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Author : National Urban League
Publisher : Unknown
Page : 126 pages
File Size : 45,8 Mb
Release : 1973
Category : Local transit
ISBN : UOM:39015023135828
Author : Chris Lovelock
Publisher : Praeger
Page : 248 pages
File Size : 53,6 Mb
Release : 1987-11-17
Category : Business & Economics
ISBN : UOM:39015012757517
Marketing Public Transit provides managers with a decision-making framework for planning, designing, and promoting public transportation--particularly in a time of limited resources. By using the proper marketing mix--of service, price, communication with customers and distribution--the appropriate solution to the diversity of problems facing the nation's mass transit systems can be better achieved.
Author : Multisystems, inc,Transit Cooperative Research Program
Publisher : Unknown
Page : 976 pages
File Size : 51,5 Mb
Release : 1999
Category : Commuting
ISBN : UCBK:C100950740
This report provides information on successful business-to-business marketing techniques with application to transit. The Guidebook provides motivation for doing business-to-business marketing, lessons from the private sector as well as the transit industry, guidance on how to implement a business-to-business marketing program, tools and techniques for business-to-business marketing, and evaluation measures. The report should be useful to transit planners, managers, marketing professionals, and others interested in the use of marketing strategies to build ridership.
Author : Anonim
Publisher : Transportation Research Board National Academy of Sciences
Page : 182 pages
File Size : 43,7 Mb
Release : 1999-01-01
Category : Local transit
ISBN : 0309066026
Author : United States. Urban Mass Transportation Administration. Office of Transit Management
Publisher : Unknown
Page : 44 pages
File Size : 49,7 Mb
Release : 1976
Category : Local transit
ISBN : UCBK:C100879561
Author : Lewis M. Schneider
Publisher : Unknown
Page : 248 pages
File Size : 45,5 Mb
Release : 1965
Category : Local transit
ISBN : UOM:39015006402096
USA. Better business strategys of urban transport companies would solve many of their problems. Research on marketing, prices and publicity would be helpful. Partly historical. References.
Author : Anonim
Publisher : Unknown
Page : 260 pages
File Size : 45,8 Mb
Release : 1973
Category : Local transit
ISBN : UOM:39015026575673
Author : Anonim
Publisher : Unknown
Page : 136 pages
File Size : 52,8 Mb
Release : 1988
Category : Government publications
ISBN : MINN:30000002306433
Author : Anonim
Publisher : Unknown
Page : 692 pages
File Size : 43,5 Mb
Release : 1988
Category : Local transit
ISBN : MINN:31951P00471466U
Author : United States. Urban Mass Transportation Administration
Publisher : Unknown
Page : 168 pages
File Size : 45,6 Mb
Release : 1974
Category : Urban transportation
ISBN : UFL:31262071268675
Author : Anonim
Publisher : Unknown
Page : 166 pages
File Size : 55,8 Mb
Release : 1974
Category : Local transit
ISBN : PURD:32754075506406
Author : Indiana University, Bloomington. Institute for Urban Transportation
Publisher : Unknown
Page : 140 pages
File Size : 50,6 Mb
Release : 1980
Category : Local transit
ISBN : UCR:31210018787000
Author : United States. Congress. Office of Technology Assessment
Publisher : Unknown
Page : 268 pages
File Size : 43,7 Mb
Release : 1976
Category : High speed ground transportation
ISBN : UOM:39015026099211
Author : United States. Congress. House. Committee on Science and Technology. Subcommittee on Aviation and Transportation R. & D.
Publisher : Unknown
Page : 344 pages
File Size : 45,5 Mb
Release : 1975
Category : Transportation
ISBN : LOC:00183661103
Author : United States. Urban Mass Transportation Administration
Publisher : Unknown
Page : 114 pages
File Size : 53,7 Mb
Release : 1975
Category : Urban transportation
ISBN : IND:30000066319983