Male Idols And Branding In Chinese Luxury

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Male Idols and Branding in Chinese Luxury

Amanda Sikarskie
Male Idols and Branding in Chinese Luxury Book PDF

Author : Amanda Sikarskie
Publisher : Unknown
Page : 0 pages
File Size : 50,5 Mb
Release : 2022
Category : Branding (Marketing)
ISBN : 1350283347

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Male Idols and Branding in Chinese Luxury by Amanda Sikarskie Pdf

"Taking a non-westerncentric approach, challenging the Western view of idols as objects of worship, this book examines idols in the more modern, pan-Asian sense of the word; as objects of social devotion, worshipped by the adoring masses and, in China and Korea, as objects of social and moral uplift. The contemporary idol wields great power - the power to influence taste, and to sell - and Male Idols and Branding in Chinese Luxury focuses on their ability to arouse the consumer appetite to buy. In China, popular culture idols play a vital role in the luxury fashion and cosmetics industries as brand ambassadors and this volume fills a critical gap in the English-language literature on this key element of the marketing industry, bringing together authors from the United States and China, and featuring case studies on idols Wang Yibo and Xiao Zhan. Male Idols and Branding in Chinese Luxury is invaluable reading for all those interested in this major element of Chinese marketing."--

Male Idols and Branding in Chinese Luxury

Amanda Sikarskie,Lan Lan,Peng Liu
Male Idols and Branding in Chinese Luxury Book PDF

Author : Amanda Sikarskie,Lan Lan,Peng Liu
Publisher : Bloomsbury Publishing
Page : 267 pages
File Size : 51,5 Mb
Release : 2022-12-29
Category : Art
ISBN : 9781350283336

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Male Idols and Branding in Chinese Luxury by Amanda Sikarskie,Lan Lan,Peng Liu Pdf

Challenging the Western view of idols as objects of worship, this book explores the role that male idols play in fashion and cosmetics brand marketing in mainland China, Hong Kong, and Macau; including the role of the female gaze. It examines idols in the more modern, pan-Asian sense of the word - as objects of social devotion, worshipped by the adoring masses and, in China and Korea, as objects of social and moral uplift. The contemporary idol wields great power - the power to influence taste, and to sell - and Male Idols and Branding in Chinese Luxury focuses on their ability to arouse the consumer appetite to buy. In China, popular culture idols play a vital role in the luxury fashion and cosmetics industries as brand ambassadors and this volume fills a critical gap in the English-language literature on this key element of the marketing industry, bringing together authors from the United States and China, and featuring case studies on idols Wang Yibo and Xiao Zhan. Through considering the subtleties of branding and marketing in China, Korea, and Japan, and the relationship of Chinese idols to fans and consumers in other Asian countries, the authors delve into brand-idol collaborations, particularly through lenses of brand image and toxic fan culture.

Luxury Indian Fashion

Tereza Kuldova
Luxury Indian Fashion Book PDF

Author : Tereza Kuldova
Publisher : Bloomsbury Publishing
Page : 224 pages
File Size : 51,5 Mb
Release : 2016-03-24
Category : Social Science
ISBN : 9781474220934

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Luxury Indian Fashion by Tereza Kuldova Pdf

This unique ethnographic investigation examines the role that fashion plays in the production of the contemporary Indian luxury aesthetic. Tracking luxury Indian fashion from its production in village craft workshops via upmarket design studios to fashion soirées, Kuldova investigates the Indian luxury fashion market's dependence on the production of thousands of artisans all over India, revealing a complex system of hierarchies and exploitation. In recent years, contemporary Indian design has dismissed the influence of the West and has focused on the opulent heritage luxury of the maharajas, Gulf monarchies and the Mughal Empire. Luxury Indian Fashion argues that the desire for a luxury aesthetic has become a significant force in the attempt to define contemporary Indian society. From the cultivation of erotic capital in businesswomen's dress to a discussion of masculinity and muscular neo-royals to staged designer funerals, Luxury Indian Fashion analyzes the production, consumption and aesthetics of luxury and power in India. Luxury Indian Fashion is essential reading for students of fashion history and theory, anthropology and visual culture.

Luxury

Patrizia Calefato
Luxury Book PDF

Author : Patrizia Calefato
Publisher : A&C Black
Page : 129 pages
File Size : 54,5 Mb
Release : 2014-04-10
Category : Design
ISBN : 9780857853325

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Luxury by Patrizia Calefato Pdf

Luxury has been both celebrated and condemned throughout history right up to the present day. This groundbreaking text examines luxury and its relationship with desire, status, consumption and economic value, exploring why luxury remains prominent even in the context of a global recession. Using approaches from cultural studies, semiotic research and aesthetics, Luxury presents a wide range of case studies including urban space and new technologies, travel, interior design, cars, fashion ads and jewellery to explore what luxury represents, and why, in the contemporary world. The book will be essential reading for students and scholars across a range of fashion studies, cultural studies and sociology, and anyone interested in the power and allure of luxury today.

Tony Leung Chiu-Wai

Mark Gallagher
Tony Leung Chiu Wai Book PDF

Author : Mark Gallagher
Publisher : Bloomsbury Publishing
Page : 199 pages
File Size : 51,6 Mb
Release : 2019-07-25
Category : Performing Arts
ISBN : 9781839020940

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Tony Leung Chiu-Wai by Mark Gallagher Pdf

Tony Leung Chiu-Wai investigates the rich, prolific career of an acclaimed leading man of Hong Kong and Chinese film and television: the star of more than 70 films and dozens of television series, and the only Hong Kong actor to earn the Cannes Film Festival's best-actor award. This book addresses the dynamics of media stardom in Hong Kong, mainland China and the East Asian region, including the importance of television series for training and promotion; the phenomenon of regional, transmedia stardom across popular entertainment genres; and cultural and political considerations as performers move among different East Asian production environments. Attentive to Leung's position in both East Asian and global screen cultures, the book addresses relations among acting, global stardom and internationally circulating film genres and acclaimed directors. Overall, this unique study of Leung – who the New York Times calls “one of the world's last true matinee idols” – illuminates challenges and opportunities for Chinese screen actors in local, regional and global cultural and industrial contexts.

The Business of Luxury

Fabio Duma,Christine Hallier Willi,Cary Steinmann
The Business of Luxury Book PDF

Author : Fabio Duma,Christine Hallier Willi,Cary Steinmann
Publisher : vdf Hochschulverlag AG
Page : 62 pages
File Size : 50,7 Mb
Release : 2015-02-16
Category : Social Science
ISBN : 9783728136626

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The Business of Luxury by Fabio Duma,Christine Hallier Willi,Cary Steinmann Pdf

Luxury has been fascinating humanity for millennia and it seems that it will continue to do so in the future. As we can see in developed countries with populations living in relative affluence, luxury takes different forms, becoming less materialistic when people already own a house, two cars and a boat, but now crave wellness treatments and more recreational time. However, luxury will always have a material aspect as embodied by beautiful products made from exclusive materials by skilled artisans with an eye for detail. One way or another, luxury is big business and an important economic factor all over the world, especially in Switzerland, a country with few natural resources to speak of but a wealth of knowledge when it comes to services (e.g. hotel management) and the manufacture of exclusive products such as watches, textiles, and of course chocolate – to name just a few. Indeed, a significant proportion of Swiss GDP comes from the production of luxury goods which are exported all over the world. In this publication we examine the phenomenon of luxury, ist roots, and ist economic impact both globally and in Switzerland. You will learn more about global luxury markets, well-known and niche market players, as well as major trends shaping the definition of luxury and the management and marketing of luxury brands in the future.

Marketing Fashion

Penny Gill,Richard Petrizzi,Patricia Mink Rath
Marketing Fashion Book PDF

Author : Penny Gill,Richard Petrizzi,Patricia Mink Rath
Publisher : Bloomsbury Publishing USA
Page : 530 pages
File Size : 47,7 Mb
Release : 2012-05-24
Category : Business & Economics
ISBN : 9781609019297

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Marketing Fashion by Penny Gill,Richard Petrizzi,Patricia Mink Rath Pdf

While rooted in traditional marketing principles, successful fashion marketing presents a unique set of opportunities and challenges. Marketing Fashion: A Global Perspective is the first text to engagingly present marketing theories and practices as they specifically relate to apparel, home goods, and other design-driven products. Using a variety of contemporary examples, the text details how fashion marketers develop and apply marketing strategies that meet consumer needs at a profit. Topics covered include: consumer and organizational buying behavior, market research, market segmentation, product planning and positioning, pricing, retailer relationships, and additional classic marketing theories and practices as they relate to design. In addition, Fashion Marketing explores in depth contemporary issues such as technology, social responsibility and ethics, sustainability, and globalization, and considers effective strategies for various economic climates.

Idols and Celebrity in Japanese Media Culture

P. W. Galbraith,J. G. Karlin
Idols and Celebrity in Japanese Media Culture Book PDF

Author : P. W. Galbraith,J. G. Karlin
Publisher : Springer
Page : 317 pages
File Size : 45,5 Mb
Release : 2012-08-30
Category : Social Science
ISBN : 9781137283788

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Idols and Celebrity in Japanese Media Culture by P. W. Galbraith,J. G. Karlin Pdf

This is the most complete and compelling account of idols and celebrity in Japanese media culture to date. Engaging with the study of media, gender and celebrity, and sensitive to history and the contemporary scene, these interdisciplinary essays cover male and female idols, production and consumption, industrial structures and fan movements.

Queer Asia

J. Daniel Luther,Jennifer Ung Loh
Queer Asia Book PDF

Author : J. Daniel Luther,Jennifer Ung Loh
Publisher : Bloomsbury Publishing
Page : 281 pages
File Size : 45,7 Mb
Release : 2019-05-15
Category : Social Science
ISBN : 9781786995834

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Queer Asia by J. Daniel Luther,Jennifer Ung Loh Pdf

Queer studies is now a rapidly expanding field, as scholars from a variety of disciplines seek to address the long-running marginalisation of queer perspectives and experiences. But there has so far been little effort to unify the study of queer communities outside the West, and much of the current writing views these communities through a narrowly Western lens. Building on the work of the annual Queer Asia conference, which the editors helped to establish, this collection represents the most comprehensive work to date on queer studies in an Asian context. Featuring case studies and original research from across the continent, covering the Middle East, South and East Asia, and Asian diasporas, the collection offers a genuinely pan-Asian perspective which places queer Asian identities and movements in dialogue with each other, rather than within a Western framework. By considering how queerness is imagined within plural Asian experiences and contexts, the contributors show a that re-envisioning of 'queer' through Asian perspectives has the potential to challenge existing discourses and debates in the wider field of contemporary gender, sexuality, and queer studies.

Harrison Ford

Virginia Luzón-Aguado
Harrison Ford Book PDF

Author : Virginia Luzón-Aguado
Publisher : Bloomsbury Publishing
Page : 329 pages
File Size : 42,6 Mb
Release : 2020-05-28
Category : Performing Arts
ISBN : 9781350152434

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Harrison Ford by Virginia Luzón-Aguado Pdf

Harrison Ford is known for such iconic roles as Han Solo, Indiana Jones and Rick Deckard - but his career of 50 years (and counting) encompasses a plethora of other thought-provoking roles. His off-screen persona has been no less intriguing. Covering a wide timespan, this book assesses Harrison Ford as 'star' from the difficult Hollywood studio years where he began, his blockbusters of the 1980s, through to the impact of ageist culture on his artistry of recent years. The author argues that Ford has generally been seen as a potent, irresistible combination of tradition and modernity. He is an actor who both reflects and utilises changing ideas about American masculinity in the context of Hollywood film production: particular male types are revealed as much in his trademark trustworthy hero act as in his more fallible, less conservative and therefore commercially riskier characters. Luzon Aguado explores these particular star identities and every fluctuation in between. She gives due attention to his much-neglected acting abilities while examining the crucial interplay between star persona and the constraints and conventions of genre. Going beyond standard accounts of Ford's production and pinpointing overlooked aspects of his work, and the creation of the star through cultural artefacts like magazine interviews and advertising campaigns, this book reveals the depth and dimensions of the enduring American screen legend that is Harrison Ford.

As China Goes, So Goes the World

Karl Gerth
As China Goes So Goes the World Book PDF

Author : Karl Gerth
Publisher : Hill and Wang
Page : 272 pages
File Size : 44,8 Mb
Release : 2010-11-09
Category : History
ISBN : 9781429962469

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As China Goes, So Goes the World by Karl Gerth Pdf

In this revelatory examination of the most overlooked force that is changing the face of China, the Oxford historian and scholar of modern Asia Karl Gerth shows that as the Chinese consumer goes, so goes the world. While Americans and Europeans have become increasingly worried about China's competition for manufacturing jobs and energy resources, they have overlooked an even bigger story: China's rapid development of an American-style consumer culture, which is revolutionizing the lives of hundreds of millions of Chinese and has the potential to reshape the world. This change is already well under way. China has become the world's largest consumer of everything from automobiles to beer and has begun to adopt such consumer habits as living in large single-occupancy homes, shopping in gigantic malls, and eating meat-based diets served in fast-food outlets. Even rural Chinese, long the laggards of consumerism, have been buying refrigerators, televisions, mobile phones, and larger houses in unprecedented numbers. As China Goes, So Goes the World reveals why we should all care about the everyday choices made by ordinary Chinese. Taken together, these seemingly small changes are deeper and more profound than the headline-grabbing stories on military budgets, carbon emissions, or trade disputes.

Madhuri Dixit

Nandana Bose
Madhuri Dixit Book PDF

Author : Nandana Bose
Publisher : Bloomsbury Publishing
Page : 177 pages
File Size : 46,7 Mb
Release : 2019-04-04
Category : Performing Arts
ISBN : 9781911239154

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Madhuri Dixit by Nandana Bose Pdf

A wide-ranging account of the Indian film star Madhuri Dixit, one of the most popular actresses of Hindi cinema. Nandana Bose's study traces Dixit's twenty-five year career, exploring her star persona, her indelible impact on Indian popular culture, and her continuing popularity even in middle age. Nandana Bose discusses Dixit's unusual and distinctive career trajectory that upends pre-existing models of female stardom, by marrying at the peak of her career, withdrawing from the limelight for years, and then returning to extend her career into her early fifties by reinventing herself as a transmedia celebrity for a new generation. However, it is her unique talent as a dancer, and her innovative choreographic styles and repertoire of movements that make her standout from other Hindi film stars. Surveying Dixit's film-making career, Bose argues that she represents a wholesome and traditional figure of femininity that has resonated across class and cultural hierarchies at a time of great economic and social change in India.

Idol Worship in Chinese Society

Xiaodong Yue,Chau-kiu Cheung
Idol Worship in Chinese Society Book PDF

Author : Xiaodong Yue,Chau-kiu Cheung
Publisher : Routledge
Page : 182 pages
File Size : 49,8 Mb
Release : 2018-10-17
Category : Psychology
ISBN : 9781351839945

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Idol Worship in Chinese Society by Xiaodong Yue,Chau-kiu Cheung Pdf

This book introduces psychosocial studies of idol worship in Chinese societies. It reviews how idol worship is perceived in Chinese culture, history, and philosophy as well as how it differs from the concept of celebrity worship that is more dominant in Western literature. Using a pioneering hexagonal model of idol worship, this book explains how idol worship is affected by various demographic and dispositional variables as well as the cognitive and social functions of idols and idol worship. Finally, it discusses idol worship from a contemporary Chinese perspective, including emotional, interpersonal, and social learning aspects, and ends with a discussion of moral development perspective.

Brand Management Strategies

William D'Arienzo
Brand Management Strategies Book PDF

Author : William D'Arienzo
Publisher : Bloomsbury Publishing USA
Page : 384 pages
File Size : 40,9 Mb
Release : 2016-09-08
Category : Business & Economics
ISBN : 9781501306686

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Brand Management Strategies by William D'Arienzo Pdf

As global economies grow and the cost of doing business increases, the brand is the pre-eminent business asset needed for success in global business development. Brand Management Strategies: Luxury and Mass Markets presents the brand experience on a market continuum from mass market to luxury, using diverse examples from Burberry to BMW, Coca-Cola to Chanel, and Starbucks to Starwood. Underpinned by the author's many years of practical experience as both a professor and brand consultant, this book details the proven steps necessary to develop, build, and sustain a successful brand strategy and business. Features - Filled with current examples from fashion brands such as Burberry, Coach, and Target and non-fashion brands including Apple, Hyundai, Porsche, Ritz Carlton Hotels, and more - Brandstorming: Successes and Failures depict real world case studies of successful-and not so successful-branding strategies - Experiential learning tools include learning objectives, bolded key terms, and end of chapter Conversations discussion questions and Challenges projects and activities STUDIO Resources - Study smarter with self-quizzes featuring scored results and personalized study tips - Review concepts with flashcards of terms and definitions Teaching Resources - Instructor's Guide provides suggestions for planning the course and using the text in the classroom, supplemental assignments, lecture notes, and Test Bank with sample test questions for each chapter - PowerPoint® presentations include full color images from the book and provide a framework for lecture and discussion

Guide to Producing a Fashion Show

Judith C. Everett,Kristen K. Swanson,José Blanco F.
Guide to Producing a Fashion Show Book PDF

Author : Judith C. Everett,Kristen K. Swanson,José Blanco F.
Publisher : Bloomsbury Publishing USA
Page : 224 pages
File Size : 43,6 Mb
Release : 2018-09-06
Category : Design
ISBN : 9781501335129

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Guide to Producing a Fashion Show by Judith C. Everett,Kristen K. Swanson,José Blanco F. Pdf

Guide to Producing a Fashion Show, Fourth Edition, explains all aspects of fashion show production including: reasons to produce a show, planning, model selection, merchandise selection, staging and music, budgeting, show preparation, execution, and evaluation. The fourth edition has behind-the-scenes examples, best practices and innovative approaches in fashion show production-from promotion using social media to selecting music and models. Whether you are experienced or a novice, this text shows you step-by-step how to plan, organize, promote, and execute an exciting fashion show. New to this Edition - Includes examples from couture and ready-to-wear shows, as well as innovative approaches including non-traditional fashion shows and fashion presentations - New information on careers in the fashion industry that are related to fashion show production, like styling, public relations, and event management - New perforated worksheets include documents and templates to plan a fashion show - 25% new photographs - Discussions of diversity in the fashion industry and current trends - More coverage and examples from menswear and global fashion capitals