Mass Media And The Shaping Of American Feminism 1963 1975

Author : Patricia Bradley
Publisher : Univ. Press of Mississippi
Page : 341 pages
File Size : 43,9 Mb
Release : 2009-09-18
Category : Social Science
ISBN : 9781604730517

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Mass Media and the Shaping of American Feminism, 1963-1975 by Patricia Bradley Pdf

Beginning in 1963 with the publication of Betty Friedan's The Feminine Mystique and reaching a high pitch ten years later with the televised mega-event of the “Battle of the Sexes”—the tennis match between Billie Jean King and Bobby Riggs—the mass media were intimately involved with both the distribution and the understanding of the feminist message. This mass media promotion of the feminist profile, however, proved to be a double-edged sword, according to Patricia Bradley, author of Mass Media and the Shaping of American Feminism, 1963-1975. Although millions of women learned about feminism by way of the mass media, detrimental stereotypes emerged overnight. Often the events mounted by feminists to catch the media eye crystalized the negative image. All feminists soon came to be portrayed in the popular culture as “bra burners” and “strident women.” Such depictions not only demeaned the achievements of their movement but also limited discussion of feminism to those subjects the media considered worthy, primarily equal pay for equal work. Bradley's book examines the media traditions that served to curtail understandings of feminism. Journalists, following the craft formulas of their trade, equated feminism with the bizarre and the unusual. Even women journalists could not overcome the rules of “What Makes News.” By the time Billie Jean King confronted Bobby Riggs on the tennis court, feminism had become a commodity to be shaped to attract audiences. Finally, in mass media's pursuit of the new, counter-feminist messages came to replace feminism on the news agenda and helped set in place the conservative revolution of the 1980s. Bradley offers insight into how mass media constructs images and why such images have the kind of ongoing strength that discourages young women of today from calling themselves “feminist.” The author also asks how public issues are to be raised when those who ask the questions are negatively defined before the issues can even be discussed. Mass Media and the Shaping of American Feminism, 1963-1975 examines the media's role in creating the images of feminism that continue today. And it poses the dilemma of a call for systematic change in a mass media industry that does not have a place for systematic change in its agenda.

Author : Anonim
Publisher : Unknown
Page : 128 pages
File Size : 55,9 Mb
Release : 2005
Category : Electronic
ISBN : OCLC:1126495044

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Review of Mass Media and the Shaping of American Feminism, 1963-1975 (Patricia Bradley, 2003). by Anonim Pdf

Author : Sharon Howell
Publisher : Peter Lang Incorporated, International Academic Publishers
Page : 216 pages
File Size : 42,9 Mb
Release : 1990
Category : Feminism
ISBN : UCSC:32106011240188

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Reflections of Ourselves by Sharon Howell Pdf

This book traces the development of the Women's Liberation Movement from its quiet beginnings in the Civil Rights struggles, through the victories of the 1970s to the turbulence of the 1980s. It looks at how women, through collective actions portrayed and examined in the mass media, evolved a new sense of themselves and their responsibilities to the future. It also offers a unique view of the interplay between personal identity, political struggle and the mass media: It emphasizes the role of metaphors in the development of social movements.

Author : Mary K. Trigg,Alison R. Bernstein
Publisher : Rutgers University Press
Page : 282 pages
File Size : 47,6 Mb
Release : 2016-05-23
Category : Business & Economics
ISBN : 9780813575438

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Junctures in Women's Leadership: Social Movements by Mary K. Trigg,Alison R. Bernstein Pdf

2016 Choice Outstanding Academic Title From Eleanor Roosevelt to feminist icon Gloria Steinem to HIV/AIDS activist Dazon Dixon Diallo, women have assumed leadership roles in struggles for social justice. How did these remarkable women ascend to positions of influence? And once in power, what leadership strategies did they use to deal with various challenges? Junctures in Women’s Leadership: Social Movements explores these questions by introducing twelve women who have spearheaded a wide array of social movements that span the 1940s to the present, working for indigenous peoples’ rights, gender equality, reproductive rights, labor advocacy, environmental justice, and other causes. The women profiled here work in a variety of arenas across the globe: Planned Parenthood CEO Cecile Richards, New York City labor organizer Bhairavi Desai, women’s rights leader Charlotte Bunch, feminist poet Audre Lorde, civil rights activists Daisy Bates and Aileen Clarke Hernandez, Kenyan environmental activist Wangari Maathai, Nicaraguan revolutionary Mirna Cunningham, and South African public prosecutor Thuli Madonsela. What unites them all is the way these women made sacrifices, asked critical questions, challenged injustice, and exhibited the will to act in the face of often-harsh criticism and violence. The case studies in Junctures in Women’s Leadership: Social Movements demonstrate the diversity of ways that women around the world have practiced leadership, in many instances overcoming rigid cultural expectations about gender. Moreover, the cases provide a unique window into the ways that women leaders make decisions at moments of struggle and historical change.

Author : Betty Friedan
Publisher : W. W. Norton & Company
Page : 587 pages
File Size : 41,7 Mb
Release : 2001-09-17
Category : Psychology
ISBN : 9780393322576

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The Feminine Mystique by Betty Friedan Pdf

The book that changed the consciousness of a country—and the world. Landmark, groundbreaking, classic—these adjectives barely describe the earthshaking and long-lasting effects of Betty Friedan's The Feminine Mystique. This is the book that defined "the problem that has no name," that launched the Second Wave of the feminist movement, and has been awakening women and men with its insights into social relations, which still remain fresh, ever since. A national bestseller, with over 1 million copies sold.

Author : Edward P. Morgan
Publisher : University Press of Kansas
Page : 424 pages
File Size : 47,6 Mb
Release : 2010-11-18
Category : History
ISBN : 9780700618224

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What Really Happened to the 1960s by Edward P. Morgan Pdf

Wherever we turn these days, we encounter reminders of the sixties. They're invoked in presidential campaigns, American military actions, and outbursts of mass protest. We're bombarded with media-saturated anniversaries of iconic events, from JFK's inauguration (and assassination) to urban riots and Woodstock. But as Edward Morgan suggests, these references offer little more than an endless stream of distracting imagery that has more to do with today's politics and economics than with the reality of yesterday's social movements. In his provocative look at mass media's connection with those turbulent years, Morgan simultaneously seeks to explain what happened in the 1960s and what happened to how we remember it. His comprehensive overview and critical analysis reveal how the mass media have shaped the popular image of a raucous decade in ways that have curtailed its promise of democracy. Morgan's in-depth study of sixties social movements and their depictions in corporate America's print media, film, and television helps to explain why the past still provokes deep emotions-even antagonism-half a century later. He blends history, sociology, political science, media and cultural studies, and critical theory to explain why the 1960s have been so virulently targeted, particularly by critics on the right who blame today's self-indulgent culture on baby boomers and "sixties permissiveness" instead of the real culprits: consumer-driven capitalism and neoliberal politics. Emphasizing the tensions between capitalism and democracy, Morgan investigates the fate of democracy in our media-driven culture, first by examining the ways that the 1960s were represented in the media at the time, then by exploring how popular versions of the sixties have glossed over their more radically democratic qualities in favor of sensationalism and ideological constructions. He reminds us of what really happened-then shows us how the media trivialized and satirized those events, co-opting and commercializing the decade's legacy and, in doing so, robbing it of its more radical, democratic potential. By revisiting this chapter of the past, Morgan shows that it has much to tell us about where we are today and how we got here. Whether you lived through the sixties or only read about them—or only saw Hollywood's version of them in Forrest Gump—this book will put their lessons in clearer perspective.

Author : Jennifer S. Clark
Publisher : Univ of California Press
Page : 218 pages
File Size : 53,8 Mb
Release : 2024
Category : Feminism and mass media
ISBN : 9780520399297

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Producing Feminism by Jennifer S. Clark Pdf

"The story of the U.S. women's movement and television in the 1970s has been told primarily in two, often coordinating, ways: through feminist reform efforts that originated outside of the television industry and through feminist impact on on-air representations of women. Producing Feminism augments these accounts by exploring the effects of the women's movement on television production. Centering women who worked in television across a variety of occupations--including writers, producers, clerical staff, researchers, consultants, hosts, actors, and commentators--illustrates the changes they brought to workplace dynamics and protocols and norms of making television. These workers' interventions demonstrate the need to look at work processes and experiential qualities of television workplaces, along with onscreen representations that emerge from these sites of production, to understand more fully how feminism affected television. Research conducted for Producing Feminism features archival research and interviews; these materials reveal feminist influences on television that were not always visible to the public nor manifested onscreen, the conditions of television workplaces and experiences of women working in television, and the myriad strategies women workers used to reform the industry"--

Author : Allison Perlman
Publisher : Rutgers University Press
Page : 257 pages
File Size : 49,7 Mb
Release : 2016-05
Category : History
ISBN : 9780813572321

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Public Interests by Allison Perlman Pdf

Winner of the 2017 Outstanding Book Award from the Popular Communication Division of the International Communication Association (ICA) Nearly as soon as television began to enter American homes in the late 1940s, social activists recognized that it was a powerful tool for shaping the nation’s views. By targeting broadcast regulations and laws, both liberal and conservative activist groups have sought to influence what America sees on the small screen. Public Interests describes the impressive battles that these media activists fought and charts how they tried to change the face of American television. Allison Perlman looks behind the scenes to track the strategies employed by several key groups of media reformers, from civil rights organizations like the NAACP to conservative groups like the Parents Television Council. While some of these campaigns were designed to improve the representation of certain marginalized groups in television programming, as Perlman reveals, they all strove for more systemic reforms, from early efforts to create educational channels to more recent attempts to preserve a space for Spanish-language broadcasting. Public Interests fills in a key piece of the history of American social reform movements, revealing pressure groups’ deep investments in influencing both television programming and broadcasting policy. Vividly illustrating the resilience, flexibility, and diversity of media activist campaigns from the 1950s onward, the book offers valuable lessons that can be applied to current battles over the airwaves.

Author : Jonathan Kirshner
Publisher : Cornell University Press
Page : 280 pages
File Size : 54,6 Mb
Release : 2012-10-05
Category : Performing Arts
ISBN : 9780801465840

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Hollywood's Last Golden Age by Jonathan Kirshner Pdf

Between 1967 and 1976 a number of extraordinary factors converged to produce an uncommonly adventurous era in the history of American film. The end of censorship, the decline of the studio system, economic changes in the industry, and demographic shifts among audiences, filmmakers, and critics created an unprecedented opportunity for a new type of Hollywood movie, one that Jonathan Kirshner identifies as the "seventies film." In Hollywood's Last Golden Age, Kirshner shows the ways in which key films from this period-including Chinatown, Five Easy Pieces, The Graduate, and Nashville, as well as underappreciated films such as The Friends of Eddie Coyle, Klute, and Night Moves-were important works of art in continuous dialogue with the political, social, personal, and philosophical issues of their times. These "seventies films" reflected the era's social and political upheavals: the civil rights movement, the domestic consequences of the Vietnam war, the sexual revolution, women's liberation, the end of the long postwar economic boom, the Shakespearean saga of the Nixon Administration and Watergate. Hollywood films, in this brief, exceptional moment, embraced a new aesthetic and a new approach to storytelling, creating self-consciously gritty, character-driven explorations of moral and narrative ambiguity. Although the rise of the blockbuster in the second half of the 1970s largely ended Hollywood's embrace of more challenging films, Kirshner argues that seventies filmmakers showed that it was possible to combine commercial entertainment with serious explorations of politics, society, and characters' interior lives.

Author : Janet K. Boles,Diane Long Hoeveler
Publisher : Scarecrow Press
Page : 496 pages
File Size : 44,8 Mb
Release : 2004
Category : History
ISBN : 0810849461

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Historical Dictionary of Feminism by Janet K. Boles,Diane Long Hoeveler Pdf

This Second Edition is an essential resource for librarians, scholars, and students. This succinct handbook includes more than 1,000 entries covering the persons, organizations, campaigns and court cases, goals and achievements, and current and future directions of the feminist movement, 75 percent of which are new and revised from the first edition. This second edition also features a more internationally focused introduction that provides an overview of the history and development of feminism as a movement and as a philosophy. Rounding out this new edition are an expanded chronology, and an updated bibliography that brings attention to many feminist online resources and periodicals, and emphasizes global and third-wave feminism, both new developments in the field since the publication of the first edition. Paying tribute to the struggles of the women, and men, who have worked to change and to improve the living conditions for women in the world, this book promises a comprehensive historical overview for readers of all interest levels.

Author : Elizabeth Groeneveld
Publisher : Wilfrid Laurier Univ. Press
Page : 267 pages
File Size : 40,5 Mb
Release : 2016-08-30
Category : Social Science
ISBN : 9781771121026

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Making Feminist Media by Elizabeth Groeneveld Pdf

Making Feminist Media provides new ways of thinking about the vibrant media and craft cultures generated by Riot Grrrl and feminism’s third wave. It focuses on a cluster of feminist publications—including BUST, Bitch, HUES, Venus Zine, and Rockrgrl—that began as zines in the 1990s. By tracking their successes and failures, this book provides insight into the politics of feminism’s recent past. Making Feminist Media brings together interviews with magazine editors, research from zine archives, and analysis of the advertising, articles, editorials, and letters to the editor found in third-wave feminist magazines. It situates these publications within the long history of feminist publishing in the United States and Canada and argues that third-wave feminist magazines share important continuities and breaks with their historical forerunners. These publishing lineages challenge the still-dominant—and hotly contested— wave metaphor categorization of feminist culture. The stories, struggles, and strategies of these magazines not only represent contemporary feminism, they create and shape feminist cultures. The publications provide a feminist counter-public sphere in which the competing interests of editors, writers, readers, and advertisers can interact. Making Feminist Media argues that reading feminist magazines is far more than the consumption of information or entertainment: it is a profoundly intimate and political activity that shapes how readers understand themselves and each other as feminist thinkers.

Author : Allison Elias
Publisher : Columbia University Press
Page : 190 pages
File Size : 47,8 Mb
Release : 2022-12-06
Category : History
ISBN : 9780231543231

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The Rise of Corporate Feminism by Allison Elias Pdf

From the 1960s through the 1990s, the most common job for women in the United States was clerical work. Even as college-educated women obtained greater opportunities for career advancement, occupational segregation by gender remained entrenched. How did feminism in corporate America come to represent the individual success of the executive woman and not the collective success of the secretary? Allison Elias argues that feminist goals of advancing equal opportunity and promoting meritocracy unintentionally undercut the status and prospects of so-called “pink-collar” workers. In the 1960s, ideas about sex equality spurred some clerical workers to organize, demanding “raises and respect,” while others pushed for professionalization through credentialing. This cross-class alliance pushed a feminist agenda that included unionizing some clerical workers and advancing others who had college degrees into management. But these efforts diverged in the 1980s, when corporations adopted measures to move qualified women into their upper ranks. By the 1990s, corporate support for professional women resulted in an individualistic feminism that focused on the needs of those at the top. Meanwhile, as many white, college-educated women advanced up the corporate ladder, clerical work became a job for lower-socioeconomic-status women of all races. The Rise of Corporate Feminism considers changes in the workplace surrounding affirmative action, human resource management, automation, and unionization by groups such as 9to5. At the intersection of history, gender, and management studies, this book spotlights the secretaries, clerks, receptionists, typists, and bookkeepers whose career trajectories remained remarkably similar despite sweeping social and legal change.

Author : Einav Rabinovitch-Fox
Publisher : University of Illinois Press
Page : 368 pages
File Size : 46,5 Mb
Release : 2021-11-16
Category : Social Science
ISBN : 9780252052941

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Dressed for Freedom by Einav Rabinovitch-Fox Pdf

Often condemned as a form of oppression, fashion could and did allow women to express modern gender identities and promote feminist ideas. Einav Rabinovitch-Fox examines how clothes empowered women, and particularly women barred from positions of influence due to race or class. Moving from 1890s shirtwaists through the miniskirts and unisex styles of the 1970s, Rabinovitch-Fox shows how the rise of mass media culture made fashion a vehicle for women to assert claims over their bodies, femininity, and social roles. She also highlights how trends in women’s sartorial practices expressed ideas of independence and equality. As women employed new clothing styles, they expanded feminist activism beyond formal organizations and movements and reclaimed fashion as a realm of pleasure, power, and feminist consciousness. A fascinating account of clothing as an everyday feminist practice, Dressed for Freedom brings fashion into discussions of American feminism during the long twentieth century.

Author : Bonnie J. Dow,Julia T. Wood
Publisher : SAGE Publications
Page : 504 pages
File Size : 43,6 Mb
Release : 2006-07-19
Category : Language Arts & Disciplines
ISBN : 9781452214764

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The SAGE Handbook of Gender and Communication by Bonnie J. Dow,Julia T. Wood Pdf

The SAGE Handbook of Gender and Communication is a vital resource for those seeking to explore the complex interactions of gender and communication. Editors Bonnie J. Dow and Julia T. Wood, together with an illustrious group of contributors, review and evaluate the state of the gender and communication field through the discussion of existing theories and research, as well as through identification of important directions for future scholarship. The first of its kind, this Handbook examines the primary contexts in which gender and communication are shaped, reflected, and expressed: interpersonal, organizational, rhetoric, media, and intercultural/global.

Author : Cynthia J. Miller,A. Bowdoin Van Riper
Publisher : McFarland
Page : 280 pages
File Size : 43,9 Mb
Release : 2019-06-20
Category : Performing Arts
ISBN : 9781476679679

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Horror Comes Home by Cynthia J. Miller,A. Bowdoin Van Riper Pdf

Home, we are taught from childhood, is safe. Home is a refuge that keeps the monsters out--until it isn't. This collection of new essays focuses on genre horror movies in which the home is central to the narrative, whether as refuge, prison, menace or supernatural battleground. The contributors explore the shifting role of the home as both a source and a mitigator of the terrors of this world, and the next. Well known films are covered--including Psycho, Get Out, Insidious: The Last Key and Winchester House--along with films produced outside the U.S. by directors such as Alejandro Amenabar (The Others), Hideo Nakata (Ringu) and Guillermo Del Toro (The Orphanage), and often overlooked classics like Alfred Hitchcock's The Lodger.