Download Full eBooks in PDF
Making Big Data Work For Your Business Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of Making Big Data Work For Your Business book. This book definitely worth reading, it is an incredibly well-written.
Author : Sudhi Sinha
Publisher : Packt Publishing Ltd
Page : 170 pages
File Size : 49,8 Mb
Release : 2014-10-28
Category : Business & Economics
ISBN : 9781783000999
If your are interested in the power of Big Data to drive improvement in your business, then this book will help you build and initiate a project for positive change.
Author : Bernard Marr
Publisher : John Wiley & Sons
Page : 256 pages
File Size : 43,5 Mb
Release : 2016-01-05
Category : Business & Economics
ISBN : 9781119027034
Capitalise on big data to add value to your small business Written by bestselling author and big data expert Bernard Marr, Big Data For Small Business For Dummies helps you understand what big data actually is—and how you can analyse and use it to improve your business. Free of confusing jargon and complemented with lots of step-by-step guidance and helpful advice, it quickly and painlessly helps you get the most from using big data in a small business. Business data has been around for a long time. Unfortunately, it was trapped away in overcrowded filing cabinets and on archaic floppy disks. Now, thanks to technology and new tools that display complex databases in a much simpler manner, small businesses can benefit from the big data that's been hiding right under their noses. With the help of this friendly guide, you'll discover how to get your hands on big data to develop new offerings, products and services; understand technological change; create an infrastructure; develop strategies; and make smarter business decisions. Shows you how to use big data to make sense of user activity on social networks and customer transactions Demonstrates how to capture, store, search, share, analyse and visualise analytics Helps you turn your data into actionable insights Explains how to use big data to your advantage in order to transform your small business If you're a small business owner or employee, Big Data For Small Business For Dummies helps you harness the hottest commodity on the market today in order to take your company to new heights.
Author : Lund Pedersen, Carsten,Lindgreen, Adam,Ritter, Thomas,Ringberg, Torsten
Publisher : Edward Elgar Publishing
Page : 272 pages
File Size : 50,9 Mb
Release : 2021-09-21
Category : Business & Economics
ISBN : 9781839100161
This important book considers the ways in which small and medium-sized enterprises (SMEs) can thrive in the age of big data. To address this central issue from multiple viewpoints, the editors introduce a collection of experiences, insights, and guidelines from a variety of expert researchers, each of whom provides a piece to solve this puzzle.
Author : Viktor Mayer-Schönberger,Kenneth Cukier
Publisher : Houghton Mifflin Harcourt
Page : 257 pages
File Size : 51,8 Mb
Release : 2013
Category : Business & Economics
ISBN : 9780544002692
A exploration of the latest trend in technology and the impact it will have on the economy, science, and society at large.
Author : Thomas Davenport
Publisher : Harvard Business Review Press
Page : 241 pages
File Size : 52,8 Mb
Release : 2014-02-04
Category : Business & Economics
ISBN : 9781422168172
Go ahead, be skeptical about big data. The author was—at first. When the term “big data” first came on the scene, bestselling author Tom Davenport (Competing on Analytics, Analytics at Work) thought it was just another example of technology hype. But his research in the years that followed changed his mind. Now, in clear, conversational language, Davenport explains what big data means—and why everyone in business needs to know about it. Big Data at Work covers all the bases: what big data means from a technical, consumer, and management perspective; what its opportunities and costs are; where it can have real business impact; and which aspects of this hot topic have been oversold. This book will help you understand: • Why big data is important to you and your organization • What technology you need to manage it • How big data could change your job, your company, and your industry • How to hire, rent, or develop the kinds of people who make big data work • The key success factors in implementing any big data project • How big data is leading to a new approach to managing analytics With dozens of company examples, including UPS, GE, Amazon, United Healthcare, Citigroup, and many others, this book will help you seize all opportunities—from improving decisions, products, and services to strengthening customer relationships. It will show you how to put big data to work in your own organization so that you too can harness the power of this ever-evolving new resource.
Author : Matthew Adams
Publisher : Createspace Independent Publishing Platform
Page : 62 pages
File Size : 55,7 Mb
Release : 2016-11-08
Category : Big data
ISBN : 1540380033
Are You Ready To Learn How To Understand SMART Big Data & Data Analytics For improved Business Intelligence AND Performance? Do You Need To Manage Big Data Solutions? Yes, you can easily understand how data science fits in your organization! In Data Analytics: Using Big Data Analytics For Business To Increase Profits And Create Happy Customers,Matthew Adams reveals the reality of the big data analytics world, and outlines clear and actionable steps that will equip the reader with the tools needed for this next phase of human evolution. This book contains proven steps and strategies on how to use everyday data analytics for business to increase profitability and customer satisfaction. Open the book and find: An Introduction To Analytics The Importance Of Data Analysis In Business Real World Examples of Data Analytics Benefitting Businesses A Step-By-Step Guide For Conducting Data Analysis For Your Business Variance And Covariance In Business Effective Data Management Hubris And The Limitations Of Big Data Find the right big data solution for your business or organization Thinking bigger is an essential trait for anyone who wants to ensure that their company isn't left in the dust. This book will give you a clear understanding, blueprint, and step-by-step approach to building your own data science strategy. In addition, the book offers guidance on how to ensure security, and respect the privacy rights of consumers. The book includes discussions of: How big data could change your job, your company, and your industry What technology you need to manage The key success factors in implementing any big data project Do you want to know what makes data analytics more valuable than ever? Don't wait even for a second longer! Purchase your copy of Data Analytics: Using Big Data Analytics For Business To Increase Profits And Create Happy Customers right away and learn how to enhance your business capabilities!
Author : Victor Finch
Publisher : Createspace Independent Publishing Platform
Page : 130 pages
File Size : 55,9 Mb
Release : 2017-08-10
Category : Electronic
ISBN : 1973957663
Big Data For Business Your Comprehensive Guide To Understand Data Science, Data Analytics and Data Mining To Boost More Growth and Improve Business. Is Big Data worth it? Does it work for me or my business? How can Big Data (with Analytics) help spur my next business growth? Do you know that last two years accounts for 90 percent of the data in the world? Data whispers stories. Only if you listen carefully, process it, analyze it and act on it, to move towards your next revolution. Many individuals' life and businesses have been transformed by Big Data and in fact you are already part of the Big Data if you are into social media. (Look out for this very interesting link that you really need to see it for yourself. It will widen your horizon.) In this book, you will have gain tremendous insights, understanding and basics of Big Data and how it can helps to identify new growth areas and product opportunities, streamline their costs, increase their operating margins and above all; make better human resource decisions using efficient budgets. The future belongs to only those who embrace Big Data. Take your first step now. What you will learn in Big Data For Business: Your Comprehensive Guide To Understand Data Science, Data Analytics and Data Mining To Boost More Growth and Improve Business. You will learn all about Big Data and the challenges You will learn when to use Descriptive or Predictive Analytics You will discover what are the popular tools that Data scientists are using now You will learn the various algorithms used in Big Data You will what is Big Data and NoSQL Technologies You will explore the different social examples and business applications of Big Data And many more.. This Big Data For Business: Your Comprehensive Guide To Understand Data Science, Data Analytics and Data Mining To Boost More Growth and Improve Business. is your must have guide to explore and learn about the impact of Big Data For Business, and understand how you can starts forming ideas on how you can use it for your next business growth. The Bottom Line: What are you waiting for? Start today by making the smartest investment you could possibly make. An investment in yourself, your knowledge and your business growth. Don't hesitate to pick up your copy today by clicking the BUY NOW button at the top of this page!
Author : Phil Simon
Publisher : John Wiley & Sons
Page : 256 pages
File Size : 41,8 Mb
Release : 2015-11-02
Category : Business & Economics
ISBN : 9781119217848
Residents in Boston, Massachusetts are automatically reporting potholes and road hazards via their smartphones. Progressive Insurance tracks real-time customer driving patterns and uses that information to offer rates truly commensurate with individual safety. Google accurately predicts local flu outbreaks based upon thousands of user search queries. Amazon provides remarkably insightful, relevant, and timely product recommendations to its hundreds of millions of customers. Quantcast lets companies target precise audiences and key demographics throughout the Web. NASA runs contests via gamification site TopCoder, awarding prizes to those with the most innovative and cost-effective solutions to its problems. Explorys offers penetrating and previously unknown insights into healthcare behavior. How do these organizations and municipalities do it? Technology is certainly a big part, but in each case the answer lies deeper than that. Individuals at these organizations have realized that they don't have to be Nate Silver to reap massive benefits from today's new and emerging types of data. And each of these organizations has embraced Big Data, allowing them to make astute and otherwise impossible observations, actions, and predictions. It's time to start thinking big. In Too Big to Ignore, recognized technology expert and award-winning author Phil Simon explores an unassailably important trend: Big Data, the massive amounts, new types, and multifaceted sources of information streaming at us faster than ever. Never before have we seen data with the volume, velocity, and variety of today. Big Data is no temporary blip of fad. In fact, it is only going to intensify in the coming years, and its ramifications for the future of business are impossible to overstate. Too Big to Ignore explains why Big Data is a big deal. Simon provides commonsense, jargon-free advice for people and organizations looking to understand and leverage Big Data. Rife with case studies, examples, analysis, and quotes from real-world Big Data practitioners, the book is required reading for chief executives, company owners, industry leaders, and business professionals.
Author : Singh, Amandeep
Publisher : IGI Global
Page : 310 pages
File Size : 47,5 Mb
Release : 2021-06-18
Category : Business & Economics
ISBN : 9781799872337
The availability of big data, low-cost commodity hardware, and new information management and analytic software have produced a unique moment in the history of data analysis. The convergence of these trends means that we have the capabilities required to analyze astonishing data sets quickly and cost-effectively for the first time in history. They represent a genuine leap forward and a clear opportunity to realize enormous gains in terms of efficiency, productivity, revenue, and profitability especially in digital marketing. Data plays a huge role in understanding valuable insights about target demographics and customer preferences. From every interaction with technology, regardless of whether it is active or passive, we are creating new data that can describe us. If analyzed correctly, these data points can explain a lot about our behavior, personalities, and life events. Companies can leverage these insights for product improvements, business strategy, and marketing campaigns to cater to the target customers. Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing aids understanding of big data in terms of digital marketing for meaningful analysis of information that can improve marketing efforts and strategies using the latest digital techniques. The chapters cover a wide array of essential marketing topics and techniques, including search engine marketing, consumer behavior, social media marketing, online advertising, and how they interact with big data. This book is essential for professionals and researchers working in the field of analytics, data, and digital marketing, along with marketers, advertisers, brand managers, social media specialists, managers, sales professionals, practitioners, researchers, academicians, and students looking for the latest information on how big data is being used in digital marketing strategies.
Author : Michael Minelli,Michele Chambers,Ambiga Dhiraj
Publisher : John Wiley & Sons
Page : 230 pages
File Size : 52,7 Mb
Release : 2013-01-22
Category : Business & Economics
ISBN : 9781118147603
Unique prospective on the big data analytics phenomenon for both business and IT professionals The availability of Big Data, low-cost commodity hardware and new information management and analytics software has produced a unique moment in the history of business. The convergence of these trends means that we have the capabilities required to analyze astonishing data sets quickly and cost-effectively for the first time in history. These capabilities are neither theoretical nor trivial. They represent a genuine leap forward and a clear opportunity to realize enormous gains in terms of efficiency, productivity, revenue and profitability. The Age of Big Data is here, and these are truly revolutionary times. This timely book looks at cutting-edge companies supporting an exciting new generation of business analytics. Learn more about the trends in big data and how they are impacting the business world (Risk, Marketing, Healthcare, Financial Services, etc.) Explains this new technology and how companies can use them effectively to gather the data that they need and glean critical insights Explores relevant topics such as data privacy, data visualization, unstructured data, crowd sourcing data scientists, cloud computing for big data, and much more.
Author : Thomas Davenport
Publisher : Harvard Business Review Press
Page : 242 pages
File Size : 40,9 Mb
Release : 2014-02-25
Category : Business & Economics
ISBN : 9781422168165
Go ahead, be skeptical about big data. The author was—at first. When the term “big data” first came on the scene, bestselling author Tom Davenport (Competing on Analytics, Analytics at Work) thought it was just another example of technology hype. But his research in the years that followed changed his mind. Now, in clear, conversational language, Davenport explains what big data means—and why everyone in business needs to know about it. Big Data at Work covers all the bases: what big data means from a technical, consumer, and management perspective; what its opportunities and costs are; where it can have real business impact; and which aspects of this hot topic have been oversold. This book will help you understand: • Why big data is important to you and your organization • What technology you need to manage it • How big data could change your job, your company, and your industry • How to hire, rent, or develop the kinds of people who make big data work • The key success factors in implementing any big data project • How big data is leading to a new approach to managing analytics With dozens of company examples, including UPS, GE, Amazon, United Healthcare, Citigroup, and many others, this book will help you seize all opportunities—from improving decisions, products, and services to strengthening customer relationships. It will show you how to put big data to work in your own organization so that you too can harness the power of this ever-evolving new resource.
Author : Bill Schmarzo
Publisher : John Wiley & Sons
Page : 326 pages
File Size : 51,8 Mb
Release : 2015-12-21
Category : Computers
ISBN : 9781119181118
Integrate big data into business to drive competitive advantage and sustainable success Big Data MBA brings insight and expertise to leveraging big data in business so you can harness the power of analytics and gain a true business advantage. Based on a practical framework with supporting methodology and hands-on exercises, this book helps identify where and how big data can help you transform your business. You'll learn how to exploit new sources of customer, product, and operational data, coupled with advanced analytics and data science, to optimize key processes, uncover monetization opportunities, and create new sources of competitive differentiation. The discussion includes guidelines for operationalizing analytics, optimal organizational structure, and using analytic insights throughout your organization's user experience to customers and front-end employees alike. You'll learn to “think like a data scientist” as you build upon the decisions your business is trying to make, the hypotheses you need to test, and the predictions you need to produce. Business stakeholders no longer need to relinquish control of data and analytics to IT. In fact, they must champion the organization's data collection and analysis efforts. This book is a primer on the business approach to analytics, providing the practical understanding you need to convert data into opportunity. Understand where and how to leverage big data Integrate analytics into everyday operations Structure your organization to drive analytic insights Optimize processes, uncover opportunities, and stand out from the rest Help business stakeholders to “think like a data scientist” Understand appropriate business application of different analytic techniques If you want data to transform your business, you need to know how to put it to use. Big Data MBA shows you how to implement big data and analytics to make better decisions.
Author : Judith S. Hurwitz,Alan Nugent,Fern Halper,Marcia Kaufman
Publisher : John Wiley & Sons
Page : 336 pages
File Size : 41,7 Mb
Release : 2013-04-02
Category : Computers
ISBN : 9781118644171
Find the right big data solution for your business or organization Big data management is one of the major challenges facing business, industry, and not-for-profit organizations. Data sets such as customer transactions for a mega-retailer, weather patterns monitored by meteorologists, or social network activity can quickly outpace the capacity of traditional data management tools. If you need to develop or manage big data solutions, you'll appreciate how these four experts define, explain, and guide you through this new and often confusing concept. You'll learn what it is, why it matters, and how to choose and implement solutions that work. Effectively managing big data is an issue of growing importance to businesses, not-for-profit organizations, government, and IT professionals Authors are experts in information management, big data, and a variety of solutions Explains big data in detail and discusses how to select and implement a solution, security concerns to consider, data storage and presentation issues, analytics, and much more Provides essential information in a no-nonsense, easy-to-understand style that is empowering Big Data For Dummies cuts through the confusion and helps you take charge of big data solutions for your organization.
Author : Bill Schmarzo
Publisher : John Wiley & Sons
Page : 245 pages
File Size : 42,5 Mb
Release : 2013-10-07
Category : Business & Economics
ISBN : 9781118739570
Leverage big data to add value to your business Social media analytics, web-tracking, and other technologies help companies acquire and handle massive amounts of data to better understand their customers, products, competition, and markets. Armed with the insights from big data, companies can improve customer experience and products, add value, and increase return on investment. The tricky part for busy IT professionals and executives is how to get this done, and that's where this practical book comes in. Big Data: Understanding How Data Powers Big Business is a complete how-to guide to leveraging big data to drive business value. Full of practical techniques, real-world examples, and hands-on exercises, this book explores the technologies involved, as well as how to find areas of the organization that can take full advantage of big data. Shows how to decompose current business strategies in order to link big data initiatives to the organization’s value creation processes Explores different value creation processes and models Explains issues surrounding operationalizing big data, including organizational structures, education challenges, and new big data-related roles Provides methodology worksheets and exercises so readers can apply techniques Includes real-world examples from a variety of organizations leveraging big data Big Data: Understanding How Data Powers Big Business is written by one of Big Data's preeminent experts, William Schmarzo. Don't miss his invaluable insights and advice.
Author : Thomas C. Redman
Publisher : Harvard Business Press
Page : 257 pages
File Size : 54,9 Mb
Release : 2008-09-22
Category : Business & Economics
ISBN : 9781422163641
Your company's data has the potential to add enormous value to every facet of the organization -- from marketing and new product development to strategy to financial management. Yet if your company is like most, it's not using its data to create strategic advantage. Data sits around unused -- or incorrect data fouls up operations and decision making. In Data Driven, Thomas Redman, the "Data Doc," shows how to leverage and deploy data to sharpen your company's competitive edge and enhance its profitability. The author reveals: · The special properties that make data such a powerful asset · The hidden costs of flawed, outdated, or otherwise poor-quality data · How to improve data quality for competitive advantage · Strategies for exploiting your data to make better business decisions · The many ways to bring data to market · Ideas for dealing with political struggles over data and concerns about privacy rights Your company's data is a key business asset, and you need to manage it aggressively and professionally. Whether you're a top executive, an aspiring leader, or a product-line manager, this eye-opening book provides the tools and thinking you need to do that.
