club 18-30 New and detailed 'workshop' exercises accompanying each chapter Case studies and profiles of ad agencies and key media players A revised and up-to-date glossary of key terms A guide to useful web and online resources
The Guru Hoax
Jay Huling
Author : Jay Huling
Publisher : Lulu.com
Page : 274 pages
File Size : 43,7 Mb
Release : 2019-09-11
Category : Business & Economics
ISBN : 9780359842810
The Guru Hoax by Jay Huling Pdf
Are your marketing experts really experts? Or did they simply buy their credentials from a diploma mill? Get ready for The Guru Hoax to be revealed. Behind door number one: a marketing consultant with 30-plus years' experience of success. Behind door two: out-of-work frauds and recently graduated wannabes disguised as advertising and branding gurus. Who will YOU pay to create YOUR marketing? Jay Huling will show you their schemes, ruses, tricks, cons, gaffs, and lies . . . and how they use the truth to fool you.
