Managing Marketing And Maintaining Maritime And Coastal Tourism
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Managing, Marketing, and Maintaining Maritime and Coastal Tourism by Mónica Morais de Brito,Alvaro Dias,Mafalda Patuleia Pdf
""This book examines the application of multidisciplinary and interdisciplinarity logic surrounding sea tourism. It also explores the dynamic capabilities and the methods of overall management of hospitality by the sea"--Provided by publisher"--
Managing, Marketing, and Maintaining Maritime and Coastal Tourism by Morais de Brito, Mónica,Dias, Alvaro,Patuleia, Mafalda Pdf
The extraordinary beauty, cultural wealth, and diversity of EU's coastal areas have designated them as one of the preferred destinations for many holiday-goers. The numerous businesses that operate in these heavily traveled areas have to struggle with other similarly-minded companies and with providing sustainable practices for the people and surrounding area. Managing, Marketing, and Maintaining Maritime and Coastal Tourism is a pivotal reference source that provides vital material on the application of multidisciplinary and interdisciplinarity logic surrounding sea tourism. While highlighting topics such as destination marketing, event management, and global business, this publication explores the dynamic capabilities and the methods of overall management of hospitality by the sea. This book is ideally designed for marketers, advertisers, tour directors, cruise directors, travel agents, port managers, coastal cities managers, event coordinators, academics, students, researchers, policymakers, public managers, and tourism entrepreneurs.
Marine Tourism examines both successful and unsuccessful tourism in coastal and marine environments. The author provides an overview of the history, development and growth of marine tourism and describes the characteristics of 'marine tourists' and the 'vendors' of these tourist activities. The book includes case studies of specific types of tourism including: * the cruise ship industry, * whale and dolphin watching, * yachting - the America's Cup, * personal water crafts and other water sports * and maritime museums and festivals. in locations including Brighton, UK, the Florida Keys and Hawaii, USA Caribbean islands, New Zealand and Australia's Great Barrier Reef. The final section examines tourism impacts on marine ecosystems and coastal communities and explores management techniques aimed at reducing negative impacts and maximizing the benefits of marine tourism.
This book brings together literature on Coastal and Marine Tourism to provide a comprehensive introduction to the development, impacts and management of Tourism in these coastal regions to offer insight into what makes this distinct from other forms tourism. The book achieves this by reviewing the history and motivation for coastal and marine tourist visits. It then reviews tourist activity, its organization and interaction with three main types of place: shorelines, urban resorts, and the ocean. In order to supply tourists’ needs, resources and businesses in these settings are then discussed and analyzed, within both an economic and geographical context. The focus of discussion then moves to examining the impacts of coastal and marine tourism on environments and local people, as well as future sustainable development. The book takes a multidisciplinary approach and offers original models for consideration and debate. It looks at coastal tourism globally, drawing out both underlying themes and cultural differences that impact upon coastal and marine tourism in different parts of the world. Well chosen international case studies with reflective questions at the end are integrated throughout to provide readers with valuable insight into the practicalities of developing and managing these destinations. To encourage reflection on main themes address and critical thinking, discussion questions and links to further reading are included in each chapter. This introduction to Coastal Tourism is essential reading for students studying on Tourism as well as Coastal Management programmes.
Research Anthology on Human Resource Practices for the Modern Workforce by Management Association, Information Resources Pdf
Human resource departments have been a crucial part of business practices for decades and particularly in modern times as professionals deal with multigenerational workers, diversity initiatives, and global health and economic crises. There is a necessity for human resource departments to change as well to adapt to new societal perspectives, technology, and business practices. It is important for human resource managers to keep up to date with all emerging human resource practices in order to support successful and productive organizations. The Research Anthology on Human Resource Practices for the Modern Workforce presents a dynamic and diverse collection of global practices for human resource departments. This anthology discusses the emerging practices as well as modern technologies and initiatives that affect the way human resources must be conducted. Covering topics such as machine learning, organizational culture, and social entrepreneurship, this book is an excellent resource for human resource employees, managers, CEOs, employees, business students and professors, researchers, and academicians.
Concepts and Dialogues across Shifting Spaces in Intercultural Business by Clara Sarmento Pdf
This volume explores how the promotion, marketing, and branding of culture have led to the development of economic strategies through creative industries, cultural tourism, and responsible business practices. It considers how culture-based initiatives can be used to boost the creation of business opportunities and enhance added value to the economy. The book also contextualizes western and non-western theories, paradigms, and practices, in order to sustain independent, ecological, and critical methodologies for intercultural business. By articulating principles, theories, structures, performances, and aesthetics across different cultures and communication channels, the networks of cultural codes and practices emerge and are critically observed, blurring conceptual frontiers and challenging conventional criteria of legitimation.
Nature-based Tourism and Wellbeing by Federico Niccolini,James R. Barborak,Iride Azara,Eleni Michopoulou,Alessio Cavicchi Pdf
All around the world, as growing numbers of tourists and recreational visitors flock to protected and other natural areas stimulated by a renewed search for physical, mental, and even spiritual health and wellbeing, different practices and behaviours emerge. This book brings together experiences and perspectives from many countries around the world. On the demand side, the experiences are united by the desire of tourists to find a real and regenerating connection in nature. On the supply side, designing and managing tourist systems that preserve natural capital in good condition requires great professionalism to dynamically maintain a fragile and delicate balance between tourists, local communities, and nature. By understanding the attitudes and emerging norms of behaviour within the context of nature-based tourism, we can begin to sketch a roadmap to enable more holistic, enjoyable, healthy and responsible visitor experiences; facilitate ecosystem conservation; contribute to the mental and physical wellbeing of tourists and outdoor recreationists; and build sustainable economies and resilient destinations and livelihoods. This book is of great relevance for academic researchers, advanced tourism and conservation students, and practitioners working in nature-based tourism and conservation, especially those with a focus on natural destinations, as well as those interested in consumer behaviour, business and management, recreation, and sustainable tourism development.
New Trends and Opportunities for Central and Eastern European Tourism by Nistoreanu, Puiu Pdf
Within the past decade, there has been a re-emergence of tourism in Europe, especially in the central and eastern regions. With socialism becoming a distant memory, these former communist countries are now attractive destinations for travel. Research on this current phenomenon is essential, as professionals and scientists must stay informed on the modern development of this global region. New Trends and Opportunities for Central and Eastern European Tourism provides emerging research exploring the theoretical and practical aspects of contemporary tourism in Eastern Europe and its effect on economics and sociology. Featuring coverage on a broad range of topics such as monument protection, economic features, and socialist architecture, this book is ideally designed for travel agents, tour developers, restaurateurs, hotel management, economic analysts, government officials, policymakers, tourism journalists, tourism practitioners, researchers, and professors seeking current research on the development of travel in Eastern and Central Europe.
Global Perspectives on Strategic Storytelling in Destination Marketing by Campos, Ana Cláudia,Almeida, Sofia Pdf
Stories have always been part of tourism with tourists eager to both share and listen to stories about destinations. Destinations also build identity and distinctiveness by sharing stories with visitors. It is essential to gain a deeper understanding of the role that stories play in marketing and branding destinations, as well as how storytelling through digital mobile technologies can aid in these practices. Global Perspectives on Strategic Storytelling in Destination Marketing is a key reference that offers theoretical frameworks and empirical approaches to the study of storytelling in tourism at the organizational and destination levels, and from the perspectives of experience providers and customers. It further addresses current and future challenges of tourism organizations and destinations that may be tackled by creatively adopting storytelling as a strategy for brand differentiation and customer involvement. Covering topics such as film-induced tourism, heritage tourism, and community engagement, this premier reference source is an excellent resource for marketers, advertising executives, brand managers, travel agencies, tour operators, event and program managers, business executives, government officials, community leaders, students, researchers, academicians, professionals, and practitioners in the tourism and hospitality industry.
Industrial and Managerial Solutions for Tourism Enterprises by Akbaba, Atilla,Alt?nta?, Volkan Pdf
The tourism and hospitality industries are seeing continued success, which is why so many new businesses are trying to find a foothold in the field. However, the functions and responsibilities of management differ heavily between organizations within the tourism industry, such as the differences faced by big chain hotels, family owned hotels, and individually owned hotels. Understanding the methods of managing such companies is vital to ensuring their success. Industrial and Managerial Solutions for Tourism Enterprises is a pivotal reference source that focuses on the latest developments on management in the tourism and hospitality industries. Highlighting a range of topics including core competency, customer relationship management, and departmental relationships, this book is ideally designed for managers, restaurateurs, tour developers, destination management professionals, travel agencies, tourism media journalists, hotel managers, management consulting companies, human resources professionals, performance evaluators, researchers, academicians, and students.
Global Opportunities and Challenges for Rural and Mountain Tourism by Kala, Devkant,Bagri, Satish Chandra Pdf
Mountainous and rural areas throughout the world have continually been attributed with several hinderances including poverty, faulty governance, and susceptibility to natural disasters. However, with the recent development of tourism, these provinces have seen a strong rise in visitation. Despite this increase in economic sustainability, planners are still presented with many challenges as they try to balance developmental and ecological considerations. Global Opportunities and Challenges for Rural and Mountain Tourism provides emerging research exploring the integration of mountain tourism development and innovative practices for managing contemporary issues and challenges of tourism in these regions including socio-economic impacts, role of stakeholders, and promotional strategies for sustainable tourism development. Featuring coverage on a broad range of topics such as cultural heritage, marketing strategies, and value chain systems, this book is ideally designed for travel agents, tour directors, tour developers, hotel managers, hospitality and tourism professionals, industry practitioners, researchers, geographical scientists, planners, academicians, and students.
Handbook of Research on Smart Technology Applications in the Tourism Industry by Çeltek, Evrim Pdf
In today’s modernized society, certain technologies have become more applicable within many professional fields and are much easier to implement. This includes the tourism industry, where smart technology has provided a range of new marketing possibilities including more effective sales tactics and delivering a more personalized customer experience. As the scope of business analytics continues to expand, professionals need research on the various applications of smart technology within the field of tourism. The Handbook of Research on Smart Technology Applications in the Tourism Industry is an essential reference source that discusses the use of intelligent systems in tourism as well as their influence on consumer relationships. Featuring research on topics such as digital advertising, wearable technology, and consumer behavior, this book is ideally designed for travel agents, tour developers, restaurateurs, hotel managers, tour directors, airlines, marketers, researchers, managers, hospitality professionals, policymakers, business strategists, researchers, academicians, and students seeking coverage on the use of smart technologies in tourism.
Handbook of Research on the Impacts, Challenges, and Policy Responses to Overtourism by Ribeiro de Almeida, Cláudia,Quintano, Alfred,Simancas, Moisés,Huete, Raquel,Breda, Zélia Pdf
In recent years, the increasing number of tourists traveling to specific urban and resort destinations has caused challenges for the effective management of tourism in these areas, with a resulting negative impact on towns, cities, and host communities. Such issues have included placing undue pressure on infrastructure; destruction of the physical, economic, and socio-cultural environment; and affecting the quality of residents’ daily lives by impacting their mobility and, in some cases, the price and rent of resident accommodation, goods, and services. To achieve a certain level of balance between the interests of local residents and visitors, new regulatory measures and legislation in high tourism areas must be discussed. TheHandbook of Research on the Impacts, Challenges, and Policy Responses to Overtourism is a collection of innovative research on best practices and legislation solutions for the management of tourism destinations suffering from overtourism, tourismophobia, or antitourism movement issues. While highlighting topics including overcrowding, social displacement, and tourism management, this book is ideally designed for local government officials, policymakers, lawmakers, researchers, entrepreneurs, industry professionals, travel agencies, hotels, academicians, and students seeking current innovative empirical research on destination-management practices and application techniques.
Tourist Destination Management by Nazmi Kozak,Metin Kozak Pdf
This book provides a wide-ranging overview of the current state of tourist destination management and presents important recent research in the field. Contemporary theoretical and methodological approaches to management and marketing are discussed, and innovative practices with respect to both urban and rural destinations are described with the aid of many interesting case studies from across Europe and beyond. In addition, the volume addresses key issues such as governance, cooperation, the use of social media, and sustainability. A variety of influences on tourism development are examined, and efficient strategies for making destinations distinct are explored. The book will be a welcome addition and update to the existing literature and will be of interest to academics and practitioners alike.
