The Handbook Of Media Audiences

Author : Virginia Nightingale
Publisher : John Wiley & Sons
Page : 562 pages
File Size : 48,6 Mb
Release : 2013-12-04
Category : Social Science
ISBN : 9781118721391

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The Handbook of Media Audiences by Virginia Nightingale Pdf

This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media. Details the study of audiences and how it is changing in relation to digital media Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them Includes contributions from some of the most outstanding international scholars in the field

Author : Ellen Seiter
Publisher : Clarendon Press
Page : 170 pages
File Size : 53,6 Mb
Release : 1998-12-17
Category : Electronic
ISBN : 9780191584299

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Television and New Media Audiences by Ellen Seiter Pdf

Why is talk about television forbidden at certain schools? Why does a mother feel guilty about watching Star Trek in front of her four-year-old child? Why would retired men turn to daytime soap operas for entertainment? Cliches about television mask the complexity of our relationship to media technologies. Through case studies, the author explains what audience research tells us about the uses of technologies in the domestic sphere and the classroom, the relationship between gender and genre, and the varied interpretation of media technologies and media forms. Television and New Media Audiences reviews the most important research on television audiences and recommends the use of ethnographic, longitudinal methods for the study of media consumption and computer use at home as well as in the workplace. The book discusses reactions of audiences to many internationally known television programmes including The Flintstones, The Jetsons, Street Fighter, Mighty Morphin Power Rangers, X-Men, Sesame Street, Dallas, Star Trek, The Cosby Show, Teenage Mutant Ninja Turtles, National Geographic, etc.

Author : Marie Gillespie
Publisher : Unknown
Page : 272 pages
File Size : 51,5 Mb
Release : 2005
Category : Audiences
ISBN : IND:30000124499314

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Media Audiences by Marie Gillespie Pdf

Visit the Understanding Media series microsite. â¬SThis book provides a comprehensive, up-to-date overview of research and debate about media audiences, written by some of the leading scholars in the field. It covers a wide range of media genres, from TV news to soaps and reality shows, as well as addressing broader issues, for example to do with globalisation, the social contexts of media use and the power of the media. This is a state-of-the-art textbook, which provides students with the critical tools they need in order to evaluate existing research, and to undertake their own.⬠David Buckingham, Institute of Education, Londonâ¬SThe book is important for the broad understanding of media audiences it provides, and for the richness of the learning experience available through the activities and reading extracts that guide the student experience. It is an excellent introduction to the history and traditions of audience research.⬠Virginia Nightingale, University of Western Syney, AustraliaThis book offers an engaging and accessible introduction to key debates in audience studies, drawing on a range of historical, contemporary and cross-cultural case studies. The book includes chapters on: different approaches to researching audiences and how they link to policy and political agendas; how media technologies shape our sensory and social experience; how the media address us as media publics and affect democratic processes; what ethnographic approaches tell us about audiences in different parts of the world; how new forms of interactivity and mobility shift the relations of power between media consumers and producers.The authors take students through these and other topics, using readings from key research and providing carefully designed student activities. Case studies range from the sensational experiences of early twentieth-century film audiences to the activities of reality TV viewers, from the audiences for Indian religious epics to Israeli news viewersâ¬" interpretations of news about Palestine.

Author : Karen Ross,Virginia Nightingale
Publisher : McGraw-Hill Education (UK)
Page : 208 pages
File Size : 45,6 Mb
Release : 2003-12-16
Category : Social Science
ISBN : 9780335227631

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Media and Audiences by Karen Ross,Virginia Nightingale Pdf

“a simple yet excellent overview of the multilayered path of audience research, tracing its evolution over the last century…” European Journal of Communication *How has the concept of 'the audience' changed over the past 50 years? *How do audiences become producers and not just consumers of media texts? *How are new media affecting the ways in which audiences are researched? The audience has been a central concept in both in media and cultural studies for some considerable time, not least because there seems little point exploring forms of increasingly global communication in terms of their content if the targets of media messages are not also the focus of study. This book ranges across a wide literature, taking both a chronological as well as thematic approach, in order to explore the ways in which the audience, as an analytical concept has changed, as well as examining the relationships which audiences have with texts and the ways in which they exert their power as consumers. We also look at the political economy of audiences and the ways in which they are 'delivered' to advertisers as well as attending to the ratings war being waged by broadcasters and the development of narrowcasting and niche audiences. Finally, the book looks ahead to the future of audience research, suggesting that new genres such as 'reality TV' and new ICTs such as the internet, are already revolutionising the way in which research with audiences is taking place in the 21st century, not least because of the level of interactivity enabled by new media.

Author : R. Butsch
Publisher : Springer
Page : 250 pages
File Size : 48,6 Mb
Release : 2016-01-05
Category : Political Science
ISBN : 9780230206359

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Media and Public Spheres by R. Butsch Pdf

Using examples from the US, Europe and Asia,this collection presentsempirical studies of print, recorded music, movies, radio, television and the Internetto reveal both how media structure public spheresand how people use media to participate in the public sphere.

Author : Ingrid Volkmer
Publisher : John Wiley & Sons
Page : 582 pages
File Size : 47,5 Mb
Release : 2015-07-07
Category : Social Science
ISBN : 9781119061120

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The Handbook of Global Media Research by Ingrid Volkmer Pdf

Bringing together the perspectives of more than 40 internationally acclaimed authors, The Handbook of Global Media Research explores competing methodologies in the dynamic field of transnational media and communications, providing valuable insight into research practice in a globalized media landscape. Provides a framework for the critical debate of comparative media research Posits transnational media research as reflective of advanced globalization processes, and explores its roles and responsibilities Articulates the key themes and competing methodological approaches in a dynamic and developing field Showcases the perspectives and ideas of 30 leading internationally acclaimed scholars Offers a platform for the discussion of crucial issues from a variety of theoretical, methodical and practical viewpoints

Author : Sue Turnbull
Publisher : Red Globe Press
Page : 0 pages
File Size : 45,6 Mb
Release : 2020-05
Category : Social Science
ISBN : 9781137405104

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Media Audiences by Sue Turnbull Pdf

The relationship between the media and its audiences has always been a topic of research and debate. Media Audiences provides a comprehensive and succinct overview of the field of audience studies from the time of the printing press to an era characterized by online digital connectivity. Written in an engaging and accessible style, this book offers a wealth of personal insight into the experience of undertaking audience research in order to illustrate the key methodological issues and challenges in the field. Addressing such topics as technologies, content and the people who are the subjects of audience research, the author challenges readers to think about the value of such research for themselves and for society at large. Comprehensive yet concise, this is essential reading for students of Media with an interest in audience studies.

Author : Tommy G. Thomason,Andrew Chavez
Publisher : Unknown
Page : 128 pages
File Size : 48,5 Mb
Release : 2015-07-24
Category : Electronic
ISBN : 1465281819

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Writing for Media Audiences by Tommy G. Thomason,Andrew Chavez Pdf

Author : Robin L. Nabi,Mary Beth Oliver
Publisher : SAGE
Page : 657 pages
File Size : 54,7 Mb
Release : 2009-09-11
Category : Language Arts & Disciplines
ISBN : 9781412959964

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The SAGE Handbook of Media Processes and Effects by Robin L. Nabi,Mary Beth Oliver Pdf

Part III emphasizes the various factors that influence the critical functions of message selection and processing central to a host of mass media application contexts.

Author : Adrian Athique
Publisher : John Wiley & Sons
Page : 224 pages
File Size : 48,9 Mb
Release : 2016-06-07
Category : Social Science
ISBN : 9781509506576

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Transnational Audiences by Adrian Athique Pdf

In an interactive and densely connected world, transnational communication has become a central feature of everyday life. Taking account of a variety of media formats and different regions of the world, Adrian Athique provides a much-needed critical exploration of conceptual approaches to media reception on a global scale. Engaging both the historical foundations and contemporary concerns of audience research, Athique prompts us to reconsider our contemporary media experience within a transnational frame. In the process, he provides valuable insights on culture and belonging, power and imagination. Beautifully written and strongly argued, Transnational Audiences: Media Reception on a Global Scale will be essential reading for students and teachers of global media, culture and communications.

Author : Robert H. Wicks
Publisher : Routledge
Page : 412 pages
File Size : 47,8 Mb
Release : 2000-10-01
Category : Business & Economics
ISBN : 9781135656263

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Understanding Audiences by Robert H. Wicks Pdf

Understanding Audiences helps readers to recognize the important role that media plays in their lives and suggests ways in which they may use media constructively. Author Robert H. Wicks considers the relationship between the producers and the receivers of media information, focusing on how messages shape perceptions of social reality. He analyzes how contemporary media--including newspapers, film, television, and the Internet--vie for the attention of the audience members, and evaluates the importance of message structure and content in attracting and maintaining the attention of audiences. Wicks also examines the principles associated with persuasive communication and the ways in which professional communicators frame messages to help audiences construct meaning about the world around them. Among other features, this text: * describes the processes associated with human information processing; * presents an analysis of the principles associated with social learning in children and adults and explores the possibility that media messages may cultivate ideas, attitudes, and criticisms of this perspective; * explains how most media messages are framed to highlight or accentuate specific perspectives of individuals or organizations--challenging the notion of objectivity in media information messages; * considers the effects of media exposure, such as whether the contemporary media environment may be partially responsible for the recent rash of school violence among young people; * analyzes the Internet as an interactive medium and considers whether it has the potential to contribute to social and civic disengagement as it substitutes for human interaction; and * evaluates the principles of the uses and gratifications approach as they apply to the new media environment, including traditional media as well as popular genres like talk shows and developing media systems such as the Internet. Intended for upper-level undergraduate and graduate students who need to understand the nature of the media and how they interact with these messages, Understanding Audiences promotes the development of media literacy skills and helps readers to understand the processes associated with engaging them in media messages. It also offers them tools to apply toward the shaping of media in a socially constructive way.

Author : L. Meghan Mahoney,Tang Tang
Publisher : Rowman & Littlefield
Page : 481 pages
File Size : 51,6 Mb
Release : 2020-12-15
Category : Language Arts & Disciplines
ISBN : 9781538115312

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The Rowman & Littlefield Handbook of Media Management and Business by L. Meghan Mahoney,Tang Tang Pdf

The Rowman & Littlefield Handbook of Media Management and Business connects research and industry practice to offer a strategic guide for aspiring and current media professionals in convergent environments. As a comprehensive one-stop reference for understanding business issues that drive the production and distribution of content that informs, entertains, and persuades audiences, aims to inspire and inform forward-thinking media management leaders. The handbook examines media management and business through a convergent media approach, rather than focusing on medium-specific strategies. By reflecting media management issues in the information, entertainment, sports, gaming industries, contributed chapters explore the unique opportunities and challenges brought by media convergence, while highlighting the fundamental philosophy, concepts, and practices unchanged in such a dynamic environment. this handbook examines media management through a global perspective, and encourages readers to connect their own diverse development to a broader global context. It is an important addition to the growing literature in media management, with a focus on new media technologies, business management, and internationalization.

Author : Gabriele Siegert,Kati Förster,Sylvia M. Chan-Olmsted,Mart Ots
Publisher : Springer
Page : 405 pages
File Size : 40,9 Mb
Release : 2015-08-07
Category : Business & Economics
ISBN : 9783319182360

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Handbook of Media Branding by Gabriele Siegert,Kati Förster,Sylvia M. Chan-Olmsted,Mart Ots Pdf

This comprehensive handbook critically addresses current issues and achievements in the field of media branding. By discussing media branding from different viewpoints, disciplines and research traditions, this book offers fresh perspectives and identifies areas of interest for further research. The authors highlight the peculiarities of this field and reveal links and commonalities with other areas of study within communication science. The chapters address different research areas, such as society-, content-, management-, audience- as well as advertising aspects of media brands. This handbook thus brings together contributions from different areas making it a valuable resource for researchers and experts from industry interested in media branding.

Author : John D. H. Downing,Denis McQuail,Philip Schlesinger,Ellen Wartella
Publisher : SAGE Publications
Page : 641 pages
File Size : 46,6 Mb
Release : 2004-09-08
Category : Language Arts & Disciplines
ISBN : 9781452206646

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The SAGE Handbook of Media Studies by John D. H. Downing,Denis McQuail,Philip Schlesinger,Ellen Wartella Pdf

Media and communication research is a diverse and stimulating field of inquiry, not only in subject matter but also in purposes and methodologies. Over the past twenty years, and in step with the contemporary shift toward trans-disciplinarity, Media Studies has rapidly developed a very significant body of theory and evidence. Media Studies is here to stay and scholars in the discipline have a vital contribution to make. The SAGE Handbook of Media Studies surveys and evaluates the theories, practices, and future of the field. Editor John Downing and associate editors Denis McQuail, Philip Schlesinger, and Ellen Wartella have brought together a team of international contributors to provide a varied critical analysis of this intensely interesting field of study. The Handbook offers a comprehensive review within five interconnected areas: humanistic and social scientific approaches; global and comparative perspectives; the relation of media to economy and power; media users; and elements in the media mosaic ranging from media ethics to advertising, from popular music to digital technologies, and from Hollywood and Bollywood to alternative media. The contributors to The Handbook are from Australia, Austria, Britain, Canada, France, Guatemala, India, Japan, the Netherlands, South Korea, and the United States. Each contributor offers a unique perspective on topics broad in scope. The Handbook is an ideal resource for university media researchers, for faculty developing new courses and revising curricula, and for graduate courses in media studies. It is also a necessary addition to any academic library.

Author : Sue Turnbull
Publisher : Bloomsbury Publishing
Page : 148 pages
File Size : 40,6 Mb
Release : 2020-05-01
Category : Social Science
ISBN : 9781137405111

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Media Audiences by Sue Turnbull Pdf

The relationship between the media and its audiences has always been a topic of research and debate. Media Audiences provides a comprehensive and succinct overview of the field of audience studies from the time of the printing press to an era characterized by online digital connectivity. Written in an engaging and accessible style, this book offers a wealth of personal insight into the experience of undertaking audience research in order to illustrate the key methodological issues and challenges in the field. Addressing such topics as technologies, content and the people who are the subjects of audience research, the author challenges readers to think about the value of such research for themselves and for society at large. Comprehensive yet concise, this is essential reading for students of Media with an interest in audience studies.