Media And Audiences

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Media Audiences

John L. Sullivan
Media Audiences Book PDF

Author : John L. Sullivan
Publisher : SAGE Publications
Page : 290 pages
File Size : 44,9 Mb
Release : 2019-07-24
Category : Language Arts & Disciplines
ISBN : 9781506397382

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Media Audiences by John L. Sullivan Pdf

Whether we are watching TV, surfing the Internet, listening to our iPods, or reading a novel, we all engage with media as an audience. . Despite the widespread use of this term in our popular culture, the meaning of "audience" is complex, and it has undergone significant historical shifts as new forms of mediated communication have developed from print, telegraphy, and radio to film, television, and the Internet. Media Audiences: Effects, Users, Institutions, and Power 2nd Edition explores the concept of media audiences from four broad perspectives: as "victims" of mass media, as market constructions and commodities, as users of media, and as producers and subcultures of mass media. The goal of the text is for students to be able to think critically about the role and status of media audiences in contemporary society, reflecting on their relative power in relation to institutional media producers.

Media Audiences

John L. Sullivan
Media Audiences Book PDF

Author : John L. Sullivan
Publisher : SAGE
Page : 281 pages
File Size : 51,7 Mb
Release : 2012-10-23
Category : Language Arts & Disciplines
ISBN : 9781412970426

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Media Audiences by John L. Sullivan Pdf

Whether we are watching TV, surfing the Internet, listening to our iPods, or reading a novel, we are all engaged with media as a member of an audience. Despite the widespread use of this term in our popular culture, the meaning of the "audience" is complex, and it has undergone significant historical shifts as new forms of mediated communication have developed from print, telegraphy, and radio to film, television, and the Internet. Media Audiences explores the concept of media audiences from four broad perspectives: as "victims" of mass media, as market constructions & commodities, as users of media, and as producers & subcultures of mass media. The goal of the text is for students to be able to think critically about the role and status of media audiences in contemporary society, reflecting on their relative power in relation to institutional media producers.

Media Audiences and Identity

S. Bailey
Media Audiences and Identity Book PDF

Author : S. Bailey
Publisher : Springer
Page : 228 pages
File Size : 54,7 Mb
Release : 2005-09-08
Category : Social Science
ISBN : 9780230501119

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Media Audiences and Identity by S. Bailey Pdf

Using a unique combination of cultural studies research, neo-pragmatist philosophy, and psychoanalytic theory, the author sheds light on the formation of a social identity and the important role that mass media play in this process. Case studies covering a range of media and communities provide a model for developing a truly explanatory as well as descriptive account of self-media interaction that bridges the two opposing sides of the media audience debate and provides a significant new dimension to notions of 'passive' and 'active' media audiences.

The Handbook of Media Audiences

Virginia Nightingale
The Handbook of Media Audiences Book PDF

Author : Virginia Nightingale
Publisher : John Wiley & Sons
Page : 562 pages
File Size : 47,5 Mb
Release : 2013-12-04
Category : Social Science
ISBN : 9781118721391

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The Handbook of Media Audiences by Virginia Nightingale Pdf

This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media. Details the study of audiences and how it is changing in relation to digital media Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them Includes contributions from some of the most outstanding international scholars in the field

Media And Audiences: New Perspectives

Ross, Karen,Nightingale, Virginia
Media And Audiences New Perspectives Book PDF

Author : Ross, Karen,Nightingale, Virginia
Publisher : McGraw-Hill Education (UK)
Page : 206 pages
File Size : 43,6 Mb
Release : 2003-12-01
Category : Social Science
ISBN : 9780335206919

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Media And Audiences: New Perspectives by Ross, Karen,Nightingale, Virginia Pdf

This work takes both a chronological and a thematic approach, in order to explore the ways in which the audience as an analytical concept has changed, as well as examining the relationships which audiences have with texts and the ways in which they exert their power as consumers.

Understanding Audiences

Robert H. Wicks
Understanding Audiences Book PDF

Author : Robert H. Wicks
Publisher : Routledge
Page : 412 pages
File Size : 40,5 Mb
Release : 2000-10-01
Category : Business & Economics
ISBN : 9781135656263

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Understanding Audiences by Robert H. Wicks Pdf

Understanding Audiences helps readers to recognize the important role that media plays in their lives and suggests ways in which they may use media constructively. Author Robert H. Wicks considers the relationship between the producers and the receivers of media information, focusing on how messages shape perceptions of social reality. He analyzes how contemporary media--including newspapers, film, television, and the Internet--vie for the attention of the audience members, and evaluates the importance of message structure and content in attracting and maintaining the attention of audiences. Wicks also examines the principles associated with persuasive communication and the ways in which professional communicators frame messages to help audiences construct meaning about the world around them. Among other features, this text: * describes the processes associated with human information processing; * presents an analysis of the principles associated with social learning in children and adults and explores the possibility that media messages may cultivate ideas, attitudes, and criticisms of this perspective; * explains how most media messages are framed to highlight or accentuate specific perspectives of individuals or organizations--challenging the notion of objectivity in media information messages; * considers the effects of media exposure, such as whether the contemporary media environment may be partially responsible for the recent rash of school violence among young people; * analyzes the Internet as an interactive medium and considers whether it has the potential to contribute to social and civic disengagement as it substitutes for human interaction; and * evaluates the principles of the uses and gratifications approach as they apply to the new media environment, including traditional media as well as popular genres like talk shows and developing media systems such as the Internet. Intended for upper-level undergraduate and graduate students who need to understand the nature of the media and how they interact with these messages, Understanding Audiences promotes the development of media literacy skills and helps readers to understand the processes associated with engaging them in media messages. It also offers them tools to apply toward the shaping of media in a socially constructive way.

Studying Digital Media Audiences

Craig Hight,Ramaswami Harindranath
Studying Digital Media Audiences Book PDF

Author : Craig Hight,Ramaswami Harindranath
Publisher : Taylor & Francis
Page : 227 pages
File Size : 55,5 Mb
Release : 2017-01-27
Category : Computers
ISBN : 9781315402055

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Studying Digital Media Audiences by Craig Hight,Ramaswami Harindranath Pdf

Although many digital platforms continue to appropriate and reconfigure familiar forms of media experience, this is an environment which no longer consistently constructs an identifiable 'mass' audience in the terms understood by twentieth century audience researchers. The notion of 'audiencing' takes on different characteristics within a digital environment where platforms encourage users to upload, share and respond to content, while the platforms themselves monetise the digital traces of this activity. This environment demands new ways of thinking about audience and user engagement with media technologies, and raises significant questions on methods of conceiving and researching audience-users. This volume addresses ongoing debates in the field of audience research by exploring relevant conceptual and methodological issues concerning the systematic study of digital audiences. Drawing from work conducted by researchers based in Australia and New Zealand, the book uses theoretical frameworks and case study material which are of direct relevance to audience researchers globally.

Transnational Audiences

Adrian Athique
Transnational Audiences Book PDF

Author : Adrian Athique
Publisher : John Wiley & Sons
Page : 224 pages
File Size : 47,6 Mb
Release : 2016-06-07
Category : Social Science
ISBN : 9781509506576

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Transnational Audiences by Adrian Athique Pdf

In an interactive and densely connected world, transnational communication has become a central feature of everyday life. Taking account of a variety of media formats and different regions of the world, Adrian Athique provides a much-needed critical exploration of conceptual approaches to media reception on a global scale. Engaging both the historical foundations and contemporary concerns of audience research, Athique prompts us to reconsider our contemporary media experience within a transnational frame. In the process, he provides valuable insights on culture and belonging, power and imagination. Beautifully written and strongly argued, Transnational Audiences: Media Reception on a Global Scale will be essential reading for students and teachers of global media, culture and communications.

Understanding Audiences

Andy Ruddock
Understanding Audiences Book PDF

Author : Andy Ruddock
Publisher : SAGE
Page : 208 pages
File Size : 50,7 Mb
Release : 2000-12-05
Category : Language Arts & Disciplines
ISBN : 9781446239490

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Understanding Audiences by Andy Ruddock Pdf

The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multiple methods of analysis. In Understanding Audiences, Andy Ruddock introduces students to the range of quantitative and qualitative methods and invites his readers to consider the merits of both. Understanding Audiences: demonstrates how - practically - to investigate media power; places audience research - from early mass communication models to cultural studies approaches - in their historical and epistemological context; explores the relationship between theory and method; concludes with a consideration of the long-running debate on media effects; includes exercises which invite readers to engage with the practical difficulties of conducting social research.

Audience Evolution

Philip M. Napoli
Audience Evolution Book PDF

Author : Philip M. Napoli
Publisher : Columbia University Press
Page : 266 pages
File Size : 46,9 Mb
Release : 2011
Category : Business & Economics
ISBN : 9780231150354

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Audience Evolution by Philip M. Napoli Pdf

Annotation Napoli examines the ongoing redefinition of the industry-audience relationship by technologies that have moved the audience marketplace beyond traditional metrics.

Media, Institutions and Audiences

Nick Lacey
Media Institutions and Audiences Book PDF

Author : Nick Lacey
Publisher : Bloomsbury Publishing
Page : 235 pages
File Size : 49,5 Mb
Release : 2017-03-14
Category : Social Science
ISBN : 9781403990464

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Media, Institutions and Audiences by Nick Lacey Pdf

Media Institutions and Audiences completes Nick Lacey's trilogy of self-standing texts that give an in-depth introduction to the key concepts of Media Studies at an advanced and university level. The book delivers a range of theories and contemporary case studies in its coverage of media business and the influence of regulation and censorship. The issues surrounding the growing commodification of media texts, and the increasing influence of marketing and public relations, are considered. The major approaches to understanding audiences are also investigated.

Media Audiences

Marie Gillespie
Media Audiences Book PDF

Author : Marie Gillespie
Publisher : Unknown
Page : 272 pages
File Size : 51,9 Mb
Release : 2005
Category : Audiences
ISBN : IND:30000124499314

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Media Audiences by Marie Gillespie Pdf

Visit the Understanding Media series microsite. â¬SThis book provides a comprehensive, up-to-date overview of research and debate about media audiences, written by some of the leading scholars in the field. It covers a wide range of media genres, from TV news to soaps and reality shows, as well as addressing broader issues, for example to do with globalisation, the social contexts of media use and the power of the media. This is a state-of-the-art textbook, which provides students with the critical tools they need in order to evaluate existing research, and to undertake their own.⬠David Buckingham, Institute of Education, Londonâ¬SThe book is important for the broad understanding of media audiences it provides, and for the richness of the learning experience available through the activities and reading extracts that guide the student experience. It is an excellent introduction to the history and traditions of audience research.⬠Virginia Nightingale, University of Western Syney, AustraliaThis book offers an engaging and accessible introduction to key debates in audience studies, drawing on a range of historical, contemporary and cross-cultural case studies. The book includes chapters on: different approaches to researching audiences and how they link to policy and political agendas; how media technologies shape our sensory and social experience; how the media address us as media publics and affect democratic processes; what ethnographic approaches tell us about audiences in different parts of the world; how new forms of interactivity and mobility shift the relations of power between media consumers and producers.The authors take students through these and other topics, using readings from key research and providing carefully designed student activities. Case studies range from the sensational experiences of early twentieth-century film audiences to the activities of reality TV viewers, from the audiences for Indian religious epics to Israeli news viewersâ¬" interpretations of news about Palestine.

Exploring Media Research

Andy Ruddock
Exploring Media Research Book PDF

Author : Andy Ruddock
Publisher : SAGE
Page : 321 pages
File Size : 41,5 Mb
Release : 2017-08-21
Category : Reference
ISBN : 9781526421777

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Exploring Media Research by Andy Ruddock Pdf

Donald Trump's use of Twitter, the 'Angelina Effect', social media mourning, cyber-bullying: in today's media environment, evidence of media influence is all around us. As such, good media research is more important than ever, and crucially, is something all students can and should do. In Exploring Media Research, Andy Ruddock explains that the only way to learn or teach about media research is to do it. Carefully balancing theory and practice, he demystifies the process, showing you don't need huge amounts of time or money to do meaningful media analysis. This book: Explains how principles of motivation, causation, generalizability, and ethics apply to media research. Outlines different forms of 'reality' created by media stories, media users, and the blending of media and interpersonal communication. Identifies key areas of research, from media industries, content and events to regulation, policy and audiences. Demonstrates how key concepts translate into actual research methods, from archival and field research to the analysis of 'big data'. Brings theory to life throughout with a range of contemporary case studies. Exploring Media Research is a thoughtful, pragmatic approach to both gathering and analysing media data, and so making sense of the chaotic, complex, compelling world of media influence in the 21st century. It is essential reading for students and researchers across media, communication and cultural studies.

Introducing Vigilant Audiences

Daniel Trottier,Rashid Gabdulhakov,Qian Huang
Introducing Vigilant Audiences Book PDF

Author : Daniel Trottier,Rashid Gabdulhakov,Qian Huang
Publisher : Open Book Publishers
Page : 305 pages
File Size : 54,9 Mb
Release : 2020-10-15
Category : Social Science
ISBN : 9781783749058

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Introducing Vigilant Audiences by Daniel Trottier,Rashid Gabdulhakov,Qian Huang Pdf

Ever since the exposure of the Kitten Killer of Hangshou captured the imagination of online communities world-wide, vigilantism and digilantism has come to the fore as an emerging and poignant issue. In their book Introducing Vigilant Audiences Daniel Trottier and colleagues (and contributors) have produced an excellent and throughtful ‘must read’ for all who are studying vigilantism, or just interested in it. Prof. David Wall, University of Leeds This is a collection of cutting edge and thoughtful case studies of global digital vigilantism that advances this emerging and increasingly important field in useful and intriguing ways. Prof. Michael Pfeifer, City University of New York This ground-breaking collection of essays examines the scope and consequences of digital vigilantism – a phenomenon emerging on a global scale, which sees digital audiences using social platforms to shape social and political life. Longstanding forms of moral scrutiny and justice seeking are disseminated through our contemporary media landscape, and researchers are increasingly recognising the significance of societal impacts effected by digital media. The authors engage with a range of cross-disciplinary perspectives in order to explore the actions of a vigilant digital audience – denunciation, shaming, doxing – and to consider the role of the press and other public figures in supporting or contesting these activities. In turn, the volume illuminates several tensions underlying these justice seeking activities – from their capacity to reproduce categorical forms of discrimination, to the diverse motivations of the wider audiences who participate in vigilant denunciations. This timely volume presents thoughtful case studies drawn both from high-profile Anglo-American contexts, and from developments in regions that have received less coverage in English-language scholarship. It is distinctive in its focus on the contested boundary between policing and entertainment, and on the various contexts in which the desire to seek retribution converges with the desire to consume entertainment. Introducing Vigilant Audiences will be of great value to researchers and students of sociology, politics, criminology, critical security studies, and media and communication. It will be of further interest to those who wish to understand recent cases of citizen-led justice seeking in their global context.

Living Room Wars

Ien Ang
Living Room Wars Book PDF

Author : Ien Ang
Publisher : Routledge
Page : 194 pages
File Size : 48,9 Mb
Release : 2006-07-13
Category : Art
ISBN : 9781134796847

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Living Room Wars by Ien Ang Pdf

Living Room Wars brings together Ien Ang's recent writings on television audiences, and , in response to recent criticisms of cultural studies, argues that it is possible to study audience pleasures and popular television in a way that is not naively populist. Ang examines how the makers and marketers of television attempt to mould their audience and looks at the often unexpected ways in which the viewers actively engage with the programmes they watch. Living Room Wars highlights the inherent contradictions of a `politics of pleasure' of television consumption: Ang moves beyond the trditional forcus on textual meanings to explore the structural and historical representations fo television audiences as an integral part of modern culture. Her wide-ranging and illuminating discussion takes in the battle between television and its audiences; the politics of empirical audience research; new technologies and the tactics of television consumption; ethnography and radical contextualism in audience studies; television fiction and women's fantasy; feminist desire and female pleasure in media consumption, and the transnational media system.