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Author : Daniel Pope
Publisher : Unknown
Page : 360 pages
File Size : 54,7 Mb
Release : 1983
Category : Business & Economics
ISBN : STANFORD:36105040075561
Author : Samuel Maunder
Publisher : Unknown
Page : 942 pages
File Size : 55,9 Mb
Release : 1859
Category : Classical dictionaries
ISBN : OXFORD:600070452
Author : Monica Brasted
Publisher : Lexington Books
Page : 263 pages
File Size : 45,9 Mb
Release : 2018-03-01
Category : Language Arts & Disciplines
ISBN : 9781498552486
Magazine Advertising in Life during World War II: Patriotism through Service, Thrift, and Utility is a descriptive analysis that examines how the cultural values of service, thrift, and utility were framed in advertisements in Life magazine from 1942 to 1945.These cultural values were used by advertisers to create citizen consumers who practiced frugal consumption of advertised products and services to demonstrate their patriotism and fulfill their perceived civic duties. Patriotism through service, thrift, and utility was not limited to citizen consumers, but was also used in the advertisements to highlight the contributions of manufacturers to the total war effort. The advertisements were able to support the war and reinforce the American way of life and its consumer culture by framing service, thrift, and utility in relation to patriotism and consumption. Recommended for scholars of media studies, cultural studies, communication, advertising, history, and women’s studies.
Author : Robert Sullivan
Publisher : Unknown
Page : 514 pages
File Size : 51,8 Mb
Release : 1854
Category : Electronic
ISBN : OXFORD:590953583
Author : Aaron C.T. Smith,Constantino Stavros,James Skinner,Andrea N. Geurin,Lauren M. Burch
Publisher : Taylor & Francis
Page : 418 pages
File Size : 53,9 Mb
Release : 2024-03-29
Category : Sports & Recreation
ISBN : 9781040000472
Now in a fully revised and updated third edition, Introduction to Sport Marketing is a clear, straightforward, and concise introduction to the theory and practice of sport marketing, and the only sport marketing textbook you will ever need. Built around a step-by-step framework for developing effective sport marketing plans, and full of real-world, international cases, data, and examples, the text helps students to develop the essential skills and subject knowledge required to thrive in today’s fast-paced sport industry. It covers sport marketing at all levels, from grassroots and community sport to international mega-events, and across all sectors from professional sport to public and not-for-profit organisations. Leading the reader through the marketing process, from analysis and setting a strategy to planning the marketing mix, implementation, and evaluation, the text introduces the products, services, distribution channels, and stakeholders that generate value, including brands, merchandise and licensed products, players and athletes, leagues and franchises, and events. This new edition includes expanded coverage of cutting-edge topics, including social media, digital sport marketing, esports, the social impact of sport, ‘sportwashing’ and soft power, innovation and fast prototyping, consumer psychology, and diversity and equity. It includes useful features throughout, from review questions to guides to further resources. This is an essential textbook for any sport marketing course taken as a part of a degree programme in sport management, sport marketing, sport business, sport development, or business, management, and marketing.
Author : William Dwight Whitney,Benjamin Eli Smith
Publisher : Unknown
Page : 910 pages
File Size : 54,8 Mb
Release : 1895
Category : Atlases
ISBN : NLI:3005193-10
Author : Gary L. Lilien,Arvind Rangaswamy,Arnaud De Bruyn
Publisher : DecisionPro
Page : 287 pages
File Size : 47,9 Mb
Release : 2013
Category : Business & Economics
ISBN : 9780985764807
The 21st century business environment demands more analysis and rigor in marketing decision making. Increasingly, marketing decision making resembles design engineering-putting together concepts, data, analyses, and simulations to learn about the marketplace and to design effective marketing plans. While many view traditional marketing as art and some view it as science, the new marketing increasingly looks like engineering (that is, combining art and science to solve specific problems). Marketing Engineering is the systematic approach to harness data and knowledge to drive effective marketing decision making and implementation through a technology-enabled and model-supported decision process. (For more information on Excel-based models that support these concepts, visit DecisionPro.biz.) We have designed this book primarily for the business school student or marketing manager, who, with minimal background and technical training, must understand and employ the basic tools and models associated with Marketing Engineering. We offer an accessible overview of the most widely used marketing engineering concepts and tools and show how they drive the collection of the right data and information to perform the right analyses to make better marketing plans, better product designs, and better marketing decisions. What's New In the 2nd Edition While much has changed in the nearly five years since the first edition of Principles of Marketing Engineering was published, much has remained the same. Hence, we have not changed the basic structure or contents of the book. We have, however Updated the examples and references. Added new content on customer lifetime value and customer valuation methods. Added several new pricing models. Added new material on "reverse perceptual mapping" to describe some exciting enhancements to our Marketing Engineering for Excel software. Provided some new perspectives on the future of Marketing Engineering. Provided better alignment between the content of the text and both the software and cases available with Marketing Engineering for Excel 2.0.
Author : Anonim
Publisher : Unknown
Page : 1800 pages
File Size : 41,7 Mb
Release : 1981
Category : Cartons
ISBN : UCLA:L0050883842
Author : James Stormonth
Publisher : Unknown
Page : 290 pages
File Size : 41,7 Mb
Release : 1872
Category : Electronic
ISBN : OXFORD:600085063
Author : Mary Zeiss Stange,Carol K. Oyster,Jane E. Sloan
Publisher : SAGE
Page : 2017 pages
File Size : 55,5 Mb
Release : 2011-02-23
Category : Social Science
ISBN : 9781412976855
This work includes 1000 entries covering the spectrum of defining women in the contemporary world.
Author : William Chambers
Publisher : Unknown
Page : 616 pages
File Size : 52,7 Mb
Release : 1897
Category : English language
ISBN : UCAL:$B783727
Author : William Dwight Whitney,Benjamin Eli Smith
Publisher : Unknown
Page : 912 pages
File Size : 50,6 Mb
Release : 1897
Category : Atlases
ISBN : UVA:X030732060
Author : Chambers W. and R., ltd
Publisher : Unknown
Page : 618 pages
File Size : 44,6 Mb
Release : 1882
Category : Electronic
ISBN : OXFORD:590216006
Author : John Walker
Publisher : Unknown
Page : 714 pages
File Size : 43,8 Mb
Release : 1818
Category : Encyclopedias and dictionaries
ISBN : NYPL:33433069240723
Author : Anonim
Publisher : Unknown
Page : 1398 pages
File Size : 46,7 Mb
Release : 1959-02
Category : Broadcasting
ISBN : UOM:39015036638743