Marketing The Arts

Author : Finola Kerrigan,Peter Fraser,Mustafa Ozbilgin
Publisher : Routledge
Page : 240 pages
File Size : 47,6 Mb
Release : 2007-03-30
Category : Business & Economics
ISBN : 9781136428258

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Arts Marketing by Finola Kerrigan,Peter Fraser,Mustafa Ozbilgin Pdf

Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each chapter having been written by a specialist in the field. Although primarily focusing on the UK market, the subject has global relevance and appeal, and policy is evaluated on national, European and supranational levels. Specialist topics dealt with range from the marketing of the theatre, opera, and museums, through to the film industry and popular music.

Author : Elizabeth Hill,Terry O'Sullivan,Catherine O'Sullivan
Publisher : Routledge
Page : 382 pages
File Size : 53,5 Mb
Release : 2012-06-25
Category : Business & Economics
ISBN : 9781136413339

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Creative Arts Marketing by Elizabeth Hill,Terry O'Sullivan,Catherine O'Sullivan Pdf

As a comprehensive overview of all aspects of marketing in the sector, Creative Arts Marketing remains unrivalled, and in addition this edition gives new coverage of- * Current knowledge and best practice about marketing and advertising through new media * The impact of Relationship Marketing techniques * A wholly revised and enhanced set of cases * Entirely revised and updated data on the arts 'industry' Creative Arts Marketing reflects the diversity of the arts world in its wide ranging analysis of how different marketing techniques have worked for a diverse range of arts organizations. As such it is an invaluable text for both students and arts managers

Author : Joanne Scheff Bernstein
Publisher : John Wiley & Sons
Page : 325 pages
File Size : 42,8 Mb
Release : 2011-01-19
Category : Business & Economics
ISBN : 9781118046821

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Arts Marketing Insights by Joanne Scheff Bernstein Pdf

Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer selecting specific programs to attend rather than buying a subscription series. Arts attenders also expect more responsive customer service than ever before. Because of these and other factors, many audience development strategies that sustained nonprofit arts organizations in the past are no longer dependable and performing arts marketers face many new challenges in their efforts to build and retain their audiences. Arts organizations must learn how to be relevant to the changing lifestyles, needs, interests, and preferences of their current and potential audiences. Arts Marketing Insights offers managers, board members, professors, and students of arts management the ideas and information they need to market effectively and efficiently to customers today and into the future. In this book, Joanne Scheff Bernstein helps readers to understand performing arts audiences, conduct research, and provide excellent customer service. She demonstrates that arts organizations can benefit by expanding the meaning of "valuable customer" to include single-ticket buyers. She offers guidance on long-range marketing planning and helps readers understand how to leverage the Internet and e-mail as powerful marketing channels. Bernstein presents vivid case studies and examples that illustrate her strategic principles in action from organizations large and small in the United States, Great Britain, Australia, and other countries.

Author : Anthony Rhine
Publisher : Rowman & Littlefield
Page : 275 pages
File Size : 51,5 Mb
Release : 2020-05-13
Category : Performing Arts
ISBN : 9781538128961

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Marketing the Arts by Anthony Rhine Pdf

With limited budgets and resources, arts ventures are struggling to employ modern marketing methods to promote their events. Marketing the Arts introduces students, young professionals, and even seasoned veterans to new and refined marketing approaches—by drawing on marketing theory as it is used by huge multi-nationals, exploring such theories in the context of creative ventures generally, and the fine and performing arts specifically. The book is designed for classroom use, but also appeals to practitioners looking to strengthen their understanding of marketing, as well as for individuals interested in selling their creations. The book addresses: market research marketing strategy value creation branding customer acquisition market distribution pricing strategy sustaining customers and value Features include: Discussion questions and classroom activities Case studies of real life situations Commentary by current professional practitioners Companion website

Author : Finola Kerrigan
Publisher : Routledge
Page : 442 pages
File Size : 46,5 Mb
Release : 2010-04-27
Category : Art
ISBN : 9781136995019

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Marketing the Arts by Finola Kerrigan Pdf

In recent years, there have been significant shifts in arts marketing, both as a practice and an academic discipline. The relationship between art and the market is increasingly complex and dynamic, requiring a transformation in the way the arts are marketed. Marketing the Arts argues that arts marketing is not about the simple application of mainstream managerial marketing to the arts. With contributions from international scholars of marketing and consumer studies, this book engages directly with a range of contemporary themes, including: The importance of arts consumption and its social dimensions The importance of the aesthetic experience itself, and how to research it Arts policy development The art versus commerce debate The role of the arts marketer as market-maker The artist as brand or entrepreneur This exciting new book covers topics as diverse as Damien Hirst’s 'For the Love of God', Liverpool’s brand makeover, Manga scanlation, Gob Squad, Surrealism, Bluegrass music, Miles Davis and Andy Warhol, and is sure to enthuse students and enlighten practitioners.

Author : Michael P. Mokwa,William M. Dawson,E. Arthur Prieve
Publisher : Greenwood
Page : 318 pages
File Size : 52,8 Mb
Release : 1980
Category : Art
ISBN : UOM:39015000910433

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Marketing the Arts by Michael P. Mokwa,William M. Dawson,E. Arthur Prieve Pdf

Author : François Colbert,Alain d’Astous
Publisher : Routledge
Page : 159 pages
File Size : 41,6 Mb
Release : 2021-09-30
Category : Business & Economics
ISBN : 9780429553707

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Consumer Behaviour and the Arts by François Colbert,Alain d’Astous Pdf

Introduces a services marketing approach to the cultural sector Practical approach focuses on managerial decisions in the arts world Incorporates examples from across the arts sector

Author : Daragh O'Reilly,Ruth Rentschler,Theresa A. Kirchner
Publisher : Routledge
Page : 444 pages
File Size : 55,7 Mb
Release : 2013-12-17
Category : Art
ISBN : 9781135012212

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The Routledge Companion to Arts Marketing by Daragh O'Reilly,Ruth Rentschler,Theresa A. Kirchner Pdf

The relationship between the arts and marketing has been growing ever more complex, as the proliferation of new technologies and social media has opened up new forms of communication. This book covers the broad and involved relationship between the arts and marketing. It frames "arts marketing" in the context of wider, related issues, such as the creative and cultural industries, cultural policy and arts funding, developments in the different art forms and the impact of environmental forces on arts business models and markets. The Routledge Companion to Arts Marketing provides a comprehensive, up-to-date reference guide that incorporates current analyses of arts marketing topics by leaders of academic research in the field. As such, it will be a key resource for the next generation of arts marketing scholars and teachers and will constitute the single most authoritative guide on the subject internationally.

Author : Keith Diggle
Publisher : Unknown
Page : 293 pages
File Size : 50,9 Mb
Release : 1994
Category : Arts
ISBN : 0946890587

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Arts Marketing by Keith Diggle Pdf

Providing a comprehensive guide to effective arts marketing this book examines the main factors behind audience building with detailed information on product publicity, advertising, public relations, sales, seat pricing, subscription promotion and financial planning.

Author : François Colbert
Publisher : Chair in Arts Management
Page : 284 pages
File Size : 48,7 Mb
Release : 1994
Category : Art
ISBN : UOM:39015058084701

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Marketing Culture and the Arts by François Colbert Pdf

Author : Roger Bennett,Finola Kerrigan,Daragh O'Reilly
Publisher : Routledge
Page : 199 pages
File Size : 53,9 Mb
Release : 2013-09-13
Category : Business & Economics
ISBN : 9781135743802

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New Horizons in Arts, Heritage, Nonprofit and Social Marketing by Roger Bennett,Finola Kerrigan,Daragh O'Reilly Pdf

Arts, heritage, non-profit and social marketing today comprise key components of the contemporary marketing management scene. Governments, charities and voluntary sector organisations throughout the world are increasingly involved in the development of marketing campaigns, and more and more of these organisations are likely to be at the cutting edge of the application of the very latest marketing methods. Research in the arts, heritage, non-profit and social marketing fields is intellectually rigorous, relevant for user communities, and has a great deal to offer to marketing theory as well as to promotional practice. This book presents a collection of stimulating articles that report some of the freshest and most innovative research and thinking in the authors’ specialist domains. Collectively the chapters offer a balance of empirical and conceptual research in arts, heritage, non-profit and social marketing. They explore new ideas, challenge pre-existing orthodoxies, develop knowledge, and demonstrate the epistemological importance of current research in these critical areas. This book was originally published as a special issue of the Journal of Marketing Management.

Author : Anthony Rhine
Publisher : Bloomsbury Publishing
Page : 428 pages
File Size : 48,5 Mb
Release : 2017-12-21
Category : Performing Arts
ISBN : 9781350316492

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Theatre Management by Anthony Rhine Pdf

An essential introductory textbook that provides a comprehensive and student-friendly overview of the key processes involved in developing and managing a theatre in the 21st century. It covers a complete range of topics fundamental to successful commercial and not-for-profit theatre management, from developing a mission statement to communicating with stakeholders, from marketing and promotion to fund development platforms, and from governance structures to community engagement. With over two decades of experience in the industry, Anthony Rhine encourages a critical understanding of theatre management; rather than simply giving students the facts and theories to memorise, he shows readers how to think like theatre managers, giving them the skills needed to be able to carve out their own career paths. Far-reaching and globally applicable, the text serves as an invaluable guide for aspiring theatre managers, as well as undergraduate and postgraduate students on theatre management, arts management, creative industries and theatre and performance studies degree courses.

Author : Daragh O'Reilly,Ruth Rentschler,Theresa A. Kirchner
Publisher : Routledge
Page : 593 pages
File Size : 41,7 Mb
Release : 2013-12-17
Category : Art
ISBN : 9781135012205

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The Routledge Companion to Arts Marketing by Daragh O'Reilly,Ruth Rentschler,Theresa A. Kirchner Pdf

The relationship between the arts and marketing has been growing ever more complex, as the proliferation of new technologies and social media has opened up new forms of communication. This book covers the broad and involved relationship between the arts and marketing. It frames "arts marketing" in the context of wider, related issues, such as the creative and cultural industries, cultural policy and arts funding, developments in the different art forms and the impact of environmental forces on arts business models and markets. The Routledge Companion to Arts Marketing provides a comprehensive, up-to-date reference guide that incorporates current analyses of arts marketing topics by leaders of academic research in the field. As such, it will be a key resource for the next generation of arts marketing scholars and teachers and will constitute the single most authoritative guide on the subject internationally.

Author : J. Bernstein
Publisher : Springer
Page : 408 pages
File Size : 50,5 Mb
Release : 2017-06-30
Category : Business & Economics
ISBN : 9781137375698

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Standing Room Only by J. Bernstein Pdf

Standing Room Only combines practical advice for creating a strategic marketing program and maintaining a successful performing arts organization. This revised edition lays out a framework to navigate the digital age, from online ticketing options, to marketing options in social, and mobile media.

Author : Philip Kotler,Joanne Scheff
Publisher : Harvard Business Press
Page : 560 pages
File Size : 52,7 Mb
Release : 1997
Category : Business & Economics
ISBN : 0875847374

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Standing Room Only by Philip Kotler,Joanne Scheff Pdf

Argues that organizations in the performing arts must market themselves to survive, including defining their mission, thinking strategically, and applying basic marketing concepts like product and pricing