The Basics Of Media Writing

Author : Scott A. Kuehn,Andrew Lingwall
Publisher : CQ Press
Page : 505 pages
File Size : 47,6 Mb
Release : 2016-12-08
Category : Language Arts & Disciplines
ISBN : 9781506308111

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The Basics of Media Writing by Scott A. Kuehn,Andrew Lingwall Pdf

The Basics of Media Writing: A Strategic Approach helps readers develop the essential writing skills and professional habits needed to succeed in 21st-century media careers. This research-driven, strategy-based media writing textbook digs deeply into how media professionals think and write in journalism, public relations, advertising, and other forms of strategic communication. Authors Scott A. Kuehn and Andrew Lingwall have created two comprehensive writing models to help students overcome their problems in finding and developing story topics by giving them "starting points" to begin writing. The Professional Strategy Triangle model shows students how to think critically about the audience, the situation, and the message before starting a news story or persuasive piece and the FAJA four-point model asks students a series of questions about their story type (Fact, Analysis, Judgment, or Action) to guide them to the right angle or organizational structure for their message. Rooted in classical rhetorical methods, this step-by-step technique enables readers to strategically approach each writing task, no matter the format.

Author : Scott A. and Andrew Lingwall Kuehn
Publisher : Unknown
Page : 128 pages
File Size : 53,5 Mb
Release : 2013
Category : Electronic
ISBN : OCLC:1125109453

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The Basics of Media Writing: a Strategic Approach by Scott A. and Andrew Lingwall Kuehn Pdf

Author : Vincent F. Filak
Publisher : SAGE Publications
Page : 517 pages
File Size : 47,6 Mb
Release : 2021-07-22
Category : Language Arts & Disciplines
ISBN : 9781544385662

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Dynamics of Media Writing by Vincent F. Filak Pdf

Dynamics of Media Writing Third Edition gives students transferable skills that can be applied across all media platforms—from traditional mass media formats like news, public relations, and advertising to emerging digital media platforms. Whether issuing a press release or tweeting about a new app, today’s media writers need to adapt their message for each specific media format in order to successfully connect with their audience. Throughout this text, award-winning teacher and college media adviser Vincent F. Filak introduces fundamental writing skills that apply to all media, while also highlighting which writing tools and techniques are most effective for specific media formats and why. User-friendly and loaded with practical examples and tips from professionals across mass media, this is the perfect guide for any student wanting to launch a professional media writing career.

Author : Doug Specht
Publisher : University of Westminster Press
Page : 184 pages
File Size : 54,9 Mb
Release : 2020-11-25
Category : Education
ISBN : 9781912656578

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The Media and Communications Study Skills Student Guide by Doug Specht Pdf

All the tips, ideas and advice given to, and requested by, MA students in Media and Communications, are brought together in an easy-to-use accessible guide to help students study most effectively. Based upon many years of teaching study skills and hundreds of lecture slides and handouts this introduction covers a range of general and generic skills that the author relates specifically towards media and communications studies. As well as the mechanics of writing and presentations, the book also shows how students can work on and engage with the critical and contemplative elements of their degrees whilst retaining motivation and refining timekeeping skills. Of course the nuts and bolts of reading, writing, listening, seminars and the dreaded dissertation and essays are covered too. In addition advice on referencing, citation and academic style is offered for those with concerns over English grammar and expression. Aimed primarily at postgraduate students, there is significant crossover with undergraduate work, so this book will also prove of use to upper level undergraduate readers whether using English as a first or second language.

Author : Julian McDougall
Publisher : Routledge
Page : 226 pages
File Size : 43,8 Mb
Release : 2012-05-31
Category : Social Science
ISBN : 9781136315831

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Media Studies: The Basics by Julian McDougall Pdf

There have been seismic shifts in what constitutes (the) media in recent years with technological advances ushering in whole new categories of producers, consumers and modes of delivery. This has been reflected in the way media is studied with new theories, concepts and practices coming to the fore. Media Studies: The Basics is the ideal guide to this changing landscape and addresses core questions including: Who, or what, is the media? What are the key terms and concepts used in analysing media? Where have been the impacts of the globalization of media? How, and by whom, is media made in the 21st century? Featuring contemporary case studies from around the world, a glossary and suggestions for further reading, this is the ideal introduction to media studies today.

Author : John R. Bender,Lucinda Davenport,Michael Drager,Fred Fedler
Publisher : Oxford University Press, USA
Page : 153 pages
File Size : 52,7 Mb
Release : 2019
Category : Journalism
ISBN : 0190649496

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Writing and Reporting for the Media by John R. Bender,Lucinda Davenport,Michael Drager,Fred Fedler Pdf

"To accompany Writing and Reporting for the Media."

Author : W. Richard Whitaker,Janet E. Ramsey,Ronald D. Smith
Publisher : Routledge
Page : 439 pages
File Size : 53,5 Mb
Release : 2009-01-13
Category : Business & Economics
ISBN : 9781135592851

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MediaWriting by W. Richard Whitaker,Janet E. Ramsey,Ronald D. Smith Pdf

Designed for those preparing to write in the current multimedia environment, MediaWriting explores: the linkages between print, broadcast, and public relations styles outlines the nature of good writing synthesizes and integrates professional skills and concepts Complete with interesting real-world examples and exercises, this textbook gives students progressive writing activities amid an environment for developing research and interviewing skills. Starting from a basis in writing news and features for print media, it moves on to writing for broadcast news media, then introduces students to public relations writing in print, broadcast, and digital media, as well as for news media and advertising venues. Rather than emphasizing the differences among the three writing styles, this book synthesizes and integrates the three concepts, weaving in basic principles of Internet writing and reporting. This book provides beginning newswriting students with a primer for developing the skills needed for work in the media industry. As such, it is a hands-on writing text for students preparing in all professional areas of communication--journalism, broadcasting, media, and public relations.

Author : Wynford Hicks,Adams Sally,Harriett Gilbert,Tim Holmes,Jane Bentley
Publisher : Routledge
Page : 211 pages
File Size : 46,9 Mb
Release : 2016-04-14
Category : Language Arts & Disciplines
ISBN : 9781317394204

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Writing for Journalists by Wynford Hicks,Adams Sally,Harriett Gilbert,Tim Holmes,Jane Bentley Pdf

The new edition of Writing for Journalists focuses on the key issue for writers working across all forms of media today: how to produce clear, engaging and illuminating copy that will keep the reader hooked from start to finish. Written by skilled specialist contributors and drawing on a broad range of examples to illustrate the best professional practice, this edition includes: chapters on how to write news, features and reviews whatever the format used for delivery expanded chapters on writing for digital publication in both shortform and longform top tips on writing columns and blogs from leading professionals an exploration of the importance of style and its impact on great journalistic writing an extensive glossary of terms used in journalism and suggestions for further reading This is an essential guide to good writing for all practising journalists and students of journalism.

Author : Gina Baleria
Publisher : Routledge
Page : 215 pages
File Size : 45,7 Mb
Release : 2021-08-11
Category : Language Arts & Disciplines
ISBN : 9781000431445

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The Journalism Behind Journalism by Gina Baleria Pdf

Today’s journalists need to know both the skills of how to write, interview, and research, as well as skills that are often thought of as more intangible. This book provides a practical, how-to approach for developing, honing, and practicing the intangible skills critical to strong journalism. Individual chapters introduce journalism’s intangible concepts such as curiosity, empathy, implicit bias, community engagement, and tenacity, relating them to solid journalistic practice through real-world examples. Case studies and interviews with industry professionals help to further establish connections between concept and practice, and mid-chapter and end-of-chapter exercises give the reader a concrete pathway toward developing these skills. The book offers an important perspective for the modern media landscape, where any journalist seeking to make an impact must know how to contextualize events, hold power to account, and inform their community to contribute to a healthy democracy. This is an invaluable text for courses in journalism skills at both the undergraduate and graduate level and anyone training the next generation of journalists.

Author : Melvin Mencher
Publisher : McGraw-Hill Humanities, Social Sciences & World Languages
Page : 532 pages
File Size : 48,9 Mb
Release : 1999
Category : Journalism
ISBN : 0697353680

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Basic Media Writing by Melvin Mencher Pdf

The new sixth edition reflects the rapidly increasing use of computers in journalism, discussing their uses and effects throughout the text. Mencher offers a unique insider's look at an array of media from newspapers, magazines, and photojournalism to advertising, public relations, and broadcasting. His numerous, gritty photographs and vibrant examples highlight the world of journalism in a way no other book does.

Author : Anthony Adornato
Publisher : CQ Press
Page : 217 pages
File Size : 55,7 Mb
Release : 2017-07-13
Category : Language Arts & Disciplines
ISBN : 9781506357133

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Mobile and Social Media Journalism by Anthony Adornato Pdf

A Practical Guide for Multimedia Journalism Mobile and Social Media Journalism is the go-to guide for understanding how today’s journalists and news organizations use mobile and social media to gather news, distribute content, and create audience engagement. Checklists and practical activities in every chapter enable readers to immediately build the mobile and social media skills that today’s journalists need and news organizations expect. In addition to providing the fundamentals of mobile and social media journalism, award-winning communications professional and author Anthony Adornato discusses how mobile devices and social media have changed the way our audiences consume news and what that means for journalists. The book addresses a changing media landscape by emphasizing the application of the core values of journalism—such as authentication, verification, and credibility—to emerging media tools and strategies.

Author : Martha Nichols
Publisher : Routledge
Page : 187 pages
File Size : 46,5 Mb
Release : 2021-11-11
Category : Language Arts & Disciplines
ISBN : 9781000475036

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First-Person Journalism by Martha Nichols Pdf

A first-of-its-kind guide for new media times, this book provides practical, step-by-step instructions for writing first-person features, essays, and digital content. Combining journalism techniques with self-exploration and personal storytelling, First-Person Journalism is designed to help writers to develop their personal voice and establish a narrative stance. The book introduces nine elements of first-person journalism—passion, self-reporting, stance, observation, attribution, counterpoints, time travel, the mix, and impact. Two introductory chapters define first-person journalism and its value in building trust with a public now skeptical of traditional news media. The nine practice chapters that follow each focus on one first-person element, presenting a sequence of "voice lessons" with a culminating writing assignment, such as a personal trend story or an open letter. Examples are drawn from diverse nonfiction writers and journalists, including Ta-Nehisi Coates, Joan Didion, Helen Garner, Alex Tizon, and James Baldwin. Together, the book provides a fresh look at the craft of nonfiction, offering much-needed advice on writing with style, authority, and a unique point of view. Written with a knowledge of the rapidly changing digital media environment, First-Person Journalism is a key text for journalism and media students interested in personal nonfiction, as well as for early-career nonfiction writers looking to develop this narrative form.

Author : Randi Brummett de Leon,Brooke Hughes
Publisher : Broadview Press
Page : 128 pages
File Size : 55,8 Mb
Release : 2020-04-30
Category : Electronic
ISBN : 9781770487277

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Write Here: Developing Writing Skills in a Media-Driven World by Randi Brummett de Leon,Brooke Hughes Pdf

Write Here is designed to teach students essential reading and writing skills, using media examples to help explain academic concepts and provide opportunities for practice. It is adaptable; because it covers the basics of reading, writing, and the modes of writing, it is appropriate to use in developmental composition classrooms. However, it also covers such topics as logical fallacies, rhetoric, timed writing, academic writing, source integration, and MLA/APA documentation, making it appropriate for a first-year or “stretch” composition course. Many beginning writing students are underprepared and feel that writing just “isn’t for them.” The authors hope to dispel that myth by using media examples and a conversational tone to introduce and teach the material. Write Here provides examples that are interesting to students, while allowing them to connect to the subject matter on a more personal level—additionally, the process of analyzing the media helps students sharpen their reading, writing, and critical thinking skills.

Author : Usha Raman
Publisher : Unknown
Page : 400 pages
File Size : 50,6 Mb
Release : 2009-12-15
Category : Journalism
ISBN : 0195699386

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Writing For The Media by Usha Raman Pdf

Author : Debora Halpern Wenger,Deborah Potter
Publisher : CQ Press
Page : 464 pages
File Size : 52,9 Mb
Release : 2018-08-17
Category : Language Arts & Disciplines
ISBN : 9781544332444

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Advancing the Story by Debora Halpern Wenger,Deborah Potter Pdf

"This textbook takes a systematic approach to teaching broadcast and multimedia journalism to students. Easy to follow [and] very relatable for students. Visually appealing...Love this textbook." —Beth Bingham Georges, California State University, Fullerton Updated Edition of Bestseller! It’s a multimedia world, and today’s journalists must develop a multimedia mindset. How does this way of thinking change the newsgathering and news production processes? Having conceived of and written their book in this changed media landscape, broadcast veterans Wenger and Potter seamlessly build on the fundamentals of good news reporting while teaching students to use depth, interactivity and immediacy as they maximize the advantages of each platform. While retaining the book’s clear instruction and advice from those in the trenches, Advancing the Story, Fourth Edition has been updated to reflect the latest issues and trends with: greater emphasis on social media and mobile media to gather, promote and disseminate news content; expanded coverage of media ethics and media law; extended examples of effective reporting across multiple platforms; updated writing exercises and new resources for reviewing AP style; and additional interviews with journalists at the forefront of industry changes.