Marketing Calculator

Author : Guy R. Powell
Publisher : John Wiley & Sons
Page : 304 pages
File Size : 45,9 Mb
Release : 2012-08-22
Category : Business & Economics
ISBN : 9781118507827

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Marketing Calculator by Guy R. Powell Pdf

This book uncovers the components of driving increased marketing effectiveness and can be applied to just about every industry and marketing challenge. It demystifies how marketers can significantly improve their measurement and management infrastructure in order to improve their return on marketing effectiveness and ROI. They will be able to significantly improve their tactical and strategic decision-making and finally be able to respond to John Wannamachers' "half of my advertising is wasted; I just don't know which half." With this in hand, they will be able to avoid the budget cutting ax, become a critical component of corporate success and enhance their careers. Even in a crowded theoretical marketing environment there are three new concepts being introduced: 1. The Marketing Effectiveness Framework to help marketers talk the talk of marketing effectiveness within marketing and with the C-Suite. 2. The Marketing Effectiveness Continuum to help marketers understand the organizational issues and change management associated with delivering long lasting enhanced marketing effectiveness. 3. The Marketing Accountability Framework to help marketers begin to collect data that is meaningful to improving their marketing effectiveness and to become accountable for their results. It is one of the only marketing books covering the topic at a global level. It includes a great number of specific case studies from North America, Asia, Europe and Africa. The cases cover the following industries: Telecommunications, consumer packaged goods, home repair services, travel, utilities, software, restaurants, alcoholic and non-alcoholic beverages and others. It can also be used to support marketing education at the university level. Whether the reader is a marketer, business analyst, C-level executive, this book will help them to understand the key issues surrounding the measurement of marketing effectiveness. More than that however, is how each of the concepts can be directly applied to their marketing environment. Each of the concepts are applied to the different types of businesses (business-to-business, OEM, consumer, NGO and others) so they can quickly make them actionable.

Author : Michelle Carvill,Gemma Butler
Publisher : Bloomsbury Publishing
Page : 289 pages
File Size : 45,6 Mb
Release : 2024-01-04
Category : Business & Economics
ISBN : 9781399411219

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Can Marketing Save the Planet? by Michelle Carvill,Gemma Butler Pdf

An exploration of some of the most high profile environmental and sustainability challenges facing businesses and consumers, and 101 of the most practical solutions from the world of marketing. In our fast-moving and consumer-driven world – in which more than 10 million people are Marketers – social and environmental issues are increasingly being moved to the top of boardroom agendas. Each and every company, and therefore every marketer, has a responsibility to learn about the changing landscape in which they operate, and to adapt their skills, creativity and influence accordingly. From the authors of Sustainable Marketing, awarded Highly Commended at the Business Book Awards 2022, Can Marketing Save the Planet? is the ultimate guidebook for this journey, taking a deep dive into some of the most high profile subjects and solutions that every marketer needs to know about. It details the main priorities that companies should consider, and provides a 101-topic directory of the practical and realistic ways in which marketers can drive positive impact, showing that, even in the age of consumerism, marketing CAN be a force for good.

Author : John McPhee,United States. Bureau of Domestic Commerce
Publisher : Unknown
Page : 68 pages
File Size : 48,8 Mb
Release : 1975
Category : Calculators
ISBN : UOM:39015014618477

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The Impact of Electronics on the U.S. Calculator Industry, 1965 to 1974 by John McPhee,United States. Bureau of Domestic Commerce Pdf

Author : Anonim
Publisher : DIANE Publishing
Page : 419 pages
File Size : 47,5 Mb
Release : 2024-06-12
Category : Electronic
ISBN : 9781428956216

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Certain Portable Calculators, 337-TA-198 by Anonim Pdf

Author : Anonim
Publisher : DIANE Publishing
Page : 419 pages
File Size : 40,8 Mb
Release : 2024-06-12
Category : Electronic
ISBN : 9781457826566

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Certain Portable Electronic Calculators, Inv. 337-TA-198 by Anonim Pdf

Author : United States International Trade Commission
Publisher : Unknown
Page : 420 pages
File Size : 53,9 Mb
Release : 1985
Category : Calculators
ISBN : UIUC:30112105084609

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In the Matter of Certain Portable Electronic Calculators by United States International Trade Commission Pdf

Author : Bernard Glasson,Doug Vogel,Pieter W. Bots,J. Nunamaker
Publisher : Springer
Page : 377 pages
File Size : 55,7 Mb
Release : 2013-06-29
Category : Business & Economics
ISBN : 9780387350851

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Information Systems and Technology in the International Office of the Future by Bernard Glasson,Doug Vogel,Pieter W. Bots,J. Nunamaker Pdf

Globalization of business, internationalization of trade, and increasing prevalence of multi-cultural interdisciplinary teams are beginning to redefine the nature of office work. Different-time/different-place/different-culture teams will become the norm. Same-time/same-place/same-culture teams will become the exception. The International Office of the Future (IOF) will be a dramatically different environment than that which exists in the majority of today's organizations. Prospects for the IOF give rise to numerous questions, which are addressed in this book. What are the salient issues? What design options or solution strategies exist to address these issues? How might these design options be best implemented? What are their implications? In addition, a number of specific topics will be discussed including: multi-cultural team productivity, IT platform requirements, and global telecommunications.

Author : Evangelia Krassadaki,George Baourakis,Constantin Zopounidis,Nikolaos Matsatsinis
Publisher : Springer Nature
Page : 223 pages
File Size : 54,5 Mb
Release : 2020-05-05
Category : Business & Economics
ISBN : 9783030387662

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Operational Research in Agriculture and Tourism by Evangelia Krassadaki,George Baourakis,Constantin Zopounidis,Nikolaos Matsatsinis Pdf

This book presents a diverse range of recent operational research techniques that have been applied to agriculture and tourism management. It covers both the primary sector of agriculture and agricultural economics, and the tertiary sector of the tourism industry. Findings and lessons learned from these innovations can be readily applied to various other contexts. The book chiefly focuses on cooperative management issues, and on developing solutions to provide decision support in multi-criteria scenarios.

Author : Ryan Deiss,Russ Henneberry
Publisher : John Wiley & Sons
Page : 368 pages
File Size : 50,7 Mb
Release : 2020-08-25
Category : Business & Economics
ISBN : 9781119660507

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Digital Marketing For Dummies by Ryan Deiss,Russ Henneberry Pdf

Get digital with your brand today! Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you’ll discover how digital tools can expand your brand’s reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving! You’ll learn how to identify the digital markets and media that work best for your business—no wasting your time or money! Discover how much internet traffic is really worth to you and manage your online leads to convert web visitors into paying clients. From anonymous digital prospect to loyal customer—this book will take you through the whole process! Learn targeted digital strategies for increasing brand awareness Determine the best-fit online markets for your unique brand Access downloadable tools to put ideas into action Meet your business goals with proven digital tactics Digital marketing is the wave of the business future, and you can get digital with the updated tips and techniques inside this book!

Author : Stephanie Diamond
Publisher : John Wiley & Sons
Page : 968 pages
File Size : 54,8 Mb
Release : 2019-04-08
Category : Business & Economics
ISBN : 9781119560241

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Digital Marketing All-in-One For Dummies by Stephanie Diamond Pdf

Unlock the value in online marketing A well-executed digital marketing plan is a proven component of success in business, and Digital Marketing All-In-One For Dummies covers everything you need to build and implement a winning plan. Whether you’re a novice in the online space or an expert marketer looking to improve your digital ROI, this book has easy-to-absorb tips and insights that will turn online prospects into loyal customers. This book compresses the essential information on 8 topics, so you have all the information you need and none of what you don’t. You’ll learn social media marketing, marketing to millennials, account-based marketing, influencer marketing, content marketing strategies, and more! Use targeted, measurable marketing strategies to promote brands and products Increase brand awareness, customer acquisitions, and audience engagement Measure what your online traffic is worth and improve ROI on digital marketing Develop a solid digital marketing plan and put it to work for your brand From SEO and SEM to brand awareness and why you need it, Digital Marketing All-In-One For Dummies will help you level up your digital marketing game and avoid the common mistakes that might be holding your business back.

Author : Phil Town
Publisher : Crown Currency
Page : 405 pages
File Size : 44,9 Mb
Release : 2006-03-21
Category : Business & Economics
ISBN : 9780307345752

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Rule #1 by Phil Town Pdf

#1 NEW YORK TIMES BESTSELLER • “The clearest and best book out there to get you on the path to riches. This one’s special!”—Jim Cramer, host of CNBC’s Mad Money “Great tools for anyone wanting to dabble in the stock market.”—USA Today Phil Town is a very wealthy man, but he wasn’t always. In fact, he was living on a salary of $4,000 a year when some well-timed advice launched him down a highway of investing self-education that revealed what the true “rules” are and how to make them work in one’s favor. Chief among them, of course, is Rule #1: “Don’t lose money.” In this updated edition to the #1 national bestseller, you’ll learn more of Phil’s fresh, think-outside-the-box rules, including: • Don’t diversify • Only buy a stock when it’s on sale • Think long term—but act short term to maximize your return • And most of all, beat the big investors at their own game by using the tools designed for them! As Phil demonstrates in these pages, giant mutual funds can’t help but regress to the mean—and as we’ve all learned in recent years, that mean could be very disappointing indeed. Fortunately, Rule #1 takes readers step-by-step through a do-it-yourself process, equipping even the biggest investing-phobes with the tools they need to make quantum leaps toward financial security—regardless of where the market is headed.

Author : Susan C. Awe
Publisher : Bloomsbury Publishing USA
Page : 487 pages
File Size : 51,9 Mb
Release : 2012-01-16
Category : Language Arts & Disciplines
ISBN : 9798216080220

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The Entrepreneur's Information Sourcebook by Susan C. Awe Pdf

For 21st-century entrepreneurs, this book provides the practical guidance they need to overcome the often intimidating challenges of starting, organizing, and running a new business effectively and efficiently. The economic downturn has many individuals considering going into business for themselves, rather than relying on an employer for their income. Unfortunately, according to data from the Small Business Administration, the odds of long-term success are against them: 69 percent of businesses do not last past seven years and 56 percent fail in less than four. This book provides entrepreneurs with a comprehensive guide to the resources they need or will likely want to consult when starting a small business—and in order to stay profitable over the long run. The Entrepreneur's Information Sourcebook: Charting the Path to Small Business Success, Second Edition provides the expert guidance and up-to-date print and web resources an entrepreneur may need to make his business thrive and grow, from inception and information gathering, to raising capital, to marketing methods and human resource concerns. Nearly half of the resources in this newly updated book are new, and the essays have also been updated to reflect current business practices. This book is an essential tool that provides quick and easy access to the information every small business owner needs.

Author : Linh Tang,Frank Fiore
Publisher : Que Publishing
Page : 417 pages
File Size : 50,6 Mb
Release : 2013-01-23
Category : Business & Economics
ISBN : 9780132714662

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Succeeding at Your Yahoo! Business by Linh Tang,Frank Fiore Pdf

The Yahoo! Stores have grown into one of the largest online shopping destinations on the Web today. The nearly 20,000 Yahoo! Stores have a 71% reach among online consumers, the highest on the Web. Many of these stores have become so successful that they have grown from small 'mom and pop' or part time businesses into full time money-making ventures. A whole new set of skills and knowledge are needed to operate a Yahoo Store like a full time eCommerce business. Succeeding At Your Yahoo! Business teaches you how to customize a Yahoo! Store using the basic elements of the popular web design program Dreamweaver, including architecting an eCommerce web site. It then takes three different types of Yahoo! Stores and deconstructs them, showing you how they are formed and how they sell the products or services they offer. There is also an entire section on how to position a Yahoo! Store, acquire customers, and retain those customers. Finally, the book will show you how to set up the necessary accounting and operations systems, and how to hire the staff necessary to successfully run your business.

Author : Liz Bedor,Michael Brenner
Publisher : Unknown
Page : 104 pages
File Size : 46,5 Mb
Release : 2015-11-26
Category : Electronic
ISBN : 0997050802

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The Content Formula by Liz Bedor,Michael Brenner Pdf

The Content Formula answers the biggest question currently on marketer's minds: what is the ROI of content marketing?This book provides a step by step guide for marketers, and is divided into three parts: how to build the business case for content marketing, how to find the budget to establish a new content marketing program, and how to measure content marketing success in business terms.

Author : Paul E. Ceruzzi
Publisher : MIT Press
Page : 461 pages
File Size : 52,6 Mb
Release : 2003-04-08
Category : Technology & Engineering
ISBN : 9780262265331

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A History of Modern Computing, second edition by Paul E. Ceruzzi Pdf

From the first digital computer to the dot-com crash—a story of individuals, institutions, and the forces that led to a series of dramatic transformations. This engaging history covers modern computing from the development of the first electronic digital computer through the dot-com crash. The author concentrates on five key moments of transition: the transformation of the computer in the late 1940s from a specialized scientific instrument to a commercial product; the emergence of small systems in the late 1960s; the beginning of personal computing in the 1970s; the spread of networking after 1985; and, in a chapter written for this edition, the period 1995-2001. The new material focuses on the Microsoft antitrust suit, the rise and fall of the dot-coms, and the advent of open source software, particularly Linux. Within the chronological narrative, the book traces several overlapping threads: the evolution of the computer's internal design; the effect of economic trends and the Cold War; the long-term role of IBM as a player and as a target for upstart entrepreneurs; the growth of software from a hidden element to a major character in the story of computing; and the recurring issue of the place of information and computing in a democratic society. The focus is on the United States (though Europe and Japan enter the story at crucial points), on computing per se rather than on applications such as artificial intelligence, and on systems that were sold commercially and installed in quantities.