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Author : Marian A. Myszkowski
Publisher : Unknown
Page : 40 pages
File Size : 41,7 Mb
Release : 1981
Category : Marketing
ISBN : UCR:31210018770097
Author : Ah Keng Kau,Charles Yang
Publisher : NUS Press
Page : 270 pages
File Size : 43,5 Mb
Release : 1991
Category : Consumers' preferences
ISBN : 9971691701
Author : Floyd J. Dubas
Publisher : Unknown
Page : 12 pages
File Size : 43,8 Mb
Release : 1969
Category : Marketing
ISBN : MINN:30000010245342
Author : Zafar U. Ahmed
Publisher : Unknown
Page : 201 pages
File Size : 50,9 Mb
Release : 2000
Category : Marketing
ISBN : 9814058246
Author : United States. International Commerce Bureau
Publisher : Unknown
Page : 124 pages
File Size : 54,9 Mb
Release : 1969
Category : Economic surveys
ISBN : MINN:30000010357527
Author : Toon Quee Wong
Publisher : Unknown
Page : 382 pages
File Size : 45,9 Mb
Release : 2002
Category : Marketing research
ISBN : 9810469411
Author : IBP, Inc.
Publisher : Lulu.com
Page : 286 pages
File Size : 54,6 Mb
Release : 2013-08-01
Category : Business & Economics
ISBN : 9781438743295
Singapore Banking & Financial Market Handbook
Author : Toon Quee Wong
Publisher : Butterworth-Heinemann
Page : 0 pages
File Size : 40,5 Mb
Release : 1999
Category : Marketing research
ISBN : 9810093284
Quee (business, National U. of Singapore) explains to students and practitioners what marketing research is, how it, and why it is a vital marketing function. He assumes some basic knowledge in statistics as he covers research design, sampling, product research, and test marketing. No dates are noted for the earlier editions; the third has no major changes but many small improvements.
Author : Difrine Madara
Publisher : GRIN Verlag
Page : 30 pages
File Size : 50,7 Mb
Release : 2020-12-09
Category : Business & Economics
ISBN : 9783346311597
Academic Paper from the year 2020 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: A, Kenyatta University, course: International Marketing, language: English, abstract: Singapore is the most developed economy in the Southeast Asia region with a GDP per capita of more than $90000. The country has a well developed retail sector buoyed with strong consumer base, high disposable incomes, high literacy rates and its strategic location. This presented a review of macro environment, competitive and SWOT analyses of the Singapore’s retail industry to determine how Walmart Inc can successful enter the market. The review found that the strength of Singapore lies on its favorable business laws and regulations, business-friendly tax rates and high disposable incomes among Singaporeans. Singapore is also highly developed in terms of physical infrastructure and serves as one of the busiest air traffic and sea port hubs in the world. The high disposable income and economic freedom makes it hugely attractive for retail business like Walmart. Stable political climate and socio-cultural diversity also attracts new businesses to the country. However, the study found that corona virus pandemic and high labour and rental costs posed the biggest threats to Singapore retail industry. Nonetheless, the paper suggests adoption of franchising market entry strategy as the most appropriate. Franchising is the most appropriate approach due to low costs and reduced risks of failure. To be successful, the retailer must select a franchisee of good reputation and with a shared vision. Lastly, Walmart can select a franchisee and prepare to enter Singapore market after country opens up for business in the aftermath of the current pandemic.
Author : Asian Development Bank
Publisher : Asian Development Bank
Page : 121 pages
File Size : 41,7 Mb
Release : 2016-10-01
Category : Business & Economics
ISBN : 9789292575984
The Singapore bond market has become one of the most developed open capital markets in Asia with over US$221 billion in total local currency bonds outstanding with an additional US$53 billion of bonds outstanding. The Singapore Bond Market Guide is an outcome of the support and contributions of ASEAN+3 Bond Market Forum members and experts, particularly from Singapore, while the ASEAN+3 Bond Market Guide as a whole is a comprehensive explanation of the region’s bond markets. This report should be recognized as a collective good to support bond market development among ASEAN+3 members.
Author : Tan Kwan Hong
Publisher : diplom.de
Page : 20 pages
File Size : 53,8 Mb
Release : 2016-07-18
Category : Business & Economics
ISBN : 9783960675693
This market research report discusses several structural aspects of the magazine and digital media industry in Singapore. In particular, this report delves into the demand-side analysis (consumer preferences and consumption patterns of magazines and digital media in Singapore), the supply-side analysis (competitors analysis and key competitive dynamics), an analysis on the print versus digital media growth trend, the possible strategic options for new market entrants with a competitive SWOT analysis of these strategic options, as well as a listing of key facts and figures of the magazine and digital media industry in Singapore. The profiles of leading magazines and players in the Singapore media industry are also highlighted.
Author : Patrick Sim Puay-I
Publisher : Anchor Academic Publishing
Page : 33 pages
File Size : 43,6 Mb
Release : 2015-09-14
Category : Business & Economics
ISBN : 9783954899739
This research project addresses the issues of marketing expansion strategy and its effectiveness with regards to PPL Shipyard Pte Ltd, Singapore within the backdrop of the oil rig industry in Singapore. The project will focus on the expansion methods of globally expanding the company’s products and services, namely the expansion of its offshore rig designing abilities, rig building capabilities and repair operations. The company was chosen for due to the author’s affiliation with the company and that it is a well known establishment under its parent company, Sembawang Corporation, which is well known in Singapore for its purview of products and services in the shipping and engineering industry. The literature previews Singapore’s oil rig industry and its global growth. The report will primarily focus on the strategic perspective of the marketing department with regards to identify the marketing expansion strategies using the Ansoff matrix framework, being the most popular framework for marketing expansion, as well as other related strategies.
Author : Assafa Endeshaw,Erin Goh
Publisher : Unknown
Page : 423 pages
File Size : 46,7 Mb
Release : 1999
Category : Consumer protection
ISBN : 9810412126
Author : Samsinar MD Sidin,Ajay K. Manrai
Publisher : Springer
Page : 655 pages
File Size : 47,9 Mb
Release : 2015-06-25
Category : Business & Economics
ISBN : 9783319173207
This volume includes the full proceedings from the 1997 World Marketing Congress held in Kuala Lumpur, Malaysia. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume presents papers on various topics including marketing management, marketing strategy and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : Patrick Loh,Norman Parrington
Publisher : Unknown
Page : 140 pages
File Size : 40,9 Mb
Release : 2001
Category : Information technology
ISBN : 190356106X