Manipulation Tactics And Consumer Behavior Creating A Desire To Purchase In The Digital Era

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Manipulation tactics and consumer behavior. Creating a desire to purchase in the digital era

Jar Tiautrakul
Manipulation tactics and consumer behavior Creating a desire to purchase in the digital era Book PDF

Author : Jar Tiautrakul
Publisher : GRIN Verlag
Page : 16 pages
File Size : 46,6 Mb
Release : 2019-07-10
Category : Business & Economics
ISBN : 9783668977457

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Manipulation tactics and consumer behavior. Creating a desire to purchase in the digital era by Jar Tiautrakul Pdf

Essay from the year 2019 in the subject Business economics - Miscellaneous, grade: A, Atlantic International University, language: English, abstract: A desire to purchase goods and services is fostered by marketers. Marketers can incorporate manipulation tactics into their efforts to create mass product appeal, effectively controlling consumer behavior. This practice, however, is not permitted as per the American Marketing Association’s Statement of Ethics. This ethics statement incorporates the principles of maleficence and honesty as core components of ethical norms and values, respectively. These ethical principles are congruent with the technological capabilities that serve as the foundation of the digital era, as the digital era results in increased transparency. This transparency ultimately leads some corporations to adjust their marketing approaches, which others may or may not implement different forms of consumer manipulation.

Marketing Manipulation

Kamins Michael
Marketing Manipulation Book PDF

Author : Kamins Michael
Publisher : World Scientific
Page : 252 pages
File Size : 50,6 Mb
Release : 1999-06-30
Category : Business & Economics
ISBN : 9789813234727

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Marketing Manipulation by Kamins Michael Pdf

Marketing Manipulation deals with the tactics and strategies used by marketers that prey on human cognitive, social and memory based biases ultimately influencing consumer behavior in their favor. Kamins focuses on examples from academic research where consumers have been found to be susceptible to bias and therefore have made less than optimal purchase decisions. Particularly, academic research in the area of Pricing, Product, Promotion, Sales and marketing research. Written in an accessible manner, this book puts the consumer (you!) in the center and aims to helps making all of us a better decision maker when confronted with a range of stimuli in a marketing environment.

Digital and Social Media Marketing

Nripendra P. Rana,Emma L. Slade,Ganesh P. Sahu,Hatice Kizgin,Nitish Singh,Bidit Dey,Anabel Gutierrez,Yogesh K. Dwivedi
Digital and Social Media Marketing Book PDF

Author : Nripendra P. Rana,Emma L. Slade,Ganesh P. Sahu,Hatice Kizgin,Nitish Singh,Bidit Dey,Anabel Gutierrez,Yogesh K. Dwivedi
Publisher : Springer Nature
Page : 337 pages
File Size : 49,5 Mb
Release : 2019-11-11
Category : Business & Economics
ISBN : 9783030243746

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Digital and Social Media Marketing by Nripendra P. Rana,Emma L. Slade,Ganesh P. Sahu,Hatice Kizgin,Nitish Singh,Bidit Dey,Anabel Gutierrez,Yogesh K. Dwivedi Pdf

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Consumer Culture

The New York Times Editorial Staff
Consumer Culture Book PDF

Author : The New York Times Editorial Staff
Publisher : The Rosen Publishing Group, Inc
Page : 224 pages
File Size : 40,5 Mb
Release : 2019-12-15
Category : Young Adult Nonfiction
ISBN : 9781642823554

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Consumer Culture by The New York Times Editorial Staff Pdf

Shopping is a pastime ingrained in American life, from the annual Black Friday sales to the rise in prominence of big-box stores such as Target and Walmart. But as customers have shifted to using online merchants such as Amazon, businesses have had to fight to reach consumers. This collection features articles that address trends in consumer culture, explaining the psychology behind what we buy and the significance of consumer habits to the larger economy. It also tells the story of individuals who are beginning to fight back, seeking to disrupt the powerful cycle of consumer capitalism. Media literacy questions and terms are included to further engage readers with reporting styles and techniques.

The Digital Era 3

Jean-Pierre Chamoux
The Digital Era 3 Book PDF

Author : Jean-Pierre Chamoux
Publisher : John Wiley & Sons
Page : 293 pages
File Size : 40,8 Mb
Release : 2022-09-13
Category : Social Science
ISBN : 9781394165193

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The Digital Era 3 by Jean-Pierre Chamoux Pdf

For 200 years, industry mastered iron, fire, strength and energy. Today, electronics shape our everyday objects, integrating chips everywhere: computers, phones, keys, games, household appliances, etc. Data, software and calculation frame the conduct of men and the administration of things. Everything is translated into data: the figure is king. This third and last volume of the series examines the creative destruction induced by digital, modifying manners and customs, law, society and politics.

Digital Fashion

Dr Sukhvir Singh,Rikhil Nagpal
Digital Fashion Book PDF

Author : Dr Sukhvir Singh,Rikhil Nagpal
Publisher : LWRN Studio
Page : 159 pages
File Size : 43,8 Mb
Release : 2023-10-20
Category : Design
ISBN : 9788196362270

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Digital Fashion by Dr Sukhvir Singh,Rikhil Nagpal Pdf

"Digital Fashion," authored by the esteemed Professor Dr. Sukhvir Singh & Mr. Rikhil Nagpal, is a visionary exploration of the transformative intersection of technology and the fashion industry. This illuminating book encapsulates the dynamic evolution of fashion, guided by the forces of digitalization. From the fusion of 3D printing and virtual modelling to the integration of artificial intelligence, sustainability, and ethical considerations, This Masterpiece offers a comprehensive and insightful view of the digital fashion landscape. Through compelling insights, it delves into the ethical, ecological, and technological dimensions, serving as a compelling guide for navigating the vibrant future of fashion.

Customer Sense

Aradhna Krishna
Customer Sense Book PDF

Author : Aradhna Krishna
Publisher : Springer
Page : 185 pages
File Size : 54,8 Mb
Release : 2013-05-06
Category : Business & Economics
ISBN : 9781137346056

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Customer Sense by Aradhna Krishna Pdf

An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.

The Modern Customer – the PHANTOM

Livia Rainsberger
The Modern Customer the PHANTOM Book PDF

Author : Livia Rainsberger
Publisher : Springer Nature
Page : 277 pages
File Size : 50,8 Mb
Release : 2023-02-15
Category : Business & Economics
ISBN : 9783658391966

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The Modern Customer – the PHANTOM by Livia Rainsberger Pdf

This book shows how companies can - and must - adapt their sales strategies and processes to changing customer expectations in times of digital transformation and markets volatility. How can sales address, win and retain the modern customer, an intangible PHANTOM in the digital space? The digital world is characterized by eagerness, ease and enthusiasm. Nowadays, people have unlimited and instant access to manifold information and thus they believe to be knowledgeable, autonomous and independent. As customers, they actively elude traditional sales and marketing on their way to a buying decision - in B2C and B2B alike. To reach these modern customers, companies must synchronize their sales approaches with their customers' decision-making processes and rethink selling. In this context, the author offers a wealth of suggestions with examples and provocative theses. A stirring and inspiring book for anyone interested in state-of-the-art sales and marketing: sales management and staff or entrepreneurs and start-ups.

Hooked

Nir Eyal
Hooked Book PDF

Author : Nir Eyal
Publisher : Penguin Canada
Page : 256 pages
File Size : 54,6 Mb
Release : 2014-11-04
Category : Business & Economics
ISBN : 9780143193524

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Hooked by Nir Eyal Pdf

How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the "Hook Model" -- a four steps process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back over and over again, without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a startup founder – not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, startup founders, and anyone who seeks to understand how products influence our behavior.

Consumer Behaviour

Michael R. Solomon,Rebekah Russell-Bennet,Josephine Previte
Consumer Behaviour Book PDF

Author : Michael R. Solomon,Rebekah Russell-Bennet,Josephine Previte
Publisher : Unknown
Page : 545 pages
File Size : 47,9 Mb
Release : 2019
Category : Consumer behavior
ISBN : 1488616973

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Consumer Behaviour by Michael R. Solomon,Rebekah Russell-Bennet,Josephine Previte Pdf

Consumer Behaviour: Buying, Having Being eBook.

The Paradox of Choice

Barry Schwartz
The Paradox of Choice Book PDF

Author : Barry Schwartz
Publisher : Harper Collins
Page : 308 pages
File Size : 49,5 Mb
Release : 2009-10-13
Category : Psychology
ISBN : 9780061748998

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The Paradox of Choice by Barry Schwartz Pdf

Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday decisions—both big and small—have become increasingly complex due to the overwhelming abundance of choice with which we are presented. As Americans, we assume that more choice means better options and greater satisfaction. But beware of excessive choice: choice overload can make you question the decisions you make before you even make them, it can set you up for unrealistically high expectations, and it can make you blame yourself for any and all failures. In the long run, this can lead to decision-making paralysis, anxiety, and perpetual stress. And, in a culture that tells us that there is no excuse for falling short of perfection when your options are limitless, too much choice can lead to clinical depression. In The Paradox of Choice, Barry Schwartz explains at what point choice—the hallmark of individual freedom and self-determination that we so cherish—becomes detrimental to our psychological and emotional well-being. In accessible, engaging, and anecdotal prose, Schwartz shows how the dramatic explosion in choice—from the mundane to the profound challenges of balancing career, family, and individual needs—has paradoxically become a problem instead of a solution. Schwartz also shows how our obsession with choice encourages us to seek that which makes us feel worse. By synthesizing current research in the social sciences, Schwartz makes the counter intuitive case that eliminating choices can greatly reduce the stress, anxiety, and busyness of our lives. He offers eleven practical steps on how to limit choices to a manageable number, have the discipline to focus on those that are important and ignore the rest, and ultimately derive greater satisfaction from the choices you have to make.

Age of Propaganda

Anthony R. Pratkanis,Elliot Aronson
Age of Propaganda Book PDF

Author : Anthony R. Pratkanis,Elliot Aronson
Publisher : Macmillan
Page : 438 pages
File Size : 40,8 Mb
Release : 2001-03-14
Category : Political Science
ISBN : 0805074031

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Age of Propaganda by Anthony R. Pratkanis,Elliot Aronson Pdf

Examines the patterns, motives, and effects of mass persuasion, discussing the history of propaganda, how the message of propaganda is delivered, and counteracting the tactics of mass persuasion.

Consumer Kids

Ed Mayo,Agnes Nairn
Consumer Kids Book PDF

Author : Ed Mayo,Agnes Nairn
Publisher : Constable & Robinson
Page : 0 pages
File Size : 52,7 Mb
Release : 2009
Category : Business & Economics
ISBN : 1845298802

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Consumer Kids by Ed Mayo,Agnes Nairn Pdf

CONSUMER ISSUES. How to bring up children in a commercial world is a kitchen-table conversation across Britain. The vast majority of parents feel uncertain as to how to act - where to say 'yes' and when to say 'no'. There's a sense of unease. But how worried should we really be? This book will shock you. It shows how, more than ever before, and perhaps more than anywhere else in the world, our children are being tracked and targeted by big business, which sells them back their dreams, packages their childhood and exploits their vulnerabilities. It looks at why children torture their Barbies, how boys feel about David Beckham, why mums are cooler than dads, why children in the toughest families make the most ardent consumers and why, above all, too much marketing makes you unhappy. It is essential reading for all parents and anyone interested in the broader implications of the runaway commercial world we live in.

Designing for Behavior Change

Stephen Wendel
Designing for Behavior Change Book PDF

Author : Stephen Wendel
Publisher : "O'Reilly Media, Inc."
Page : 366 pages
File Size : 54,5 Mb
Release : 2020-06-02
Category : Computers
ISBN : 9781492055983

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Designing for Behavior Change by Stephen Wendel Pdf

Designers and managers hope their products become essential for users—integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn’t accidental: it’s a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product. In this updated edition, Stephen Wendel, head of behavioral science at Morningstar, takes you step-by-step through the process of incorporating behavioral science into product design and development. Product managers, UX and interaction designers, and data analysts will learn a simple and effective approach for identifying target users and behaviors, building the product, and gauging its effectiveness. Learn the three main strategies to help people change behavior Identify behaviors your target audience seeks to change—and obstacles that stand in their way Develop effective designs that are enjoyable to use Measure your product’s impact and learn ways to improve it Combine behavioral science with data science to pinpoint problems and test potential solutions

Influence

Robert B. Cialdini
Influence Book PDF

Author : Robert B. Cialdini
Publisher : Pearson Scott Foresman
Page : 434 pages
File Size : 42,6 Mb
Release : 1988
Category : Business & Economics
ISBN : STANFORD:36105001636971

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Influence by Robert B. Cialdini Pdf

Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request) and is written in a narrative style combined with scholarly research. Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and other positions, inside organizations that commonly use compliance tactics to get us to say "yes". Widely used in graduate and undergraduate psychology and management classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity. Copyright © Libri GmbH. All rights reserved.