Market Entry Concepts Of Chinese Automotive Companies Into The European Market

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Market Entry Concepts of Chinese Automotive Companies into the European Market

Ramona Blietz
Market Entry Concepts of Chinese Automotive Companies into the European Market Book PDF

Author : Ramona Blietz
Publisher : GRIN Verlag
Page : 90 pages
File Size : 40,7 Mb
Release : 2016-11-08
Category : Business & Economics
ISBN : 9783668336544

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Market Entry Concepts of Chinese Automotive Companies into the European Market by Ramona Blietz Pdf

Master's Thesis from the year 2015 in the subject Economics - International Economic Relations, grade: 1,3, Berlin School of Economics and Law (IMB), language: English, abstract: This paper investigates Chinese automotive companies’ internationalisation activities into the European market. They are still short on experience and young in history. Since the Chinese economy has only gradually liberalised after 1978, the industry has been highly influenced by joint venture activities with foreign automobile companies in China.12 years ago, Chinese automotive companies started to internationalise. Dunning’s eclectic paradigm is utilized as academic foundation and related motives and entry modes are aligned to current Chinese activities. In early attempts to enter Europe there was a predominant resource-seeking motive, while later market-seeking reasons became more obvious and have dominated the activities since. So far, ownership-specific advantages do not play a major role in terms of valuable intangible assets like patents, whereas location specific determinants are significant, especially in terms of governmental impact. Additional home market advantages in labour endowment, resources, legal environment and strong finan- cial resources give Chinese automakers an edge and prepare them to further internationalise. However, regarding all OLI forces, there are still no outweighing advantages over European competitors. The interviewed experts do not expect a noticeable market entry with significant sales volume within the next ten years. To date, Chinese exports and FDI in Europe are the most relevant modes even though visibility is marginal. According to industry experts, companies like Qoros, BYD and Geely are possible candidates to succeed on the European market in the future. Other brands, which failed to enter Europe, e.g. due to lacking safety standards, are yet still opinion-forming. It is concluded, that if China’s automotive industry consolidates and advances technologically, it will be prepared to successfully compete on global markets, in particular Europe. The acquisition of European car manufacturers represent – in this context – a feasible possibility to speed up the process and offset technological deficiencies.

Tesla's Market Entry Strategy in Germany. Foreign Market Entry and Cross-Cultural Business

Simon Glandien
Tesla s Market Entry Strategy in Germany Foreign Market Entry and Cross Cultural Business Book PDF

Author : Simon Glandien
Publisher : GRIN Verlag
Page : 25 pages
File Size : 52,6 Mb
Release : 2020-11-18
Category : Business & Economics
ISBN : 9783346298034

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Tesla's Market Entry Strategy in Germany. Foreign Market Entry and Cross-Cultural Business by Simon Glandien Pdf

Academic Paper from the year 2020 in the subject Business economics - Business Management, Corporate Governance, grade: A+, , course: Cross-Cultural Business, language: English, abstract: The purpose of this paper is to analyze and evaluate the market entry of Tesla Inc. in Germany. In November 2019, Tesla revealed to build a European production plant on the outskirts of Berlin in Germany. The aim of this paper is to give account to the foreign market entry of Tesla Inc. in Germany. This leads to the following research question that guides this paper: What could be business success factors and threats of Tesla's strategy to enter the German automotive industry market? Tesla Inc. (former Tesla Motors Inc.) is a car manufacturer and sells fully electric vehicles, energy storage systems as well as installs, operates and maintains solar and energy storage products (Reuters, n.d.). The company was founded in 2003 by a group of engineers. In 2008 Tesla launched their first electric vehicle to the market (Tesla, n.d.). “Tesla’s mission is to accelerate the world’s transition to sustainable energy”, so the car manufacturer. So far most of the Tesla vehicles are produced and assembled in the United States at its main Tesla Factory in Fremont, California. To that Tesla operates other, multiple production and assembly plants, named Gigafactory, such as in Fremont, California (Giga Nevada) and in Buffalo, New York (Giga New York). Recently, in 2019, Tesla opened its first Gigafactory outside the American region in Shanghai, China (Giga Shanghai). A strategic step to internationalize the company and to enter the Chinese market. This strategic action can be explained by the fact that China is the largest car market in the world and the government is speeding up the expansion of electric mobility. Furthermore, manufacturing in Shanghai saves Tesla from having to transport its vehicles overseas and avoids import duties incurred in China for cars from the United States. However, the company is not just expanding its manufacturing into China.

The Chinese Automotive Industry. Competitiveness in Comparison with Global Competitors

Joshua Karcher
The Chinese Automotive Industry Competitiveness in Comparison with Global Competitors Book PDF

Author : Joshua Karcher
Publisher : GRIN Verlag
Page : 56 pages
File Size : 53,9 Mb
Release : 2019-09-04
Category : Business & Economics
ISBN : 9783346008862

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The Chinese Automotive Industry. Competitiveness in Comparison with Global Competitors by Joshua Karcher Pdf

Bachelor Thesis from the year 2018 in the subject Economics - Industrial Economics, grade: 1,0, University of Mannheim, language: English, abstract: The following thesis will answer the question: Did China develop a competitive domestic automotive industry? Therefore, the rest of the bachelor thesis is structured as follows: The next section will give an overview of the history and the current market structure of the Chinese automotive industry. The second section contains a literature review of the theory and the empiricism of spillover effects originating from Joint Ventures with foreign enterprises and Foreign Direct Investment. Subsequently, in the third section, the related literature is applied on the case of the Chinese automotive industry. The fourth section presents an application of the infant industry protection argument on the Chinese automotive industry. The fifth section includes an analysis of trade data in order to access the competitiveness of the Chinese automotive industry. Afterwards, there will be a conclusion and an outlook of the possible future developments of the Chinese automotive industry. Since the beginning of economic reforms in China, protection, Joint Ventures, and Foreign Direct Investment played a significant role in the Chinese economic policy to promote industrial development. This is also the case for one of the global most important industries; the automotive industry. The automotive industry is a pillar industry with a vast number of linkages throughout the economy and plays a major role in driving China's economic growth and in ensuring employment. The Chinese government followed the idea of an infant industry protection argument and imposed tariffs and quotas on automobiles and automobile components to promote the development of the automotive industry. Further, the policymakers strived for spillovers originating from foreign Joint Venture partners and Foreign Direct Investment. Like other Chinese industries, the automotive industry experienced massive growth over the last four decades, making China, since 2008, the economy with the largest automobile output globally, surpassing Germany, the US, and Japan. However, there does not exist a single Chinese automobile brand, which can sell more than a few of its Chinese branded cars in the markets of developed countries. This situation raises some questions about the real strength and competitiveness of the Chinese automotive industry.

Comparison study in a car industry between China and Germany

Anonim
Comparison study in a car industry between China and Germany Book PDF

Author : Anonim
Publisher : GRIN Verlag
Page : 10 pages
File Size : 44,8 Mb
Release : 2007-02-07
Category : Business & Economics
ISBN : 9783638606936

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Comparison study in a car industry between China and Germany by Anonim Pdf

Seminar paper from the year 2006 in the subject Business economics - Investment and Finance, grade: 2,0, Ocean University of China, 6 entries in the bibliography, language: English, abstract: In Germany as well as in China, the automobile industry is one of the dominating sectors. Many economic activities like tire industry, plastics industry, metal processing rely on automobile. With changing technologies, production concepts, strategies and products, the car industry is often an initiator of innovations in other industries. Its success has been due to the technological competencies of manufacturers, suppliers and their respective employees. In this essay, I am going to describe the differences or similarities in a car industry between China and Germany, focusing on history, current facts, figures and other economic issues.

The rise of the Chinese automobile industry

Barbara Tischler
The rise of the Chinese automobile industry Book PDF

Author : Barbara Tischler
Publisher : GRIN Verlag
Page : 76 pages
File Size : 43,6 Mb
Release : 2021-01-20
Category : Business & Economics
ISBN : 9783346332028

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The rise of the Chinese automobile industry by Barbara Tischler Pdf

Bachelor Thesis from the year 2020 in the subject Business economics - Miscellaneous, grade: 1,0, Vienna University of Economics and Business (Institute for Strategic Management), language: English, abstract: This bachelor thesis deals with the development of the Chinese automobile industry (only passenger cars) over the past fifteen years (2005-2020). In the first part of the thesis, the political and economic development in China is outlined and major political events in contemporary Chinese history are discussed. A special emphasis is put on the open-door policies introduced by Deng Xiaoping in the late 1980s that still have a major impact on the Chinese automobile industry. In the literature review, the development of this industry is analyzed along four categories: government regulations, competitive landscape, products available and consumer behavior. In each of the categories, the changes and developments are elaborated in detail. Significant changes were found in all four categories. Particular attention was paid to government regulations as the research has shown that major changes have been made in recent years that have significantly impacted the entire industry. Ultimately, the current state of the Chinese automobile industry is outlined and shows the importance of this industry for the Chinese as well as the world economy. In the last part of the thesis, the opinions of experts working in or with the Chinese automobile industry are outlined. Over the working time of this thesis, eight expert interviews have been conducted with professionals from diverse cultural backgrounds and work experience in the Chinese automobile industry. The insights provided should allow a better understanding of the current state and challenges. While for some topics all experts agreed (e.g. surprising rapid growth of Chinese automobile industry), there was no common opinion on other topics (e.g. potential of Chinese EVs).

Global Marketing - Market Entry of 'Dr. Ing. hc. F. Porsche AG' in China

Karsten Klauenberg
Global Marketing Market Entry of Dr Ing hc F Porsche AG in China Book PDF

Author : Karsten Klauenberg
Publisher : GRIN Verlag
Page : 17 pages
File Size : 40,5 Mb
Release : 2012-03-02
Category : Business & Economics
ISBN : 9783656990321

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Global Marketing - Market Entry of 'Dr. Ing. hc. F. Porsche AG' in China by Karsten Klauenberg Pdf

Research paper from the year 2004 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 70, University of the West of England, Bristol, language: English, abstract: This assignment describes, analyses and evaluates Porsche 's strategy to enter the Chinese market for exclusive sport cars. On the basis of the literature review the assignment focuses on the general decision to enter the mainland's market and furthermore it particularly evaluates the chosen mode of market entry from cultural, automobile-specific, branding and promotional perspectives.

Business Success in China

Markus B. Hofer,Bernhard Ebel
Business Success in China Book PDF

Author : Markus B. Hofer,Bernhard Ebel
Publisher : Springer Science & Business Media
Page : 275 pages
File Size : 55,9 Mb
Release : 2006-11-22
Category : Business & Economics
ISBN : 9783540346159

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Business Success in China by Markus B. Hofer,Bernhard Ebel Pdf

China is the world’s largest power region, achieving economic growth rates that exceed those of most industrialized countries. In this book practitioners of international companies are offered valuable insights and lessons from established and successful managers, academics and consultants. The book is divided into three parts: "Opportunities and Challenges in China", "Strategies for Market Entry and Business Success" and "Practical Insights from China". It covers a variety of topics such as business strategies, branding, pricing, market research, legal constraints and successful business relations.

Variety of Development

Qiushi Feng
Variety of Development Book PDF

Author : Qiushi Feng
Publisher : Springer
Page : 225 pages
File Size : 48,5 Mb
Release : 2017-09-22
Category : Technology & Engineering
ISBN : 9789811059124

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Variety of Development by Qiushi Feng Pdf

This book examines China, the world's largest auto market since 2008 and the story of how Chinese auto-makers developed is the story of the Chinese economy in microcosm. It focuses on China's systemically important automobile sector, this book reveals how local institutions have moderated structural changes at national and global levels, and consequently generated significant organizational diversity in the production sphere.This book begins with the intriguing observation that individual Chinese car makers have been evolving in different directions despite a shared context; what factors led to these diverse choices and positioning? It is the central aim of this book to explain the variety of institutional forms used by Chinese car manufacturers in navigating the market transition and answering the challenges posed by globalization.

Chinese Electric Vehicle Trailblazers

Jan Y. Yang,Yunyi Gu,Zi Ling Tan
Chinese Electric Vehicle Trailblazers Book PDF

Author : Jan Y. Yang,Yunyi Gu,Zi Ling Tan
Publisher : Springer Nature
Page : 141 pages
File Size : 43,5 Mb
Release : 2023-03-31
Category : Business & Economics
ISBN : 9783031251450

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Chinese Electric Vehicle Trailblazers by Jan Y. Yang,Yunyi Gu,Zi Ling Tan Pdf

From business models to unique selling propositions, from product offerings to sales, marketing and pricing strategies, this book reveals what sets Chinese electric car manufacturers apart from their Western counterparts. Chinese automakers are gradually establishing themselves as the new trendsetters in the automotive industry as they make technological advances in various fields, especially in electric vehicles. As more of them look overseas for opportunities, especially in the European market, it is time for the local players to better understand who they are up against and take steps to keep up with the rapid growth of their Far Eastern competitors. Based on Simon-Kucher’s project experience, this book shows what is going on behind the Great Wall, informs readers about the latest technological trends and advances in China, and offers suggestions on what Chinese newcomers should bring with them when they come to town. Sharing valuable insights for all readers with an interest in the electric vehicle (EV) industry, this book will be particularly relevant for managers and decision-makers at Western OEMs, suppliers, and other relevant players in the automotive industry.

Market Entry Strategies

Mario Glowik
Market Entry Strategies Book PDF

Author : Mario Glowik
Publisher : Walter de Gruyter
Page : 295 pages
File Size : 50,8 Mb
Release : 2010-10-01
Category : Business & Economics
ISBN : 9783486599763

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Market Entry Strategies by Mario Glowik Pdf

The first part of the book introduces relevant theories of internationalization. In addition to traditional concepts of internationalization (e.g., the product life-cycle approach of Vernon, the Uppsala model, and Porter's diamond approach), particular attention is paid to the more modern network approaches of internationalization (e.g., systems, new venture/born global, and entrepreneur concepts). In the second part, alternatives for international market entry (e.g., exports, franchising, joint ventures, contract manufacturing, and foreign direct investments) are explained. These market entry modes are categorized according to decision determinants, such as hierarchical control, proximity to the market, risk of investment, and the factor of time, which are important from the point of view of the corporate management involved in international business. The empirical part of this publication, which is the result of a longitudional study, consists of case studies of Asian firms doing business in the consumer electronics industry. The cases of Samsung, Sony, Sharp, Matsushita (Panasonic), LG Electronics, and TCL China provide fundamental insights into the firms’ organizational structures, corporate cultures, respective sales volume, and earnings performance as well as strategic concepts for their market penetration in Europe. A main emphasis is placed on an understanding of internal firm networks (e.g., diversified business fields and vertical production depth) and external firm networks (e.g., joint ventures, supplier and buyer clusters as well as mutual capital interests). From the author’s view, these network grids fundamentally contribute to the fact that Asian firms have more successfully positioned themselves in the market within the last two decades compared to their European competitors in the television set industry (e.g. Grundig, Thomson, or Philips). The networking aims and success factors as well as the changing strategic influence over the years of the partner firms both in bilateral Japanese joint ventures and in European-Asian joint ventures are examined. The book provides complex background information about the development of the European television set market. The analysis demonstrates that firms holding the position of technological market leaders in their segment simultaneously indicate the most intensive network activities. The further development of the network theory and the detailed and up-to-date case studies of the most important Asian enterprises in the consumer electronics industry contribute to the value of this publication. Furthermore, on the basis of the knowledge gained from this study, chances and risk potentials can be derived for other European industries (e.g., automotive). The book, written in English, is suitable for internationally oriented bachelor’s, master’s and MBA programs. Additionally, against the background of worldwide competition, the publication at hand offers relevant industry insights for interested political and economic decision makers.

Strategies of German Car Companies in China

Patrick Schrott
Strategies of German Car Companies in China Book PDF

Author : Patrick Schrott
Publisher : Anchor Academic Publishing (aap_verlag)
Page : 87 pages
File Size : 46,6 Mb
Release : 2014-02-01
Category : Business & Economics
ISBN : 9783954895861

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Strategies of German Car Companies in China by Patrick Schrott Pdf

In 2009, the PRC overtook the USA as the biggest automotive market in the world in production as well as in sales. With economic problems like stagnating real income, rising raw material prices and credit-driven consumerism in the industrial countries the importance of the Chinese market for car companies will even grow. Saturated passenger car markets in the USA and Western Europe and low rates of motorization in new automotive markets like China focus the attention of the market participants on these new, growing markets. The focus of this study is on the passenger vehicle market and lines out why the Chinese market is profitable and attractive for international manufacturers. Moreover, it shows how to deal with the problems and how to use the opportunities regarding the dimensions of internationalization. Firstly, the PEST-Analysis of the Chinese automobile market lines out the political-legal, economic, socio-cultural and technological factors. In such a rapidly changing and growing as well as culturally completely different country like the PRC, the framework conditions and circumstances are of big importance for foreign enterprises willing to do business there. The third chapter deals with possible internationalization strategies for China by showing possibilities of timing and market development strategies plus options for locating business markets. This is also further established in the fourth chapter, in which the internationalization strategies of two German enterprises are analyzed. Furthermore the fourth chapter analyses the internationalization strategies of VW and BMW. At the end of this thesis, the results are summarized in two SWOT-analyses of both firms including measures on how to deal with threats in the PRC and on how to benefit from strengths and opportunities.

Decoding China's Car Industry: 40 Years

Anding Li
Decoding China s Car Industry 40 Years Book PDF

Author : Anding Li
Publisher : World Scientific
Page : 392 pages
File Size : 54,6 Mb
Release : 2021-12-02
Category : Business & Economics
ISBN : 9789811241123

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Decoding China's Car Industry: 40 Years by Anding Li Pdf

This book is an authentic multidimensional history of the car industry in China. 40 years, attempts were made to change the status quo, such as breaking the 220% tariff barrier and setting limits when opening up to international car companies. It was not until the beginning of the 21st century that ordinary people in China started to own cars. This led to rapid growth of the Chinese car industry since the 21st century. However, the industry is facing its biggest challenge due to conflict between China's economic and social values. The author, as a media person chronicling cars in China, has witnessed, experienced, and even participated in the development process of the industry. Weaving in juicy tales, interesting details, and rare pictures, the readers are taken on an exhilarating ride through the story of cars in China.

Geely Drives Out: The Rise Of The New Chinese Automaker In The Global Landscape

Hua Wang,Giovanni Balcet,Wenxian Zhang
Geely Drives Out The Rise Of The New Chinese Automaker In The Global Landscape Book PDF

Author : Hua Wang,Giovanni Balcet,Wenxian Zhang
Publisher : World Scientific
Page : 316 pages
File Size : 49,9 Mb
Release : 2021-07-13
Category : Business & Economics
ISBN : 9789811234446

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Geely Drives Out: The Rise Of The New Chinese Automaker In The Global Landscape by Hua Wang,Giovanni Balcet,Wenxian Zhang Pdf

Since 2008, while the global automotive manufacturing has been faltering, the Chinese auto industry has been swiftly transformed into the largest producer in the world. The growth of the Chinese automakers is a close reflection of China's powerful manufacturing economy, and Geely Auto is one such best example. This book closely examines the rise of Geely as a privately-owned automaker in China. From its humble beginning as a refrigerator component maker and motorcycle manufacturer in the late twentieth century, Geely has grown to become not only a top selling national brand in China, the largest auto market in the world, but also a significant player in the global automotive industry. The book studies Geely's successful acquisition of Volvo, within a long-term framework of asset-seeking foreign direct investment, and then further investigates its recent strategic initiatives with Daimler, London Taxi, PROTON and Lotus. The book reveals how the little-known carmaker is worth close examination, via its product development, organizational dynamics, corporate culture, brand development, talent and cross-cultural management strategies, as well as the entrepreneurship of its visionary founder Shufu Li. From catching up in technology to a leader in product, service and business model innovations, Geely has driven out as a new Chinese automaker on the world stage. Facing challenges in clean energy and Internet of Things, artificial intelligence, new user's experience towards smart and mobility solution, Geely will continue to play an increasingly important role in the globalization age of the twenty-first century.

Consumer behavior analysis of Chinese Auto Industry against foreign giant companies

Alex Ngumbi
Consumer behavior analysis of Chinese Auto Industry against foreign giant companies Book PDF

Author : Alex Ngumbi
Publisher : GRIN Verlag
Page : 13 pages
File Size : 52,7 Mb
Release : 2013-12-04
Category : Business & Economics
ISBN : 9783656554745

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Consumer behavior analysis of Chinese Auto Industry against foreign giant companies by Alex Ngumbi Pdf

Seminar paper from the year 2012 in the subject Business economics - Business Management, Corporate Governance, grade: A, University of Cambridge, language: English, abstract: This research study aims at making great contribution to the existing literature on country of origin concept from the viewpoint of the Chinese customers. This study will specifically investigate two key points. Firstly, the significance of the manufacturing nation of the product compared to the attributes of the choice of the Chinese consumers and secondly, the relative significance of the country image aspect of the consumer’s preference of the foreign goods. It is important to conduct a systematic investigation regarding the concept of country of origin in the developing countries as it has its effects on the exporters, foreign manufacturers, domestic manufacturers, marketers, and various channel intermediaries wishing or doing business in such countries. It also has its effect on the policy makers and government of the developing nations trying to develop domestic manufacturing competencies during intense competition from the foreign brands and also for the academics that are interested in comprehending the behavior of the consumers in the developing countries (Barbosa, 2010).

Designated Drivers

G. E. Anderson
Designated Drivers Book PDF

Author : G. E. Anderson
Publisher : John Wiley & Sons
Page : 337 pages
File Size : 47,7 Mb
Release : 2012-06-19
Category : Business & Economics
ISBN : 9781118328859

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Designated Drivers by G. E. Anderson Pdf

Offers insight into the Chinese economy through the lens of the auto industry, uses case studies to illustrate China's explosive growth over the last three decades, and explores the strengths and weaknesses of the Chinese economy.