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Market Domination for Podcasting by Seth Greene Pdf
Voted one of the best podcasting books of all time written by marketing marvel and co-host of the SharkPreneur podcast with Shark Tank’s Kevin Harrington (BookAuthority). Market Domination for Podcasting shares the secrets of twenty-three of the top podcasters and marketing minds in the world today. Business owners can use Seth Greene’s unique podcasting model to generate twenty new referral partners promoting their business in just twenty minutes a week. Interview subjects include Mark Asquith, Chris Christenson, Luis Congdon, Andrea Corelli, Karl Krummenacher, Michael Licata, Gary Occhino, Nik Parks, Rebecca Poynton, and others. “Seth explores why podcast users make for an interesting advertising segment, and how small businesses can take advantage of this under-appreciated marketing tool.” —Home Business
Wondering how to launch, grow, and monetize your own podcast? Discover the ultimate podcasting tips and strategies that will help you with all of your podcasting goals! Imagine what life would be like if millions of people visited your content and all of your product launches were massive successes. You can create the content you love and know it will have an impact on your audience. You don't have to create content and grow your brand on the side. Your content brand is the full-time job. You would probably feel more fulfilled and happy with the work you're doing.All of this is possible when you know and implement the key secrets that have transformed many content brands in the past (and continue doing so in the future). Most of these secrets involve small changes on your end that will have a compounded effect over the long-term. That way, you can continue creating the content you love...but with more traffic and revenue. In Podcast Domination, you will find: How to book top guests for your podcast How to drive listeners to your episodes The secrets to monetizing your podcast Getting booked on other podcasts Regardless of your experience with creating and marketing your content, you can use the insights in this book to take your business to the next level and beyond.Don't wait!Read this book now and unlock the benefits of having a successful podcast today!
Author : David Dowling Publisher : Columbia University Press Page : 181 pages File Size : 50,6 Mb Release : 2024-03-19 Category : Language Arts & Disciplines ISBN : 9780231559829
Podcasting’s stratospheric rise has inspired a new breed of audio reporting. Offering immersive storytelling for a binge-listening audience as well as reaching previously underserved communities, podcasts have become journalism’s most rapidly growing digital genre, buoying a beleaguered news industry. Yet many concerns have been raised about this new medium, such as the potential for disinformation, the influence of sponsors on content, the dominance of a few publishers and platforms, and at-times questionable adherence to journalistic principles. David O. Dowling critically examines how podcasting and its evolving conventions are transforming reporting—and even reshaping journalism’s core functions and identity. He considers podcast reporting’s most influential achievements as well as its most consequential ethical and journalistic shortcomings, emphasizing the reciprocal influences between podcasting and traditional and digital journalism. Podcasting, both as a medium and a business, has benefited from the blurring of boundaries separating news from entertainment, editorial from advertising, and neutrality from subjectivity. The same qualities and forces that have allowed podcasting to bypass the limitations of traditional categories, expand the space of social and political discourse, and provide openings for marginalized voices have also permitted corporations to extend their reach and far-right firebrands to increase their influence. Equally attentive to the medium’s strengths and flaws, this is a vital book for all readers interested in how podcasting has changed journalism.
This handbook is a comprehensive overview of the burgeoning podcast industry. It covers the history of podcasting from its roots in radio; the variety of genres, topics and styles of today's podcasts (both individual and corporate); and the steps required to build your own podcast. The handbook covers all the elements needed to create a successful podcast including platform options, programming, advertising and sponsorships. Supplemental essays from professionals in various industries provide information and tips to enhance the podcasting experience. The structure of the book is easily adapted into lesson plans, and the exercises included for readers make it a book well suited for classes on podcasting.
Do you have the perfect idea for a podcast, but don't know where to start? This book will show you how to prepare, record, launch, and begin generating income from your podcast, all from your home studio! Did you know that the world's top podcasters launched their podcast from theri homes? Both John Lee Dumas (The Entrepreneurs on Fire Podcast) and Tim Ferriss (The Tim Ferriss Show) launched their chart-topping podcasts from their homes and you can too! 6x iTunes chart-topping podcaster, Clay Clark will show you his tips, secrets, proven processes, and success strategies. Inside this book you will find: What gear you need to buy (and not buy) How to write outlines for your shows How to book big-time guests (Wolfgang Puck, John Maxwell, Pastor Craig Groeschel, Seth Godin, etc.) How to write attention-getting show titles How to interview your guests How to grow an audience All of the tools you need to launch your podcast with a BOOM! Included with the book are FREE video trainings and demonstrations on EXACTLY how to get your podcast out into the world. So, what are you waiting for? Get Started Today!
Publish. Promote. Profit.: The New Rules of Writing, Marketing & Making Money with a Book by Rob Kosberg Pdf
In 2008, Rob Kosberg faced the biggest business test of his life. Like many others he had to start over after the financial crisis and build a business in the worst economy of our generation. He did this with his own bestselling book and has gone on to help thousands of other authors to replicate his success. In Publish. Promote. Profit. he tells you exactly how they are doing it. How some clients are earning over $100,000 per month with their books, getting booked on massive stages, getting press and media on demand and becoming the hunted in their industries. Publish. Promote. Profit. explains the current self-publishing environment and covers the ins and outs of what it means to be an author, expert and thought leader in your field. Far beyond "how to self publish" or "book marketing" Publish. Promote. Profit. explains how to create compelling content quickly and become a true bestselling author even if you have no list, no following and no platform. It contains many real life examples and case studies of the successful systems his authors are using to attract an endless flow of leads, clients, speaking opportunities and media.
Podcasting in a Platform Age by John L. Sullivan Pdf
Podcasting in a Platform Age explores the transition underway in podcasting by considering how the influx of legacy and new media interest in the medium is injecting professional and corporate logics into what had been largely an amateur media form. Many of the most high-profile podcasts today, however, are produced by highly-skilled media professionals, some of whom are employees of media corporations. Legacy radio and new media platform giants like Google, Apple, Amazon, and Spotify are also making big (and expensive) moves in the medium by acquiring content producers and hosting platforms. This book focuses on three major aspects of this transformation: formalization, professionalization, and monetization. Through a close read of online and press discourse, analysis of podcasts themselves, participant observations at podcast trade shows and conventions, and interviews with industry professionals and individual podcasters, John Sullivan outlines how the efforts of industry players to transform podcasting into a profitable medium are beginning to challenge the very definition of podcasting itself.
Podcasting For Dummies by Tee Morris,Chuck Tomasi Pdf
Add your voice to the podcasting revolution! The world is tuning into podcasts in larger and larger numbers. When you’re ready to add your own voice to the mix, this book will help you find your niche. Featuring top tech information, production insight, and promotional tips, this best-selling podcasting reference shares the latest on podcasting trends and new audience demographics. Written by a pair of podcasting pioneers, Podcasting For Dummies will help you refine your podcast idea, identify your audience, and get the scoop on how to record, edit, and share your work. You’ll also learn how to apply the methods top podcasters monetize and market their work. Record your voice and conduct high-quality interviews for your new or existing podcast Edit, upload, and share podcast episodes online—and find people who will listen Learn how to make money as a podcaster or live streamer Discover interesting and original podcasts to inspire your own work Podcasting for Dummies is your friendly tutor in the art of audio content creation. So start talking!
Podcasting Bible by Mitch Ratcliffe,Steve Mack Pdf
"This is the book that you'll want to read about podcasting--the technology that everyday people, in addition to the big-name radio networks, are using to broadcast to the world." -- Robert Scoble, Vice President Media Development, Podtech.net Create and market successful podcasts from your desktop, for your company, or in the studio Podcasting is a blazing hot new medium, but to create effective audio and video for the Internet, you need a thorough grounding in the tools and techniques that make it possible. You'll find it all--including business planning worksheets and tips--in this comprehensive guide from two industry experts. Each of the book's seven sections focuses on key elements in a logical sequence, so you can find what you need, when you need it--from an in-depth look at the basics, to high-level recording techniques, to creating a revenue-producing business. * Produce and upload your first podcast with a Quick Start tutorial * Learn how to turn your podcast into a viable business * Master the equipment--microphones, cameras, editing software, and more * Produce your audio and video podcasts to a broadcast standard * Decipher Really Simple Syndication (RSS) and other podcasting techniques * Crop, resize, color correct, or insert virtual backgrounds * Integrate your podcast into your blog or Web site
The Routledge Companion to Radio and Podcast Studies by Mia Lindgren,Jason Loviglio Pdf
This comprehensive companion is a much-needed reference source for the expanding field of radio, audio, and podcast study, taking readers through a diverse range of essays examining the core questions and key debates surrounding radio practices, technologies, industries, policies, resources, histories, and relationships with audiences. Drawing together original essays from well-established and emerging scholars to conceptualize this multidisciplinary field, this book’s global perspective acknowledges radio’s enduring affinity with the local, historical relationship to the national, and its unpredictably transnational reach. In its capacious understanding of what constitutes radio, this collection also recognizes the latent time-and-space shifting possibilities of radio broadcasting, and of the myriad ways for audio to come to us 'live.' Chapters on terrestrial radio mingle with studies of podcasts and streaming audio, emphasizing continuities and innovations in form and content, delivery and reception, production cultures and aesthetics, reminding us that neither 'radio' nor 'podcasting' should be approached as static objects of analysis but rather as mutually constituting cultural forms. This cutting-edge and vibrant companion provides a rich resource for scholars and students of history, art theory, industry studies, journalism, media and communication, cultural studies, feminist analysis, and postcolonial studies. Chapter 42 of this book is freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license.
What's the Deal with Podcasting? by Alex Edmonds Pdf
Thinking about starting a podcast? Don't know where to start? This book contains everything I've learned about podcasting since starting the Building an Indie Business Podcast. Before Launching A Podcast History of The Podcast Industry Benefits of Podcasting How To Start A Podcast How To Interview A Podcast Guest Solo Podcasting Writing Episodes How to Relax While Recording Growing A Podcast Surveys Social Media Live-Streaming Email Building A Community Podcast to Podcast Promotions Videos Meetups Writing Making Money Metrics Podcasting as a Lead Magnet After Podcasting For Some Time Growing the Podcast Industry Random Tips Podcasting Ethics Get an 18-month podcasting education in a few hours! Includes: 100+ pages of podcasting advice for any stage of podcasting. Examples of how stand-up comedy applies to some chapters Dark Mode PDF version of the book Access to lifetime updates of the content
Podcast Academy: The Business Podcasting Book by Michael Geoghegan,Greg Cangialosi,Ryan Irelan,Tim Bourquin,Colette Vogele Pdf
Exclusive Podcast Academy training now available in a book! Podcast Academy, the leader in audio/video podcast and new media education, brings you their first book, Podcast Academy: The Business Podcasting Book, based on their seminars. Written by industry experts, this book brings you practical experience that you can apply to your own business. It covers planning, content creation, legal considerations, branding, marketing, advertising, monetization, and much more. The authors and contributors have been behind many of the earliest corporate podcasts and share their knowledge, success, and real-world experience with you. Podcasting is changing the way organizations are communicating with their customers, prospects and the media. It is an essential new medium for any company looking to extend their communications outreach, and expand their brand awareness. This applies for companies, organizations, charities, schools and groups that range in size from small to Fortune 500 enterprises. If you are thinking about podcasting as a medium for your organization, The Business Podcasting Book will give you a solid understanding of how to create your own company's voice, measure your efforts and maximize your opportunity. Implement your podcasting strategy now!
Author : Dr. Harrison Sachs Publisher : The Epic Books Of Dr. Harrison Sachs Page : 23 pages File Size : 53,5 Mb Release : 2021-08-02 Category : Computers ISBN : 8210379456XXX
How To Start A Podcast Brand, How To Monetize A Podcast Series In Order To Earn Revenue From Multiple Revenue Streams, And How To Be Highly Successful As A Podcast Host by Dr. Harrison Sachs Pdf
This essay sheds light on how to start a podcast brand, explicates how to monetize a podcast series in order to earn revenue from multiple revenue streams, and demystifies how to be highly successful as a podcast host. Albeit enigmatic to most entrepreneurs, launching a podcast brand in the digital era is relatively simple. Launching a podcast brand extends beyond the ambit of finding a podcast hosting platform, such as Buzzsprout, “Spotify For Podcasters”, Simplecast, Libsyn, Podbean, and Soundcloud,, to upload your podcast episodes onto that are apart of your podcast series. Podcast hosting platforms can also distribute your podcast to a myriad of podcast directories. When starting a podcast brand, you should also take heed of finding co-hosts, finding guests, and ascertaining which niche podcast market you should compete in. It can be a lucrative pursuit to become a podcast host if it culminates in you attaining a behemoth podcast brand and a sizeable follower base. Once you have ascertained which niche podcast market you should compete in, such as the video game podcast market, real estate podcast market, anime series podcast market, entrepreneurship podcast market, travel podcast market, movie podcast market, TV series podcast market, music podcast market, and technology podcast market, you should select interesting niche topics that are apart of your podcast niche content category to monologue about in your podcast episodes. For instance, a video game podcast may features abridged video game reviews, video game news, speculations about upcoming video games, and tips for how to masterfully play popular video games at a competitive level. An anime series podcast may for instance feature abridged anime episode reviews, anime series news, predictions about upcoming anime episodes, and a comprehensive discussion about which anime characters would prevail in intense bouts. A technology podcast may for instance feature abridged reviews of modern technologies, technology industry news, predictions about upcoming technologies, and a comprehensive discussion about how technologies are revolutionizing various industries. The niche topics to choose from that create a context for facilitating enthralling discussions among podcast hosts should be insightful, interesting, and compelling niche topics that are apt to elicit high audience retention rates on podcast episodes that feature discussions about these niche topics. In order to have a successful podcast brand that is apt to cultivate brand growth, brand recognition, brand loyalty, and brand equity, it is imperative to be willing to modify the niche topics of podcast episodes as deemed necessary in order to maintain having high audience retention rates on podcast episodes. Topics that are uninteresting, unappealing, mundane, and lackluster should not be discussed in podcast episodes. Successful podcast brands not only have entertaining podcast hosts and consistently produce new podcasts episodes at least multiple times per week, but also feature insightful, interesting, and compelling niche topics which podcast hosts discuss in-depth and shed light on by providing unique perspectives on these niche topics. Successful podcast brands know how to produce enthralling podcast episodes that are apt to yield a high audience retention rates and high audience watch times. Successful podcast brands know how to produce enthralling podcast episodes that are apt to be shared by followers of the podcast brand and that are apt to become recommendation worthy podcast episodes. Followers of a podcast brand are apt to recommend extraordinary podcast episodes to their friends, family members, and networks. Starting a podcast brand can be as simple as buying a stellar computer and procuring a high quality microphone, such as a Yeti USB Microphone, in addition to downloading and installing a free audio recording and editing software program, such as Audacity. Audio recording and editing software programs can be utilized for the purpose of recording and editing your podcast episodes. You should also procure a high speed broadband internet connection so that you can expeditiously upload your latest podcast episodes to a podcast hosting platform. Once your podcast episodes have been uploaded to a podcast hosting platform you can then subsequently distribute them to podcast directories.
Diane Kresh,Council on Library and Information Resources
Author : Diane Kresh,Council on Library and Information Resources Publisher : American Library Association Page : 436 pages File Size : 48,5 Mb Release : 2007-02-05 Category : Language Arts & Disciplines ISBN : 0838909264
The Whole Digital Library Handbook by Diane Kresh,Council on Library and Information Resources Pdf
Essential facts, advice, lists, documents, guidelines, lore, wit, and wisdom: Along with fun and irreverence, it's what readers have come to expect from the "Whole Library" series. In a one-volume compendium that's by turns encyclopedic, useful, and engaging, this latest entry provides an overview of digital libraries, covering the state of information, issues, customers, challenges, tools and technology, preservation, and the future. From blogs to Wikis, highlights include: digitization project planning tips and tools; the value proposition of the digital library; lists of Internet libraries, libraries that I.M., libraries that podcast; and interpretations of NextGen demographic data. Collecting insights from library luminaries as well the perspectives of interesting experts from outside the ranks of library professionals, "The Whole Digital Library Handbook" decodes the jargon and cuts to the chase.