Media And Digital Management

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Media and Digital Management

Eli M. Noam
Media and Digital Management Book PDF

Author : Eli M. Noam
Publisher : Springer
Page : 486 pages
File Size : 48,8 Mb
Release : 2019-01-23
Category : Social Science
ISBN : 9783319720005

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Media and Digital Management by Eli M. Noam Pdf

Being a successful manager or entrepreneur in the media and digital sector requires creativity, innovation, and performance. It also requires an understanding of the principles and tools of management. Aimed at the college market, this book is a short, foundational volume on media management. It summarizes the major dimensions of a business school curriculum and applies them to the entire media, media-tech, and digital sector. Its chapters cover—in a jargonless, non-technical way—the major functions of management. First, creating a media product: the financing of projects, and the management of technology, HR, production operations, intellectual assets, and government relations. Second, harvesting the product created: market research, marketing, pricing, and distribution. And third, the control loop: media accounting and strategy planning. In the process, this book becomes an indispensable resource for those aiming for a career in the media and digital field, both in startups and established organizations. This book is designed to help those aiming to join the media and digital sector to become creative managers and managerial creatives. It aims to make them more knowledgeable, less blinded by hype, more effective, and more responsible.

Media Management and Digital Transformation

Arne L. Bygdås,Stewart Clegg,Aina Landsverk Hagen
Media Management and Digital Transformation Book PDF

Author : Arne L. Bygdås,Stewart Clegg,Aina Landsverk Hagen
Publisher : Routledge
Page : 185 pages
File Size : 45,7 Mb
Release : 2019-05-01
Category : Business & Economics
ISBN : 9780429954139

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Media Management and Digital Transformation by Arne L. Bygdås,Stewart Clegg,Aina Landsverk Hagen Pdf

Media Management and Digital Transformation provides novel and empirically rich insights into the tensions, struggles and innovations of news making and managing in media organizations. From an empirically grounded perspective this book investigates how the 'buzz' of new technology tends to prevent management from seeing which changes are needed and indeed possible to make in the newsroom. It presents ground-breaking research showing that fostering ingenious, innovative solutions can be created from within organizations by engaging and allowing employees to recognize problems, reflect and experiment with new ways of working, using technology as support for change. The research presented arises from a four-year action research project in collaboration with three small and medium-sized Norwegian newspapers, in addition to ethnographic research in newsrooms and on media organizations and phenomena in the USA and Europe. It includes among other empirical examples of newsrooms transitioning from a deadline-controlled workflow to an open-ended flowline production, and provides new tools and methods for fostering collaborative creativity and co-creative innovation practices. It also looks into newsrooms’ attempts to strengthen their audience engagement, metrics performance and external collaborations with technology providers, journalism education and action researchers. With theoretical chapters, methodological insights and qualitative case studies of contemporary practices, this book is essential reading for students and practitioners involved with media management globally.

Managing Interactive Media

Elaine England,Andy Finney
Managing Interactive Media Book PDF

Author : Elaine England,Andy Finney
Publisher : Pearson Education
Page : 314 pages
File Size : 41,5 Mb
Release : 2007
Category : Business & Economics
ISBN : UOM:39015067638273

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Managing Interactive Media by Elaine England,Andy Finney Pdf

This updated and expanded fourth edition retains the strength of previous editions while adding new material relevant for the changing work environment. The book describes the latest industry trends and incorporates them into a project management framework. By developing practical skills it aids the project manager's own development, and provides a coherent overview of the issues that affect all in the converging industries of communications, media and computing.

Digital and Marketing Asset Management

Theresa Regli
Digital and Marketing Asset Management Book PDF

Author : Theresa Regli
Publisher : Rosenfeld Media
Page : 240 pages
File Size : 41,9 Mb
Release : 2016-08-02
Category : Computers
ISBN : 9781933820125

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Digital and Marketing Asset Management by Theresa Regli Pdf

The digital world is transitioning from text to media: photos, audio files, video clips, animations, games, and more. Enterprises of all kinds struggle with how to manage those media assets. Digital professionals who want to master the life cycles behind creating, storing, and reusing media need the inside scoop on how digital and media asset management technology really works.

Digital Media and Innovation

Richard A. Gershon
Digital Media and Innovation Book PDF

Author : Richard A. Gershon
Publisher : Taylor & Francis
Page : 285 pages
File Size : 42,5 Mb
Release : 2024-03-26
Category : Business & Economics
ISBN : 9781003860396

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Digital Media and Innovation by Richard A. Gershon Pdf

This fully updated second edition explores the importance of innovation and innovative thinking for the long-term success of today’s leading media, telecommunications, and information technology companies. The book takes an in-depth look at how smart, creative companies have transformed today's digital economy by introducing unique and highly differentiated products and services. This edition provides a detailed overview of intelligent networks and analyzes disruptive business models and processes from companies involved in social media, artificial intelligence, the metaverse, smart cities, and robotics among other emerging areas. From Apple to Zoom, this book considers some of the key people, companies, and strategies that have transformed the communication industries. Exploring the power of good ideas, this book goes inside the creative edge and looks at what makes such companies successful over time. Digital Media and Innovation is suited to advanced undergraduate and graduate courses in media management, media industries, communication technology, and business management and innovation, and provides up-to-date research for media and business professionals.

Digital Channels and Social Media Management in Luxury Markets

Fabrizio Mosca,Chiara Civera
Digital Channels and Social Media Management in Luxury Markets Book PDF

Author : Fabrizio Mosca,Chiara Civera
Publisher : Routledge
Page : 284 pages
File Size : 45,8 Mb
Release : 2017-11-23
Category : Business & Economics
ISBN : 9781351332286

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Digital Channels and Social Media Management in Luxury Markets by Fabrizio Mosca,Chiara Civera Pdf

In recent years, luxury goods markets have faced significant changes that have influenced both the dynamics of the competition, as well as their strategies. The principal changes include the following: new geographical market development, such as in the Far East, India, and some parts of Africa (these countries are added to a list of already relevant countries that are involved in luxury goods consumption, such as the Emirates, Russia, and South America); diffusion of new media and new technologies in communication, which is characterized by a high degree of interaction; the evolution of distribution channels is underway – these channels are moving towards new forms of integration that utilize both physical digital channels. This has forced firms to revise their strategies and implement multichannel marketing strategies to continue to operate in increasingly international markets that are characterized by increasingly more demanding and informed consumers. This book will enable readers to gain a clear insight into how the luxury goods market operates and amongst other things, focuses on: recent internet and social media strategies adopted by luxury companies and their brands; how luxury companies manage their communication and distribution channels to compete in the market and the impact of digital marketing on their competition; the main models of direct and indirect distribution in the digital channels; how consumers react to multichannel strategies; trends, social commerce and CSR and how luxury companies react; identifying the different social media strategies for luxury companies.

Digital Media & Intellectual Property

Nicola Lucchi
Digital Media Intellectual Property Book PDF

Author : Nicola Lucchi
Publisher : Springer Science & Business Media
Page : 180 pages
File Size : 48,9 Mb
Release : 2006-09-27
Category : Law
ISBN : 9783540365433

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Digital Media & Intellectual Property by Nicola Lucchi Pdf

The book provides a comparative and comprehensive analysis of the current technical, commercial and economical development in digital media describing the impact of new business and distribution models, the current legal and regulatory framework, social practices and consumer expectations associated with the use, distribution, and control of digital media products. In particular the author analyze the anti-circumvention provisions for technological protection measures and digital rights management systems enacted in the United States and in Europe.

Expanding a Digital Content Management System

Magan H. Arthur
Expanding a Digital Content Management System Book PDF

Author : Magan H. Arthur
Publisher : CRC Press
Page : 167 pages
File Size : 51,9 Mb
Release : 2013-10-08
Category : Business & Economics
ISBN : 9781136034183

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Expanding a Digital Content Management System by Magan H. Arthur Pdf

Building large integrated content management systems is a daunting task and there is little guidance for the implementation process for the mid-level manager. There are thousands of home grown or old standalone systems in need of upgrading and expanding to keep up with the growing challenge of digital media. This book allows the non-technical executive to understand the key concepts and issues. It covers the technical process and business aspects of expanding a system.

Managing Social Media Practices in the Digital Economy

Alavi, Shirin,Ahuja, Vandana
Managing Social Media Practices in the Digital Economy Book PDF

Author : Alavi, Shirin,Ahuja, Vandana
Publisher : IGI Global
Page : 312 pages
File Size : 43,6 Mb
Release : 2019-12-27
Category : Business & Economics
ISBN : 9781799821878

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Managing Social Media Practices in the Digital Economy by Alavi, Shirin,Ahuja, Vandana Pdf

Social media platforms are powerful tools that can help organizations to gather user preferences and build profiles of consumers. These sites add value to business activities, including market research, co-creation, new product development, and brand and customer management. Understanding and correctly incorporating these tools into daily business operations is essential for organizational success. Managing Social Media Practices in the Digital Economy is an essential reference source that facilitates an understanding of diverse social media tools and platforms and their impact on society, business, and the economy and illustrates how online communities can benefit the domains of marketing, finance, and information technology. Featuring research on topics such as mobile technology, service quality, and consumer engagement, this book is ideally designed for managers, managing directors, executives, marketers, industry professionals, social media analysts, academicians, researchers, and students.

Digital Media and Innovation

Richard A. Gershon
Digital Media and Innovation Book PDF

Author : Richard A. Gershon
Publisher : SAGE Publications
Page : 358 pages
File Size : 47,9 Mb
Release : 2016-02-11
Category : Language Arts & Disciplines
ISBN : 9781483322544

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Digital Media and Innovation by Richard A. Gershon Pdf

Digital Media and Innovation, by Richard A. Gershon, takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today's media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer.

Media and Management

Rutvica Andrijasevic,Melissa Gregg,Marc Steinberg,Julie Yujie Chen
Media and Management Book PDF

Author : Rutvica Andrijasevic,Melissa Gregg,Marc Steinberg,Julie Yujie Chen
Publisher : U of Minnesota Press
Page : 112 pages
File Size : 51,9 Mb
Release : 2021-09-14
Category : Social Science
ISBN : 9781452966038

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Media and Management by Rutvica Andrijasevic,Melissa Gregg,Marc Steinberg,Julie Yujie Chen Pdf

An essential account of how the media devices we use today inherit the management practices governing factory labor This book argues that management is enabled by media forms, just as media gives life to management. Media technologies central to management have included the stopwatch, the punch card, the calculator, and the camera, while management theories are taught in printed and virtual textbooks and online through TED talks. In each stage of the evolving relationship between workers and employers, management innovations are learned through media, with media formats producing fresh opportunities for management. Drawing on rich historical and ethnographic case studies, this book approaches key instances of the industrial and service economy—the legacy of Toyotism in today’s software industry, labor mediators in electronics manufacturing in Central and Eastern Europe, and app-based food-delivery platforms in China—to push media and management studies in new directions. Media and Management offers a provocative insight on the future of labor and media that inevitably cross geographical boundaries.

Social Media Measurement and Management

Jeremy Harris Lipschultz
Social Media Measurement and Management Book PDF

Author : Jeremy Harris Lipschultz
Publisher : Routledge
Page : 317 pages
File Size : 45,8 Mb
Release : 2019-06-25
Category : Social Science
ISBN : 9781351108058

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Social Media Measurement and Management by Jeremy Harris Lipschultz Pdf

This new textbook applies a critical and practical lens to the world of social media analytics. Author Jeremy Harris Lipschultz explores the foundations of digital data, strategic tools, and best practices in an accessible volume for students and practitioners of social media communication. The book expands upon entrepreneurship, marketing, and technological principles, demonstrating how raising awareness, sparking engagement, and producing business outcomes all require emphasis on customers, employees, and other stakeholders within paid, earned, social, and owned media. It also looks to the future, examining how the movement toward artificial intelligence and machine learning raises new legal and ethical issues in effective management of social media data. Additionally, the book offers a solid grounding in the principles of social media measurement itself, teaching the strategies and techniques that enable effective analysis. A perfect primer for this developing industry, Social Media Measurement: Entrepreneurial Digital Analytics is ideal for students, scholars, and practitioners of digital media seeking to hone their skills and expand their bank of tools and resources. It features theoretical and practical advice, a comprehensive glossary of key terms, and case studies from key industry thought leaders.

Handbook of Social Media Management

Mike Friedrichsen,Wolfgang Mühl-Benninghaus
Handbook of Social Media Management Book PDF

Author : Mike Friedrichsen,Wolfgang Mühl-Benninghaus
Publisher : Springer Science & Business Media
Page : 880 pages
File Size : 47,8 Mb
Release : 2013-05-28
Category : Business & Economics
ISBN : 9783642288975

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Handbook of Social Media Management by Mike Friedrichsen,Wolfgang Mühl-Benninghaus Pdf

Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise on digital products and communication. At the same time, social media has become a vibrant field of research for media economists and media management researchers. In this handbook, international experts present a comprehensive account of the latest developments in social media research and management, consistently linking classical media management with social media. The articles discuss new theoretical approaches as well as empirical findings and applications, yielding an interesting overview of interdisciplinary and international approaches. The book’s main sections address forms and content of social media; impact and users; management with social media; and a new value chain with social media. The book will serve as a valuable reference work for researchers, students and professionals working in media and public relations.

Digital Transformation in Journalism and News Media

Mike Friedrichsen,Yahya Kamalipour
Digital Transformation in Journalism and News Media Book PDF

Author : Mike Friedrichsen,Yahya Kamalipour
Publisher : Springer
Page : 555 pages
File Size : 48,6 Mb
Release : 2017-05-03
Category : Business & Economics
ISBN : 9783319277868

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Digital Transformation in Journalism and News Media by Mike Friedrichsen,Yahya Kamalipour Pdf

This book analyzes various digital transformation processes in journalism and news media. By investigating how these processes stimulate innovation, the authors identify new business and communication models, as well as digital strategies for a new environment of global information flows. The book will help journalists and practitioners working in news media to identify best practices and discover new types of information flows in a rapidly changing news media landscape.

Professional Content Management Systems

Andreas Mauthe,Peter Thomas
Professional Content Management Systems Book PDF

Author : Andreas Mauthe,Peter Thomas
Publisher : John Wiley & Sons
Page : 330 pages
File Size : 55,8 Mb
Release : 2005-08-05
Category : Technology & Engineering
ISBN : 9780470855430

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Professional Content Management Systems by Andreas Mauthe,Peter Thomas Pdf

Content and Content Management are core topics in the IT and broadcast industry. However these terms have not been clearly defined for those learning the field. The topic is complex and users from different industries have different backgrounds and a varied understanding of content issues. Multimedia Content Management helps to clarify the subject area, define problematic issues and establish a universal understanding of content and its management. * Provides clarity in the subject area * Defines potential problems and establishes a universal understanding * Builds an architectural framework upon this account and different aspects of the industry and solutions are reviewed * Comprehensively describes the different users working and accessing content, the applications and workflows Essential reading for students, engineers and technical managers, in the area of data, storage management and multimedia, requiring an overview of this complex topic. The topics discussed will also prove highly insightful for executive managers and media professionals with a technical understanding and broadcast executives in the field.