Marketing And Football

Author : Michel Desbordes
Publisher : Routledge
Page : 544 pages
File Size : 42,9 Mb
Release : 2012-05-23
Category : Business & Economics
ISBN : 9781136380655

Get Book

Marketing and Football by Michel Desbordes Pdf

Football is arguably one of the most important sports in the world, and the marketing of football has become an increasingly important issue, as clubs and product owners need to generate more revenue from the sport. In a wider context, football marketing has also become a benchmarking standard for other sports to learn from worldwide. The practices and processes of such an established industry are important lessons for those sports which are yet to maximise on their potential earnings, and provide interesting lessons in sports marketing in general. Marketing and Football: an international approach is the first book to provide a comprehensive and entirely global approach to this subject. Written by an international team of contributors who are keen researchers in the field, it examines in two parts: the study of football marketing in Europe and the development of a marketing dedicated to football, with the question of the European example being used worldwide. A ground breaking text, it provides the reader with: * Contributions from the UK, Norway, France, Italy, Germany, Spain, Portugal, Ireland, Finland, Scotland, Brazil, Japan, USA, Canada, Argentina, Korea and Australia * Interviews with professional sports marketers representing some of the biggest clubs worldwide: Juventus Turin, FC Barcelona, Milan AC, Inter Milan, AS Rome, Olympique Lyonnais, Vicenza, SE Palmeiras, Atletico Mineiro, Atletico PR Marketing and Football: an international approach is a seminal text which will pave the way for future academics and practitioners to work, it is the first book to discuss and move towards a marketing dedicated to football.

Author : Nicolas Chanavat,Michel Desbordes,Nicolas Lorgnier
Publisher : Taylor & Francis
Page : 465 pages
File Size : 48,8 Mb
Release : 2017-03-27
Category : Business & Economics
ISBN : 9781351972369

Get Book

Routledge Handbook of Football Marketing by Nicolas Chanavat,Michel Desbordes,Nicolas Lorgnier Pdf

Football is big business. The top teams and leagues in world football generate billions of dollars in revenue and serve an audience of billions of fans. This book focuses on the marketing of football as the apex of the contemporary football industry. Drawing upon key theories and concepts in sport marketing, it highlights the critical strategic and operational elements that underpin effective marketing in football clubs around the world. From the English Premier League to Major League Soccer, this handbook addresses the most important developments in sponsorship, marketing communications, digital marketing strategies, customer relationship management and social media. Written by a team of leading football marketing experts, it presents the latest cutting-edge research in case studies from countries including the UK, USA, France, Spain, Germany, Italy, China and Japan. The only up-to-date book on football marketing written from a truly international perspective, the Routledge Handbook of Football Marketing is an invaluable resource for any researcher or advanced student with an interest in football marketing, as well as all marketers working in the professional football business.

Author : Anonim
Publisher : Unknown
Page : 545 pages
File Size : 46,5 Mb
Release : 2024-06-06
Category : Electronic
ISBN : OCLC:742283651

Get Book

Marketing and Football by Anonim Pdf

Football is arguably one of the most important sports in the world, and the marketing of football has become an increasingly important issue, as clubs and product owners need to generate more revenue from the sport. In a wider context, football marketing has also become a benchmarking standard for other sports to learn from worldwide. The practices and processes of such an established industry are important lessons for those sports which are yet to maximise on their potential earnings, and provide interesting lessons in sports marketing in general. "Marketing and Football: An International Approach" is the first book to provide a comprehensive and entirely global approach to this subject. Written by an international team of contributors who are keen researchers in the field, it examines in two parts: the study of football marketing in Europe and the development of a marketing dedicated to football, with the question of the European example being used worldwide.; A ground breaking text, it provides the reader with: contributions from the UK, Norway, France, Italy, Germany, Spain, Portugal, Ireland, Finland, Scotland, Brazil, Japan, USA, Canada, Argentina, Korea and Australia; and, interviews with professional sports marketers representing some of the biggest clubs worldwide - Juventus Turin, FC Barcelona, Milan AC, Inter Milan, AS Rome, Olympique Lyonnais, Vicenza, SE Palmeiras, Atletico Mineiro, and Atletico PR. "Marketing and Football: An International Approach" is a seminal text which will pave the way for future academics and practitioners to work, it is the first book to discuss and move towards a marketing dedicated to football. This is the first and only book ever published on the Marketing of Football. It is written by a team of international and well renowned contributors. Every chapter includes an interview with a practitioner of football marketing, for insider insight.

Author : James J. Zhang,Brenda G. Pitts
Publisher : Routledge
Page : 344 pages
File Size : 42,7 Mb
Release : 2018-01-29
Category : Business & Economics
ISBN : 9781351117975

Get Book

The Global Football Industry by James J. Zhang,Brenda G. Pitts Pdf

In recent years, football’s status as "the world’s sport" has shown little sign of waning. From increasing participation at grassroots levels and to the highly lucrative media rights deals secured by the top elite clubs, the game appears to be thriving as it continues to excite and enthral billions of people around the globe. Nevertheless, there are a number of challenges and opportunities facing the football industry today that warrant further examination. This book brings together leading international researchers to survey the current state of the global football industry, exploring contemporary themes and issues in the marketing of football around the world. With contributions from Europe, Asia and the Americas, it discusses key topics such as football club management, the economics of the football industry, match-fixing, social media, fan experiences, the globalized marketplace, and the growing popularity of the women’s game. Offering insights for researchers, managers, and marketers who are looking to stay ahead of the game, The Global Football Industry: Marketing Perspectives is essential reading for anyone with an interest in international sport business.

Author : Simon Chadwick,Nicolas Chanavat,Michel Desbordes
Publisher : Routledge
Page : 743 pages
File Size : 53,9 Mb
Release : 2015-12-22
Category : Business & Economics
ISBN : 9781317584919

Get Book

Routledge Handbook of Sports Marketing by Simon Chadwick,Nicolas Chanavat,Michel Desbordes Pdf

Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge Handbook of Sports Marketing goes further than any other book in exploring the full range of this exciting discipline. Featuring contributions from world-leading scholars and practitioners from across the globe, the book examines theories, concepts, issues and best practice across six thematic sections—brands, sponsorship, ambush marketing, fans and spectators, media, and ethics and development—and examines key topics such as: consumer behaviour marketing communications strategic marketing international marketing experiential marketing and marketing and digital media Comprehensive and authoritative, the Routledge Handbook of Sports Marketing is an essential reference for any student or researcher working in sport marketing, sport management, sport business, sports administration or sport development, and for all practitioners looking to develop their professional knowledge.

Author : Nicolas Chanavat,Nicolas Lorgnier,Michel Desbordes
Publisher : Routledge
Page : 448 pages
File Size : 40,6 Mb
Release : 2019-12-12
Category : Electronic
ISBN : 0367886073

Get Book

Routledge Handbook of Football Marketing by Nicolas Chanavat,Nicolas Lorgnier,Michel Desbordes Pdf

Football is big business. The top teams and leagues in world football generate billions of dollars in revenue and serve an audience of billions of fans. This book focuses on the marketing of football as the apex of the contemporary football industry. Drawing upon key theories and concepts in sport marketing, it highlights the critical strategic and operational elements that underpin effective marketing in football clubs around the world. From the English Premier League to Major League Soccer, this handbook addresses the most important developments in sponsorship, marketing communications, digital marketing strategies, customer relationship management and social media. Written by a team of leading football marketing experts, it presents the latest cutting-edge research in case studies from countries including the UK, USA, France, Spain, Germany, Italy, China and Japan. The only up-to-date book on football marketing written from a truly international perspective, the Routledge Handbook of Football Marketing is an invaluable resource for any researcher or advanced student with an interest in football marketing, as well as all marketers working in the professional football business.

Author : Dos Santos, Manuel Alonso
Publisher : IGI Global
Page : 363 pages
File Size : 48,8 Mb
Release : 2014-04-30
Category : Business & Economics
ISBN : 9781466659957

Get Book

Strategies in Sports Marketing: Technologies and Emerging Trends by Dos Santos, Manuel Alonso Pdf

The application of marketing concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event, it is essential to construct a strong marketing plan by utilizing emergent technologies and strategies. Strategies in Sports Marketing: Technologies and Emerging Trends provides relevant information on the marketing strategies and marketing trends of sporting events by highlighting the plans and tactical operations that sports organizations conduct when integrating marketing strategies. This publication is a comprehensive reference source for students, researchers, academicians, professionals and practitioners, as well as scientists and executive managers interested in the marketing strategies of sporting events.

Author : Andre Buhler,Gerd Nufer
Publisher : Routledge
Page : 208 pages
File Size : 54,7 Mb
Release : 2012-07-26
Category : Business & Economics
ISBN : 9781136436161

Get Book

Relationship Marketing in Sports by Andre Buhler,Gerd Nufer Pdf

Relationship marketing is an important issue in every business. Knowing the customers and establishing, maintaining and enhancing long-term customer relationships is a key component of long-term business success. Considering that sport is such big business today, it is surprising that this crucial approach to marketing has yet to be fully recognised either in literature or in the sports business itself. Relationship Marketing in Sports aims to fill this void by discussing and reformulating the principles of relationship marketing and by demonstrating how relationship marketing can be successfully applied in practice within a sports context. Written by a unique author team of academic and practitioner experience, the book provides the reader with: the first book to apply the principles of relationship marketing specifically to a sports context case studies from around the world to provide a uniquely global approach applicable worldwide strong pedagogical features including learning outcomes, overviews, discussion questions, glossary, guided reading and web links practical advice for professional, semi-professional and non-professional sporting organisations a companion website providing web links, case studies and PowerPoint slides for lecturers. Relationship Marketing in Sports is crucial reading for both students and professionals alike and marks a turning point in the marketing of sports.

Author : Simon Chadwick,Daniel Parnell,Paul Widdop,Christos Anagnostopoulos
Publisher : Routledge
Page : 624 pages
File Size : 41,6 Mb
Release : 2018-11-19
Category : Business & Economics
ISBN : 9781351262781

Get Book

Routledge Handbook of Football Business and Management by Simon Chadwick,Daniel Parnell,Paul Widdop,Christos Anagnostopoulos Pdf

Soccer is the world’s most valuable sport, generating bigger revenues, as well as being watched and played by more people, than any other. It is virtually impossible to understand the business of sport without understanding the football industry. This book surveys contemporary football in unparalleled breadth and depth. Presenting critical insights from world-leading football scholars and introducing football’s key organisations, leagues and emerging nations, it explores key themes from governance and law to strategy and finance, as well as cutting edge topics such as analytics, digital media and the women’s game. This is essential reading for all students, researchers and practitioners working in football, sport business, sport management or mainstream business and management.

Author : C. O. Meredith
Publisher : Unknown
Page : 50 pages
File Size : 47,6 Mb
Release : 1994
Category : Soccer teams
ISBN : 0952301601

Get Book

A Guide to Successfully Marketing a Football Club by C. O. Meredith Pdf

Author : Hans Westerbeek
Publisher : Unknown
Page : 299 pages
File Size : 43,8 Mb
Release : 2010
Category : Consumers
ISBN : 3838334019

Get Book

International Sport Marketing by Hans Westerbeek Pdf

Author : Esteve Calzada
Publisher : A&C Black
Page : 273 pages
File Size : 48,9 Mb
Release : 2013-10-10
Category : Business & Economics
ISBN : 9781472903037

Get Book

Show Me the Money! by Esteve Calzada Pdf

How do football clubs make their money? How do clubs become global brands, and their stars recognised throughout the world? Show Me The Money is a fascinating sports marketing handbook that uses football to show how money can be made by a club, a tournament, a federation or individual athlete. Author Esteve Calzada worked as Chief Marketing and Commercial Officer of football giants FC Barcelona for over five years. During that time he made a major contribution towards the commercial transformation that saw the club increase its revenue to over 400 million euros per year. He now works as a consultant at Manchester City FC. Full of true-life examples from Barcelona FC, find out how to generate media coverage, recruit fans and generate income through the correct use of sponsors, television rights, athletes' image rights and the management of licensed products. This is a guide to sports marketing, but not a dull and dry textbook – aimed at sports marketeers and sports marketing students, but fascinating to anyone interested in sport and how football clubs make their money.

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 558 pages
File Size : 53,6 Mb
Release : 2018-03-02
Category : Business & Economics
ISBN : 9781522554769

Get Book

Sports Media, Marketing, and Management: Breakthroughs in Research and Practice by Management Association, Information Resources Pdf

The application of marketing and management concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event, it is essential to construct a strong marketing plan by utilizing emergent technologies and strategies. Sports Media, Marketing, and Management: Breakthroughs in Research and Practice is a comprehensive reference source for the latest scholarly material on the effectiveness of current methodologies and theories, in an effort to improve promotional activities, management, and the organization of all aspects of the sports industry. Highlighting a range of pertinent topics, such as brand management, social media, and sports tourism marketing, this publication is ideally designed for students, researchers, academicians, professionals, and practitioners as well as scientists and executive managers interested in the marketing strategies of sporting media and events.

Author : Argyro Elisavet Manoli
Publisher : Routledge
Page : 159 pages
File Size : 43,6 Mb
Release : 2022-07-01
Category : Sports & Recreation
ISBN : 9781000610260

Get Book

Integrated Marketing Communications in Football by Argyro Elisavet Manoli Pdf

This book takes an important step forward in showing how Integrated Marketing Communications (IMC) have been applied within the English Premier League (EPL) – arguably the most commercialised and watched sport league in the world – and how it can and should be utilised in the context of other sports properties. Drawing on cutting-edge empirical research, the book offers a detailed view into the marketing communications practices of EPL clubs (such as brand management and communications alignment), the football clubs’ practitioners’ perspectives of IMC and the integration processes taking place within the clubs. It examines the key marketing communications practices that strategic IMC entails, including marketing strategies and goals, cross-functional communication, external communication management and brand management, and helps researchers and practitioners to understand how IMC can have the maximum positive impact on the brand of an organisation, by managing their content, channels, stakeholders and results. This book is fascinating reading for any researcher, advanced student or practitioner with an interest in sport management, the business of football, sport marketing or innovative approaches to marketing and business communications in other commercial spheres.

Author : S. Bridgewater
Publisher : Springer
Page : 194 pages
File Size : 54,8 Mb
Release : 2010-04-29
Category : Business & Economics
ISBN : 9780230281363

Get Book

Football Brands by S. Bridgewater Pdf

The media increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship between consumer and brand in the broader marketing sphere. This book delves deep into the world of the lucrative business of sports branding.