Masters Of Advertising Copy Rle Marketing

Author : J. George Frederick
Publisher : Routledge
Page : 358 pages
File Size : 41,9 Mb
Release : 2020-03-27
Category : Business & Economics
ISBN : 9781000082951

Get Book

Masters of Advertising Copy (RLE Marketing) by J. George Frederick Pdf

This book collects together pieces by significant figures in American advertising, including George L. Dyer, who at the time of his death left almost no other written record of his point of view. There is a substantial introduction by the editor, which interweaves the history of advertising with the history of the era of American industrial coming-of-age, touching not only on the impact of mass-production, but also the beginnings of corporate social responsibility.

Author : J. George Frederick
Publisher : Taylor & Francis
Page : 399 pages
File Size : 43,5 Mb
Release : 2020-03-27
Category : Business & Economics
ISBN : 9781000086737

Get Book

Masters of Advertising Copy (RLE Marketing) by J. George Frederick Pdf

This book collects together pieces by significant figures in American advertising, including George L. Dyer, who at the time of his death left almost no other written record of his point of view. There is a substantial introduction by the editor, which interweaves the history of advertising with the history of the era of American industrial coming-of-age, touching not only on the impact of mass-production, but also the beginnings of corporate social responsibility.

Author : R. Bigelow Lockwood
Publisher : Routledge
Page : 348 pages
File Size : 54,9 Mb
Release : 2014-10-03
Category : Business & Economics
ISBN : 9781317650348

Get Book

Industrial Advertising Copy (RLE Marketing) by R. Bigelow Lockwood Pdf

This book provides a detailed explanation of the basic principles that underlie the writing of industrial advertising copy, written at a time of tremendous expansion in industrial advertising, in the early part of the twentieth century. This is a practical textbook of its time, covering facts which anyone writing advertising copy should know before attempting to reach industrial markets. It highlights key points in the planning and writing of industrial advertising copy, with the aim of simplifying the work of the copy-writer. Although inevitably a product of the time in which it was published, this volume nonetheless contains many valuable tenets of advertising which remain a core part of modern advertising theory.

Author : Justus George Frederick
Publisher : Unknown
Page : 392 pages
File Size : 50,8 Mb
Release : 2015
Category : Electronic
ISBN : 1315761998

Get Book

Masters of Advertising Copy by Justus George Frederick Pdf

Author : J. G. Frederick
Publisher : Unknown
Page : 0 pages
File Size : 46,5 Mb
Release : 1946
Category : Electronic
ISBN : OCLC:1344543699

Get Book

Masters of Advertising Copy by J. G. Frederick Pdf

Author : Justus George Frederick
Publisher : Unknown
Page : 128 pages
File Size : 49,7 Mb
Release : 1936
Category : Advertising
ISBN : OCLC:271691372

Get Book

Masters of Advertising Copy by Justus George Frederick Pdf

Author : Dr. Robert C. Worstell,J. George Frederick
Publisher : Lulu.com
Page : 358 pages
File Size : 53,8 Mb
Release : 2014-05-28
Category : Business & Economics
ISBN : 9781312137981

Get Book

How to Write Ad Copy That Works - Masters of Marketing Secrets: A Course In Classic Copywriting by Dr. Robert C. Worstell,J. George Frederick Pdf

As you are reading this, you are obviously interested in how Marketing actually works and what is actually effective. You already have been through the wringer with all these online marketers who use the same copy-paste template of a sales page, with mailing lists which send you unwanted traffic several times a week and insist that you are stupid enough to believe their hype, over and over and over. The Masters of Marketing Secrets series brings you these classics so that you can make up your own mind. All that has been done with these books is to give you modern versions of them which have been (mostly) cleaned up of typo's and poor editing - and also made available in ebook and paperback so you can study them at your leisure. J. George Frederick lived in those times and wrote about the people and principles of advertising they discovered. His book has been handed around for years, and as you study the other books in this series it starts pulling the pieces together for you.

Author : Nigel Linacre
Publisher : Routledge
Page : 236 pages
File Size : 51,6 Mb
Release : 2014-09-15
Category : Business & Economics
ISBN : 9781317661719

Get Book

Advertising for Account Holders (RLE Marketing) by Nigel Linacre Pdf

The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and media function within. This book presents essential checklists for each aspect of the planner’s role: presentations made to clients, briefing creative and media teams, and helping to get the best out of both client and agency.

Author : Richard Bigelow Lockwood
Publisher : Unknown
Page : 328 pages
File Size : 51,6 Mb
Release : 2015
Category : Electronic
ISBN : 1315761998

Get Book

Industrial Advertising Copy by Richard Bigelow Lockwood Pdf

Author : R. Bigelow Lockwood
Publisher : Unknown
Page : 328 pages
File Size : 55,8 Mb
Release : 2015
Category : Advertising layout and typography
ISBN : 1315761998

Get Book

Industrial Advertising Copy by R. Bigelow Lockwood Pdf

This book provides a detailed explanation of the basic principles that underlie the writing of industrial advertising copy, written at a time of tremendous expansion in industrial advertising, in the early part of the twentieth century. This is a practical textbook of its time, covering facts which anyone writing advertising copy should know before attempting to reach industrial markets. It highlights key points in the planning and writing of industrial advertising copy, with the aim of simplifying the work of the copy-writer. Although inevitably a product of the time in which it was published.

Author : Joseph Sugarman
Publisher : John Wiley & Sons
Page : 1 pages
File Size : 47,9 Mb
Release : 2007-06-30
Category : Business & Economics
ISBN : 9780470088807

Get Book

The Adweek Copywriting Handbook by Joseph Sugarman Pdf

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

Author : Mark Shaw
Publisher : Hachette UK
Page : 432 pages
File Size : 47,5 Mb
Release : 2009-03-02
Category : Language Arts & Disciplines
ISBN : 9781786276308

Get Book

Copywriting by Mark Shaw Pdf

Many people train in graphic design and typography, but writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. Using a series of exercises and illustrated examples of award-winning campaigns and communication, Copywriting takes you through step-by-step processes that can help you to write content quickly and effectively. With insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting-edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter. With chapters devoted to each specific medium, the book teaches the art of writing great copy for advertising and direct marketing, retailing, catalogues, company magazines, websites, branding and more.

Author : Samuel Watson Dunn
Publisher : Unknown
Page : 656 pages
File Size : 45,5 Mb
Release : 1969
Category : Business & Economics
ISBN : UOM:39076000687769

Get Book

Advertising; Its Role in Modern Marketing by Samuel Watson Dunn Pdf

Author : University of Illinois at Urbana-Champaign. Graduate College
Publisher : Unknown
Page : 424 pages
File Size : 46,9 Mb
Release : 1969
Category : Electronic
ISBN : WISC:89093678555

Get Book

Graduate College by University of Illinois at Urbana-Champaign. Graduate College Pdf

Author : Advertising Federation of America. Bureau of Research and Education
Publisher : Unknown
Page : 96 pages
File Size : 45,7 Mb
Release : 1960
Category : Distributive education
ISBN : STANFORD:36105047615443

Get Book

Directory of Advertising, Marketing, and Public Relations Education in the United States by Advertising Federation of America. Bureau of Research and Education Pdf