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Media, Myths and Narratives seeks to decode some of the messages transmitted by our mass media in terms of the cultural tradition in which they are enmeshed.Contributors from the fields of both communication and cultural studies, consider subjects as diverse as the narrative elements of news, the st.
Media Studies: Content, audiences, and production by Pieter Jacobus Fourie Pdf
This book includes theoretical approaches as well as a production section that focuses on basic techniques and introductory applications of media studies.
This compelling, often surprising book demonstrates the ways news articles of today draw from age-old tales that have chastened, challenged, entertained, and entranced people since the beginning of time. Through an insightful exploration of hundreds of New York Times articles, award-winning professor and former journalist Jack Lule reveals mythical themes in reporting on topics from terrorist hijackings to Huey Newton, from Mother Teresa to Mike Tyson. Beneath the fresh facade of current events, Lule identifies such enduring archetypes as the innocent victim, the good mother, the hero, and the trickster. In doing so, he sheds light on how media coverage shapes our thinking about many of the confounding issues of our day, including foreign policy, terrorism, race relations, and political dissent. Winner of the MEA's 2002 Lewis Mumford Award for Outstanding Scholarship in the Ecology of Technics
Media Narratives: Productions and Representations of Contemporary Mythologies by Anonim Pdf
Media narratives are the “reflection” of current beliefs and ideas. The case studies in this volume represent an exceptional field of research on dominant mythologies; examples from several countries reveal that media narratives express a dominant consumer storytelling.
Narratology has been conceived from its earliest days as a project that transcends disciplines and media. The essays gathered here address the question of how narrative migrates, mutates, and creates meaning as it is expressed across various media. Dividing the inquiry into five areas: face-to-face narrative, still pictures, moving pictures, music, and digital media, Narrative across Media investigates how the intrinsic properties of the supporting medium shape the form of narrative and affect the narrative experience. Unlike other interdisciplinary approaches to narrative studies, all of which have tended to concentrate on narrative across language-supported fields, this unique collection provides a much-needed analysis of how narrative operates when expressed through visual, gestural, electronic, and musical means. In doing so, the collection redefines the act of storytelling. Although the fields of media and narrative studies have been invigorated by a variety of theoretical approaches, this volume seeks to avoid a dominant theoretical bias by providing instead a collection of concrete studies that inspire a direct look at texts rather than relying on a particular theory of interpretation. A contribution to both narrative and media studies, Narrative across Media is the first attempt to bridge the two disciplines.
How do stories of particular events turn into global myths, while others fade away? What becomes known and seen as a global iconic event? In Stories without Borders, Julia Sonnevend considers the ways in which we recount and remember news stories of historic significance. Focusing on journalists covering the fall of the Berlin Wall and on subsequent retellings of the event in a variety of ways - from Legoland reenactments to slabs of the Berlin Wall installed in global cities - Sonnevend discusses how certain events become built up so that people in many parts of the world remember them for long periods of time. She argues that five dimensions determine the viability and longevity of international news events. First, a foundational narrative must be established with certain preconditions. Next, the established narrative becomes universalized and a mythical message developed. This message is then condensed and encapsulated in a simple phrase, a short narrative, and a recognizable visual scene. Counter-narratives emerge that reinterpret events and in turn facilitate their diffusion across multiple media platforms and changing social and political contexts. Sonnevend examines these five elements through the developments of November 9, 1989 - what came to be known as the fall of the Berlin Wall. Stories Without Borders concludes with a discussion of how global iconic events have an enduring effect on individuals and societies, pointing out that after common currencies, military alliances, and international courts have failed, stories may be all that we have to bring hope and unity.
This is an original sociological study of breast cancer patients' participation in Internet spaces. While much has been debated about the significance of the Internet, the actual processes of communication in which people engage online are little understood as yet. Exploring the ways in which participants in online spaces configure their experience into a story, the book presents readers with an innovative way of understanding online communication as a socially significant activity. The substantive focus of storytelling online is analyzed sensitively and thoroughly in its specificity as a social phenomenon. At the same time it is connected to a broad range of debates on communication and Internet, health, illness, and social agency.
Narrative Means to Journalistic Ends by Nora Berning Pdf
Nora Berning grasps the narrative potential of journalistic reportages via a set of narratological categories. Spurred by an interdisciplinary framework, she builds on transgeneric narratological research and shows that journalistic reportages can be described, analyzed, and charted with categories that originate in structuralist narratology. The author spells out minimal criteria for particular types of reportages, and challenges the argument that journalism and literature have distinct, non-overlapping communicative goals. By showing that the reportage is a hybrid text type that seeks to inform, educate, and entertain, this study advances a re-conceptualization of journalism and literature as two fields with permeable borders.
Myth in Modern Media Management and Marketing by Kreft, Jan,Kuczamer-K?opotowska, Sylwia,Kalinowska-?ele?nik, Anna Pdf
The development of communication technology and the proliferation of centers that collect, interpret, and transmit information does not mean that communities have become a more transparent and enlightened environment. If anything, the pioneering research of modern communication signifies the ambiguity of individual and collective existence. Myth in Modern Media Management and Marketing is an essential reference source that discusses the analysis of the role of myth and mythical thinking in the operation of media organizations and their functioning on the media market. Featuring research on topics such as social media, brand management, and advertising, this book is ideally designed for social media analysts, media specialists, public relations managers, media managers, marketers, advertisers, students, researchers, and professionals involved with media and new media management.
This fascinating study focuses on an area neglected in previous studies of the media: the meetings between ordinary people and the media. Couldry explores what happens when people who normally consume the media witness media processes in action, or even become the object of media attention themselves.
Author : W. James Potter Publisher : SAGE Page : 279 pages File Size : 52,9 Mb Release : 2003 Category : Language Arts & Disciplines ISBN : 9780761927358
The 11 Myths of Media Violence by W. James Potter Pdf
Violence sells. The media industries say they are simply businesses responding to market desires, but when they are criticized for contributing to a culture of violence, they claim First Amendment protection. If anything, media violence is more prevalent today than at any other time in the past. Yet, although scientific researchers have produced a strong body of evidence demonstrating that exposure to media violence harms society, that evidence has never been translated into practical and accessible ideas. This book clearly explains why media violence has not only been allowed but encouraged to escalate. The author challenges many of our assumptions about the relationship between media and violence. He argues that these assumptions are the primary barriers preventing us from confronting the issue of violence in films, TV, and video games. While dispelling misperceptions and evoking emotions, each chapter: identifies a myth, its origin, its acceptance by the public, and its growth in popularity; analyzes the faulty nature of the myth and shows how it deflects attention away from the truth; presents dilemmas that challenge readers to reconsider their assumptions; and includes a list of indispensable references. The book provides an in-depth review of how Congress, journalists, and researchers contribute to the problem and raises important questions that place the reader at the heart of the conflict. Consumer activists, teachers, and families will find it an essential resource and invaluable step toward finding solutions to this critical social issue.
The term “storytelling” is gaining prominence both in academia and industry — rightly so — because narrative techniques allow for particularly effective and sustainable communication. Stories are what catch our attention, move us, teach us to empathise, and create strong memories. This introduction to the strategies of storytelling uses fundamental scientific texts as well as dramaturgical guides and practical examples. Dr. Joachim Friedmann, professor and writer of scripts for tv, comics, and games, presents a both theoretically-sound and practically-applicable guide for the analysis and design of narratives in various media, not only for students, but for everyone who wants to understand how stories are created.
Using a cultural approach to classical myths, this book examines how they affect psychoanalytic theory, historical experience, elite culture, popular culture, and everyday life. Berger explores diverse topics such as the Oedipus Myth, James Bond, Star Wars, and fairy tales.
