Market Leader

Author : Michael Treacy,Fred Wiersema
Publisher : Basic Books
Page : 224 pages
File Size : 46,6 Mb
Release : 2007-03-20
Category : Business & Economics
ISBN : 9780465003976

Get Book

The Discipline of Market Leaders by Michael Treacy,Fred Wiersema Pdf

Why is it that Casio can sell a calculator more cheaply than Kellogg's can sell a box of corn flakes? Why can FedEx “absolutely, positively” deliver your package overnight but airlines have trouble keeping track of your bags? What does your company do better than anyone else? What unique value do you provide to your customers? How will you increase that value next year? As customers' demands for the highest quality products, best services, and lowest prices increase daily, the rules for market leadership are changing. Once powerful companies that haven't gotten the message are faltering, while others, new and old, are thriving. In disarmingly simple and provocative terms, Treacy and Wiersema show what it takes to become a leader in your market, and stay there, in an ever more sophisticated and demanding world.

Author : Nina O'Driscoll
Publisher : Longman
Page : 96 pages
File Size : 48,6 Mb
Release : 2010-01
Category : Business & Economics
ISBN : 1408220075

Get Book

Market Leader. Marketing. Per Le Scuole Superiori by Nina O'Driscoll Pdf

The Market Leader specialist titles extends the scope of the Market Leader series and allows teachers to focus on the reading skills and vocabulary development required for specific areas of business.

Author : Robert L. Luddy
Publisher : Lulu.com
Page : 194 pages
File Size : 41,5 Mb
Release : 2018-03-06
Category : Business & Economics
ISBN : 9780989498920

Get Book

Entrepreneurial Life: The Path From Startup to Market Leader by Robert L. Luddy Pdf

Entrepreneurial Life tells the fascinating history of CaptiveAire, the largest commercial kitchen ventilation company in North America. From the beginning, CaptiveAireÕs story is not a typical one. Forged by Bob Luddy during a growing recession, with little capital, and as a newcomer to the regionÑhis startup should not have survived, much less taken the trajectory it has had. In these pages, Luddy shares some of the values he learned as one of eight children in a Òhard-scrabble, can-doÓ family and details his take on the type of leadership, innovation, financial management, and marketing strategy that has spurred his manufacturing company to grow at a remarkable pace over the course of forty-plus years at the helm. Entrepreneurial Life reveals LuddyÕs philosophy on all things entrepreneurship, character, and the skills necessary for achieving your fullest potential, no matter what your calling.

Author : David Cotton
Publisher : Unknown
Page : 155 pages
File Size : 55,5 Mb
Release : 2009
Category : Electronic
ISBN : OCLC:1083193742

Get Book

Market Leader by David Cotton Pdf

Author : Sara Helm,Rebecca Utteridge
Publisher : Longman
Page : 96 pages
File Size : 50,5 Mb
Release : 2010
Category : Business & Economics
ISBN : 1408220040

Get Book

Market Leader - Human Resources by Sara Helm,Rebecca Utteridge Pdf

The Market Leader specialist titles extends the scope of the Market Leader series and allows teachers to focus on the reading skills and vocabulary development required for specific areas of business.

Author : Fred Wiersema
Publisher : Simon and Schuster
Page : 272 pages
File Size : 54,8 Mb
Release : 2002-04-18
Category : Business & Economics
ISBN : 9780743217415

Get Book

The New Market Leaders by Fred Wiersema Pdf

In the decade since Fred Wiersema coauthored the #1 bestseller The Discipline of Market Leaders, a momentous shift has occured. We have entered an age of customer scarcity--an age in which exciting, often unorthodox companies are revolutionizing the global marketplace. In this path-cutting work, Wiersema provides new benchmarks for ranking businesses in this new economy and reveals the strategies that set winning companies apart. After tracking 5,000 companies worldwide for over six years, Wiersema discovered that just a few hundred of these of these exert tremendous influence on the new economy. Here, he explains why traditional measures of competitive prowess no longer apply and, using new yardsticks, identifies today's 100 most influential businesses. With practical strategies for managers and investors, Wiersema then shows how to recognize and emulate these dynamic new market leaders.

Author : Jon Groucutt,Peter Leadley,Patrick Forsyth
Publisher : Kogan Page Publishers
Page : 564 pages
File Size : 50,8 Mb
Release : 2004
Category : Business & Economics
ISBN : 0749441143

Get Book

Marketing by Jon Groucutt,Peter Leadley,Patrick Forsyth Pdf

Marketing: Essential principles, new realities has been researched, developed and written primarily with the undergraduate and diploma-level student in mind. This student-oriented text, with its relaxed and free flowing language, provides the reader with material of a rigorous academic standard. Each chapter follows a set structure that has been designed to encourage discussion and raise issues for consideration and research:introduction;learning objectives;chapter sub headings - key issues;chapter summary;exercises and questions for review and critical thinking.At the end of the book there are additional notes and references to support student learning.Written by authors from both an academic and practitioner background, this new textbook offers an excellent introduction to the subject for the next generation of marketers and business people.FREE CD ROM FOR LECTURERSThe authors have created a unique CD ROM containing both lecture presentation slides and essay questions. This is available on request from the publisher.CONTENTSIntroductionWhat is marketing?The business and marketing environmentEthical marketing and social responsibilityBuyer behaviourSegmenting, positioning and targetingMarketing researchMarketing and strategyProducts and brandsPrice and pricing strategiesPromotion part 1Promotion part 2People, physical evidence and processPlacement, distribution and logisticsMarketing across borders: the international dimensionApplication: bringing the elements togetherNotesReferenceIndexPlease view more information on this book, including a sample chapter and detailed, full contents at http://www.kogan-page.co.uk/groucutt

Author : Fred Wiersema
Publisher : Simon and Schuster
Page : 288 pages
File Size : 49,7 Mb
Release : 2012-12-11
Category : Business & Economics
ISBN : 9781471109867

Get Book

The New Market Leaders by Fred Wiersema Pdf

Ask any manager to identify what's different in the new economy, and they will tell you that markets are more crowded than ever before. As a result, it is harder than ever to attract and retain customer attention. Increasingly, fresh role models are needed to determine what it takes to prosper when customers are the most precious resource. THE NEW MARKET LEADERS provides exactly that, by examining the exciting, unorthodox companies dominating the market and revolutionising business. In this eye-opening and cutting edge book, renowned business strategist Fred Wiersema offers totally new guidelines for measuring a company's success. He explains why traditional measures, such as size of the company or total sales, are no longer adequate markers of a company's prowess or future prospects. By providing new sales growth and market value indexes, Wiersema shows readers how to recognise the movers and shakers in the industry, whether internet-based or more traditional. He identifies today's 100 most influential global businesses and explains what makes them so powerful. In today's fast-paced economy, no investor or manager can afford to ignore the practical strategies and highly applicable insights offered in this important book.

Author : Jean-Noël Kapferer
Publisher : Kogan Page Publishers
Page : 576 pages
File Size : 41,8 Mb
Release : 2008
Category : Business & Economics
ISBN : 9780749450854

Get Book

The New Strategic Brand Management by Jean-Noël Kapferer Pdf

Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy but also has become synonymous with the topic itself. The new edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking. Revealing and explaining the latest techniques used by companies worldwide, author Jean-Noël Kapferer covers all the leading issues faced by the brand strategist today, supported by an array of international case studies. With both gravitas and intelligent insight, the book reveals new thinking on a wealth of topics including: brand architecture and diversity strategies; market adaptation approaches; positioning in the private label and store brand environment, and much, much more. Whether you work for an international company seeking to leverage maximum financial value for your brand, or whether you are looking for practical guidance on brand management itself, Kapferer's market-leading book is the one you should be reading to develop the most robust and watertight approach for your company.

Author : Adrian Pilbeam,Nina O'Driscoll
Publisher : Longman
Page : 0 pages
File Size : 42,7 Mb
Release : 2010
Category : Business & Economics
ISBN : 1408220067

Get Book

Market Leader ESP Book - Logistics Management by Adrian Pilbeam,Nina O'Driscoll Pdf

Market Leader Logistics Management is one of a range of specialist titles designed for use on its own or with the Market Leader Series. Ideal for students who need to learn the language of more specialised areas of business English, the book focuses on the reading skills and vocabulary development required for logistics management. Key Features. Authentic reading texts from the Financial Times and other sources. A glossary of specialised language. Two 'Check Tests' and answer keys included

Author : Rosalind Masterson,David Pickton
Publisher : SAGE
Page : 888 pages
File Size : 45,6 Mb
Release : 2014-03-25
Category : Business & Economics
ISBN : 9781446297650

Get Book

Marketing by Rosalind Masterson,David Pickton Pdf

*Winners - British Book Design Awards 2014 in the category Best Use of Cross Media* Get access to an interactive eBook* when you buy the paperback (Print paperback version only, ISBN 9781446296424) Watch the video walkthrough to find out how your students can make the best use of the interactive resources that come with the new edition! With each print copy of the new 3rd edition, students receive 12 months FREE access to the interactive eBook* giving them the flexibility to learn how, when and where they want. An individualized code on the inside back cover of each book gives access to an online version of the text on Vitalsource Bookshelf® and allows students to access the book from their computer, tablet, or mobile phone and make notes and highlights which will automatically sync wherever they go. Green coffee cups in the margins link students directly to a wealth of online resources. Click on the links below to see or hear an example: Watch videos to get a better understanding of key concepts and provoke in-class discussion Visit websites and templates to help guide students’ study A dedicated Pinterest page with wealth of topical real world examples of marketing that students can relate to the study A Podcast series where recent graduates and marketing professionals talk about the day-to-day of marketing and specific marketing concepts For those students always on the go, Marketing an Introduction 3rd edition is also supported by MobileStudy – a responsive revision tool which can be accessed on smartphones or tablets allowing students to revise anytime and anywhere that suits their schedule. New to the 3rd edition: Covers topics such as digital marketing, global marketing and marketing ethics Places emphasis on employability and marketing in the workplace to help students prepare themselves for life after university Fun activities for students to try with classmates or during private study to help consolidate what they have learnt (*interactivity only available through Vitalsource eBook)

Author : Thomas Barta,Patrick Barwise
Publisher : McGraw Hill Professional
Page : 241 pages
File Size : 40,5 Mb
Release : 2016-09-23
Category : Business & Economics
ISBN : 9781259834721

Get Book

The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value by Thomas Barta,Patrick Barwise Pdf

WHAT MAKES AN EFFECTIVE AND SUCCESSFUL MARKETING LEADER? The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more than 170 countries, this game-changing book identifies 12 specific behaviors--or Powers--that drive marketers' business impact and career success. Reading it, you’ll learn how to: • MOBILIZE YOUR BOSS: Make an impact at the highest level and align marketing with the company's priorities. • MOBILIZE YOUR COLLEAGUES: Inspire and motivate your non-marketing colleagues to deliver a great customer experience. • MOBILIZE YOUR TEAM: Build and align a winning marketing team. • MOBILIZE YOURSELF: Focus on goals that will benefit your customers, your company and yourself, by meeting your own needs and ambitions. By zeroing in on the value creation zone ("V-Zone")--the all-important overlap between your company's and customers' needs--you’ll be able to help the business win in the market--and achieve your career goals. Warning: This is not a marketing book. It’s a leadership book for marketers, using the latest research on what works--and what doesn’t--in marketing's digital age. BONUS: Receive full access to an online self-assessment tool and other marketing leadership resources.

Author : Geoffrey Lancaster,Lester Massingham
Publisher : Routledge
Page : 784 pages
File Size : 53,5 Mb
Release : 2017-08-24
Category : Business & Economics
ISBN : 9781351709071

Get Book

Essentials of Marketing Management by Geoffrey Lancaster,Lester Massingham Pdf

The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, Lancaster and Massingham's vital study offers an alternative to the traditional American focused teaching materials currently available. This second edition has been fully revised and updated, including a new chapter on digital marketing written by Dr Wilson Ouzem. Topics covered include: consumer and organizational buyer behaviour product and innovation strategies direct marketing Social media marketing Designed and written for undergraduate, MBA and masters students in marketing management classes, Essentials of Marketing Management builds on the successful earlier edition to provide a solid foundation to understanding this core topic.

Author : Sara Helm
Publisher : Longman
Page : 96 pages
File Size : 46,9 Mb
Release : 2010
Category : Foreign Language Study
ISBN : 1408220024

Get Book

Accounting and Finance by Sara Helm Pdf

The Market Leader specialist titles extends the scope of the Market Leader series and allows teachers to focus on the reading skills and vocabulary development required for specific areas of business.

Author : Adrian Pilbeam
Publisher : Longman
Page : 96 pages
File Size : 50,5 Mb
Release : 2010
Category : Foreign Language Study
ISBN : 1408220032

Get Book

Market Leader by Adrian Pilbeam Pdf

The Market Leader specialist titles extends the scope of the Market Leader series and allows teachers to focus on the reading skills and vocabulary development required for specific areas of business.