Media Product Portfolios

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Media Product Portfolios

Robert G. Picard
Media Product Portfolios Book PDF

Author : Robert G. Picard
Publisher : Routledge
Page : 261 pages
File Size : 43,7 Mb
Release : 2014-04-08
Category : Business & Economics
ISBN : 9781135250331

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Media Product Portfolios by Robert G. Picard Pdf

Media product portfolios are rapidly becoming the predominant shared characteristic of media companies worldwide. The phenomenon involves firms from all kinds of media--newspapers, magazines, television, radio, cinema--and is found in enterprises ranging from small, local firms to large, globalized companies. This volume is the result of a coordinated effort of scholars in the United States and Europe to explore the characteristics, processes, challenges, and implications of media product portfolios. This book breaks new ground by introducing the concepts of product portfolio management and applying them to media companies in a comprehensive manner. It draws from knowledge and methods of analyzing product portfolio management in other industries, applies that knowledge to media industries, and analyzes current practices in media firms. The process and issues of portfolio strategy, development, and management are complex and wide ranging. The book explores the development of media product portfolios from an interdisciplinary perspective, providing insight from business, economic, organizational, and communication approaches. The book explores why and how firms develop portfolios, how company strategy and organizational development relate to portfolios, the role of leaders in developing portfolio activities, economic and economic geography issues in portfolios, production issues, challenges in managing multiple products and operations, issues of marketing and branding issues in portfolios, personnel implications, and the unique challenges in the internationalization of media portfolio operations.

Media Product Portfolios

Robert G. Picard
Media Product Portfolios Book PDF

Author : Robert G. Picard
Publisher : Routledge
Page : 273 pages
File Size : 46,5 Mb
Release : 2014-04-08
Category : Business & Economics
ISBN : 9781135250348

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Media Product Portfolios by Robert G. Picard Pdf

Media product portfolios are rapidly becoming the predominant shared characteristic of media companies worldwide. This volume is the result of a coordinated effort of scholars in the United States and Europe to explore the characteristics,

Portfolio Management For New Products

Robert G. Cooper,Scott J. Edgett,Elko J. Kleinschmidt
Portfolio Management For New Products Book PDF

Author : Robert G. Cooper,Scott J. Edgett,Elko J. Kleinschmidt
Publisher : Addison Wesley Publishing Company
Page : 262 pages
File Size : 52,6 Mb
Release : 1998-03-25
Category : Business & Economics
ISBN : IND:30000056870789

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Portfolio Management For New Products by Robert G. Cooper,Scott J. Edgett,Elko J. Kleinschmidt Pdf

A powerful new approach to maximizing the value of your company's product development projects.

Assessing Media Education

William Christ
Assessing Media Education Book PDF

Author : William Christ
Publisher : Routledge
Page : 156 pages
File Size : 44,5 Mb
Release : 2017-07-05
Category : Social Science
ISBN : 9781351575140

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Assessing Media Education by William Christ Pdf

The chapters included in this component of Assessing Media Education are intended for those who have already developed an assessment plan and identified key student learning outcomes, and who need more information on how to measure the outcomes both indirectly and directly.

Assessing Media Education

William G. Christ
Assessing Media Education Book PDF

Author : William G. Christ
Publisher : Routledge
Page : 601 pages
File Size : 44,5 Mb
Release : 2013-11-05
Category : Education
ISBN : 9781135606367

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Assessing Media Education by William G. Christ Pdf

This volume moves through the steps of developing an assessment plan, establishing student learning outcomes in the various areas of the curriculum, & measuring these outcomes. For faculty & administrators preparing for accreditation.

TradeStream Your Way to Profits

Zack Miller
TradeStream Your Way to Profits Book PDF

Author : Zack Miller
Publisher : John Wiley & Sons
Page : 327 pages
File Size : 52,8 Mb
Release : 2011-01-13
Category : Business & Economics
ISBN : 9780470637111

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TradeStream Your Way to Profits by Zack Miller Pdf

An innovative guide to using social networking for successful investing There is no doubt that the emergence of social media has taken over the Internet landscape. The remarkable growth of Facebook and Twitter has forced everyone-including investors-to take notice. This book explains how to use social marketing to pick and evaluate stocks. Author Zack Miller embodies the nexus between asset management, equity research, and new Internet distribution technologies. As an asset manager, he writes extensively about the changes and opportunities in online finance for investors, financial advisors, and investor relations professionals-and with this new book, he'll show you how to use social media to profit like the pros. You'll learn how to Invest for the long term utilizing streaming information, guru tips, and many other tools found in the world of financial social media Glean tips from experts in this growing field Use new tools to sort through the mounds of data currently available and make sense of it all The Internet has created totally new models and methods for researching investments. TradeStream Your Way to Profits explores these changes and explains how you can take advantage of these opportunities to make better, more profitable investment decisions.

The Routledge Handbook of Developments in Digital Journalism Studies

Scott Eldridge II,Bob Franklin
The Routledge Handbook of Developments in Digital Journalism Studies Book PDF

Author : Scott Eldridge II,Bob Franklin
Publisher : Routledge
Page : 690 pages
File Size : 52,7 Mb
Release : 2018-09-03
Category : Social Science
ISBN : 9781351982085

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The Routledge Handbook of Developments in Digital Journalism Studies by Scott Eldridge II,Bob Franklin Pdf

The Routledge Handbook of Developments in Digital Journalism Studies offers a unique and authoritative collection of essays that report on and address the significant issues and focal debates shaping the innovative field of digital journalism studies. In the short time this field has grown, aspects of journalism have moved from the digital niche to the digital mainstay, and digital innovations have been ‘normalized’ into everyday journalistic practice. These cycles of disruption and normalization support this book’s central claim that we are witnessing the emergence of digital journalism studies as a discrete academic field. Essays bring together the research and reflections of internationally distinguished academics, journalists, teachers, and researchers to help make sense of a reconceptualized journalism and its effects on journalism’s products, processes, resources, and the relationship between journalists and their audiences. The handbook also discusses the complexities and challenges in studying digital journalism and shines light on previously unexplored areas of inquiry such as aspects of digital resistance, protest, and minority voices. The Routledge Handbook of Developments in Digital Journalism Studies is a carefully curated overview of the range of diverse but interrelated original research that is helping to define this emerging discipline. It will be of particular interest to undergraduate and postgraduate students studying digital, online, computational, and multimedia journalism.

Designing a Digital Portfolio

Cynthia Baron
Designing a Digital Portfolio Book PDF

Author : Cynthia Baron
Publisher : New Riders
Page : 361 pages
File Size : 41,6 Mb
Release : 2010
Category : Business & Economics
ISBN : 9780321637512

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Designing a Digital Portfolio by Cynthia Baron Pdf

Portfolios have always been artists' most valuable tools for communicating their talents to the outside world, whether to potential employers or galleries or clients. But the days of sketches and slides have given way to arrangements of digital assets that are both simpler and more complex than their traditional analog counterparts. Instructor and design professional Cynthia Baron covers all the facets that artists need to know, from choosing the best work for a particular audience to using various file formats to organizing, designing, and presenting the portfolio. Beautiful full-color illustrations demonstrate her instructions, and case studies throughout portray examples of attractive and effective portfolio design. This book gives artists at any level a creative edge, ensuring that their portfolios get noticed and help them stand out from the crowd.

The Music Industry

Patrik Wikstrom
The Music Industry Book PDF

Author : Patrik Wikstrom
Publisher : Polity
Page : 217 pages
File Size : 53,7 Mb
Release : 2009
Category : Music
ISBN : 9780745643892

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The Music Industry by Patrik Wikstrom Pdf

The music industry is going through a period of immense change brought about in part by the digital revolution. What is the role of music in the age of computers and the internet? How has the music industry been transformed by the economic and technological upheavals of recent years, and how is it likely to change in the future? This is the first major study of the music industry in the new millennium. Wikström provides an international overview of the music industry and its future prospects in the world of global entertainment. They illuminate the workings of the music industry, and capture the dynamics at work in the production of musical culture between the transnational media conglomerates, the independent music companies and the public. The Music Industry will become a standard work on the music industry at the beginning of the 21st century. It will be of great interest to students and scholars of media and communication studies, cultural studies, popular music, sociology and economics. It will also be of great value to professionals in the music industry, policy makers, and to anyone interested in the future of music.

Burn Your Portfolio

Michael Janda
Burn Your Portfolio Book PDF

Author : Michael Janda
Publisher : New Riders
Page : 401 pages
File Size : 54,7 Mb
Release : 2013-05-27
Category : Art
ISBN : 9780133409567

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Burn Your Portfolio by Michael Janda Pdf

It takes more than just a design school education and a killer portfolio to succeed in a creative career. Burn Your Portfolio teaches the real-world practices, professional do's and don'ts, and unwritten rules of business that most designers, photographers, web designers, copy writers, programmers, and architects only learn after putting in years of experience on the job. Michael Janda, owner of the Utah-based design firm Riser, uses humor to dispense nugget after nugget of hard-won advice collected over the last decade from the personal successes and failures he has faced running his own agency. In this surprisingly funny, but incredibly practical advice guide, Janda's advice on teamwork and collaboration, relationship building, managing clients, bidding work, production processes, and more will resonate with creative professionals of all stripes.

Social Media for Strategic Communication

Karen Freberg
Social Media for Strategic Communication Book PDF

Author : Karen Freberg
Publisher : SAGE Publications
Page : 477 pages
File Size : 41,7 Mb
Release : 2021-07-02
Category : Language Arts & Disciplines
ISBN : 9781071826881

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Social Media for Strategic Communication by Karen Freberg Pdf

Social Media for Strategic Communication: Creative Strategies and Research-Based Applications Second Edition teaches students the skills and principles needed to use social media in persuasive communication campaigns. This book combines cutting edge research with practical, on-the-ground instruction to prepare students for the real-world challenges they’ll face in the workplace. By focusing on strategic thinking and awareness, this book gives students the tools they need to adapt what they learn to new platforms and technologies that may emerge in the future. A broad focus on strategic communication – from PR, advertising, and marketing, to non-profit advocacy—gives students a broad base of knowledge that will serve them wherever their careers may lead. The Second Edition features new case studies and exercises and increased coverage of diversity and inclusion issues and influencer marketing trends.

Brand Portfolio Strategy

David A. Aaker
Brand Portfolio Strategy Book PDF

Author : David A. Aaker
Publisher : Free Press
Page : 368 pages
File Size : 55,6 Mb
Release : 2020-03-24
Category : Business & Economics
ISBN : 9781982146528

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Brand Portfolio Strategy by David A. Aaker Pdf

In this long-awaited book from the world’s premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company’s business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup, and PowerBar, Aaker demonstrates how powerful, cohesive brand strategies have enabled managers to revitalize brands, support business growth, and create discipline in confused, bloated portfolios of master brands, subbrands, endorser brands, cobrands, and brand extensions. Renowned brand guru Aaker demonstrates that assuring that each brand in the portfolio has a clear role and actively reinforces and supports the other portfolio brands will profoundly affect the firm’s profitability. Brand Portfolio Strategy is required reading not only for brand managers but for all managers with bottom-line responsibility to their shareholders.

Prototyping and Modelmaking for Product Design

Bjarki Hallgrimsson
Prototyping and Modelmaking for Product Design Book PDF

Author : Bjarki Hallgrimsson
Publisher : Laurence King Publishing
Page : 579 pages
File Size : 47,6 Mb
Release : 2023-03-06
Category : Design
ISBN : 9781529432039

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Prototyping and Modelmaking for Product Design by Bjarki Hallgrimsson Pdf

Now in its second edition, Prototyping and Modelmaking for Product Design, by practising product development consultant Bjarki Hallgrimsson, is essential reading for both students and design professionals. Prototyping and ModelMaking for Product Design goes behind the scenes to illustrates how prototypes are used to help designers understand problems better, explore more imaginative solutions, investigate human interaction more fully and test functionality so as to de-risk the design process. Following an introduction on the purpose of prototyping, specific materials, tools and techniques are examined in detail, with step-by-step tutorials and industry examples of real and successful products illustrating how prototypes are used to help solve design problems. Workflow is also discussed, using a mixture of hands-on and digital tools. This new edition includes case studies representing technological developments such as prototyping user experience and interactive electronic products, as well as a new expanded section on digital modelmaking tools, including 3D printing and laser cutting. The first chapters of the book explain why prototyping is so important to the design process. The many uses of prototyping will be shown in the context of several comprehensive projects by some of the world's leading design firms. The second part is an introduction to the typical materials used by designers in their prototyping efforts and how to work with them. In all cases, the approach is to use digital and manual tools in a complementary and effective fashion. Tutorials were specifically developed that underline the back and forth of digital and manual ways of working. The emphasis is on the kinds of construction that can be done by the designers themselves. Health and safety is stressed in terms of personal responsibility and awareness. Topics covered include:Definition of prototyping and modelmakingPrototyping as a form of problem solvingModelmakingPhysical and digital prototypesBuidling by hand and using digital technologies

The Graphic Designer's Guide to Portfolio Design

Debbie Rose Myers
The Graphic Designer s Guide to Portfolio Design Book PDF

Author : Debbie Rose Myers
Publisher : John Wiley & Sons
Page : 273 pages
File Size : 46,5 Mb
Release : 2011-11-03
Category : Design
ISBN : 9781118174302

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The Graphic Designer's Guide to Portfolio Design by Debbie Rose Myers Pdf

This book is developed to provide students with everything they need to know to make the transition from design student to design professional. It provides step-by-step instruction for creating professional portfolios, both traditional and digital. Interviewing tips, sample resumes and cover letters, and action verb lists help students prepare for their job search. The second edition includes new sample portfolios, robust case studies, and updated information on digital portfolio trends and techniques.

New Perspectives: Portfolio Projects for Business Communication

Carol M. Cram
New Perspectives Portfolio Projects for Business Communication Book PDF

Author : Carol M. Cram
Publisher : Cengage Learning
Page : 296 pages
File Size : 41,8 Mb
Release : 2009-04-14
Category : Computers
ISBN : 1439037469

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New Perspectives: Portfolio Projects for Business Communication by Carol M. Cram Pdf

NEW PERSPECTIVES: PORTFOLIO PROJECTS FOR BUSINESS COMMUNICATION, Second Edition, teaches students how to communicate effectively in today's constantly changing business environment. By solving realistic business case problems, students learn how to create a wide range of business documents and oral presentations, use technology to communicate effectively, address the needs of diverse audiences, and consider the ethical implications of their communication practices. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.