Marketing Management In Geographically Remote Industrial Clusters

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Marketing Management in Geographically Remote Industrial Clusters

George Tesar,Jan Bodin
Marketing Management in Geographically Remote Industrial Clusters Book PDF

Author : George Tesar,Jan Bodin
Publisher : World Scientific Publishing Company
Page : 528 pages
File Size : 52,5 Mb
Release : 2012-11-27
Category : Business & Economics
ISBN : 9789814489829

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Marketing Management in Geographically Remote Industrial Clusters by George Tesar,Jan Bodin Pdf

This book is the first to cover marketing management issues in geographically remote industrial clusters (GRICs). The phenomena of GRICs have increased in importance, especially in the Nordic countries, due to changes in industry structures as well as political ambitions. The practice of marketing and marketing management is not singular to industry clusters in Nordic countries. Remote areas in parts of the United States, South and Central America, and South East Asia exhibit similar tendencies. The problems faced by many entrepreneurial managers managing start-up or even existing enterprises are complex and require an in-depth understanding not only of the problems themselves, but also of the contextual framework in which these problems need to be solved. This book contains original cases that cover issues like cluster formation, information gathering, marketing strategies and operations, and information-technology. Examples come from industries like textile & furniture, automobile, agro-machinery, food, wine, software, and management consulting.

Marketing Management in Africa

George Tesar,Steven W. Anderson,Hassimi Traore,Jens Graff
Marketing Management in Africa Book PDF

Author : George Tesar,Steven W. Anderson,Hassimi Traore,Jens Graff
Publisher : Routledge
Page : 344 pages
File Size : 49,5 Mb
Release : 2018-04-27
Category : Business & Economics
ISBN : 9781351864848

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Marketing Management in Africa by George Tesar,Steven W. Anderson,Hassimi Traore,Jens Graff Pdf

This book focuses on strategies for developing consumer markets in Africa using concepts and techniques from marketing, entrepreneurship, and project management. The authors argue that entrepreneurial activity in Africa is rapid, but limited, and requires a structured approach to drive success. Beginning with an introductory chapter that frames the socio-economic and technological developments in Africa, readers are introduced to the conceptual model that provides this structured approach in four logical parts: The creative stage Entrepreneurial and enterprise activities Understanding consumer behavior and market segments A project management-based framework. This multidisciplinary approach is supplemented with many examples and cases from a variety of sectors including health care, wind and solar power, and mobile technology. Through these, readers are able to understand how the model is implemented in reality to drive innovative economic and social development. Marketing Management in Africa will prove a valuable companion to any student of marketing or entrepreneurship with a particular interest in Africa.

Motivating SMEs to Cooperate and Internationalize

George Tesar,Zsuzsanna Vincze
Motivating SMEs to Cooperate and Internationalize Book PDF

Author : George Tesar,Zsuzsanna Vincze
Publisher : Routledge
Page : 257 pages
File Size : 43,6 Mb
Release : 2017-09-18
Category : Business & Economics
ISBN : 9781315412597

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Motivating SMEs to Cooperate and Internationalize by George Tesar,Zsuzsanna Vincze Pdf

Interest in generally expanding the understanding of small and medium-sized enterprises, especially understanding their strategies and operations to enter international markets, is growing rapidly among researchers and academics globally. Government officials, regional and economic specialists, and international trade advisers are directly involved in assisting small and medium-sized enterprises in developing their international marketing expertise. Motivating SMEs to Cooperate and Internationalize consists of research studies, cases, and experiences obtained by researchers and academics from managers of small and medium-sized enterprises in Northern Europe as they worked closely with managers on issues and problems leading to internationalization of enterprises. This book will map not only the attempts of small and medium-sized enterprises in Northern Europe to enter foreign markets, but also to understand how researchers and academics can help small and medium-sized Northern European enterprisers achieve their objectives. This compilation of approaches, perspectives, and experiences will serve as a resource tool for researchers and academics active in international management training programs worldwide and help illustrate how to close the gap between publishing results of their findings and efforts to disseminate their findings among managers of small and medium-sized enterprises in their domains. This book is the first attempt to integrate results of research studies and practices as an illustration of how knowledge of small and medium-sized enterprises has evolved since the 1980s with the contributions of individual researchers and academics in Northern Europe. It will be of relevance to academics and researchers interested in working closely with small and medium-sized enterprises to meet their goals in entering international markets.

Impacts of Emerging Economies and Firms on International Business

M. Marinov,S. Marinova
Impacts of Emerging Economies and Firms on International Business Book PDF

Author : M. Marinov,S. Marinova
Publisher : Springer
Page : 361 pages
File Size : 47,8 Mb
Release : 2012-11-19
Category : Business & Economics
ISBN : 9781137032546

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Impacts of Emerging Economies and Firms on International Business by M. Marinov,S. Marinova Pdf

The internationalization of emerging economies has brought new perspectives to international business development. Focusing on the extensive impact these emerging economies and firms have had, this volume covers the strong players, such as Brazil, Russia, India and China, as well as dynamically developing economies such as Mexico and the Philippines. The contributors review topics such as the role of institutions and resource dependency on outward foreign direct investment from emerging economies, and the role of the global mindset and psychic distance on the performance of subsidiaries of firms originating from emerging economies. It explores new horizons in international business development and addresses challenging perspectives.

Mapping Managerial Implications Of Green Strategy: A Framework For Sustainable Innovation

George Tesar,Hamid Moini,Olav Jull Sorensen
Mapping Managerial Implications Of Green Strategy A Framework For Sustainable Innovation Book PDF

Author : George Tesar,Hamid Moini,Olav Jull Sorensen
Publisher : World Scientific
Page : 212 pages
File Size : 43,6 Mb
Release : 2018-01-18
Category : Business & Economics
ISBN : 9781786344823

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Mapping Managerial Implications Of Green Strategy: A Framework For Sustainable Innovation by George Tesar,Hamid Moini,Olav Jull Sorensen Pdf

Around the world, small manufacturing enterprises in market-based economies are facing daily challenges posed by emerging green imperatives and opportunities. These issues impact future decisions, allocation of resources, and encourage managers to refocus their strategies.This book investigates how smaller manufacturing enterprises commit to green marketing strategies, mapping all major parts of the design process throughout the entire value-creating channel. It draws together a comprehensive framework to understand, from the perspective of marketing management, what managerial considerations are important in committing to green initiatives.Presenting an active debate and policies on environmental sustainability for small and medium sizes manufacturing companies, it focuses on aspects of innovative marketing practices in response to the need for businesses to incorporate strategies that generate a smaller carbon footprint.Aimed at an international audience, Mapping Managerial Implications of Green Strategy is an invaluable resource for managers looking for green solutions, and doctoral and graduate students looking for research topics.

Strategic Approaches to Regional Development

Iryna Kristensen,Alexandre Dubois,Jukka Teräs
Strategic Approaches to Regional Development Book PDF

Author : Iryna Kristensen,Alexandre Dubois,Jukka Teräs
Publisher : Routledge
Page : 258 pages
File Size : 52,5 Mb
Release : 2018-12-18
Category : Business & Economics
ISBN : 9781351620253

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Strategic Approaches to Regional Development by Iryna Kristensen,Alexandre Dubois,Jukka Teräs Pdf

The existence and persistence of regional disparities between European regions require context-tailored policies to promote structural change. This book explores the congruence between place-based development and regional competitiveness in the EU context. Drawing on a range of social science disciplines, this book unpicks the complexity of regional transformation processes, aiming to enhance the applicability and transferability of theoretical approaches to innovation and place-based regional development in diverse European territorial settings. The contributors have a particular focus on less-favoured regions and on the application of Smart Specialisation – a strategic approach to innovation-based regional development – to the issues at hand. The book comes at a critical moment, meeting the growing demand of academics, practitioners and policymakers with an interest in promoting regional economic growth and well-being.

Handbook of Financial Decision Making

Gilles Hilary,David McLean
Handbook of Financial Decision Making Book PDF

Author : Gilles Hilary,David McLean
Publisher : Edward Elgar Publishing
Page : 463 pages
File Size : 53,8 Mb
Release : 2023-08-14
Category : Business & Economics
ISBN : 9781802204179

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Handbook of Financial Decision Making by Gilles Hilary,David McLean Pdf

This accessible Handbook provides an essential entry point for those with an interest in the increasingly complex subject of financial decision making. It sheds light on new paradigms in society and the ways that new tools from private actors have affected financial decision making. Covering a broad range of key topics in the area, leading researchers summarize the state-of-the-art in their respective areas of expertise, delineating their projections for the future.

Reshaping Economic Geography in East Asia

Yukon Huang,Alessandro Magnoli Bocchi
Reshaping Economic Geography in East Asia Book PDF

Author : Yukon Huang,Alessandro Magnoli Bocchi
Publisher : World Bank Publications
Page : 408 pages
File Size : 51,6 Mb
Release : 2008-10-15
Category : Political Science
ISBN : 082137642X

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Reshaping Economic Geography in East Asia by Yukon Huang,Alessandro Magnoli Bocchi Pdf

This companion volume to the 'World Development Report 2009' comprises twenty papers authored by noted Asian scholars. These studies highlight how, throughout East Asia, spatial considerations have influenced Government policies at the national, regional, and local levels. Key themes include how countries have dealt with: (1) agglomeration economies, urbanization, and regional disparities; (2) improving connectivity with infrastructure investments; and (3) eliminating barriers across and within countries to favor the movement of labor, goods and services. Achievements vary widely across countries: while some succeeded in enhancing competitiveness and improving social outcomes, others are experiencing increasing inequalities and failures to spur growth in disadvantaged areas. The book highlights many examples of how the new economic geography is reshaping development objectives: from initiatives to foster growth via enhanced agglomeration and improved local connectivity to the world economy, to special decentralization programs that channel resources to lagging regions. This volume will be of great interest to readers working in the areas of economic policy, poverty reduction and urban-rural development strategies, and transport-led infrastructure policy.

A Research Agenda for Manufacturing Industries in the Global Economy

Bryson, John R.,Billing, Chloe,Graves, William,Yeung, Godfrey
A Research Agenda for Manufacturing Industries in the Global Economy Book PDF

Author : Bryson, John R.,Billing, Chloe,Graves, William,Yeung, Godfrey
Publisher : Edward Elgar Publishing
Page : 288 pages
File Size : 51,5 Mb
Release : 2022-01-11
Category : Social Science
ISBN : 9781789908510

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A Research Agenda for Manufacturing Industries in the Global Economy by Bryson, John R.,Billing, Chloe,Graves, William,Yeung, Godfrey Pdf

This timely Research Agenda provides a state-of-the-art review of existing research on manufacturing, as well as highlighting key areas of study to advance the field. Expert contributors from across the globe analyse the central role of manufacturing industries in the global economy, considering it as a multi-scalar process and assessing the impact of climate change in necessitating the decarbonization of production processes.

Digital Education in Russia and Central Asia

Elena G. Popkova,Bruno S. Sergi
Digital Education in Russia and Central Asia Book PDF

Author : Elena G. Popkova,Bruno S. Sergi
Publisher : Springer Nature
Page : 411 pages
File Size : 45,8 Mb
Release : 2022-05-03
Category : Education
ISBN : 9789811690693

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Digital Education in Russia and Central Asia by Elena G. Popkova,Bruno S. Sergi Pdf

This book is a collection of the leading scientific studies, which elaborate on the unique specifics of Central Asia and Russia and dwell on the potential and current contribution of digital higher education to the preservation of these specifics and adaptation of universities to them. In the four parts of this book, the authors determine the contribution of digital education to cultural inclusivity and the development of international education in Central Asia and Russia. The role of digital higher education in the sustainable development of regions in Central Asia and Russia is described. The advantages of digital higher education for the optimization of the labor market and employment of youth in Central Asia and Russia are determined. The current directions of digitalization (EdTech) and their contribution to the increase of quality and effectiveness of higher education in Central Asia and Russia are established. This multidisciplinary book is aimed at scholars from various spheres of science (pedagogics, cultural sciences, law, management, economics, and ICT), for whom the book offers the leading scientific and methodological inventions and developments on the digitalization of higher education in Central Asia and Russia.

Evolutionary Economic Geography

Miroslav Jovanovic
Evolutionary Economic Geography Book PDF

Author : Miroslav Jovanovic
Publisher : Routledge
Page : 511 pages
File Size : 43,8 Mb
Release : 2008-10-07
Category : Business & Economics
ISBN : 9781134098453

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Evolutionary Economic Geography by Miroslav Jovanovic Pdf

The purpose of this book is to provide a guided tour through the theoretical foundations of spatial locations of firms and industries in an evolutionary economic framework. It addresses the issues of how a location of business in geographical space is selected and where economic activity may (re)locate in the future. The analysis is in the context

Temporary Knowledge Ecologies

Harald Bathelt,Gang Zeng
Temporary Knowledge Ecologies Book PDF

Author : Harald Bathelt,Gang Zeng
Publisher : Edward Elgar Publishing
Page : 336 pages
File Size : 42,7 Mb
Release : 2015-05-29
Category : Political Science
ISBN : 9781782548096

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Temporary Knowledge Ecologies by Harald Bathelt,Gang Zeng Pdf

Temporary Knowledge Ecologies investigates and theorizes the nature, rise and evolution of trade fair knowledge ecologies in the Asia-Pacific region. It provides a comprehensive overview of trade fairs in this key world region applying a comparative pe

Trade Shows in the 21st Century

Béliard, Anne-Sophie,Naulin, Sidonie
Trade Shows in the 21st Century Book PDF

Author : Béliard, Anne-Sophie,Naulin, Sidonie
Publisher : Edward Elgar Publishing
Page : 257 pages
File Size : 47,6 Mb
Release : 2022-09-06
Category : Social Science
ISBN : 9781800886049

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Trade Shows in the 21st Century by Béliard, Anne-Sophie,Naulin, Sidonie Pdf

Why do professionals keep attending face-to-face industry gatherings when digitization offers cheap, fast and time-saving technological solutions for professional interactions? This book sets out to explain such a phenomenon by analysing the reasons why professionals go to professional events, the role of events on individual careers and the way events can be instrumental in structuring emerging professions and (re)affirming stable, shared professional identities.

Geographical Dynamics and Firm Spatial Strategy in China

Shengjun Zhu,John Pickles,Canfei He
Geographical Dynamics and Firm Spatial Strategy in China Book PDF

Author : Shengjun Zhu,John Pickles,Canfei He
Publisher : Springer
Page : 206 pages
File Size : 43,8 Mb
Release : 2017-01-07
Category : Science
ISBN : 9783662536018

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Geographical Dynamics and Firm Spatial Strategy in China by Shengjun Zhu,John Pickles,Canfei He Pdf

This book offers the first detailed account of the complex geographical dynamics currently restructuring China’s export-oriented industries. The topics covered are relevant to post-socialist geography, development studies, economics, economic sociology and international studies. It offers academics, international researchers, postgraduate and advanced undergraduate students in these fields an accessible, grounded, yet theoretically sophisticated account of the geographies of global production networks, value chains, and regional development in developing countries and emerging economies. It is of particular interest to economic geographers and economic sociologists involved in the growing debates over local clusters, embeddedness, global sourcing and global production, and over the global value chain/global production network. It also appeals to national policymakers, since it directly addresses economic and industrial policy issues, such as industrial competitiveness, regional and national development, industrial and employment restructuring and trade regulation.

3rd International Conference on Lifelong Education and Leadership for ALL-ICLEL 2017

Prof. Dr. Paulo Alberto da SILVA PEREIRA
3rd International Conference on Lifelong Education and Leadership for ALL ICLEL 2017 Book PDF

Author : Prof. Dr. Paulo Alberto da SILVA PEREIRA
Publisher : Prof. Dr. Osman Titrek, Prof. Dr. Paulo Alberto da SILVA PEREIRA, Res. Assist. Gozde SEZEN-GULTEKIN
Page : 1183 pages
File Size : 46,6 Mb
Release : 2018-12-27
Category : Business & Economics
ISBN : 9786056649523

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3rd International Conference on Lifelong Education and Leadership for ALL-ICLEL 2017 by Prof. Dr. Paulo Alberto da SILVA PEREIRA Pdf

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