Media Writing Manual

Author : George T. Arnold
Publisher : McGraw-Hill Humanities, Social Sciences & World Languages
Page : 276 pages
File Size : 45,6 Mb
Release : 1996
Category : Business & Economics
ISBN : IND:30000055372803

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Media Writer's Handbook by George T. Arnold Pdf

This guide to grammar, style and usage is intended as a quick reference for news and media writing. Examples from news and other media sources relevant to students and professionals in a variety of journalism and communication professions are included. In addition there are tips on how to avoid insensitive, discriminatory language, which addresss men's and women's changing roles and the increasing diversity of society. In relation to this, suggestions are provided for writing in a more inclusive and non-discriminatory way.

Author : George Arnold
Publisher : McGraw-Hill Education
Page : 0 pages
File Size : 46,8 Mb
Release : 2008-06-13
Category : Language Arts & Disciplines
ISBN : 0073378852

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Media Writer's Handbook: A Guide to Common Writing and Editing Problems by George Arnold Pdf

Appropriate for media writing courses as either a primary or supplemental text, Media Writer's Handbook is a primer for anyone who really wants to understand the grammatical and stylistic elements of good writing. Long after being a teaching tool in the classroom, it functions as a resource book that students and professionals can place on their desks alongside their dictionaries and stylebooks.

Author : Jan Johnson Yopp,Katherine C. McAdams,Ryan Thornburg
Publisher : Allyn & Bacon
Page : 0 pages
File Size : 45,8 Mb
Release : 2010
Category : Mass media
ISBN : 0205693105

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Reaching Audiences by Jan Johnson Yopp,Katherine C. McAdams,Ryan Thornburg Pdf

This text stresses the importance of clear, concise, accurate writing in a media world that is increasingly online. It sets up the writing process and the essential art of editing while reinforcing the importance of the audience in considering the structure of media messages.

Author : Whitney Lehmann
Publisher : Routledge
Page : 282 pages
File Size : 42,8 Mb
Release : 2019-12-06
Category : Business & Economics
ISBN : 9781351261906

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The Public Relations Writer’s Handbook by Whitney Lehmann Pdf

From pitches and press releases to news and feature stories to social media writing and more, this new book by author Whitney Lehmann and a handful of experienced contributors breaks down the most widely used types of public relations writing needed to become a PR pro. The Public Relations Writer’s Handbook serves as a guide for those both in the classroom and in the field who want to learn, and master, the style and techniques of public relations writing. Eighteen conversational chapters provide an overview of the most popular forms of public relations writing, focusing on media relations, storytelling, writing for the web/social media, business and executive communications, event planning and more. Chapters include user-friendly writing templates, exercises and AP Style skill drills and training. Whether you’re a PR major or PR practitioner, this book is for you. Lehmann has combined her industry and classroom experience to create a handbook that’s accessible for PR students and practitioners alike. A dedicated eResource also supports the book, with writing templates and answer keys (for instructors) to the end-of-chapter exercises in the text. www.routledge.com/9780815365280.

Author : Jane Stokes
Publisher : Unknown
Page : 128 pages
File Size : 47,9 Mb
Release : 2015-11-27
Category : Electronic
ISBN : 1364731525

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The Complete All-Canadian CONTENT-WRITING HANDBOOK by Jane Stokes Pdf

Written by a veteran media-writing instructor, now you can use her hand-sized, all-in-one manual to ensure that every sponsored article and video makes the greatest impact on audiences. Each section illustrates precisely how to write articles and scripts to hook audiences immediately - and at a calibre to be trusted no matter whether the content is distributed through earned, paid, or owned media channels. As importantly, each section points out the pitfalls, common writing mistakes, and the irritants - and shows you precisely how to fix it all. Checklists and exacting Templates make it even easier.In one sitting review and refresh:Why 'earned' media content is the role modelHow to influence readers, listeners, and viewersWhy marketers are trying to write like media reportersHow to become an asset to any publication editorWhy the topic you choose is a critical decisionHow to write a powerful headlineHow to create a video script quicklyHow to hook an audience with the first sentenceHow to win trust with the right toneHow to name-drop a brand effectivelyHow to use quotes to soft-sellHow to write with no irritantsHow to convert an article into a scriptHow to format contentHow to plan the right images and captions

Author : Rick Wilber
Publisher : Unknown
Page : 140 pages
File Size : 43,8 Mb
Release : 2003
Category : Electronic
ISBN : OCLC:958005097

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Modern Media Writing. Instructor's Manual by Rick Wilber Pdf

Author : Brian S. Brooks,James L. Pinson,Jean Gaddy Wilson
Publisher : Macmillan Higher Education
Page : 438 pages
File Size : 52,5 Mb
Release : 2019-08-28
Category : Electronic
ISBN : 9781319278151

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Working With Words by Brian S. Brooks,James L. Pinson,Jean Gaddy Wilson Pdf

Regardless of the medium, from print to broadcast to PR to digital, Working with Words has you covered. With a focus on improving skills in both grammar and style, this book serves as an invaluable reference for students throughout their academic and professional careers. Helping students become better journalists and media writers, the text combines news writing acumen with good, journalistic form, covering the full spectrum of writing skills from understanding basic methods of style and writing to mastering English grammar and mechanics.

Author : Scott A. Kuehn,Andrew Lingwall
Publisher : CQ Press
Page : 505 pages
File Size : 44,5 Mb
Release : 2016-12-08
Category : Language Arts & Disciplines
ISBN : 9781506308111

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The Basics of Media Writing by Scott A. Kuehn,Andrew Lingwall Pdf

The Basics of Media Writing: A Strategic Approach helps readers develop the essential writing skills and professional habits needed to succeed in 21st-century media careers. This research-driven, strategy-based media writing textbook digs deeply into how media professionals think and write in journalism, public relations, advertising, and other forms of strategic communication. Authors Scott A. Kuehn and Andrew Lingwall have created two comprehensive writing models to help students overcome their problems in finding and developing story topics by giving them "starting points" to begin writing. The Professional Strategy Triangle model shows students how to think critically about the audience, the situation, and the message before starting a news story or persuasive piece and the FAJA four-point model asks students a series of questions about their story type (Fact, Analysis, Judgment, or Action) to guide them to the right angle or organizational structure for their message. Rooted in classical rhetorical methods, this step-by-step technique enables readers to strategically approach each writing task, no matter the format.

Author : Brooks,James L. Pinson
Publisher : St. Martin's Press
Page : 128 pages
File Size : 43,5 Mb
Release : 1999-11-01
Category : Electronic
ISBN : 0312209827

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Working with Words by Brooks,James L. Pinson Pdf

Author : Carrie Marshall
Publisher : BCS, The Chartered Institute for IT
Page : 80 pages
File Size : 42,8 Mb
Release : 2018-08
Category : Electronic
ISBN : 1780174500

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Writing for Social Media by Carrie Marshall Pdf

Engaging and interacting through social media is essential for businesses in this day and age. Writing for social media can be difficult to get right and even big brands can get it wrong. This book walks you through how to write effectively for social media to deliver maximum benefit for your business. Topics include how to develop an online persona, how to tailor your messages across different social media platforms, how to appeal to your audience and how to use social media tools.

Author : Doug Specht
Publisher : University of Westminster Press
Page : 184 pages
File Size : 46,6 Mb
Release : 2020-11-25
Category : Education
ISBN : 9781912656578

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The Media and Communications Study Skills Student Guide by Doug Specht Pdf

All the tips, ideas and advice given to, and requested by, MA students in Media and Communications, are brought together in an easy-to-use accessible guide to help students study most effectively. Based upon many years of teaching study skills and hundreds of lecture slides and handouts this introduction covers a range of general and generic skills that the author relates specifically towards media and communications studies. As well as the mechanics of writing and presentations, the book also shows how students can work on and engage with the critical and contemplative elements of their degrees whilst retaining motivation and refining timekeeping skills. Of course the nuts and bolts of reading, writing, listening, seminars and the dreaded dissertation and essays are covered too. In addition advice on referencing, citation and academic style is offered for those with concerns over English grammar and expression. Aimed primarily at postgraduate students, there is significant crossover with undergraduate work, so this book will also prove of use to upper level undergraduate readers whether using English as a first or second language.

Author : Brian S. Brooks,James L. Pinson,Jean Gaddy Wilson
Publisher : Bedford/st Martins
Page : 135 pages
File Size : 53,5 Mb
Release : 2002-07-01
Category : Language Arts & Disciplines
ISBN : 0312398905

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Exercise Book for Working with Words by Brian S. Brooks,James L. Pinson,Jean Gaddy Wilson Pdf

- Combines the fine points of writing with the engaging spirit of journalistic style. "Working With Words teaches students the full spectrum of good journalistic skills--from mastery of English grammar and mechanics to understanding the importance of objectivity and accuracy.- Guidelines for writing for different media. "Working With Words offers three chapters (Chapters 14-16) that help students apply the principles of good writing to the particular requirements of print, radio, television, and web-based publications.- Journalism Tip boxes. Included in the grammar and mechanics sections, new boxes highlight specific tips for grammatical or stylistic issues facing journalists on the job, including coverage of active vs. passive voice in journalism, verbs in headlines, and punctuation style in headlines.

Author : Brian S Brooks,James L Pinson,Jean Gaddy Wilson
Publisher : Unknown
Page : 369 pages
File Size : 53,9 Mb
Release : 2003-01-01
Category : Electronic
ISBN : 0312398913

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Working with Words by Brian S Brooks,James L Pinson,Jean Gaddy Wilson Pdf

- Combines the fine points of writing with the engaging spirit of journalistic style. "Working With Words teaches students the full spectrum of good journalistic skills--from mastery of English grammar and mechanics to understanding the importance of objectivity and accuracy.- Guidelines for writing for different media. "Working With Words offers three chapters (Chapters 14-16) that help students apply the principles of good writing to the particular requirements of print, radio, television, and web-based publications.- Journalism Tip boxes. Included in the grammar and mechanics sections, new boxes highlight specific tips for grammatical or stylistic issues facing journalists on the job, including coverage of active vs. passive voice in journalism, verbs in headlines, and punctuation style in headlines.

Author : Tommy G. Thomason,Andrew Chavez
Publisher : Unknown
Page : 128 pages
File Size : 45,7 Mb
Release : 2015-07-24
Category : Electronic
ISBN : 1465281819

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Writing for Media Audiences by Tommy G. Thomason,Andrew Chavez Pdf

Author : Michael Zager
Publisher : Scarecrow Press
Page : 271 pages
File Size : 47,6 Mb
Release : 2008-07-17
Category : Business & Economics
ISBN : 9780810862197

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Writing Music for Television and Radio Commercials (and more) by Michael Zager Pdf

This textbook describes the process of composing, arranging, orchestrating, and producing music for jingles and commercials, and provides a comprehensive overview of the commercial music business. Rewritten and reformatted to increase readability and use in the classroom, this second edition includes new chapters on theatrical trailers, video games, Internet commercials, Web site music, and made-for-the-Internet video.