Marketing Principles With Student Resource Access 12 Months

Author : William M. Pride,O. C. Ferrell,Brian Lukas,Sharon Schembri,Outi Niininen,Riza Casidy
Publisher : Cengage AU
Page : 632 pages
File Size : 44,7 Mb
Release : 2017-09
Category : Business & Economics
ISBN : 9780170386180

Get Book

Marketing Principles with Student Resource Access 12 Months by William M. Pride,O. C. Ferrell,Brian Lukas,Sharon Schembri,Outi Niininen,Riza Casidy Pdf

This is the printed textbook, Marketing Principles. Marketing Principles combines a thorough and engaging overview of essential marketing principles. The text provides you with the knowledge and decision-making skills you'll need to succeed in today's competitive business environment. Marketing Principles includes the most current coverage of marketing strategies and concepts with extensive real-world examples including social networking and digital marketing. You will find important topics drawn from the rapidly changing world of modern business including social and environmental responsibility, sustainability, globalisation, entrepreneurship, and marketing through transitional times. New, PRINT versions of this book come with bonus online study tools including animated activities and videos on the CourseMate Express platform.

Author : Juan Pablo Salgado Guerrero,Janneth Chicaiza Espinosa,Mariela Cerrada Lozada,Santiago Berrezueta-Guzman
Publisher : Springer Nature
Page : 370 pages
File Size : 41,5 Mb
Release : 2021-11-23
Category : Computers
ISBN : 9783030899417

Get Book

Information and Communication Technologies by Juan Pablo Salgado Guerrero,Janneth Chicaiza Espinosa,Mariela Cerrada Lozada,Santiago Berrezueta-Guzman Pdf

This book constitutes refereed proceedings of the 9th Conference on Information and Communication Technologies of Ecuador, TICEC 2021, held at the Universidad Politécnica Salesiana (UPS) campus in November 2021. The conference was organized in hybrid mode. The 24 full papers were carefully reviewed and selected from 126 qualified submissions. The papers cover a great variety of topics, such as data mining, neural networks, cyberphysical systems, telemedicine, traffic simulation, geospatial information, human–machine interaction, cloud computing, and others. The contributions are divided into the following thematic blocks: ​Data Science, ICT ́s Applications, Industry 4.0, Technology and Environment, Biomedical Sensors and Wearables Systems.

Author : Tracy L. Tuten
Publisher : SAGE
Page : 552 pages
File Size : 48,7 Mb
Release : 2019-12-28
Category : Business & Economics
ISBN : 9781526485359

Get Book

Principles of Marketing for a Digital Age by Tracy L. Tuten Pdf

Student-led in its design and development, the book incorporates digital marketing as central to what marketers do, and combines quality examples, assessment and online resources to support the teaching and learning of introductory marketing in a digital age. The author integrates digital and social media marketing throughout the chapters and through student involvement in the development of it, the text has been made to be approachable and to appeal to students, with infographics, numerous images, and an engaging writing style. It facilitates the "flipped" approach to classroom teaching and is supported by a number of features and activities in every chapter, encouraging students to undertake course reading, class participation and revision. It includes case studies from global companies such as Airbnb, Amazon, Apple, Burberry, eBay, Etsy, Google, IKEA, Nespresso, Netflix, Nike and Uber. It also takes a social view of marketing, featuring cases tied to the UN’s PRME initiative to aid students in becoming sustainably-minded individuals. The book is complemented by online instructor resources, including chapter-specific PowerPoint slides, an instructor manual, flipped classroom activities, as well as open access multiple choice questions (with solutions), videos, case studies, web links, a glossary and American Marketing Association (AMA) journal articles for students.

Author : O. C Ferrell,William M. Pride,Bryan A. Lukas,Outi Niininen,Sharon Schembri
Publisher : Unknown
Page : 600 pages
File Size : 54,8 Mb
Release : 2014
Category : Business & Economics
ISBN : 0170254798

Get Book

Marketing Principles by O. C Ferrell,William M. Pride,Bryan A. Lukas,Outi Niininen,Sharon Schembri Pdf

This second edition of Marketing Principles is designed to teach relevant, contemporary concepts and best practices in undergraduate marketing by demonstrating: o the importance of being market-oriented, with a focus on expanding the "marketers' toolbox", i.e. considering the expanded marketing mix through all areas of marketing o the need for a dynamic outlook on marketing, which responds to the continually changing world (e.g. where lines between traditional marketing concepts and strategies are blurred) o a continued focus on a key differentiating content coverage of the text, namely branding, the expanded marketing mix and customer-focus. EMM in particular will also be more strongly integrated throughout the text o the increasing interdependence of goods and services to the extent that goods and services are increasingly bundled together o the centrality of positioning to marketing o a focus on 'Digital Marketing and Social Networking' through the addition of a new chapter o a stronger Asia-Pacific focus through examples and pedagogical features.

Author : Genevieve Healy
Publisher : Unknown
Page : 128 pages
File Size : 48,7 Mb
Release : 2007
Category : Electronic
ISBN : 0170350363

Get Book

Strategic Marketing Analysis with Student Resource Access for 6 Months by Genevieve Healy Pdf

This second edition of 'Strategic Marketing Analysis' offers students an in-depth understanding of a variety of strategic marketing planning tools that can be applied to either a small business or a multinational organisation.

Author : JOBBER AND ELLI
Publisher : McGraw Hill
Page : 938 pages
File Size : 40,8 Mb
Release : 2023-02-21
Category : Business & Economics
ISBN : 9781526849540

Get Book

Principles and Practice of Marketing 10/e by JOBBER AND ELLI Pdf

EBOOK: Principles and Practices of Marketing 10/e

Author : Phil Kotler,Gary Armstrong
Publisher : Pearson College Division
Page : 128 pages
File Size : 51,9 Mb
Release : 2007-05
Category : Business & Economics
ISBN : 0136158269

Get Book

Principles of Marketing Value Package (includes OneKey CourseCompass, Student Access Kit, Principles of Marketing) by Phil Kotler,Gary Armstrong Pdf

Author : Charles W. Lamb,Joe F. Hair,Carl McDaniel,Marc Boivin,David Gaudet,Kim Snow
Publisher : Cengage Canada
Page : 33 pages
File Size : 51,6 Mb
Release : 2021-01-04
Category : Business & Economics
ISBN : 9780176910075

Get Book

MKTG, 5th  Edition by Charles W. Lamb,Joe F. Hair,Carl McDaniel,Marc Boivin,David Gaudet,Kim Snow Pdf

MKTG, Fifth Canadian Edition, provides Introduction to Marketing students with an engaging learning experience. The growth of this text over the last 10 years has been shaped not only by reviews from instructors teaching the course, but also by focus groups with over 400 students. The engaging layout, where we consider the pedagogical value of photos, graphics, and white space, is one of the hallmarks of MKTG that students consistently comment they like the most. Within this thoroughly revised and updated edition, we have included over 175 new photos and figures, new feature boxes, and a new continuing case featuring Canadian company, Awake Chocolate. With MKTG, Fifth Canadian Edition, students not only learn the fundamentals of Marketing, but they also develop their soft skills, better preparing them for their careers!

Author : John F. Tanner, Jr.,Mary Anne Raymond,Camille Schuster
Publisher : Ingram
Page : 128 pages
File Size : 41,8 Mb
Release : 2024-06-07
Category : Electronic
ISBN : 193612629X

Get Book

Principles of Marketing by John F. Tanner, Jr.,Mary Anne Raymond,Camille Schuster Pdf

Author : Philip Kotler,Gary Armstrong
Publisher : Prentice Hall
Page : 128 pages
File Size : 55,6 Mb
Release : 2007-05
Category : Business & Economics
ISBN : 0132427605

Get Book

Principles of Marketing Value Package (Includes Onekey Blackboard, Student Access Kit, Principles of Marketing) by Philip Kotler,Gary Armstrong Pdf

Author : JOBBER, DAVID
Publisher : McGraw Hill
Page : 980 pages
File Size : 45,5 Mb
Release : 2009-12-16
Category : Business & Economics
ISBN : 9780077139681

Get Book

EBOOK: Principles and Practice of Marketing by JOBBER, DAVID Pdf

EBOOK: Principles and Practice of Marketing

Author : Anonim
Publisher : Ingram
Page : 753 pages
File Size : 50,8 Mb
Release : 2012
Category : Marketing
ISBN : 1930789270

Get Book

Marketing Principles by Anonim Pdf

Author : Jim Blythe
Publisher : Pearson Education
Page : 354 pages
File Size : 54,7 Mb
Release : 2006
Category : Business & Economics
ISBN : 027370205X

Get Book

Essentials of Marketing Communications by Jim Blythe Pdf

Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategic and tactical decision-making processes involved in marketing communications. It also links the current theories of marketing communications to consumer behaviour issues as well as explaining how marketing communications works in the real world. The text is ideal for those studying marketing communications for the first time.

Author : Dennis Adcock,Ray Bradfield
Publisher : Trans-Atlantic Publications
Page : 0 pages
File Size : 46,8 Mb
Release : 1998
Category : Marketing
ISBN : 0273627988

Get Book

Marketing by Dennis Adcock,Ray Bradfield Pdf

Now revised and updated, this bestselling text offers undergraduate students an introduction to the world of marketing. The third edition includes new material on areas such as services marketing and international marketing.

Author : BPP Learning Media
Publisher : BPP Learning Media
Page : 517 pages
File Size : 53,5 Mb
Release : 2010-11-01
Category : Business & Economics
ISBN : 9780751776645

Get Book

Business Essentials by BPP Learning Media Pdf

This course book introduces the key aspects of marketing, including the concept and process of marketing, segmentation, targeting and positioning, the extended marketing mix and market segments and contexts.Features include summary diagrams, worked examples and illustrations, activities, discussion topics, chapter summaries and quick quizzes, all presented in a user friendly format that helps to bring the subject to life.