Media Today

Author : Joseph Turow
Publisher : Taylor & Francis
Page : 654 pages
File Size : 49,9 Mb
Release : 2011-09-22
Category : Language Arts & Disciplines
ISBN : 9781136864025

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Media Today by Joseph Turow Pdf

Media Todayputs students at the center of the profound changes in the twenty-first century media world - from digital convergence to media ownership - and gives them the skills to think critically about what these changes mean for the role of media in their lives. Media Today, Fourth Edition is built around four key concepts: A media systems approach allows students to understand the interconnected cultural, political, and economic forces that shape media they encounter every day. Unique insights into media trendsgive students an insider's perspective on how media industries are responding to changes from globalization to social networking. Focus on digital convergence shows in each chapter how digital media is transforming traditional mass media such as newspapers, magazines, and television. A media literacy goalencourages and builds critical skills to make students more informed and engaged citizens in our media-driven society. Completely revised with updated examples, new case studies, and new online video resources, the 4th edition of Media Today connects the latest trends, debates, and technologies to the history of media, highlighting the impact and meaning of today's changes to the media landscape, especially how traditional industries have blurred together with digital convergence. Additional learning resources including a new set of online video resources, interactive quizzes, study resources, and instructor guides are available on the free companion website at: www.routledge.com/textbooks/mediatoday4e.

Author : Mirko Tos,Jens Thomsen,V. Balle
Publisher : Kugler Publications
Page : 788 pages
File Size : 53,9 Mb
Release : 1999
Category : Medical
ISBN : 9062991653

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Otitis Media Today by Mirko Tos,Jens Thomsen,V. Balle Pdf

Author : Anonim
Publisher : Routledge
Page : 1188 pages
File Size : 51,6 Mb
Release : 2008-09-25
Category : Language Arts & Disciplines
ISBN : 9781135902032

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Media Today by Anonim Pdf

Media Today puts students at the center of profound changes in the twenty-first century media world -from digital convergence to media ownership- and gives them the skills to think critically about what these changes mean for the role of media in their lives.

Author : Matteo Ciastellardi,Emanuela Patti
Publisher : Editorial UOC
Page : 691 pages
File Size : 50,5 Mb
Release : 2011-12-01
Category : Social Science
ISBN : 9788493880255

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Understanding Media, Today by Matteo Ciastellardi,Emanuela Patti Pdf

Understanding Media, Today. McLuhan in the Era of Convergence Culture

Author : Joseph Turow
Publisher : Routledge
Page : 1121 pages
File Size : 52,8 Mb
Release : 2016-10-04
Category : Social Science
ISBN : 9781317401025

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Media Today by Joseph Turow Pdf

Media Today uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. Through the convergence lens they learn to think critically about the role of media today and what these changes mean for their lives presently and in the future. The book’s media systems approach helps students to look carefully at how media content is created, distributed, and exhibited in the new world that the digital revolution has created. From newspapers to video games and social networking to mobile platforms, Media Today prepares students to live in the digital world of media.

Author : Raúl Damacio Tovares,Alla V. Tovares
Publisher : Bloomsbury Publishing USA
Page : 192 pages
File Size : 55,9 Mb
Release : 2010-03-02
Category : Language Arts & Disciplines
ISBN : 9780313375200

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How to Write about the Media Today by Raúl Damacio Tovares,Alla V. Tovares Pdf

A comprehensive and practical guide to writing a successful media paper or report, from selecting a topic to submitting the final draft. How to Write about the Media Today is the first book to offer students and media practitioners a comprehensive approach for researching and preparing a report, paper, or presentation on some aspect of today's mass communication. How to Write about the Media Today begins with a discussion of different types of media outlets—from traditional newspapers and television to the Internet—as well as an overview of contemporary directions in media studies. This is followed by a series of step-by-step strategies for selecting topics, conducting research, and writing cogently and engagingly about media-related events and issues. Because each chapter stands on its own, this resource can be read sequentially or consulted topic-by-topic as needed.

Author : Joseph Turow
Publisher : Routledge
Page : 1308 pages
File Size : 50,6 Mb
Release : 2011-09-22
Category : Social Science
ISBN : 9781136864018

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Media Today by Joseph Turow Pdf

Media Today gives your students the media literacy skills they need to think critically about the role of media in their lives. This book uses a media systems approach to look closely at the production, distribution, and exhibition of media, from Hollywood films to Facebook, to discover cultural, political, and economic forces that shape media now. Completely revised and updated, this 4th edition connects the latest trends, debates, and technologies to the history of media, highlighting the impact and meaning of today's changes to the media landscape, especially how traditional industry boundaries have blurred with digital convergence. Students and instructors will find a full range of supporting materials including interactive quizzes and online video resources at www.routledge.com/textbooks/mediatoday4e.

Author : Samir Husni,Debora Halpern Wenger,Hank Price
Publisher : CQ Press
Page : 248 pages
File Size : 40,6 Mb
Release : 2015-07-29
Category : Language Arts & Disciplines
ISBN : 9781483325002

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Managing Today’s News Media by Samir Husni,Debora Halpern Wenger,Hank Price Pdf

The business of journalism is in the midst of massive change. Managing Today’s News Media: Audience First offers practical solutions on how to cope with and adapt to the evolving media landscape. News media experts Samir Husni, Debora Halpern Wenger, and Hank Price introduce a forward-looking framework for understanding why change is occurring and what it means to the business of journalism. Central to this new paradigm is a focus on the audience. The authors introduce “The 4Cs Strategy” to describe how customers, control, choice, and change are all part of a strategy for successful media organizations. Real-world case studies, important theoretical grounding, and a focus on understanding rather than resisting the customer’s desire for choice and control make this an unbeatable resource for students and managers alike who want to succeed in this changed media business landscape.

Author : Olivier Blanchard
Publisher : Pearson Education
Page : 484 pages
File Size : 47,5 Mb
Release : 2011-02-22
Category : Business & Economics
ISBN : 9780132678025

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Social Media ROI by Olivier Blanchard Pdf

Use Social and Viral Technologies to Supercharge Your Customer Service! Use this book to bring true business discipline to your social media program and align with your organization’s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media. You’ll learn how to: Align social communications with broader business goals and functions Plan for effective performance measurement Establish clarity of vision, purpose, and execution Implement guidelines and operations for effectively managing social media Get started by “listening before talking” Integrate social media into long-term marketing programs, short-term campaigns, and brand initiatives Use social media to deliver real-time, optimized customer support Leverage mobility and the “on-the-fly” social media culture Measure FRY (Frequency, Reach, and Yield) Includes a foreword by Brian Solis.

Author : Brooke Erin Duffy,Joseph Turow
Publisher : Unknown
Page : 0 pages
File Size : 54,8 Mb
Release : 2009
Category : Mass communication
ISBN : 0415992044

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Key Readings in Media Today by Brooke Erin Duffy,Joseph Turow Pdf

Key Readings in Media Today provides both historical and contemporary analyses of each of the major media industries: book, newspaper, magazine, sound recording/radio, motion picture, television, new media, advertising, and public relations. The volume places an emphasis on convergence, looking at the ways boundaries between these media industries are blurring in surprising new ways. Section introductions and headnotes for each article offer valuable critical and historical context, while review questions after each reading test students' understanding of key concepts. Additional resources on the Companion Website (www.routledge.com/textbooks/9780415876087) are designed to spark classroom discussion and connect the readings to the latest contemporary media issues and controversies. By combining classic studies of mass communication with contemporary research on media, technology, and culture, Key Readings in Media Today will help students to make sense of the rapidly changing media environment.

Author : Matt Taibbi
Publisher : Unknown
Page : 128 pages
File Size : 44,9 Mb
Release : 2021-03
Category : Electronic
ISBN : 1682194078

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Hate Inc by Matt Taibbi Pdf

Author : Joseph Turow
Publisher : Taylor & Francis
Page : 803 pages
File Size : 42,5 Mb
Release : 2022-09-13
Category : Language Arts & Disciplines
ISBN : 9781000641684

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Media Today by Joseph Turow Pdf

This eighth edition of Joseph Turow’s pathbreaking media textbook uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. It teaches students to think critically about the role of media, and what these changes mean for their lives. The book’s media systems approach helps students to look carefully at how media content is created, distributed, and exhibited in the new world that the digital revolution has created. From news media to video games and social networking to mobile platforms, it provides students with the tools they need to understand and critique the media they encounter and consume. The first part examines the media world as a whole, while the second delves deep into key media industries, such as the movie, television, and video game industries. This new edition includes critical expanded coverage of social media, new forms of both audio and audiovisual media and international case studies, as well as updated figures, tables, and pedagogy, including key terms and further activities. Media Today is an excellent introduction to the world of media in the digital age, perfect for students seeking a solid grounding in media studies. Extensive pedagogical materials also make this a highly teachable book, well suited to the classroom. The accompanying website has also been updated with new student and instructor resources, including chapter recaps, recommended readings, and instructor’s manual.

Author : Robert McHale
Publisher : Que Publishing
Page : 520 pages
File Size : 54,7 Mb
Release : 2012-05-01
Category : Computers
ISBN : 9780133033649

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Navigating Social Media Legal Risks by Robert McHale Pdf

The plain-English business guide to avoiding social media legal risks and liabilities—for anyone using social media for business—written specifically for non-attorneys! You already know social media can help you find customers, strengthen relationships, and build your reputation, but if you are not careful, it also can expose your company to expensive legal issues and regulatory scrutiny. This insightful, first-of-its-kind book provides business professionals with strategies for navigating the unique legal risks arising from social, mobile, and online media. Distilling his knowledge into a 100% practical guide specifically for non-lawyers, author and seasoned business attorney, Robert McHale, steps out of the courtroom to review today’s U.S. laws related to social media and alert businesses to the common (and sometimes hidden) pitfalls to avoid. Best of all, McHale offers practical, actionable solutions, preventative measures, and valuable tips on shielding your business from social media legal exposures associated with employment screening, promotions, endorsements, user-generated content, trademarks, copyrights, privacy, security, defamation, and more... You’ll Learn How To • Craft legally compliant social media promotions, contests, sweepstakes, and advertising campaigns • Write effective social media policies and implement best practices for governance • Ensure the security of sensitive company and customer information • Properly monitor and regulate the way your employees use social media • Avoid high-profile social media mishaps that can instantly damage reputation, brand equity, and goodwill, and create massive potential liability • Avoid unintentional employment and labor law violations in the use of social media in pre-employment screening • Manage legal issues associated with game-based marketing, “virtual currencies,” and hyper-targeting • Manage the legal risks of user-generated content (UGC) • Protect your trademarks online, and overcome brandjacking and cybersquatting • Understand the e-discovery implications of social media in lawsuits

Author : Katie Delahaye Paine
Publisher : John Wiley & Sons
Page : 56 pages
File Size : 51,9 Mb
Release : 2011-02-14
Category : Business & Economics
ISBN : 9781118016329

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Measure What Matters by Katie Delahaye Paine Pdf

In an online and social media world, measurement is the key to success If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible," they can be measured and managed-with powerful results. Measure What Matters explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the media, and other key constituencies. Based on hundreds of case studies about how organizations have used measurement to improve their reputations, strengthen their bottom lines, and improve efficiencies all around Learn how to collect the data that will help you better understand your competition, do strategic planning, understand key strengths and weaknesses, and better respond to customer preferences Author runs a successful blog and serves as a measurement consultant to companies such as Facebook, Southwest Airlines, Raytheon, and Allstate Don't draw conclusions or make key decisions based on guesswork. Instead, Measure What Matters and the difference will show in the most important measure: your bottom line.

Author : Wendy Speake
Publisher : Baker Books
Page : 224 pages
File Size : 41,8 Mb
Release : 2020-11-03
Category : Religion
ISBN : 9781493427673

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The 40-Day Social Media Fast by Wendy Speake Pdf

Are you addicted to your phone? Do you find yourself engaging online but unengaged at home with the people right in front of you? Do you spend hours scrolling through Facebook, Instagram, newsfeeds, and YouTube videos? Have your devices become divisive--dividing you from family and friends and, most importantly, God? What would happen if you took some time to fast from social media in order to get social with God and others once more? In the pattern of her popular 40-Day Sugar Fast, Wendy Speake offers you The 40-Day Social Media Fast. This "screen sabbatical" is designed to help you become fully conscious of your dependence on social media so you can purposefully unplug from screens and plug into real life with the help of a very real God. Take a break from everyone and everything you follow online. Disconnect in order to reconnect with the only One who said "follow me."