Mass Communication Today

Author : Brooke Erin Duffy,Joseph Turow
Publisher : Unknown
Page : 0 pages
File Size : 40,6 Mb
Release : 2009
Category : Mass communication
ISBN : 0415992044

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Key Readings in Media Today by Brooke Erin Duffy,Joseph Turow Pdf

Key Readings in Media Today provides both historical and contemporary analyses of each of the major media industries: book, newspaper, magazine, sound recording/radio, motion picture, television, new media, advertising, and public relations. The volume places an emphasis on convergence, looking at the ways boundaries between these media industries are blurring in surprising new ways. Section introductions and headnotes for each article offer valuable critical and historical context, while review questions after each reading test students' understanding of key concepts. Additional resources on the Companion Website (www.routledge.com/textbooks/9780415876087) are designed to spark classroom discussion and connect the readings to the latest contemporary media issues and controversies. By combining classic studies of mass communication with contemporary research on media, technology, and culture, Key Readings in Media Today will help students to make sense of the rapidly changing media environment.

Author : Joseph Turow
Publisher : Routledge
Page : 1121 pages
File Size : 44,8 Mb
Release : 2016-10-04
Category : Social Science
ISBN : 9781317401025

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Media Today by Joseph Turow Pdf

Media Today uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. Through the convergence lens they learn to think critically about the role of media today and what these changes mean for their lives presently and in the future. The book’s media systems approach helps students to look carefully at how media content is created, distributed, and exhibited in the new world that the digital revolution has created. From newspapers to video games and social networking to mobile platforms, Media Today prepares students to live in the digital world of media.

Author : Joseph Turow
Publisher : Routledge
Page : 1308 pages
File Size : 43,9 Mb
Release : 2011-09-22
Category : Social Science
ISBN : 9781136864018

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Media Today by Joseph Turow Pdf

Media Today gives your students the media literacy skills they need to think critically about the role of media in their lives. This book uses a media systems approach to look closely at the production, distribution, and exhibition of media, from Hollywood films to Facebook, to discover cultural, political, and economic forces that shape media now. Completely revised and updated, this 4th edition connects the latest trends, debates, and technologies to the history of media, highlighting the impact and meaning of today's changes to the media landscape, especially how traditional industry boundaries have blurred with digital convergence. Students and instructors will find a full range of supporting materials including interactive quizzes and online video resources at www.routledge.com/textbooks/mediatoday4e.

Author : Anonim
Publisher : Routledge
Page : 1188 pages
File Size : 43,8 Mb
Release : 2008-09-25
Category : Language Arts & Disciplines
ISBN : 9781135902032

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Media Today by Anonim Pdf

Media Today puts students at the center of profound changes in the twenty-first century media world -from digital convergence to media ownership- and gives them the skills to think critically about what these changes mean for the role of media in their lives.

Author : Jason R. Detrani
Publisher : CRC Press
Page : 302 pages
File Size : 54,6 Mb
Release : 2016-04-19
Category : Science
ISBN : 9781466562585

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Mass Communication by Jason R. Detrani Pdf

This title includes a number of Open Access chapters.Mass communication is the academic study of the various means by which individuals and entities communicate information to large audiences at the same time. Mass communication channels include newspaper and magazine publishing, radio, television, film, and the Internet. Mass Communication: Issues

Author : Joseph Turow
Publisher : Routledge
Page : 461 pages
File Size : 41,7 Mb
Release : 2013-10-15
Category : Business & Economics
ISBN : 9781136278976

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Media Today by Joseph Turow Pdf

Media Today uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. Through the convergence lens they learn to think critically about the role of media today and what these changes mean for their lives presently and in the future. The book's media systems approach helps students to look carefully at how media is created, distributed, and exhibited in the new world that the digital revolution has created. In this way, Media Today goes beyond the traditional mass communication textbook's focus on consuming media, to give students an in.

Author : Ralph E. Hanson
Publisher : SAGE Publications
Page : 1221 pages
File Size : 55,6 Mb
Release : 2016-10-20
Category : Language Arts & Disciplines
ISBN : 9781506358567

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Mass Communication by Ralph E. Hanson Pdf

Transform your students into smart, savvy consumers of the media. Mass Communication: Living in a Media World (Ralph E. Hanson) provides students with comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis, robust pedagogy, and fun, conversational writing. In every chapter of this bestselling text, students will explore the latest developments and current events that are rapidly changing the media landscape. This newly revised Sixth Edition is packed with contemporary examples, engaging infographics, and compelling stories about the ways mass media shape our lives. From start to finish, students will learn the media literacy principles and critical thinking skills they need to become savvy media consumers.

Author : John Vivian
Publisher : Allyn & Bacon
Page : 524 pages
File Size : 42,7 Mb
Release : 2001
Category : Business & Economics
ISBN : 0205322611

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The Media of Mass Communication by John Vivian Pdf

Designed for courses in introduction to mass communication, introduction to mass media, and media and society. In this updated online edition, John Vivian provides a cost-effective and accessible version of the original text, taking the phrase using the media to teach the media literally, with an extensive PIN-coded web site. While the printed book is the core content, the web site provides the energy and excitement of the media. There is up-to-date coverage of industries and issues, along with a thoughtful recounting of key events in media history to give students the insight they need to understand the complexity and impact of the media in the 21st century.

Author : Robert L. Heath,W. Timothy Coombs
Publisher : SAGE
Page : 561 pages
File Size : 52,8 Mb
Release : 2006
Category : Language Arts & Disciplines
ISBN : 9781412926355

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Today's Public Relations by Robert L. Heath,W. Timothy Coombs Pdf

'Today's Public Relations' works to redefine the teaching of public relations by discussing it's connection to mass communication, but also linking it to it's rhetorical heritage.

Author : Jean Folkerts,Stephen Lacy
Publisher : Allyn & Bacon
Page : 520 pages
File Size : 50,8 Mb
Release : 2001
Category : Performing Arts
ISBN : 0205317820

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The Media in Your Life by Jean Folkerts,Stephen Lacy Pdf

With a strong emphasis on media convergence throughout, this book helps readers develop a system-wide view of the interacting social, historical, economic, and technological forces at work in today's rapidly evolving mass media. Written by two highly regarded scholars and teachers, this book goes beyond other textbooks to help readers understand where, how, and why they fit into the contemporary media environment. Too often, mass communication texts rely only on popular publications or on academic research. In this interactive text, they have combined the concrete practice of journalism with empirical research, enabling students to comprehend the impact of the dynamic media that are an integral part of our lives today. Folkerts and Lacy guide readers through today's whirlwind of mass communication by providing them with the information and critical thinking skills necessary to consider objectively the media and its roles in their lives. For anyone interested in gaining knowledge of the media.

Author : Brooke Erin Duffy,Joseph Turow
Publisher : Unknown
Page : 0 pages
File Size : 50,7 Mb
Release : 2009
Category : Mass communication
ISBN : 0415992052

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Key Readings in Media Today by Brooke Erin Duffy,Joseph Turow Pdf

Key Readings in Media Today provides both historical and contemporary analyses of each of the major media industries: book, newspaper, magazine, sound recording/radio, motion picture, television, new media, advertising, and public relations. The volume places an emphasis on convergence, looking at the ways boundaries between these media industries are blurring in surprising new ways. Section introductions and headnotes for each article offer valuable critical and historical context, while review questions after each reading test students' understanding of key concepts. Additional resources on the Companion Website (www.routledge.com/textbooks/9780415876087) are designed to spark classroom discussion and connect the readings to the latest contemporary media issues and controversies. By combining classic studies of mass communication with contemporary research on media, technology, and culture, Key Readings in Media Today will help students to make sense of the rapidly changing media environment.

Author : John Calhoun Merrill,Edward Jay Friedlander
Publisher : HarperCollins Publishers
Page : 488 pages
File Size : 54,5 Mb
Release : 1990
Category : Mass media
ISBN : IND:30000009610084

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Modern Mass Media by John Calhoun Merrill,Edward Jay Friedlander Pdf

Author : Joseph Turow
Publisher : Routledge
Page : 0 pages
File Size : 46,8 Mb
Release : 2017
Category : Mass media
ISBN : 1138928461

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Media Today by Joseph Turow Pdf

Media Todayuses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. Through the convergence lens they learn to think critically about the role of media today and what these changes mean for their lives presently and in the future. The book's media systems approach helps students to look carefully at how media content is created, distributed, and exhibited in the new world that the digital revolution has created. From newspapers to video games and social networking to mobile platforms, Media Todayprepares students to live in the digital world of media.

Author : Denis McQuail
Publisher : SAGE
Page : 633 pages
File Size : 45,6 Mb
Release : 2010-02-28
Category : Social Science
ISBN : 9780857023223

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McQuail′s Mass Communication Theory by Denis McQuail Pdf

"Denis McQuail′s Mass Communication Theory is not just a seminal text in the study of media and society - it is a benchmark for understanding and appreciating the long and winding road people and their media have taken to get us here." - Mark Deuze, Indiana University and Leiden University "This is a unique work tested by time and generations of students around the world - North, South, East and West." - Kaarle Nordenstreng, University of Tampere "McQuail′s Mass Communication Theory continues to be the clearest and best introduction to this sprawling field." - Anders Hansen, University of Leicester With over 125,000 copies sold, McQuail′s Mass Communication Theory has been the benchmark for studying media and communication for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and offers unmatched coverage of the research literature. It covers everything a student needs to know of the diverse forms of mass communication today, including television, radio, newspapers, film, music, the internet and other forms of new media. Denis McQuail shows that more than ever, theories of mass communication matter for the broader understanding of society and culture. Unmatched in coverage and used across the globe, this book includes: Explorations of new media, globalization, work, economy, governance, policy, media audiences and effects New boxed case studies on key research publications, to familiarize students with the critical research texts in the field Definitions, examples, and illustrations throughout to bring abstract concepts to life. McQuail′s Mass Communication Theory is the indispensable resource no student of media and communication studies can afford to be without.

Author : Denis McQuail
Publisher : SAGE
Page : 628 pages
File Size : 48,9 Mb
Release : 2005-05-20
Category : Language Arts & Disciplines
ISBN : 1412903718

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McQuail's Mass Communication Theory by Denis McQuail Pdf

This fully revised and updated edition provides a comprehensive, non-technical introduction to the range of approaches to understanding mass communication.