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Marketing Yourself and Your Career by Jane Ballback,Jan Slater Pdf
Develop a clear and concise self-marketing process to promote your skills and accomplishments and move ahead in a fulfilling career. Learn to: - Create your personal marketing mix using the "Five P's" -- product, promotion, place, price, and positioning - Develop techniques and strategies for being in the right place at the right time - Use the power of words effectively to gain a new visibility - Promote yourself within your own organization
Personal Branding and Marketing Yourself by Rita Balian Allen Pdf
Whether you are seeking a new position, changing roles within an organization, or taking charge of your career planning, marketing yourself is the best way to seize these opportunities. Yet few of us are ready and able to talk about our talents, accomplishments, and the value we have to offer. In this engaging, timely, and informative book, acclaimed career coach, trainer, and consultant Rita Balian Allen makes the case for personal branding as an essential ingredient for a successful career. For Rita and the many people who have sought her guidance, the Three Ps Marketing Technique has been the key. This technique PREPARES individuals to promote themselves by PACKAGING their talents and accomplishments, showcasing them, and PRESENTING their value inside their organization as well as in their profession, industry or community.
Presents a guide for those interested in pursuing a career in the performing arts, with advice and tips on assessing interests and skills, setting goals, planning career actions, searching for a job, networking, and pursuing success in the workplace.
Whether you're looking for your first job, changing fields or replacing a lost job, job hunting is a frustrating process that can make even the most confident and qualified among us a little nutty. Often, competition is fierce and patience, thin. Every possible edge job seekers can gain becomes critical. Written by prominent marketing and communications specialist, E. Corinne Byrd, Me. Pick Me, Marketing Yourself for a Job is a dynamic step-by-step program for clever job campaigns, including ideas and suggestions for resumes, cover letters, performance pledge letters, power interviews, golden gifts and more. Discover secrets to wow employers Stand out from the competition with personal marketing strategies Create the best interview of your life! Use the power of visualization and affirmation for results Write and use words that get you hired - with sample scripts Use the power of public relations to get your ideal job Become a star employee to get promoted Learn to negotiate salary and get pay raises! Sharing personal examples, often infused with humor and always with encouragement, Byrd shares insights gained from more than two decades of award-winning public relations and copywriting experience, marketing and sales management. Her years as an executive in a world-famous motivational company provide readers with a unique brand of fail-proof job search techniques, plus an on-the-job system for climbing the ladder of success. Engaging, informative and filled with useful tips, the book will help everyone from college grads, to mid-level managers, to executives, say and do the right things to get a job. Byrd will become your personal coach, as she shows you exactly how to achieve communication charisma and personal selling power for maximum advantage in an ultra-competitive employment marketplace. The book is designed to give the job seeker a competitive edge in wowing a potential employer and fast-tracking a career.
Managing Your Career in the Health Care Industry by Shelly Field Pdf
Features sound advice from successful professionals, as well as basic tips and industry secrets, for readers interested in succeeding in the health care industry.
Author : Alan De Back and Michelle Carroll Publisher : Association for Talent Development Page : 24 pages File Size : 45,7 Mb Release : 2014-07-08 Category : Business & Economics ISBN : 9781607285076
Marketing Your Career Brand by Alan De Back and Michelle Carroll Pdf
In the past, your career brand was expressed primarily through a traditional resume. Today, your brand encompasses every way you promote yourself, both in electronic and more traditional formats. “Marketing Your Career Brand” will help you identify needs of your customers—whether they are potential clients, a prospective employer, or your current employer—and how your brand will address those needs. This issue of TD at Work will show you: • how to define your career brand, and how to develop your marketing message • the tools you can use, including various social media, to market yourself • how to choose which tools to use, based on your intended audience and reason for being online • the differences between a general and federal resume.
New York Times and Wall Street Journal Bestseller "Promote Yourself is a perfect read for young people starting their ‘real' job, or veterans who want to up their game."--Daniel H. Pink, #1 New York Times bestselling author of To Sell Is Human and Drive How people perceive you at work has always been vital to a successful career. Now with the Internet, social media, and the unrelenting hum of 24/7 business, the ability to brand and promote yourself effectively has become absolutely essential. No matter how talented you are, it doesn't matter unless managers can see those talents and think of you as an invaluable employee, a game-changing manager, or the person whose name is synonymous with success. So, how do you stand out and get ahead? The subtle and amazingly effective art of self-promotion is the razor-thin difference between success and failure. By drawing on exclusive research on the modern workplace and countless interviews with the most dynamic professionals, career guru and founder of Millennial Branding Dan Schawbel's Promote Yourself gives you the new rules for success, and answers your most pressing questions about your career: * What are managers really looking for? * What do you do if you're stuck at work? * How do you create a personal brand for professional success? * How do you use social media for networking to propel your career? Promote Yourself frees you from the outdated rules for getting ahead and lays out a step-by-step process for building a successful career in an age of ever-changing technologies and economic uncertainty. By basing your personal brand on the rock-solid foundation of hard, soft, and online skills that are essential to get the job done right and by knowing exactly what managers value, Schawbel provides you with the unique skills and message that you'll need today and for the rest of your career. Promote Yourself: The New Rules for Career Success is the definitive book on marketing yourself and building an outstanding career.
Reboot Your Career: A Blueprint for Finding Your Calling, Marketing Yourself, and Landing Great Gigs gives readers an insight into the changing world of work; then tools to help identify their calling, their values, and their work-style; then tools to help create compelling resumes and social media profiles; and finally, tools for networking and job hunting in the 21st century. In the introduction, you will get to grips with the essentials of the career mindset, the most important megatrends affecting the world of work, and which career myths might be holding you back. In section one, you will understand yourself better through a series of profiling exercises - this helps uncover the "authentic you", where your talents belong in the world, where you will flourish, and what your passions and values are. In section two, you learn to brand yourself online, on social media, and in formal descriptions (such as resumes and LinkedIn profiles). Since your personal brand is based on the authentic you, you can create these with passion and verve - making you stand out from the crowd because what you say and who you are are aligned. In section three, you see why most job hunts fail - the hidden job market. This leads to counter intuitive suggestions on how to look for gigs, and how to network based on 21st century science. In short - Reboot Your Career covers "who am I and what am I passionate about", "how to brand and present myself", and "how to look for gigs."
Organized into 5 digestible chapters, You, Incorporated, Is a practical guide to career success that zeroes in on 3 essential concepts that job-seekers, career builders and career changers need to know: No Job is Forever, Employability Equals Options, and Your Career is Your Business. Written by a career transition expert who has helped thousands find their own "job utopias," readers will find a down-to-earth, accessible approach to becoming more valuable to current employers while developing long-term personal competitiveness to attract future employers and seize new opportunities!
Ditch the Job for the Dream If you don't love what you do, then it's time to re-think your daily grind and renovate your career. It's time for Career Rehab. This book has the tools you need to go from the job you're in to the career—and the life—you want. Professional career and life coach Kanika Tolver helps you strip away the fear and doubt holding you back from living your best life and get down to the "good bones" of your resume so you can build your dream career. Tolver outlines simple yet innovative ways to brand, market, and sell yourself into jobs that promote work-life balance, fair compensation, and continuous career development. You'll learn how to: Brand yourself like a product Fearlessly, but softly, resign from a job Identify the right career path for yourself Enhance your professional happiness Leverage your personal passions and purpose in life This collection of research, success stories, interviews, and case studies will give you a better understanding of how you can find professional and personal bliss. The time is NOW to build your personal brand, network like a hustler, and get the pay you deserve.
“This book is an excellent read for college students, recent graduates and mid-career professionals as they navigate their careers and prepare for the next step towards their professional goals.” Pareena Lawrence, PhD, Provost and Dean of the College, Professor of Economics, Augustana College, Rock Island, Illinois “In the tradition of ‘What Color is Your Parachute’ and ‘What Should I Do With My Life?’, ‘Marketing Your Value: 9 Steps to Navigate Your Career’ is likely to be invaluable to anyone who is entering the job market, considering a change of direction, or advising those who are.” William Pannapacker, PhD, Professor of English, Director of the Andrew W. Mellon Foundation Scholars Program in the Arts and Humanities, Faculty Director of the Great Lakes Colleges Association’s Digital Liberal Arts Initiative, Hope College. Navigating the chaos in today’s global marketing place, including global unemployment and underemployment, the digital revolution, and technological advancements, requires a sophisticated strategy that is built upon the paradigm that professional development is directly linked to personal growth. To grow as a professional, therefore, one must increase their self-awareness, build a compelling brand, and then communicate their message in a clear and consistent fashion. This book explains how professionals can market their value to navigate their career and live a life of purpose. Divided into three sections, this publication offers you an opportunity to assess your personal and professional skills, challenges you to create a compelling personal brand, and helps you develop the communication materials necessary to navigate your career.