Media Franchising

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Media Franchising

Derek Johnson
Media Franchising Book PDF

Author : Derek Johnson
Publisher : NYU Press
Page : 300 pages
File Size : 55,7 Mb
Release : 2013-03-22
Category : Social Science
ISBN : 9780814743478

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Media Franchising by Derek Johnson Pdf

"Johnson astutely reveals that franchises are not Borg-like assimilation machines, but, rather, complicated ecosystems within which creative workers strive to create compelling 'shared worlds.' This finely researched, breakthrough book is a must-read for anyone seeking a sophisticated understanding of the contemporary media industry." —Heather Hendershot, author of What's Fair on the Air?: Cold War Right-Wing Broadcasting and the Public Interest While immediately recognizable throughout the U.S. and many other countries, media mainstays like X-Men, Star Trek, and Transformers achieved such familiarity through constant reincarnation. In each case, the initial success of a single product led to a long-term embrace of media franchising—a dynamic process in which media workers from different industrial positions shared in and reproduced familiar cultureacross television, film, comics, games, and merchandising. In Media Franchising, Derek Johnson examines the corporate culture behind these production practices, as well as the collaborative and creative efforts involved in conceiving, sustaining, and sharing intellectual properties in media work worlds. Challenging connotations of homogeneity, Johnson shows how the cultural and industrial logic of franchising has encouraged media industries to reimagine creativity as an opportunity for exchange among producers, licensees, and evenconsumers. Drawing on case studies and interviews with media producers, he reveals the meaningful identities, cultural hierarchies, and struggles for distinction that accompany collaboration within these production networks. Media Franchising provides a nuanced portrait of the collaborative cultural production embedded in both the media industries and our own daily lives.

Anime's Media Mix

Marc Steinberg
Anime s Media Mix Book PDF

Author : Marc Steinberg
Publisher : U of Minnesota Press
Page : 337 pages
File Size : 48,8 Mb
Release : 2012
Category : Art
ISBN : 9780816675494

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Anime's Media Mix by Marc Steinberg Pdf

Untangles the web of commodity, capitalism, and art that is anime

Franchise Era

Fleury James Fleury
Franchise Era Book PDF

Author : Fleury James Fleury
Publisher : Edinburgh University Press
Page : 432 pages
File Size : 44,5 Mb
Release : 2019-04-01
Category : Digital media
ISBN : 9781474419246

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Franchise Era by Fleury James Fleury Pdf

As Hollywood shifts towards the digital era, the role of the media franchise has become more prominent. This edited collection, from a range of international scholars, argues that the franchise is now an integral element of American media culture. As such, the collection explores the production, distribution and marketing of franchises as a historical form of media-making - analysing the complex industrial practice of managing franchises across interconnected online platforms. Examining how traditional media incumbents like studios and networks have responded to the rise of new entrants from the technology sector (such as Facebook, Apple, Amazon, Netflix and Google), the authors take a critical look at the way new and old industrial logics collide in an increasingly fragmented and consolidated mediascape.

Horror Franchise Cinema

Mark McKenna,William Proctor
Horror Franchise Cinema Book PDF

Author : Mark McKenna,William Proctor
Publisher : Routledge
Page : 349 pages
File Size : 44,5 Mb
Release : 2021-09-30
Category : Social Science
ISBN : 9780429593840

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Horror Franchise Cinema by Mark McKenna,William Proctor Pdf

This book explores horror film franchising from a broad range of interdisciplinary perspectives and considers the horror film’s role in the history of franchising and serial fiction. Comprising 12 chapters written by established and emerging scholars in the field, Horror Franchise Cinema redresses critical neglect toward horror film franchising by discussing the forces and factors governing its development across historical and contemporary terrain while also examining text and reception practices. Offering an introduction to the history of horror franchising, the chapters also examine key texts including Universal Studio monster films, Blumhouse production films, The Texas Chainsaw Massacre, A Nightmare on Elm Street, Alien, I Spit on Your Grave, Let the Right One In, Italian zombie films, anthology films, and virtual reality. A significant contribution to studies of horror cinema and film/media franchising from the 1930s to the present day, this book will be of interest to students and scholars of film studies, media and cultural studies, franchise studies, political economy, audience/reception studies, horror studies, fan studies, genre studies, production cultures, and film histories.

Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies

Hernández-Santaolalla, Víctor,Barrientos-Bueno, Mónica
Handbook of Research on Transmedia Storytelling Audience Engagement and Business Strategies Book PDF

Author : Hernández-Santaolalla, Víctor,Barrientos-Bueno, Mónica
Publisher : IGI Global
Page : 457 pages
File Size : 49,9 Mb
Release : 2020-04-24
Category : Business & Economics
ISBN : 9781799831204

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Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies by Hernández-Santaolalla, Víctor,Barrientos-Bueno, Mónica Pdf

As media evolves with technological improvement, communication changes alongside it. In particular, storytelling and narrative structure have adapted to the new digital landscape, allowing creators to weave immersive and enticing experiences that captivate viewers. These experiences have great potential in marketing and advertising, but the medium’s methods are so young that their potential and effectiveness is not yet fully understood. Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies is a collection of innovative research that explores transmedia storytelling and digital marketing strategies in relation to audience engagement. Highlighting a wide range of topics including promotion strategies, business models, and prosumers and influencers, this book is ideally designed for digital creators, advertisers, marketers, consumer analysts, media professionals, entrepreneurs, managers, executives, researchers, academicians, and students.

Franchise Era

Fleury James Fleury
Franchise Era Book PDF

Author : Fleury James Fleury
Publisher : Edinburgh University Press
Page : 336 pages
File Size : 41,7 Mb
Release : 2019-04-01
Category : Digital media
ISBN : 9781474419239

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Franchise Era by Fleury James Fleury Pdf

As Hollywood shifts towards the digital era, the role of the media franchise has become more prominent. This edited collection, from a range of international scholars, argues that the franchise is now an integral element of American media culture. As such, the collection explores the production, distribution and marketing of franchises as a historical form of media-making - analysing the complex industrial practice of managing franchises across interconnected online platforms. Examining how traditional media incumbents like studios and networks have responded to the rise of new entrants from the technology sector (such as Facebook, Apple, Amazon, Netflix and Google), the authors take a critical look at the way new and old industrial logics collide in an increasingly fragmented and consolidated mediascape.

The Routledge Companion to Picturebooks

Bettina Kümmerling-Meibauer
The Routledge Companion to Picturebooks Book PDF

Author : Bettina Kümmerling-Meibauer
Publisher : Routledge
Page : 526 pages
File Size : 40,6 Mb
Release : 2017-12-06
Category : Literary Criticism
ISBN : 9781317526599

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The Routledge Companion to Picturebooks by Bettina Kümmerling-Meibauer Pdf

Containing forty-eight chapters, The Routledge Companion to Picturebooks is the ultimate guide to picturebooks. It contains a detailed introduction, surveying the history and development of the field and emphasizing the international and cultural diversity of picturebooks. Divided into five key parts, this volume covers: Concepts and topics – from hybridity and ideology to metafiction and emotions; Genres – from baby books through to picturebooks for adults; Interfaces – their relations to other forms such as comics and visual media; Domains and theoretical approaches, including developmental psychology and cognitive studies; Adaptations. With ground-breaking contributions from leading and emerging scholars alike, this comprehensive volume is one of the first to focus solely on picturebook research. Its interdisciplinary approach makes it key for both scholars and students of literature, as well as education and media.

Spreadable Media

Henry Jenkins,Sam Ford,Joshua Green
Spreadable Media Book PDF

Author : Henry Jenkins,Sam Ford,Joshua Green
Publisher : NYU Press
Page : 398 pages
File Size : 55,5 Mb
Release : 2018-04-03
Category : Law
ISBN : 9781479856053

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Spreadable Media by Henry Jenkins,Sam Ford,Joshua Green Pdf

"Spreadable Media" maps fundamental changes taking place in the contemporary media environment, a space where corporations no longer tightly control media distribution. This book challenges some of the prevailing frameworks used to describe contemporary media.

Franchise Your Business

Mark Siebert
Franchise Your Business Book PDF

Author : Mark Siebert
Publisher : Entrepreneur Press
Page : 434 pages
File Size : 43,7 Mb
Release : 2024-05-28
Category : Business & Economics
ISBN : 9781613084700

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Franchise Your Business by Mark Siebert Pdf

Join franchise expert and consultant Mark Siebert as he delivers the ultimate how-to guide to employing the greatest growth strategy ever—franchising. In this revised and updated second edition Siebert tells you what to expect, how to move forward, and avoid costly mistakes as he imparts decades of experience, insights, and practical advice to help grow your business exponentially through franchising. Learn how to: Use other people’s money to grow your business Evaluate your existing businesses for franchisability Identify the advantages and disadvantages of franchising Develop a business plan for “growth on steroids” Evaluate legal risk, obtain necessary documents, and protect intellectual property Control quality better than in corporate operations Create marketing plans and tools to attract franchises Sell franchises to the right candidates while avoiding potential problems Help your franchisees establish their franchise businesses Cultivate the franchisee-franchisor relationship Prepare your franchise business for an ultimate sale when it is time to exit Franchise Your Business will teach you everything they need to know about the most dynamic growth strategy ever created.

Social Entrepreneurship: Concepts, Methodologies, Tools, and Applications

Management Association, Information Resources
Social Entrepreneurship Concepts Methodologies Tools and Applications Book PDF

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 1764 pages
File Size : 40,8 Mb
Release : 2019-04-01
Category : Business & Economics
ISBN : 9781522581833

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Social Entrepreneurship: Concepts, Methodologies, Tools, and Applications by Management Association, Information Resources Pdf

Businesses are looking for methods to incorporate social entrepreneurship in order to generate a positive return to society. Social enterprises have the ability to improve societies through altruistic work to create sustainable work environments for future entrepreneurs and their communities. Social Entrepreneurship: Concepts, Methodologies, Tools, and Applications is a useful scholarly resource that examines the broad topic of social entrepreneurship by looking at relevant theoretical frameworks and fundamental terms. It also addresses the challenges and solutions social entrepreneurs face as they address their corporate social responsibility in an effort to redefine the goals of today’s enterprises and enhance the potential for growth and change in every community. Highlighting a range of topics such as the social economy, corporate social responsibility, and competitive advantage, this multi-volume book is ideally designed for business professionals, entrepreneurs, start-up companies, academics, and graduate-level students in the fields of economics, business administration, sociology, education, politics, and international relations.

Street Smart Franchising

Joe Mathews
Street Smart Franchising Book PDF

Author : Joe Mathews
Publisher : Entrepreneur Press
Page : 289 pages
File Size : 46,9 Mb
Release : 2011-05-01
Category : Business & Economics
ISBN : 9781613080238

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Street Smart Franchising by Joe Mathews Pdf

Experienced franchisees and franchisors tell entrepreneurs what they need to know before they buy a franchise. Second edition includes a sample copy of the entire UFOC plus 40% new and updated examples. This straight-shooting franchise guide goes beyond the “how to” to teach potential franchisees what to expect when starting a franchise. Real life stories from the trenches illustrate how to cope with the difficulties a franchise presents. The author reveals the personality types most likely to succeed at franchising, and identifies entrepreneurial traits that may increase risk of failure. Plus, it takes an in-depth look at the research and investigation of a franchise, something glossed over in most franchise books.

The Franchise Era

James Fleury
The Franchise Era Book PDF

Author : James Fleury
Publisher : Unknown
Page : 128 pages
File Size : 43,5 Mb
Release : 2024-06-02
Category : Digital media
ISBN : 1474464807

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The Franchise Era by James Fleury Pdf

Examining how traditional media incumbents like studios and networks have responded to the rise of new entrants from the technology sector (such as Facebook, Apple, Amazon, Netflix and Google), the authors take a critical look at the way new and old industrial logics collide in an increasingly fragmented and consolidated mediascape.

Interfirm Networks

Josef Windsperger,Gérard Cliquet,Thomas Ehrmann,Georg Hendrikse
Interfirm Networks Book PDF

Author : Josef Windsperger,Gérard Cliquet,Thomas Ehrmann,Georg Hendrikse
Publisher : Springer
Page : 320 pages
File Size : 47,8 Mb
Release : 2014-12-01
Category : Business & Economics
ISBN : 9783319101842

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Interfirm Networks by Josef Windsperger,Gérard Cliquet,Thomas Ehrmann,Georg Hendrikse Pdf

The organization of interfirm networks, such as alliances, cooperatives, franchise and retail chains, has become an important research topic in the field of economics, marketing, strategic management, and organization theory. This book contributes to the literature on formal and informal inter-organizational governance by providing new insights on contract design, ownership, evolution of cooperation, role of social capital and performance in franchising networks; includes topics of loyalty, reputation and organizational form as well as performance of cooperatives, and discusses the relationship between formal and relational governance in alliances, governance structures of innovation activities, dynamics of interfirm conflicts, and network externalities and alliance formation.

A Companion to Media Authorship

Jonathan Gray,Derek Johnson
A Companion to Media Authorship Book PDF

Author : Jonathan Gray,Derek Johnson
Publisher : John Wiley & Sons
Page : 580 pages
File Size : 42,5 Mb
Release : 2013-02-12
Category : Social Science
ISBN : 9781118495254

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A Companion to Media Authorship by Jonathan Gray,Derek Johnson Pdf

A Companion to Media Authorship “Gray and Johnson have brought together a stellar group of authors whose works deftly explicate the complexities of negotiating ‘authorship’ across a range of cultural production sites. This definitive collection is an important and long-overdue contribution to contemporary media studies.” Serra Tinic, author of On Location: Canada’s Television Industry in a Global Market “Wide-ranging and global, historical and contemporary, brimming with insights enlarging our understanding of media production and reception, this book is an important contribution to the study of authorship.” Michael Z. Newman, author of Indie: An American Film Culture While the idea of authorship has transcended the literary to play a meaningful role in the cultures of film, television, games, comics, and other emerging digital forms, our understanding of it is still too often limited to assumptions about solitary geniuses and individual creative expression. A Companion to Media Authorship is a ground-breaking collection that reframes media authorship as a question of culture in which authorship is as much a construction tied to authority and power as it is a constructive and creative force of its own. Gathering together the insights of leading media scholars and practitioners, 28 original chapters map the field of authorship in a cutting-edge, multi-perspective, and truly authoritative manner. The contributors develop new and innovative ways of thinking about the practices, attributions, and meanings of authorship. They situate and examine authorship within collaborative models of industrial production, socially networked media platforms, globally diverse traditions of creativity, complex consumption practices, and a host of institutional and social contexts. Together, the essays provide the definitive study on the subject by demonstrating that authorship is a field in which media culture can be transformed, revitalized, and reimagined.

Star Wars and the History of Transmedia Storytelling

Sean Guynes,Dan Hassler-Forest
Star Wars and the History of Transmedia Storytelling Book PDF

Author : Sean Guynes,Dan Hassler-Forest
Publisher : Unknown
Page : 0 pages
File Size : 44,9 Mb
Release : 2018
Category : Communication. Mass media
ISBN : 9462986215

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Star Wars and the History of Transmedia Storytelling by Sean Guynes,Dan Hassler-Forest Pdf

Star Wars has reached more than three generations of casual and hardcore fans alike, and as a result many of the producers of franchised Star Wars texts (films, television, comics, novels, games, and more) over the past four decades have been fans-turned-creators. Yet despite its dominant cultural and industrial positions, Star Wars has rarely been the topic of sustained critical work. Star Wars and the History of Transmedia Storytelling offers a corrective to this oversight by curating essays from a wide range of interdisciplinary scholars in order to bring Star Wars and its transmedia narratives more fully into the fold of media and cultural studies. The collection places Star Wars at the center of those studies' projects by examining video games, novels and novelizations, comics, advertising practices, television shows, franchising models, aesthetic and economic decisions, fandom and cultural responses, and other aspects of Star Wars and its world-building in their multiple contexts of production, distribution, and reception. In emphasizing that Star Wars is both a media franchise and a transmedia storyworld, Star Wars and the History of Transmedia Storytelling demonstrates the ways in which transmedia storytelling and the industrial logic of media franchising have developed in concert over the past four decades, as multinational corporations have become the central means for subsidizing, profiting from, and selling modes of immersive storyworlds to global audiences. By taking this dual approach, the book focuses on the interconnected nature of corporate production, fan consumption, and transmedia world-building. As such, this collection grapples with the historical, cultural, aesthetic, and political-economic implications of the relationship between media franchising and transmedia storytelling as they are seen at work in the world's most profitable transmedia franchise.