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Marketing Tactics Master Guide For Small Business Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of Marketing Tactics Master Guide For Small Business book. This book definitely worth reading, it is an incredibly well-written.
Author : Gerald B. McCready
Publisher : Prentice Hall
Page : 176 pages
File Size : 53,5 Mb
Release : 1982
Category : Business & Economics
ISBN : IND:39000008520731
Author : Carolyn Tate
Publisher : John Wiley & Sons
Page : 341 pages
File Size : 42,9 Mb
Release : 2010-07-13
Category : Business & Economics
ISBN : 9781742469959
Created especially for the Australian customer! Attract customers and ensure the ongoing success of your small business with this no-nonsense guide Whether you own a bakery or a boutique, a plumbing or a finance business, this book gives you straightforward strategies to find more prospects, build your customer base and secure market share. Small-business guru Carolyn Tate empowers you to apply hundreds of high-impact and creative ways to market your business without breaking the bank. Know your target market — identify your ideal customers, and what, how and why they buy Develop business and marketing plans — learn how to create them and why they're so important Build effective databases — develop a database that creates business for you, without the headaches Solidify your branding — create a unique brand and keep it fresh and exciting Understand the power of advertising — assess if it's right for your business and how to pick the right strategies Master publicity — get your business in the media with the right message Implement relationship marketing — develop and maintain networks to create new opportunities Embrace websites and online marketing — build a website that drives customers to you, and use online tools and search engines to generate business
Author : Gerald B. McCready
Publisher : Prentice Hall
Page : 168 pages
File Size : 47,8 Mb
Release : 1982
Category : Business & Economics
ISBN : UOM:49015001091843
Author : Anonim
Publisher : John Wiley & Sons
Page : 615 pages
File Size : 48,9 Mb
Release : 2016-05-23
Category : Business & Economics
ISBN : 9781119236917
Transform your small business into a revenue-generating machine with this step-by-step marketing resource Running a small business is a fun and rewarding experience. It’s even more fun and rewarding when clients and customers are clamoring to get a hand on your latest product or service. And effective marketing is the key to making that happen. In Small Business Marketing Strategies All-in-One For Dummies, small business experts from the United States Chamber of Commerce walk you through every single step of designing, launching, running, measuring, and improving your company’s next marketing campaign. But don’t worry—with Dummies, it’s all about learning made easy. You’ll discover techniques that work in any kind of small business, from full-time trades to brick-and-mortar shops and online side-hustles. Starting at the beginning of the marketing process, you’ll move on to learn how to blend different marketing methods, such as content, social, search, and traditional, to generate massive customer interest. In this book, you will: Pour the foundation of your marketing strategy by defining your ideal customers, sizing up your market, and setting your goals Kick off a successful campaign the right way by picking the best software, platforms, and techniques to power your marketing Combine content marketing, social media, and traditional strategies to generate the perfect marketing and advertising mix Evolve past gut instincts and measure your results with hard data and reliable metrics Moving beyond individual strategies and techniques, Small Business Marketing Strategies All-in-One For Dummies shows you how to blend every tool at your disposal into one effective marketing strategy. It’s a must-read for any small business owner trying to grow their company.
Author : Jonathan Taylor
Publisher : Unknown
Page : 0 pages
File Size : 55,6 Mb
Release : 2009-06-11
Category : Business & Economics
ISBN : 0557077109
Forget Using Old Fashioned Stale Marketing Tactics! Instead, learn simple online strategies for dominating your Industry today. In this book you will discover- How to Cut Your Adverting Budget by as Much as 50%%%% while growing your profits How to chop your competition off at the knees using Simple Online Tools. How to Have Instant Credibility and Internet Presence through Video Marketing How To Build an Automated Customer List with Little Time or Effort.
Author : Barbara Findlay Schenck
Publisher : John Wiley & Sons
Page : 386 pages
File Size : 50,5 Mb
Release : 2011-03-04
Category : Business & Economics
ISBN : 9781118054451
Having your own business isn’t the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today’s competitive environment, strategic marketing is essential. Small Business Marketing For Dummies, Second Edition is updated from the original version that won rave reviews and inspired thousands of small businesses on their way to becoming big businesses. Updates include more information on online marketing, a whole new section on getting and keeping customers, new cost-effective, fast-acting ideas for instant impact, and more. The book covers: Marketing basics that prepare you to rev up your business and jumpstart your marketing program Information to help you define your business position and brand Advice on bringing in professionals A quick-reference guide to mass media and a glossary of advertising jargon How-tos for creating print and broadcast ads that work Ideas for getting the word out without advertising, including information on direct mail, brochures, publicity, promotions, and more Ten steps to follow to build your own easy-to-assemble marketing plan With pages of ideas for low-cost, high-impact marketing from author Barbara Findlay Schenck, a marketing consultant with more than 20 years experience with clients ranging from small businesses to Fortune 500 companies, Small Business Marketing For Dummies, Second Edition helps you reach and keep new customers. Whether you’re running a home office, a small firm, a family business, a nonprofit organization, or a retail operation, you’ll discover how to: Custom design your own marketing program Create effective marketing messages Produce marketing communications that work No matter what field you’re in, Small Business Marketing For Dummies, 2nd Edition will help you make your dreams come true. If you buy it, read it, and implement some of the marketing strategies discussed, customers will come.
Author : John Jantsch
Publisher : Thomas Nelson Inc
Page : 299 pages
File Size : 52,9 Mb
Release : 2011
Category : Business & Economics
ISBN : 9781595554659
As a renowned marketing guru and small business coach, John Jantsch has become a leading advisor on how to build and grow a thriving business. In his trusted book for small businesses, he challenges readers to craft a marketing strategy that is as reliable as the go-to household item we all know, love, and turn to in a pinch: duct tape. Duct Tape Marketing shows readers how to develop and execute a marketing plan that yields more revenue and ensures the longevity of small businesses. Taking a strategic, systemic approach to marketing rather than being constantly won over to a "marketing idea of the week" helps small business leaders establish a solid--"sticky"--foundation of trust with their customers that only grows stronger with the application of more and more metaphorical tape. You'll learn how to turn your marketing efforts into a lead generation machine and move far beyond your week-to-week strategizing to create long-term plans for your business's continual growth. Plus, the revised and updated edition of this industry-leading book includes all new tools, rules, and tactics that respond to the ways social media and digital developments have shifted and evolved the marketing landscape. Let's face it: as a small business owner, you are really in the business of marketing. This practical, actionable guide includes fresh ideas that stick where you put them--and stand the test of time.
Author : ANJAN RAICHAUDHURI
Publisher : PHI Learning Pvt. Ltd.
Page : 240 pages
File Size : 47,8 Mb
Release : 2010-08-17
Category : Business & Economics
ISBN : 9788120341562
This book not only introduces the fundamental concepts of entrepreneurship but also presents the critical issues that an entrepreneur needs to be familiar with for launching, nurturing, managing and harvesting new ventures. The book explains sequentially the life-cycle of a venture, and discusses topics such as opportunity identification, planning, start-up issues, managing growth and harvesting. Case studies are presented featuring real-life dilemmas faced by Indian entrepreneurs in the manufacturing and the service industries, to make the readers familiar with the eco-system confronting Indian entrepreneurs. The book is ideally suited for students who wish to venture into entrepreneurship as well as for professionals with interest in policy making, investing or consulting. Key Features : A list of learning objectives for each chapter and a set of questions at the end are given to assist students. Profiles of two leading entrepreneurs are given after each chapter to examine the relevance of the concepts discussed in the book. India-centred approach of this text makes it unique and interesting.
Author : Perry Marshall,Talor Zamir
Publisher : Entrepreneur Press
Page : 258 pages
File Size : 53,5 Mb
Release : 2016-01-18
Category : Business & Economics
ISBN : 9781613083239
MASTER LOCAL SEO AND REACH THE RIGHT CUSTOMERS EVERY TIME With Google, Yahoo!, and Bing returning local businesses as results on more than a billion daily searches, Google Adwords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local SEO campaign. From defining local search--often confused with paid search and search engine marketing--to local listing and reviews to social outreach and effective content development, this guide delivers the tools to build an entire local marketing campaign. You'll learn how to: Capture high-quality leads from Google AdWords and Bing in 48 hours Master the components of a high-converting campaign and get the most bang for your buck Harness mobile search advertising and Facebook ads for maximum results
Author : Marcia Layton Turner
Publisher : John Wiley & Sons
Page : 314 pages
File Size : 45,7 Mb
Release : 2006-12-18
Category : Business & Economics
ISBN : 9780470105917
From the author of the successful The Unofficial Guide to Marketing Your Small Business, this handy guide provides detailed information on low-budget, high-impact marketing techniques that produce near-immediate results. Small businesses need a quick return on their marketing investments, and this book shows the best ways to achieve it. Small business expert Marcia Layton Turner puts her wealth of business knowledge to work for business owners who need results now. The Unofficial Guide to Marketing Your Small Business provides comprehensive, straightforward coverage of everything small and large businesses need to know about the vital basics of effective marketing. Marcia Layton Turner (Rochester, NY) is the founder of her own marketing consulting firm and a small business expert who has been profiled or quoted in such publications as Money, Entrepreneur, and USA Weekend. She is also the author of The Unofficial Guide to Starting a Small Business (0-7645-7285-7), from Wiley.
Author : Dennis L. Morgan
Publisher : Unknown
Page : 269 pages
File Size : 42,6 Mb
Release : 1993-12-01
Category : Entrepreneurship
ISBN : 0964082306
The Complete Guide To MARKETING A SMALL BUSINESS OR PRODUCT SUCCESSFULLY contains hundreds of useful, practical, proven effective techniques that will immediately cut costs & increase profits. It contains everything you need to know about marketing to do your own advertising, public relations, research, direct mail, & sales promotion to attract all the business you need. No other single publication gives you these facts using a practical, easy-to-read STYLE with easy-to-follow examples that any business can use. You are capable of putting this information to use the very same day you read about it. The AUDIENCE is anyone who owns, runs or has anything to do with a business & wants to learn how to sell more of whatever they offer. Topics include: Over 50 no/low cost promotion ideas; how to make money without money; how to obtain free advertising; the top five proven, successful marketing strategies that transformed many product failures into some of the world's most successful businesses; how to save thousands on marketing & advertising; & the most unique, impressive, inexpensive ways to market any business. TO ORDER CALL: Morgan Publishing (310) 891-0951 or FAX (310) 891-0921. 25202 Crenshaw Blvd., Suite 214, Torrance, CA 90505.
Author : John Jantsch
Publisher : HarperCollins Leadership
Page : 298 pages
File Size : 41,8 Mb
Release : 2011-09-26
Category : Business & Economics
ISBN : 9781595554666
In his trusted book for small businesses, John Jantsch challenges you to craft a marketing strategy that is as reliable as the go-to household item we all know, love, and turn to in a pinch: duct tape. As a renowned marketing guru and small business coach, John Jantsch has become a leading advisor on how to build and grow a thriving business. Duct Tape Marketing shows you how to develop and execute a marketing plan that yields more revenue and ensures the longevity of small businesses. Taking a strategic, systemic approach to marketing rather than being constantly won over to a “marketing idea of the week” helps small business leaders establish a solid foundation of trust with their customers that only grows stronger with the application of more metaphorical tape. In Duct Tape Marketing, you will learn how to: turn your marketing efforts into a lead generation machine create long-term plans for your business’s continual growth implement marketing strategies that make your business thrive Plus, this revised and updated edition includes all new tools, rules, and tactics that respond to the ways social media and digital developments have shifted and evolved the marketing landscape. Let's face it: as a small business owner, you are really in the business of marketing. This practical, actionable guide includes fresh ideas that stick where you put them--and stand the test of time.
Author : Oguz Konar
Publisher : CreateSpace
Page : 134 pages
File Size : 53,9 Mb
Release : 2015-03-27
Category : Electronic
ISBN : 1508876924
The problem most small businesses are facing today is; so many of them do not understand the vitality of having a well-planned marketing system for their business, although most understand the necessity of marketing. However even those who search for tools, strategies and systems for marketing their business come across products and services that are designed for big corporations and billion dollar companies with unlimited marketing budgets. What do they do? They either spend their hard-earned money on various marketing activities and tools with little or no real strategy and "hope" that they would get a positive return on their investments or they begin developing the belief that "marketing doesn't work." Both are extremely dangerous for the longevity of any business. That's the reason I felt obligated to put this book together to share with small business owners some of the tools and strategies, big corporations are taking advantage of, without breaking the bank. The 7 Chapters in this book is filled with proven strategies and tools we use every single day to help our clients attract their ideal clients and grow their practice or small business at an exponential rate and get the best return on investment possible. That's why I highly recommend that you take time to read and comprehend the tactics given in each chapter since they are the result of many years of hard work on identifying the most optimal way to maximize your marketing for small businesses. Whether you only have an idea of a future business or you are already running a small business but struggling with attracting more and "paying" clients, or you might be in the process of expanding your business and looking for marketing strategies to automate your marketing, so you can focus on what you do best, which ever one is your situation, the tools covered in these chapters will give you the necessary ammo to add to your arsenal to make the most of your marketing dollars. This book is great for businesses looking for solutions to automate their marketing and the flow of their clients, patients, and customers through the different mediums of online marketing. It goes into great details giving you step by step instructions to understand; --Proper website design and how it impacts conversion --What is retargeting, and why it's a big deal for small businesses. --Video Marketing and why people prefer video over text. --How to dominate search engines through the use of SEO and PPC strategies to dominate your market. --The use of Direct Mail in the most effective possible way to reach the returns of 500% or more. --Why the 2015 is the year of reputation management, and why it vitally important to manage what your customers put on the web through channels such as Google+, Yahoo, Bing, Yelp, and other directory site. --Why you need to be on social media regardless of what business you are in, but use it to support your brand, not destroy it. And many more topics are covered...
Author : Michael DeLon
Publisher : Unknown
Page : 142 pages
File Size : 50,5 Mb
Release : 2015-03-23
Category : Electronic
ISBN : 1511412054
This is designed to be a reference book. My hope is that you won't read it once and put it on a shelf. I hope it will become a constant companion to remind you of what it takes to grow your business. When we meet, I'd love nothing more than for you to tell me that you have every page highlighted, dog-eared and underlined. That this book has helped you break free from the bondage and waste of traditional marketing methods and has been a catalyst for explosive business growth. As I talk with business people I hear a consistent theme. They know they have to advertise, but they aren't sure how to make it work. I think it was J.C Penney who said: "I know at least half of my advertising does me no good at all, but I can't determine which half." And for some unknown reason, media companies, advertising agencies and business owners have accepted this as truth and wear this as a badge of honor. I think that's foolish! And in this book I'm going to explain why. Marketing is Everything You Do to GAIN and RETAIN a Customer.
Author : Michael DeLon
Publisher : Paperback Expert
Page : 79 pages
File Size : 52,5 Mb
Release : 2012-10-01
Category : Business & Economics
ISBN : 9780988387812
In business you basically have two options... gamble on advertising roulette or aim for the marketing bull's eye. On Marketing gives you proven strategies to win at the game of marketing. Instead of throwing 50% of your money away on advertising that isn't trackable and doesn't produce results, you'll learn how to make every dollar count, track it to the penny and multiply your ROI quickly and easily. This isn't a book of theory. Every strategy has been tested in the real world with real businesses just like yours. The only thing standing between you and the sales, profits and income you desire is implementation. We've removed every barrier and are giving you in these few pages the most reliable, proven and easy to implement marketing strategies you'll ever see. Inside On Marketing you'll learn: WHAT MARKETING IS (AND ISN’T) 7 SMART IDEAS TO SUPER-CHARGE YOUR SALES THE MARKETING AUDIT THE KEY TO MARKET DOMINATION THE 3 STAGES OF BUSINESS THE ALPHABET MAZE THE MARKETING TRIAD THE 3 WORLDS OF BUSINESS 5 PILLARS OF BUSINESS GROWTH 2 WAYS TO SEE THE IMPORTANCE OF CRAFTING YOUR 1 UNIQUE MESSAGE REMOVING THE BARRIERS TO INACTION DEVELOPING CUSTOMERS FOR LIFE THE 1 QUESTION YOU MUST ANSWER FULCRUM POSITIONING THE STRATEGY OF FREE HOW TO CREATE AN AUTOMATED SALES FORCE and much more. You're good at what you do. Now it's time to become good at marketing what you do. Buy On Marketing Today—You Can Outpace Your Competition, Dominate Your Market and Attract and Retain Customers for Life.
