Media Market

Author : Fouad Sabry
Publisher : One Billion Knowledgeable
Page : 231 pages
File Size : 51,5 Mb
Release : 2024-04-07
Category : Business & Economics
ISBN : PKEY:6610000547210

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Media Market by Fouad Sabry Pdf

What is Media Market A market, also known as a media market, broadcast market, media region, designated market area (DMA), television market area, or simply market, is a region in which the population has access to the same (or comparable) television and radio station offerings. Markets may also include other forms of media, such as newspapers and content from the internet. It is possible for them to correspond with or overlap with one or more metropolitan areas; however, rural regions that have a limited number of large population centers can also be recognized as markets. The opposite is also true: extremely big metropolitan areas can occasionally be divided into a number of different pieces. It is possible for market regions to overlap, which means that individuals who live on the periphery of one media market may be able to get information from other markets that are conveniently located nearby. These measurements are compiled in the United States by Nielsen Media Research, and they are utilized extensively in the process of audience measurement. Since the completion of its acquisition of Arbitron in September 2013, Nielsen has been doing audience measurements for both radio and television. How you will benefit (I) Insights, and validations about the following topics: Chapter 1: Media market Chapter 2: Nielsen Audio Chapter 3: WDBB Chapter 4: WNPT (TV) Chapter 5: Audience measurement Chapter 6: Market failure Chapter 7: WYMT-TV Chapter 8: WDTV Chapter 9: Media in New York's Capital District Chapter 10: The CW Plus Chapter 11: WVTT-CD Chapter 12: WJMX (AM) Chapter 13: Media in the Tampa Bay area Chapter 14: WNKI Chapter 15: Digital television transition in the United States Chapter 16: KLIR Chapter 17: Nielsen Media Research Chapter 18: Regulated market Chapter 19: Significantly viewed out-of-market television stations in the United States Chapter 20: Media in Jacksonville, Florida Chapter 21: WTOP-FM (II) Answering the public top questions about media market. (III) Real world examples for the usage of media market in many fields. Who this book is for Professionals, undergraduate and graduate students, enthusiasts, hobbyists, and those who want to go beyond basic knowledge or information for any kind of Media Market.

Author : Zvezdan Vukanović
Publisher : Springer
Page : 202 pages
File Size : 46,5 Mb
Release : 2016-07-25
Category : Business & Economics
ISBN : 9783319305127

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Foreign Direct Investment Inflows Into the South East European Media Market by Zvezdan Vukanović Pdf

This book offers a strategic analysis of current and future perspectives of Foreign Direct Investment (FDI) inflows into the South East European media market. The author develops a hybrid FDI business model strategy to guide media companies wishing to more effectively position and leverage their media infrastructure within the increasingly globalized and expanding media market. By conducting sixteen comparative and exploratory case studies of the South East European media market, the author explores how specific microeconomic factors influence spillover effects, absorption capacities and investment incentives between local and foreign firms through FDI inflows. The book is directed towards researchers and students, as well as practitioners/professionals involved with media organizations.

Author : Yuezhi Zhao
Publisher : University of Illinois Press
Page : 276 pages
File Size : 52,7 Mb
Release : 1998
Category : Government and the press
ISBN : 0252066782

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Media, Market, and Democracy in China by Yuezhi Zhao Pdf

Media, Market, and Democracy in China is an astonishingly close look at the intertwining nature of the Communist Party and the news media in China, how they affect each other, and what the future might hold for each. How do market forces influence the media in China? How does the Party both introduce and try to contain the market's influence? How do commercial imperatives both accommodate and challenge Party control? To answer these and other questions, Yuezhi Zhao interviewed a wide range of scholars, media administrators, and media professionals. During five months in China in 1994 and 1995, she monitored media content, carried out extensive documentary research in Beijing, and held off-the-record meetings with Chinese media insiders. The first study of its kind to trace the Chinese print and broadcast media from the 1920s to 1996, this work will be must reading for students of journalism, mass communications, political science, and China studies, as well as for media and business professionals and policy makers who need to understand what's happening to China and its mass media.

Author : Paulo Faustino
Publisher : Media XXI
Page : 428 pages
File Size : 44,7 Mb
Release : 2022-03-03
Category : Social Science
ISBN : 9789897292422

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Concentration, Diversity of Voices and Competition in the Media Market by Paulo Faustino Pdf

«The book Concentration, Diversity of Voices and Competition in the Media Market addresses one of the most important issues in democratic societies: knowledgeable citizens with access to diverse opinions and perspectives are less manipulable and can become also actors of a clear and rigorous way the concentration of media: scans correctly the legal framework and strategies of the leading business groups; and provides relevant indicators to detect and read the abuses of dominant positions in the European communications market». — Alfonso Sánchez-Tabernero. Rector de la Universidad de Navarra. «Concentration, Diversity of Voices and Competition in Media Market provides the latest Faustino and colleagues’ study combines case studies and other methods to produce a volume that is a welcome addition to the literature in media management and economics.» — Dr. Alan B. Albarran. University of North Texas. «In the midst of global media disruption, the steady pace of ownership concentration is that and a fascinating portrait of who owns what not as a static portrait, but as a dynamic guide for understanding.» — Everette E. Dennis. Northwestern University in Qatar.

Author : Alan B. Albarran,Angel Arrese Reca
Publisher : Routledge
Page : 192 pages
File Size : 54,8 Mb
Release : 2003-01-30
Category : Language Arts & Disciplines
ISBN : 9781135638429

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Time and Media Markets by Alan B. Albarran,Angel Arrese Reca Pdf

This edited collection examines time and its relationship to and impact upon media industries, studying how the media industry views time and makes business and economic decisions based on considerations of time. Contributions from an international set of authors analyze time constraints and competition between different media; the quantity and quality of time spent in media consumption, audience and readership time valuation/costing/pricing; and the emergence of new media businesses around individual time management. Specific topics examined in the volume include: * a philosophical look at the concept of time and its application to media markets; * temporal aspects of media distribution for the media industries, and how time affects their activities; * the impact of increasing media industry consolidation and convergence on managerial effectiveness; * approaches to time by CNN and its various cache of news channels, in a managerial context; * the application of niche theory as a framework to examine competition between the Internet and television; * Internet access in the United Kingdom and Europe, examining the cost of time for online access; * the exchange of time and money in the television market for advertising; and * a summary of research and an agenda for future research on the topic of time's role in the media industry and markets. With its origins in the third World Media Economics conference, held in 2000, Time and Media Markets is a distinctive and important collection appropriate for scholars and advanced students in media management and economics.

Author : Benjamin M. Compaine,Douglas Gomery
Publisher : Routledge
Page : 902 pages
File Size : 45,8 Mb
Release : 2000-07-13
Category : Social Science
ISBN : 9781135679224

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Who Owns the Media? by Benjamin M. Compaine,Douglas Gomery Pdf

This thorough update to Benjamin Compaine's original 1979 benchmark and 1982 revisit of media ownership tackles the question of media ownership, providing a detailed examination of the current state of the media industry. Retaining the wealth of data of the earlier volumes, Compaine and his co-author Douglas Gomery chronicle the myriad changes in the media industry and the factors contributing to these changes. They also examine how the media industry is being reshaped by technological forces in all segments, as well as by social and cultural reactions to these forces. This third edition of Who Owns the Media? has been reorganized and expanded, reflecting the evolution of the media industry structure. Looking beyond conventional wisdom and expectations, Compaine and Gomery examine the characteristics of competition in the media marketplace, present alternative positions on the meanings of concentration, and ultimately urge readers to draw their own conclusions on an issue that is neither black nor white. Appropriate for media practitioners and sociologists, historians, and economists studying mass media, this volume can also be used for advanced courses in broadcasting, journalism, mass communication, telecommunications, and media education. As a new benchmark for the current state of media ownership, it is invaluable to anyone needing to understand who controls the media and thus the information and entertainment messages received by media consumers.

Author : JayEtta Z. Hecker
Publisher : DIANE Publishing
Page : 69 pages
File Size : 45,7 Mb
Release : 2008-09
Category : Business & Economics
ISBN : 9781437903713

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Media Ownership by JayEtta Z. Hecker Pdf

The media industry plays an important role in educating and entertaining the public. While the media industry provides the public with many national choices, media outlets located in a local market are more likely to provide local programs that meet the needs of residents in the market compared to national outlets. This report reviews: (1) the number and ownership of various media outlets; (2) the level of minority- and women-owned broadcast outlets; (3) the influence of economic, legal and regulatory, and technological factors on the number and ownership of media outlets; and (4) stakeholders¿ opinions on modifying certain media ownership laws and regulations. Includes recommendations. Charts and tables.

Author : C. Edwin Baker
Publisher : Cambridge University Press
Page : 395 pages
File Size : 51,5 Mb
Release : 2001-11-05
Category : Political Science
ISBN : 9781139432429

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Media, Markets, and Democracy by C. Edwin Baker Pdf

Government interventions in media markets are often criticized for preventing audiences from getting the media products they want. A free press is often asserted to be essential for democracy. The first point is incorrect and the second is inadequate as a policy guide. Part I of this book shows that unique aspects of media products prevent markets from providing for audience desires. Part II shows that four prominent, but different, theories of democracy lead to different conceptions of good journalistic practice, media policy, and proper constitutional principles. Part II makes clear that the choice among democratic theories is crucial for understanding what should be meant by free press. Part III explores international free trade in media products. Contrary to the dominant American position, it shows that Parts I and II's economic and democratic theory justify deviations from free trade in media products.

Author : Sylvia M. Chan-Olmsted
Publisher : Routledge
Page : 257 pages
File Size : 45,8 Mb
Release : 2006-08-15
Category : Business & Economics
ISBN : 9781135617141

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Competitive Strategy for Media Firms by Sylvia M. Chan-Olmsted Pdf

Introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. This book provides empirical examinations of broadcast, multichannel media, enhanced television, broadband communications, and global media conglomerate markets.

Author : Indrajit Banerjee,Stephen Logan
Publisher : AMIC
Page : 556 pages
File Size : 54,6 Mb
Release : 2008
Category : Communication
ISBN : 9789814136105

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Asian Communication Handbook 2008 by Indrajit Banerjee,Stephen Logan Pdf

Author : Mike Friedrichsen,Wolfgang Mühl-Benninghaus
Publisher : Springer Science & Business Media
Page : 880 pages
File Size : 49,5 Mb
Release : 2013-05-28
Category : Business & Economics
ISBN : 9783642288975

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Handbook of Social Media Management by Mike Friedrichsen,Wolfgang Mühl-Benninghaus Pdf

Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise on digital products and communication. At the same time, social media has become a vibrant field of research for media economists and media management researchers. In this handbook, international experts present a comprehensive account of the latest developments in social media research and management, consistently linking classical media management with social media. The articles discuss new theoretical approaches as well as empirical findings and applications, yielding an interesting overview of interdisciplinary and international approaches. The book’s main sections address forms and content of social media; impact and users; management with social media; and a new value chain with social media. The book will serve as a valuable reference work for researchers, students and professionals working in media and public relations.

Author : Philip M. Napoli
Publisher : Routledge
Page : 403 pages
File Size : 50,6 Mb
Release : 2009-03-04
Category : Language Arts & Disciplines
ISBN : 9781135250966

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Media Diversity and Localism by Philip M. Napoli Pdf

Questions concerning the quality of media performance and the effectiveness of media policymaking often revolve around the extent to which the media system fulfills the values inherent in diversity and localism principles. This edited volume addresses challenges and issues relating to diversity in local media markets from a media law and policy perspective. Editor Philip M. Napoli provides a conceptual and empirical framework for assessing the success/failure of media markets and media outlets in fulfilling diversity and localism objectives. Featuring well-known contributors from a variety of disciplines, including media, law, political science, and economics, Media Diversity and Localism explores the following topics: *media ownership and media diversity and localism; *conceptual and methodological issues in assessing media diversity and localism; *minorities, media, and diversity; and *contextualizing media diversity and localism: audience behavior and new technologies. This substantive and timely volume speaks to scholars and researchers in the areas of media law and policy, political science, and all others interested in media regulation. It can also be used in a graduate seminar on media policy topics.

Author : Carol Azungi Dralega,Angella Napakol
Publisher : Emerald Group Publishing
Page : 280 pages
File Size : 41,6 Mb
Release : 2022-09-19
Category : Social Science
ISBN : 9781803822716

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COVID-19 and the Media in Sub-Saharan Africa by Carol Azungi Dralega,Angella Napakol Pdf

This critical research collection focuses on Eastern and Southern Africa providing timely and valuable insights and reflections around the changes and stabilities within media ecosystems caused by the novel Covid-19 crises.

Author : Farooq Sulehria
Publisher : Routledge
Page : 258 pages
File Size : 42,8 Mb
Release : 2018-01-02
Category : Social Science
ISBN : 9781351399388

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Media Imperialism in India and Pakistan by Farooq Sulehria Pdf

Examining anew the notions of media imperialism and globalization of media, this book disrupts the generalised consensus in media scholarship that globalization of media has put an end to media imperialism. One elemental aspect of media imperialism is the structural dependency of television systems in the global South on the imperial North. Taking India and Pakistan as its case studies, this book views globalization of media as the unleashing of processes that have translated into the liberalization of air waves and privatization of television systems whereby commercialization of television is privileged over public interest television. Additionally, it argues that the globalization of media has contributed to corruption, tabloidization, and marginalization of subaltern classes in the Indian and Pakistani media.

Author : Arja Rosenholm,Kaarle Nordenstreng,Elena Trubina
Publisher : Routledge
Page : 250 pages
File Size : 48,8 Mb
Release : 2010-10-04
Category : Political Science
ISBN : 9781136935732

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Russian Mass Media and Changing Values by Arja Rosenholm,Kaarle Nordenstreng,Elena Trubina Pdf

This book provides a multi-faceted picture of the many complex processes taking place in the field of contemporary Russian media and popular culture. Russian social and cultural life today is strongly individualised and consumers are offered innumerable alternatives; but at the same time options are limited by the new technologies of control which are a key feature of Russian capitalism. Based on extensive original research by scholars in both Russia itself and in Finland, the book discusses new developments in the media industry and assesses a wide range of social and cultural changes, many of which are related to, and to an extent generated by, the media. The book argues that the Russian mass media industry, whilst facing the challenges of globalization, serves several purposes including making a profit, reinforcing patriotic discourse and popularizing liberalized lifestyles. Topics include changing social identities, new lifestyles, ideas of "glamour" and "professional values". Overall, the book demonstrates that the media in Russia is far from homogenous, and that, as in the West, despite new technologies of control, media audiences are being offered a new kind of pluralism which is profoundly influencing Russia's cultural, social and political landscape.