Making Of The Iit Brand

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Making of the IIT Brand

Davender Jain
Making of the IIT Brand Book PDF

Author : Davender Jain
Publisher : Notion Press
Page : 195 pages
File Size : 40,6 Mb
Release : 2022-05-24
Category : Biography & Autobiography
ISBN : 9798885559652

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Making of the IIT Brand by Davender Jain Pdf

This book is an attempt to look at the ordinary IITians, the dreams they had, the hardships and challenges they faced, and the difference they made, as told by the IITians themselves. The book does not seek to glorify any particular IITian or focus on individual accomplishments. Instead, it looks at the stories of IITians from the first graduating class of 1955 till today . The book is a chronicle of the history of IITs in a uniquely personal way and their contributions to India and, in fact, the whole world. It looks at the making of the ‘IIT’ brand. Through the stories of IIT alumni, readers may find answers to the question of what attracts global multinationals to IIT campuses to recruit at salaries similar to those of MIT and Harvard graduates. The book is intended to be a light and interesting read. Having said this, it may be of particular interest to: • youngsters across the world, who are interested in knowing about the struggles and success stories of IIT alumni • students aspiring to enter IIT • current students and faculty of new IITs, who want to understand the culture and life of alumni in the older IITs • people abroad who have heard the name of IIT and the accomplishments of its alumni • people who want to know how the IIT brand came into existence and whose entrance exam is the most competitive exam in the world • the loved ones of numerous alumni who have narrated their stories in this book This book is meant to be cherished by IIT alumni, current IITians, and the future generation of IITians.

Global Branding: Breakthroughs in Research and Practice

Management Association, Information Resources
Global Branding Breakthroughs in Research and Practice Book PDF

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 969 pages
File Size : 51,5 Mb
Release : 2019-07-05
Category : Business & Economics
ISBN : 9781522592839

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Global Branding: Breakthroughs in Research and Practice by Management Association, Information Resources Pdf

To survive in today’s competitive and globalized business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Branding: Breakthroughs in Research and Practice provides international insights into marketing strategies and techniques employed to create and sustain a globally recognized brand. Highlighting a range of pertinent topics such as brand communication, consumer engagement, and product innovation, this publication is an ideal reference source for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.

Building Brands in the Indian Market

Tapan Kumar Panda
Building Brands in the Indian Market Book PDF

Author : Tapan Kumar Panda
Publisher : Excel Books India
Page : 468 pages
File Size : 49,9 Mb
Release : 2004
Category : Brand name products
ISBN : 8174463917

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Building Brands in the Indian Market by Tapan Kumar Panda Pdf

How are brands built? Is an advertising campaign capable enough to build a brand? What are the criteria for making a brand successful? Is building and managing a brand in India different than elsewhere? How Customer Relationship Management shapes a branding paradigm? Do extensions dilute the master brand????Many more intriguing questions answered in this book by researchers, academicians, CEOs, brand gurus and consultants.

Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing

K. Scott Swan,Shaoming Zou
Interdisciplinary Approaches to Product Design Innovation Branding in International Marketing Book PDF

Author : K. Scott Swan,Shaoming Zou
Publisher : Emerald Group Publishing
Page : 350 pages
File Size : 48,8 Mb
Release : 2012-09-05
Category : Business & Economics
ISBN : 9781781900178

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Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing by K. Scott Swan,Shaoming Zou Pdf

Interdisciplinary approaches are critical to solve the interesting problems of the day. This volume seeks to capture and synthesize the knowledge in the area of branding, product design, innovation, and strategic thought in international marketing.

Analyzing Decision Making

Jordan J. Louviere
Analyzing Decision Making Book PDF

Author : Jordan J. Louviere
Publisher : SAGE
Page : 100 pages
File Size : 47,9 Mb
Release : 1988-03
Category : Business & Economics
ISBN : 0803927576

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Analyzing Decision Making by Jordan J. Louviere Pdf

This volume introduces the theory, method, and applications of one type of conjoint analysis technique. These techniques are used to study individual judgement and decision processes and forecast the chosen behavior of individuals or the populations they represent.

The Caste of Merit

Ajantha Subramanian
The Caste of Merit Book PDF

Author : Ajantha Subramanian
Publisher : Unknown
Page : 385 pages
File Size : 47,5 Mb
Release : 2019
Category : Education
ISBN : 9780674987883

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The Caste of Merit by Ajantha Subramanian Pdf

Just as Americans least disadvantaged by racism are most likely to call their country post‐racial, Indians who have benefited from upper-caste affiliation rush to declare their country a post‐caste meritocracy. Ajantha Subramanian challenges this belief, showing how the ideal of meritocracy serves the reproduction of inequality in Indian education.

History of Science, Technology, Environment, and Medicine in India

Suvobrata Sarkar
History of Science Technology Environment and Medicine in India Book PDF

Author : Suvobrata Sarkar
Publisher : Taylor & Francis
Page : 407 pages
File Size : 47,6 Mb
Release : 2021-11-29
Category : History
ISBN : 9781000485004

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History of Science, Technology, Environment, and Medicine in India by Suvobrata Sarkar Pdf

This volume studies the concept and relevance of HISTEM (History of Science, Technology, Environment, and Medicine) in shaping the histories of colonial and postcolonial South Asia. Tracing its evolution from the establishment of the East India Company through to the early decades after the Independence of India, it highlights the ways in which the discipline has changed over the years and examines the various influences that have shaped it. Drawing on extensive case studies, the book offers valuable insights into diverse themes such as the East–West encounter, appropriation of new knowledge, science in translation and communication, electricity and urbanization, the colonial context of engineering education, science of hydrology, oil and imperialism, epidemic and empire, vernacular medicine, gender and medicine, as well as environment and sustainable development in the colonial and postcolonial milieu. An indispensable text on South Asia’s experience of modernity in the nineteenth and twentieth centuries, this book will be of interest to scholars and researchers of modern South Asian studies, modern Indian history, sociology, history of science, cultural studies, colonialism, as well as studies on Science, Technology, and Society (STS).

The Fourth IIT

Surya Pratap Mehrotra,Prajapati Prasad Sah
The Fourth IIT Book PDF

Author : Surya Pratap Mehrotra,Prajapati Prasad Sah
Publisher : Penguin UK
Page : 288 pages
File Size : 41,8 Mb
Release : 2015-11-10
Category : Literary Collections
ISBN : 9789352141920

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The Fourth IIT by Surya Pratap Mehrotra,Prajapati Prasad Sah Pdf

The Fourth IIT traces the historical evolution of the Indian Institute of Technology Kanpur (IITK), established fourth in the chronological ladder of IITs after the institutes at Kharagpur, Bombay and Madras. The early beginnings of IITK are explored, with the appointment of Dr P.K. Kelkar as its founder-director, its humble commencement in the temporary premises of Harcourt Butler Technological Institute (HBTI) and the initiation of a traditional BTech programme. We see how rapid transformations enabled the institute to introduce and nurture a new academic culture in the country, illustrated by the paradigm shift in higher technical education and the freshness of a new spirit in higher education in general—the spirit of IITK. An inventive approach to faculty appointments, student admissions and the development of a novel academic structure are some of the deeply appreciated attributes that IITK has epitomized—and striven for. The book also captures IITK in the present times, in its pursuit of continually improving the material life of its students, staff members and the faculty, and the veritably important role played by the alumni, and also sheds light on the ‘new vision’ of the institute. Expertly and lovingly written by IITK insiders and long-timers, The Fourth IIT is ideal for past and present students and educators, and for anyone interested in an in-depth analysis of one of the most beloved and respected academic institutions in the country.

Advances in Materials and Manufacturing Engineering

Leijun Li,Dilip Kumar Pratihar,Suman Chakrabarty,Purna Chandra Mishra
Advances in Materials and Manufacturing Engineering Book PDF

Author : Leijun Li,Dilip Kumar Pratihar,Suman Chakrabarty,Purna Chandra Mishra
Publisher : Springer Nature
Page : 643 pages
File Size : 44,8 Mb
Release : 2020-01-09
Category : Technology & Engineering
ISBN : 9789811513077

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Advances in Materials and Manufacturing Engineering by Leijun Li,Dilip Kumar Pratihar,Suman Chakrabarty,Purna Chandra Mishra Pdf

This book gathers outstanding papers presented at the International Conference on Advances in Materials and Manufacturing Engineering (ICAMME 2019), held at KIIT Deemed to be University, Bhubaneswar, India, from 15 to 17 March 2019. It covers theoretical and empirical developments in various areas of mechanical engineering, including manufacturing, production, machine design, fluid/thermal engineering, and materials.

Brand Identity Essentials, Revised and Expanded

Kevin Budelmann,Yang Kim
Brand Identity Essentials Revised and Expanded Book PDF

Author : Kevin Budelmann,Yang Kim
Publisher : Rockport Publishers
Page : 235 pages
File Size : 49,5 Mb
Release : 2019-04-16
Category : Design
ISBN : 9781631597091

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Brand Identity Essentials, Revised and Expanded by Kevin Budelmann,Yang Kim Pdf

Brand Identity Essentials, Revised and Expanded outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles. These include the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved. A company's identity encompasses far more than just its logo. Identity is crucial to establishing the public's perception of a company, its products, and its effectiveness—and it's the designer's job to envision the brand and create what the public sees. Brand Identity Essentials, a classic design reference now updated and expanded, lays a foundation for brand building, illustrating the construction of strong brands through examples of world-class design. Topics include: A Sense of Place, Cultural Symbols, Logos as Storytellers, What is "On Brand?", Brand Psychology, Building an Online Identity, Managing Multiple Brands, Owning an Aesthetic, Logo Lifecycles, Programs That Stand Out, Promising Something, and Honesty is Sustainable The new, revised edition expands each of the categories, descriptions, and selections of images, and incorporates emergent themes in digital design and delivery that have developed since the book first appeared. Brand Identity Essentials is a must-have reference for budding design professionals and established designers alike.

Inclusive Growth in Africa

Steve Kayizzi-Mugerwa,Abebe Shimeles,Angela Lusigi,Ahmed Moummi
Inclusive Growth in Africa Book PDF

Author : Steve Kayizzi-Mugerwa,Abebe Shimeles,Angela Lusigi,Ahmed Moummi
Publisher : Taylor & Francis
Page : 242 pages
File Size : 45,8 Mb
Release : 2016-10-04
Category : Social Science
ISBN : 9781317203568

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Inclusive Growth in Africa by Steve Kayizzi-Mugerwa,Abebe Shimeles,Angela Lusigi,Ahmed Moummi Pdf

Inclusive Growth in Africa analyzes the concept of inclusion within the challenges facing Africa’s rapidly growing economies, where rising affluence for some has been accompanied almost everywhere with rising inequality. Using a combination of political economy analyses, sector studies and econometric models, the contributors delve into a range of areas associated to the new realities on the continent. Topics covered include issues of disability, corruption, capital flight, and their implications for economic sustainability. There is also a discussion of the impact on development of dependence on externally determined prices for Africa’s natural resources. Other sector analyses look at agriculture and wind power, and the innovations required to make a difference for the poorer majority. The book comprises of a rich array of essays on socio-economic inclusion in Africa by authors drawn from academia, African think tanks and international organizations. It would be of interest to scholars and students of many disciplines, including: Economics, Sociology, Development Studies, and African Studies.

Exploring the Rise of Fandom in Contemporary Consumer Culture

Lu Wang, Cheng
Exploring the Rise of Fandom in Contemporary Consumer Culture Book PDF

Author : Lu Wang, Cheng
Publisher : IGI Global
Page : 300 pages
File Size : 41,6 Mb
Release : 2017-10-31
Category : Business & Economics
ISBN : 9781522532217

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Exploring the Rise of Fandom in Contemporary Consumer Culture by Lu Wang, Cheng Pdf

Every company wants their business to have a strong, loyal following, but achieving this feat can be a challenge. Examining the growth of fandom popularity in modern culture can provide insights into consumer trends and patterns. Exploring the Rise of Fandom in Contemporary Consumer Culture is an innovative scholarly resource that offers an in-depth discussion on the soaring popularity of fan communities and how these followers serve a larger purpose in a consumer-driven society. Highlighting applicable topics that include brand loyalty, fan perceptions, social media, and virtual realities, this publication is ideal for business managers, academicians, students, professionals, and researchers that are interested in learning more about how fan behavior can impact the economic environment.

SAB KA SATH, SABKA VIKAS, SABKA VISHWAS (ENGLISH) (2022)

PUBLICATIONS DIVISION
SAB KA SATH SABKA VIKAS SABKA VISHWAS ENGLISH 2022 Book PDF

Author : PUBLICATIONS DIVISION
Publisher : Publications Division Ministry of Information & Broadcasting
Page : 1086 pages
File Size : 48,6 Mb
Release : 2024-06-17
Category : Literary Collections
ISBN : 9789354095825

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SAB KA SATH, SABKA VIKAS, SABKA VISHWAS (ENGLISH) (2022) by PUBLICATIONS DIVISION Pdf

This volume is a collection of 86 speeches of Prime Minister Shri Narendra Modi delivered during the first year of his second term.

New Age Admissions Strategies in Business Schools

Kalia, Shalini,Nafees, Lubna
New Age Admissions Strategies in Business Schools Book PDF

Author : Kalia, Shalini,Nafees, Lubna
Publisher : IGI Global
Page : 346 pages
File Size : 40,9 Mb
Release : 2019-04-15
Category : Education
ISBN : 9781522590750

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New Age Admissions Strategies in Business Schools by Kalia, Shalini,Nafees, Lubna Pdf

Admissions is critical for every educational institution. However, recruiting quality students for business schools is challenging, leading to the need to identify and understand challenges that threaten admission. New Age Admissions Strategies in Business Schools provides innovative insights into the opportunities and challenges for student recruitment in business schools, such as cross-cultural nuances and attracting international applicants, while also delivering strategies for recruitment across all program types, including undergraduate, graduate, executive, and part-time admissions. While highlighting topics that include effective communication, international admission, and hybrid learning, this publication is ideal for policy directors, administration heads, researchers, and deans in education to understand the market well and design the processes of admissions.

Brand Identity Essentials

Kevin Budelmann,Yang Kim,Curt Wozniak
Brand Identity Essentials Book PDF

Author : Kevin Budelmann,Yang Kim,Curt Wozniak
Publisher : Rockport Publishers
Page : 209 pages
File Size : 43,7 Mb
Release : 2010-10-01
Category : Design
ISBN : 9781610580687

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Brand Identity Essentials by Kevin Budelmann,Yang Kim,Curt Wozniak Pdf

This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.