Marketing Customer Interface

Author : Rosemary Phipps,Craig Simmons
Publisher : Routledge
Page : 404 pages
File Size : 45,9 Mb
Release : 2001
Category : Business & Economics
ISBN : 0750653078

Get Book

Marketing Customer Interface by Rosemary Phipps,Craig Simmons Pdf

'The Marketing Customer Interface 2001-2002' is a specifically tailored coursebook for students undertaking the Marketing Customer Interface module of the CIM Advanced Certificate. Butterworth-Heinemann have worked closely with the Education Division of the CIM to ensure that all aspects of the text are up-to-date and correspond to the CIM's requirements, making this title the definitive companion to this year's course. Its comprehensive content and user-friendly text layout are designed to facilitate learning, with questions, activities, definitions and study tips to support the theory, while the structured study units link the information directly to the CIM syllabus. The new edition of this text contains: · a firmly international perspective · new material to cover e-marketing issues · new and up to date examples and case studies to illustrate the theory · additional text references and website references · preparatory aids for the final exam, including the most recent exam papers, examiners' marking schemes and specimen answers Comprehensive yet uniquely accessible, it provides essential support for anyone undertaking a CIM course. completely revised and updated to fit in with CIM Marketing Customer Interface syllabus officially endorsed by the CIM approved by the CIM Chief Examiner

Author : Chartered Institute of Marketing,Brierley Price Prior Limited
Publisher : Unknown
Page : 433 pages
File Size : 55,8 Mb
Release : 2000-03-01
Category : Electronic
ISBN : 0751740845

Get Book

The Marketing Customer Interface by Chartered Institute of Marketing,Brierley Price Prior Limited Pdf

Author : Anonim
Publisher : Unknown
Page : 285 pages
File Size : 48,6 Mb
Release : 2002-01-01
Category : Electronic
ISBN : 0902130935

Get Book

Marketing Customer Interface by Anonim Pdf

Author : Harsh V. Verma
Publisher : Pearson Education India
Page : 680 pages
File Size : 53,9 Mb
Release : 2011
Category : Services industries
ISBN : 8131754472

Get Book

Services Marketing: Text and Cases, 2/e by Harsh V. Verma Pdf

The second edition of Services Marketing: Text and Cases takes a leap forward to develop a strategic perspective to the service marketing framework. This edition begins with an initiation into the field of services and then develops an appreciation of the service marketing system and includes five additional chapters. The focus is then directed at service strategy and the creation of sustainable differentiation. The book finally discusses the management of operational issues such as quality, demand matching, recovery and empowerment.

Author : Chartered Institute of Marketing,Chartered Institute of Marketing Staff
Publisher : Unknown
Page : 430 pages
File Size : 46,9 Mb
Release : 2001-07-31
Category : Customer relations
ISBN : 0751741167

Get Book

CIM05 Managing MC Interface Text 2001. by Chartered Institute of Marketing,Chartered Institute of Marketing Staff Pdf

This study text is applicable for the December 2001 and June 2002 examinations. Features include: CIM syllabus; guidance notes extracts; scene-setting chapter introductions; key concepts; action programmes; chapter round-ups; and marketing at work real-life examples.

Author : Rosemary Phipps,Craig Simmons
Publisher : Unknown
Page : 375 pages
File Size : 55,6 Mb
Release : 2000
Category : Customer relations
ISBN : 0750649216

Get Book

The Marketing Customer Interface by Rosemary Phipps,Craig Simmons Pdf

This volume is specifically developed and written for students taking the Marketing Customer Interface module of the CIM Advanced Certificate. This book, as with the others in the series, has been revised to match the 2000 syllabus for the CIM qualifications. It is designed to help you pass the professional examination, and give you practical marketing knowledge for further use in your career. It includes examination papers, specimen answers, a glossary of key terms, and an interactive text with questions, activities, and highlighted key points.

Author : Anonim
Publisher : Unknown
Page : 110 pages
File Size : 53,5 Mb
Release : 2008-05-01
Category : Electronic
ISBN : 0977524248

Get Book

Services Marketing by Anonim Pdf

Recent research efforts (see Academy of Management Journal - Schneider, Ehrhart, Mayer, Saltz and Niles-Jolly, 2005) have advocated the need for more research that brings together two key areas of organisations - the employee and the customer. This type of research has been termed; 'Linkage research" and involves linking employee experiences at work, with the experiences employees provide for customers leading to outcomes for the employee, the organisation and the customer. In particular, this nexus between the employee and the customer is usually in the area of service delivery (whether it be service as the core product of the organisation or after-sales service and complaint handling). This special edition is aimed at improving our understanding about the links between employees and customers and the behaviours individuals engage in within a service context, and the effects of these behaviours on employee, organisational and consumer outcomes.The goal of this special issue is to bring together management, marketing, organisational behaviour and customer behaviour researchers to identify best practices in the employee-customer interface.

Author : Jay Kandampully,David J. Solnet
Publisher : Taylor & Francis
Page : 188 pages
File Size : 40,7 Mb
Release : 2024-06-07
Category : Business & Economics
ISBN : 9781040025789

Get Book

Service Management and Marketing Principles by Jay Kandampully,David J. Solnet Pdf

This book explores the service economy and challenges that all organizations face as goods and services make way for a world where customers (B2C) and businesses (B2B) seek seamless, thoughtful, and exceptional experiences. This book introduces readers to a range of interrelated topics and the application of service management and marketing theories which are fundamentally critical to the success of all enterprises seeking competitive advantage through enhanced customer experience. This book analyses management and marketing challenges in the service and experience economy and provides insights into how marketers and managers can strike a balance between supply, demand, price, and quality and leverage technology for operational efficiency and to better manage customer service and expectations. Through the coverage of critical foundational topics, from how value is created; the evolution of global economies from goods, services to experiences; foundations of customer-centric management; managing service workers; integrating human touch with high-tech service; and many others, the authors provide a holistic understanding of management in a complex, globally interconnected world. This book will be useful for students, researchers, and instructors of business management, marketing, commerce, and economics. It will also be of interest to professionals working in healthcare, retail, financial services, government hospitality, leisure, tourism, and other services.

Author : Mark E. Hill
Publisher : SAGE Publications
Page : 361 pages
File Size : 48,7 Mb
Release : 2012-04-27
Category : Business & Economics
ISBN : 9781452241746

Get Book

Marketing Strategy by Mark E. Hill Pdf

Marketing Strategy: The Thinking Involved is an innovative text that holds that marketing thinking leads to effective marketing strategy. It goes beyond simply introducing students to concepts and theories in the field by providing them with tools and methods to develop marketing thinking and questioning skills that will help them apply the concepts to real-life marketing strategy issues. As the chapters progress, the questions develop towards higher levels and more specialized inquiry, helping students acquire the skills needed in the practice of marketing. The book contains a wealth of pedagogy to support this active learning approach.

Author : Emerald Group Publishing Limited
Publisher : Emerald Group Publishing
Page : 47 pages
File Size : 50,9 Mb
Release : 2005-01-01
Category : Business & Economics
ISBN : 9781845441371

Get Book

Marketing by Emerald Group Publishing Limited Pdf

SCM is a rapidly emerging paradigm that is transforming the organization of business operations as firms seek ever new and innovative ways of finding the elusive mantra of competitive advantage. Little work to date has been undertaken on the creative sector. This e-book hopes to address this, by offering some interesting and informative exploratory work in different areas of the sector. One aim was to offer some insights and lessons that could be drawn on by the wider business community.

Author : Terry Nicklin
Publisher : Kogan Page Publishers
Page : 112 pages
File Size : 43,7 Mb
Release : 2013-12-03
Category : Business & Economics
ISBN : 9780749470807

Get Book

Cambridge Marketing Handbook: Stakeholder by Terry Nicklin Pdf

Marketers have long held the view that the customer should be central to all they think about, all they do. Yet the developments of the last few years have shown that other forces are at play that can be at least as powerful and long lasting. A broader group of stakeholders exists whose needs and interests must be understood and satisfied in the quest for a strong corporate reputation and business success. Most recently the impact of the internet and social media has amplified the power of individuals to comment on, and ultimately to influence, the activities of organizations of all types. This handbook examines the identification of stakeholders: internal, connected and external, their ability to affect the organization, and how organizations should relate to them. It also examines the organization itself and the factors which influence the development of its corporate image among its various stakeholder audiences.

Author : John L. Fortenberry Jr.
Publisher : Jones & Bartlett Publishers
Page : 311 pages
File Size : 52,5 Mb
Release : 2009-01-28
Category : Medical
ISBN : 9781449656195

Get Book

Health Care Marketing: Tools and Techniques by John L. Fortenberry Jr. Pdf

Health Care Marketing: Tools and Techniques provides the reader with essential tips, strategies, tools and techniques for successful marketing in the health care industry. Complete with summary questions and learning objectives, this book is a must-have resource for anyone interested in health care marketing. Important Notice: The digital edition of this book is missing some of the images or content found in the physical edition.

Author : Philip Kotler,Hermawan Kartajaya,Iwan Setiawan
Publisher : John Wiley & Sons
Page : 208 pages
File Size : 40,6 Mb
Release : 2016-11-17
Category : Business & Economics
ISBN : 9781119341062

Get Book

Marketing 4.0 by Philip Kotler,Hermawan Kartajaya,Iwan Setiawan Pdf

Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today. Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen. Discover the new rules of marketing Stand out and create WOW moments Build a loyal and vocal customer base Learn who will shape the future of customer choice Every few years brings a "new" marketing movement, but experienced marketers know that this time its different; it's not just the rules that have changed, it's the customers themselves. Marketing 4.0 provides a solid framework based on a real-world vision of the consumer as they are today, and as they will be tomorrow. Marketing 4.0 gives you the edge you need to reach them more effectively than ever before.

Author : Mary Ann Anderson,Edward J. Anderson,Geoffrey Parker
Publisher : John Wiley & Sons
Page : 53 pages
File Size : 45,5 Mb
Release : 2013-07-09
Category : Business & Economics
ISBN : 9781118551073

Get Book

Operations Management For Dummies by Mary Ann Anderson,Edward J. Anderson,Geoffrey Parker Pdf

Score your highest in Operations Management Operations management is an important skill for current and aspiring business leaders to develop and master. It deals with the design and management of products, processes, services, and supply chains. Operations management is a growing field and a required course for most undergraduate business majors and MBA candidates. Now, Operations Management For Dummies serves as an extremely resourceful aid for this difficult subject. Tracks to a typical course in operations management or operations strategy, and covers topics such as evaluating and measuring existing systems' performance and efficiency, materials management and product development, using tools like Six Sigma and Lean production, designing new, improved processes, and defining, planning, and controlling costs of projects. Clearly organizes and explains complex topics Serves as an supplement to your Operations Management textbooks Helps you score your highest in your Operations Management course Whether your aim is to earn an undergraduate degree in business or an MBA, Operations Management For Dummies is indispensable supplemental reading for your operations management course.

Author : Adrian Ryans,Roger More,Donald Barclay,Terry Deutscher
Publisher : John Wiley & Sons
Page : 319 pages
File Size : 53,5 Mb
Release : 2010-12-30
Category : Business & Economics
ISBN : 9780470158395

Get Book

Winning Market Leadership by Adrian Ryans,Roger More,Donald Barclay,Terry Deutscher Pdf

Strategic market planning in technology-intensive businesses is more complex and is less manageable than in most other organizations. The technology-driven business environment is intensely competitive, complex, and dynamic, and planning needs to be done quickly and often. Winning Market Leadership offers a refreshing new approach to strategic market planning in these very demanding technology-intensive markets. It provides a systematic and highly integrated process for evaluating market opportunities and for developing strategies to lead in chosen markets. Its proven, highly practical approach to strategic market planning has allowed leading companies worldwide to: plan faster, focus on cash-flow and profitability, create "living plans" that reflect changing market conditions and competitive dynamics, involve cross-functional teams effectively, and drive to "yes/no" decisions. The book resulted from project-based executive programs developed by the authors for corporate clients such as IBM, Nortel Networks, National Semiconductor, and General Electric. This strategic market planning process has been refined and tested with over a thousand managers and executives in North America, Europe, and Asia. Winning Market Leadership: Is targeted at managers in technology-intensive businesses such as computers, telecommunications, software, biotechnology, semiconductors, instruments, pharmaceuticals, and advanced materials. Focuses on the key issues and tough choices faced by executives in very demanding technology-intensive markets. Outlines a clear 10-step process for building winning market plans, including: identifying opportunities, understanding the competition, managing critical relationships, understanding the profit dynamic, and more. Features examples from high-tech companies such as Intel, Compaq, Hewlett-Packard, Glaxo Wellcome, and General Electric. Includes "Key Questions for Executives and Managers" at the end of each chapter that help eliminate "blind spots" in the planning process. Winning Market Leadership is relevant to all executives and managers who play a significant role in developing cross-functional strategic market plans for their business: general managers; marketing managers; strategic planners; managers in business development, engineering, and R&D; and project team leaders.