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Swiss Graphic Design Histories by Davide Fornari,Robert Lzicar,Sarah Owens,Michael Renner,Arne Scheuermann,Peter J. Schneemann Pdf
Swiss Graphic Design Histories' offers an entirely new redefinition of Switzerland?s graphic design landscape. Based on extensive research by scholars of design history and with a multiple and inclusive approach, it reaches beyond the usual canon and the well-known epicenters Basel and Zurich with the Germanophone fathers of what has become famous as the Swiss Style in the 1950s, 1960s and 1970s.0In three volumes it features visual artefacts and archival documents, the majority published here for the first time, alongside likewise previously unpublished conversations with designers who have forged developments of the past decades, as well as new essays discussing key terms that refer to various design practices. The complexity of the undertaking is embraced through a system of keywords, thus enabling readers to connect contents within the individual volumes. A fourth volume comprising a glossary, bibliography, and an index of the keywords rounds out this long-awaited new survey of graphic design in multi-lingual Switzerland that sheds new light at networks, practices and media largely ignored so far.
100 Years of Swiss Graphic Design by Christian Brändle Pdf
This title takes a fresh look at Swiss typography and photo-graphics, posters, corporate image design, book design, journalism, and typefaces over the past hundred years. With illuminating essays by prominent experts in the field and captivating illustrations, this book presents the diversity of contemporary visual design while also tracing the fine lines of tradition that connect the work of different periods.
Reading Graphic Design History by David Raizman Pdf
Reading Graphic Design History uses a series of key artifacts from the history of print culture in light of their specific historical contexts. It encourages the reader to look carefully and critically at print advertising, illustration, posters, magazine art direction and typography, often addressing issues of class, race and gender. David Raizman's innovative approach intentionally challenges the canon of graphic design history and various traditional understandings of graphic design. He re-examines 'icons' of graphic design in light of their local contexts, avoiding generalisation to explore underlying attitudes about various social issues. He encourages new ways of reading graphic design that take into account a broader context for graphic design activity, rather than broad views that discourage the understanding of difference and the means by which graphic design communicates cultural values. With a foreword by Steven Heller.
In the small world of Swiss graphic design, prizes such as the Swiss Design Awards (SDA) are followed closely. The winners' works are admired, envied and emulated. The generous prize money allows designers to launch their careers and focus on lesser paid but critically recognised work. Awards thus play the role of bellwethers of the scene. However, criticisms inevitably arise. Speaking in hushed tones, designers speculate as to why a colleague won over another. Rumours have it that jury members favour their inner circles and exclude competitors. Analysing this universe in detail, Jonas Berthod retraces the recent history of the SDA and the emergence of a new design culture in Switzerland.
Visual Research: An Introduction to Research Methodologies in Graphic Design by Ian Noble,Russell Bestley Pdf
Visual Research explains the key terms and theories that underlie design research, examining the importance of audience, communication theory, semiotics and semantics. It features a range of case studies which demonstrate how the use of rigorous research methods can form the basis of effective visual communication and design problem solving, eschewing end product analysis for a discussion of the way research feeds into the design process.
Over and Over and Over Again by Cristina Baldacci,Clio Nicastro,Arianna Sforzini Pdf
Over the last twenty years, reenactment has been appropriated by both contemporary artistic production and art-theoretical discourse, becoming a distinctive strategy to engage with history and memory. As a critical act of repetition, which is never neutral in reactualizing the past, it has established unconventional modes of historicization and narration. Collecting work by artists, scholars, curators, and museum administrators, the volume investigates reenactment's potential for a (re)activation of layered temporal experiences, and its value as an ongoing interpretative and political gesture performed in the present with an eye to the future. Its contributions discuss the mobilization of archives in the struggle for inclusiveness and cultural revisionism; the role of the body in the presentification and rehabilitation of past events and (impermanent) objects; the question of authenticity and originality in artistic practice, art history, as well as in museum collections and conservation practices.
The Fundamentals of Creative Design by Gavin Ambrose,Paul Harris Pdf
Introduces students to the various aspects of the graphic design. This title provides a fresh introduction to the key elements of the discipline and looks at the following topics: design thinking, format, layout, grids, typography, colour, image and print and finish.
This publication offers a critical assessment of the complicity of design in creating, perpetuating, and reinforcing social, political, and environmental problems, both today and in the past. It proposes going against the grain by problematising Western notions of design to foster situated, decolonial, and queer-feminist modes of disciplinary self-critique, and looks at design through the intersections of gender, culture, ethnicity, and class. Applying robust scholarly insight with engaging and accessible modes of conveyance and storytelling, an urgent and expansive array of voices and views emerge from those engaged in struggles with, against, or around the field of design.
Graphic Design Theory is organized in three sections: "Creating the Field" traces the evolution of graphic design over the course of the early 1900s, including influential avant-garde ideas of futurism, constructivism, and the Bauhaus; "Building on Success" covers the mid- to late twentieth century and considers the International Style, modernism, and postmodernism; and "Mapping the Future" opens at the end of the last century and includes current discussions on legibility, social responsibility, and new media. Striking color images illustrate each of the movements discussed and demonstrate the ongoing relationship between theory and practice. A brief commentary prefaces each text, providing a cultural and historical framework through which the work can be evaluated. Authors include such influential designers as Herbert Bayer, L'szlo Moholy-Nagy, Karl Gerstner, Katherine McCoy, Michael Rock, Lev Manovich, Ellen Lupton, and Lorraine Wild. Additional features include a timeline, glossary, and bibliography for further reading. A must-have survey for graduate and undergraduate courses in design history, theory, and contemporary issues, Graphic Design Theory invites designers and interested readers of all levels to plunge into the world of design discourse.
Author : Philip B. Meggs Publisher : Van Nostrand Reinhold Company Page : 552 pages File Size : 52,8 Mb Release : 1992 Category : Art ISBN : UOM:39015035283640
A History of Graphic Design by Philip B. Meggs Pdf
Here is the first definitive history of graphic communication. More than a thousand vivid illustrations chronicle our fascinating & unceasing quest to give visual form to ideas.
A Young Reader's Journey to Switzerland in Entertaining Maps. Ever heard of the Röstigraben? Did you know, Switzerland fits into Germany eight times ... but 232 times into China? Where did Ulrich Zwingli live? What does Switzerland do to combat climat change? Are cuckoo clocks really from Switzerland? Where was the Red Cross founded? This is the children's atlas about Switzerland, that answers all the questions that curious young minds might have! Learn intresting and amusing facts about this small country and its inhabitants. Exciting and current topics like the country's languages, inventions, energy consumption or tourism and much more will be brought to life with maps and infographics, making this diverse country in the heart of Europe accessible. The 20 especially made maps in this book promise a lively, entertaining and intensive journey.
Still boasting one of the highest densities of high-quality designers, Switzerland is a uniquely coherent region. Dedicated to precision and effortlessly combining a modest, light touch with architectural themes and a healthy obsession for detail, Swiss designers have shaped their own visual language which, in its reduced formality, is particularly well suited to internet applications. A comprehensive overview of diverse talent, Swiss Graphic Design elegantly documents the outstanding standards and craftsmanship in all aspects of graphic design (vector graphics, typography, illustration and layout techniques) and illustrates the advantages of a unique, consistent and regional approach. In the preface Andre Vladimir Heiz provides a succinct classification of Swiss Design between tradition and revolution.
