Marketing Maximilian

Author : Larry Silver
Publisher : Princeton University Press
Page : 724 pages
File Size : 44,8 Mb
Release : 2022-06-14
Category : Art
ISBN : 9780691245898

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Marketing Maximilian by Larry Silver Pdf

Long before the photo op, political rulers were manipulating visual imagery to cultivate their authority and spread their ideology. Born just decades after Gutenberg, the Holy Roman Emperor Maximilian I (1459-1519) was, Larry Silver argues, the first ruler to exploit the propaganda power of printed images and text. Marketing Maximilian explores how Maximilian used illustrations and other visual arts to shape his image, achieve what Max Weber calls "the routinization of charisma," strengthen the power of the Hapsburg dynasty, and help establish the Austro-Hungarian Empire. A fascinating study of the self-fashioning of an early modern ruler who was as much image-maker as emperor, Marketing Maximilian shows why Maximilian remains one of the most remarkable, innovative, and self-aggrandizing royal art patrons in European history. Silver describes how Maximilian--lacking a real capital or court center, the ability to tax, and an easily manageable territory--undertook a vast and expensive visual-media campaign to forward his extravagant claims to imperial rank, noble blood, perfect virtues, and military success. To press these claims, Maximilian patronized and often personally supervised and collaborated with the best printers, craftsmen, and artists of his time (among them no less than Albrecht Dürer) to plan and produce illustrated books, medals, heralds, armor, and an ambitious tomb monument.

Author : Geoffrey Parker
Publisher : Yale University Press
Page : 663 pages
File Size : 49,7 Mb
Release : 2019-06-25
Category : Biography & Autobiography
ISBN : 9780300241020

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Emperor by Geoffrey Parker Pdf

This “elegant and engaging” biography dramatically reinterprets the life and reign of the sixteenth-century Holy Roman Emperor: “a masterpiece” (Susannah Lipscomb, Financial Times). The life of Emperor Charles V (1500–1558), ruler of Spain, Germany, the Netherlands, and much of Italy and Central and South America, has long intrigued biographers. But capturing the nature of this elusive man has proven notoriously difficult—especially given his relentless travel, tight control of his own image, and the complexity of governing the world’s first transatlantic empire. Geoffrey Parker, one of the world’s leading historians of early modern Europe, has examined the surviving written sources in Dutch, French, German, Italian, Latin, and Spanish, as well as visual and material evidence. In Emperor, he explores the crucial decisions that created and preserved this vast empire, analyzes Charles’s achievements within the context of both personal and structural factors, and scrutinizes the intimate details of the ruler’s life for clues to his character and inclinations. The result is a unique biography that interrogates every dimension of Charles’s reign and views the world through the emperor’s own eyes.

Author : S. Leitch
Publisher : Springer
Page : 267 pages
File Size : 47,6 Mb
Release : 2010-09-27
Category : History
ISBN : 9780230112988

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Mapping Ethnography in Early Modern Germany by S. Leitch Pdf

As the first book-length examination of the role of German print culture in mediating Europe's knowledge of the newly discovered people of Africa, South Asia, and the Americas, this work highlights a unique and early incident of visual accuracy and an unprecedented investment in the practice of ethnography.

Author : Philip Kotler,Waldemar Pfoertsch,Uwe Sponholz
Publisher : Springer Nature
Page : 288 pages
File Size : 48,7 Mb
Release : 2020-12-12
Category : Business & Economics
ISBN : 9783030595319

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H2H Marketing by Philip Kotler,Waldemar Pfoertsch,Uwe Sponholz Pdf

In H2H Marketing the authors focus on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. It’s not just technological advances that have made it necessary to revisit the way everybody thinks about marketing; customers and marketers as human decision-makers are changing, too. Therefore, having the right mindset, the right management approach and highly dynamic implementation processes is key to creating innovative and meaningful value propositions for all stakeholders. This book is essential reading for the following groups: Executives who want to bring new meaning to their lives and organizations Managers who need inspirations and evidence for their daily work in order to handle the change management needed in response to the driving forces of technology, society and ecology Professors, trainers and coaches who want to apply the latest marketing principles Students and trainees who want to prepare for the future Customers of any kind who need to distinguish between leading companies Employees of suppliers and partners who want to help their firms stand out. The authors review the status quo of marketing and outline its evolution to the new H2H Marketing. In turn, they demonstrate the new marketing paradigm with the H2H Marketing Model, which incorporates Design Thinking, Service-Dominant Logic and the latest innovations in Digitalization. With the new H2H Mindset, Trust and Brand Management and the evolution of the operative Marketing Mix to the updated, dynamic and iterative H2H Process, they offer a way for marketing to find meaning in a troubled world.

Author : Richard J. Ninness
Publisher : Routledge
Page : 308 pages
File Size : 45,6 Mb
Release : 2020-12-01
Category : History
ISBN : 9781000285024

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German Imperial Knights by Richard J. Ninness Pdf

The German imperial knights were branded disobedient, criminal, or treasonous, but instead of finding themselves on the wrong side of history, they resisted marginalization and adapted through a combination of conservative and progressive strategies. The knights tried to turn the elite world on its head through their constant challenges to the princes in the realms of both culture and governance. They held their own chivalric tournaments from 1479-1487, and defied the emperor and powerful princes in refusing to obey laws that violated custom. But their resistance led to a series of disasters in the 1520s: their leaders were hunted down and their castles destroyed. Having failed on their own, they turned to Emperor Charles V in the 1540s and the imperial knighthood was formed. This new status stabilized their position and provided them with important rights, including the choice between Lutheranism and Catholicism. During the Reformation era (1517-1648), no other German group embraced diversity in religion like the imperial knights. Despite the popularity of Protestantism in the group, they stood up to their princely adversaries, now Protestant, becoming champions of the Catholic Church and proved themselves just as staunch defenders of the Church as the Habsburg and Wittelsbach dynasties.

Author : Shira Brisman
Publisher : University of Chicago Press
Page : 232 pages
File Size : 42,5 Mb
Release : 2017-01-20
Category : Art
ISBN : 9780226354897

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Albrecht Dürer and the Epistolary Mode of Address by Shira Brisman Pdf

Art historians have long looked to letters to secure biographical details; clarify relationships between artists and patrons; and present artists as modern, self-aware individuals. This book takes a novel approach: focusing on Albrecht Dürer, Shira Brisman is the first to argue that the experience of writing, sending, and receiving letters shaped how he treated the work of art as an agent for communication. In the early modern period, before the establishment of a reliable postal system, letters faced risks of interception and delay. During the Reformation, the printing press threatened to expose intimate exchanges and blur the line between public and private life. Exploring the complex travel patterns of sixteenth-century missives, Brisman explains how these issues of sending and receiving informed Dürer’s artistic practices. His success, she contends, was due in large part to his development of pictorial strategies—an epistolary mode of address—marked by a direct, intimate appeal to the viewer, an appeal that also acknowledged the distance and delay that defers the message before it can reach its recipient. As images, often in the form of prints, coursed through an open market, and artists lost direct control over the sale and reception of their work, Germany’s chief printmaker navigated the new terrain by creating in his images a balance between legibility and concealment, intimacy and public address.

Author : Brian A. Pavlac,Elizabeth S. Lott
Publisher : Bloomsbury Publishing USA
Page : 677 pages
File Size : 54,9 Mb
Release : 2019-06-01
Category : History
ISBN : 9798216098676

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The Holy Roman Empire [2 volumes] by Brian A. Pavlac,Elizabeth S. Lott Pdf

Reference entries, overview essays, and primary source document excerpts survey the history and unveil the successes and failures of the longest-lasting European empire. The Holy Roman Empire endured for ten centuries. This book surveys the history of the empire from the formation of a Frankish Kingdom in the sixth century through the efforts of Charlemagne to unify the West around A.D. 800, the conflicts between emperors and popes in the High Middle Ages, and the Reformation and the Wars of Religion in the Early Modern period to the empire's collapse under Napoleonic rule. A historical overview and timeline are followed by sections on government and politics, organization and administration, individuals, groups and organizations, key events, the military, objects and artifacts, and key places. Each of these topical sections begins with an overview essay, which is followed by alphabetically arranged reference entries on significant topics. The book includes a selection of primary source documents, each of which is introduced by a contextualizing headnote, and closes with a selected, general bibliography.

Author : Avishek Ganguly,Kélina Gotman
Publisher : Cambridge University Press
Page : 291 pages
File Size : 43,7 Mb
Release : 2023-04-30
Category : Drama
ISBN : 9781009296816

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Performance and Translation in a Global Age by Avishek Ganguly,Kélina Gotman Pdf

Author : Gloria Allaire,Julie Human
Publisher : Taylor & Francis
Page : 233 pages
File Size : 49,8 Mb
Release : 2022-11-25
Category : History
ISBN : 9781000798883

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Courtly Pastimes by Gloria Allaire,Julie Human Pdf

The modern concept of passing leisure hours pleasantly would, in the Middle Ages, have fallen under the rubric of Sloth, a deadly sin. Yet aristocrats of past centuries were not always absorbed in affairs of state or warfare. What did they do in moments of peace, "downtime" as we might call it today? In this collection of essays, scholars from various disciplines investigate courtly modes of entertainment ranging from the vigorous to the intellectual: hunting, jousting, horse racing; physical and verbal games; reading, writing, and book ownership. Favorite pastimes spanned differences of gender and age, and crossed geographical and cultural boundaries. Literary and historical examples come from England, France, Germany, Spain, and Italy. Courtly Pastimes analyzes the underlying rationales for such activities: to display power and prestige, to acquire cultural capital, to instill a sense of community, or to build diplomatic alliances. Performativity − so crucial in social rituals − could become transgressive if taken to extremes. Certain chapters explore the spaces of courtliness: literal or imaginary; man-made, natural, or a hybrid of both. Other chapters concern materiality and visual elements associated with courtly pastimes: from humble children’s toys and playthings to elite tournament attire, castle murals, and manuscript illuminations.

Author : Thomas A. Fudgé
Publisher : Springer
Page : 300 pages
File Size : 46,5 Mb
Release : 2016-10-20
Category : History
ISBN : 9781137566102

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Medieval Religion and its Anxieties by Thomas A. Fudgé Pdf

This book examines the broad varieties of religious belief, religious practices, and the influence of religion within medieval society. Religion in the Middle Ages was not monolithic. Medieval religion and the Latin Church are not synonymous. While theology and liturgy are important, an examination of animal trials, gargoyles, last judgments, various aspects of the medieval underworld, and the quest for salvation illuminate lesser known dimensions of religion in the Middle Ages. Several themes run throughout the book including visual culture, heresy and heretics, law and legal procedure, along with sexuality and an awareness of mentalities and anxieties. Although an expanse of 800 years has passed, the remains of those other Middle Ages can be seen today, forcing us to reassess our evaluations of this alluring and often overlooked past.

Author : John Gagné
Publisher : Harvard University Press
Page : 465 pages
File Size : 46,9 Mb
Release : 2021-01-01
Category : History
ISBN : 9780674248724

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Milan Undone by John Gagné Pdf

A new history of how one of the Renaissance’s preeminent cities lost its independence in the Italian Wars. In 1499, the duchy of Milan had known independence for one hundred years. But the turn of the sixteenth century saw the city battered by the Italian Wars. As the major powers of Europe battled for supremacy, Milan, viewed by contemporaries as the “key to Italy,” found itself wracked by a tug-of-war between French claimants and its ruling Sforza family. In just thirty years, the city endured nine changes of government before falling under three centuries of Habsburg dominion. John Gagné offers a new history of Milan’s demise as a sovereign state. His focus is not on the successive wars themselves but on the social disruption that resulted. Amid the political whiplash, the structures of not only government but also daily life broke down. The very meanings of time, space, and dynasty—and their importance to political authority—were rewritten. While the feudal relationships that formed the basis of property rights and the rule of law were shattered, refugees spread across the region. Exiles plotted to claw back what they had lost. Milan Undone is a rich and detailed story of harrowing events, but it is more than that. Gagné asks us to rethink the political legacy of the Renaissance: the cradle of the modern nation-state was also the deathbed of one of its most sophisticated precursors. In its wake came a kind of reversion—not self-rule but chaos and empire.

Author : Howard Louthan
Publisher : Routledge
Page : 440 pages
File Size : 44,8 Mb
Release : 2022-06-14
Category : History
ISBN : 9780429620676

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Theuerdank by Howard Louthan Pdf

Now appearing in its first English translation, Theuerdank introduces readers to the fascinating world of the Renaissance. A forerunner of the graphic novel, Theuerdank , first published in 1517, includes more than 100 woodcuts executed by leading artists of Central Europe. Long hailed by scholars as a masterpiece of German literature, Theuerdank is a fictional account of Habsburg Emperor Maximilian I (1508– 19) and his journey to wed one of the most influential princesses of Europe, the wealthy heiress Mary of Burgundy. Through word and image, this epic poem, which casts Maximilian as Knight Theuerdank, recounts his adventures overcoming a series of challenges to reach his goal: avalanches, lightning strikes, shipwrecks, murder plots, duels, and pitched battles. From politics and propaganda to the environment and the natural world, from intimate glimpses of daily life to revolutionary innovations in warfare, Theuerdank sheds light on those critical changes transforming European society and culture in this period. With the inclusion of an introductory essay, chronology, genealogical tables, maps, translator’s note, and discussion questions, this volume is a useful tool for students of history, art history, German, and Renaissance studies.

Author : Philip Kotler,Waldemar Pfoertsch,Uwe Sponholz,Maximilian Haas
Publisher : Springer Nature
Page : 222 pages
File Size : 54,6 Mb
Release : 2023-07-18
Category : Business & Economics
ISBN : 9783031223938

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H2H Marketing by Philip Kotler,Waldemar Pfoertsch,Uwe Sponholz,Maximilian Haas Pdf

H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Following the authors' successful book on H2H Marketing, this book brings foward selected case studies showcasing various aspects of the concept, its fundamental elements, and its implementation.

Author : Pál Ács,Pál Fodor
Publisher : Walter de Gruyter GmbH & Co KG
Page : 406 pages
File Size : 41,6 Mb
Release : 2020-08-10
Category : History
ISBN : 9783112209301

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Identity and Culture in Ottoman Hungary by Pál Ács,Pál Fodor Pdf

Studien zur Sprache, Geschichte und Kultur der Turkvölker was founded in 1980 by the Hungarian Turkologist György Hazai. The series deals with all aspects of Turkic language, culture and history, and has a broad temporal and regional scope. It welcomes manuscripts on Central, Northern, Western and Eastern Asia as well as parts of Europe, and allows for a wide time span from the first mention in the 6th century to modernity and present.

Author : John Matusiak
Publisher : The History Press
Page : 366 pages
File Size : 52,7 Mb
Release : 2013-08-01
Category : Biography & Autobiography
ISBN : 9780752496825

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Henry VIII by John Matusiak Pdf

This compelling new account of Henry VIII is by no means yet another history of the ‘old monster’ and his reign. The ‘monster’ displayed here is, at the very least, a newer type, more beset by anxieties and insecurities, and more tightly surrounded by those who equated loyalty with fear, self-interest and blind obedience. This ground-breaking book also demonstrates that Henry VIII’s priorities were always primarily martial rather than marital, and accepts neither the necessity of his all-consuming quest for a male heir nor his need ultimately to sever ties with Rome. As the story unfolds, Henry’s predicaments prove largely of his own making, the paths he chooses neither the only nor the best available. For Henry VIII was not only a bad man, but also a bad ruler who failed to achieve his aims and blighted the reigns of his two immediate successors.Five hundred years after he ascended the throne, the reputation of England’s best known king is being rehabilitated and subtly sanitized. Yet Tudor historian John Matusiak paints a colourful and absorbingly intimate portrait of a man wholly unfit for power.