Medical Travel Brand Management

Author : Frederick J. DeMicco,Ali A. Poorani
Publisher : CRC Press
Page : 453 pages
File Size : 53,6 Mb
Release : 2022-10-27
Category : Business & Economics
ISBN : 9781000565782

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Medical Travel Brand Management by Frederick J. DeMicco,Ali A. Poorani Pdf

This new volume, which complements the editors’ earlier volume Medical Travel Brand Management: Success Strategies for Hospitality Bridging Healthcare (H2H), explores the multitude of medical travel services and discusses the integration of traveling medical guests with destination providers, hospitality/healthcare professionals, and travel service providers. The editors also address the impact the COVID-19 pandemic has made on the travel industry, which has motivated them to bring together major players, renowned authors, practitioners, and researchers to create this book to help prepare the medical tourism market to not only recover from the devastating effects of the pandemic but also to provide tools and cases that will help to structure successful destinations for medical travel. From chapters on branding to assessing accreditation and post-care quality metrics, Drs. DeMicco, Poorani, and their fellow contributors take the reader through the critical phases of the medical travel journey: pre-visit, travel, on-site care, discharge and follow-up care. The authors address critical issues facing medical, health, and wellness travel from both macro and micro perspectives. Presentations of best practices and strategies demonstrate how some destinations have built, renewed, or engaged various stakeholders to construct or enhance their medical tourism destination. Medical Travel: Hospitality Bridging Healthcare (H2H) © also showcases best practices and innovative ways of designing and operating a profitable and entrepreneurial practice. Quality issues, aesthetics, and legal issues related to inbound and outbound medical tourism are also presented. The book explores the evolving nature of hospital design and the complex relationship between people and medicine as manifested in the relationship of hospital aesthetics to patient satisfaction. Importantly, the book also includes a chapter addressing medical health travel during the pandemic which describes how the pandemic has revolutionized telehealth and the medical travel industry, which can leverage the advances made in digital health and telemedicine. This volume will be an important resource for the four main players at the center of medical travel: medical travelers themselves, government agencies, intermediaries, and health and wellness providers. The selected best practices, research, cases, innovative strategies, SWOT analysis, and toolkits address the aims of all stakeholders.

Author : Borges, Ana Pinto,Rodrigues, Paula
Publisher : IGI Global
Page : 244 pages
File Size : 54,6 Mb
Release : 2021-01-29
Category : Business & Economics
ISBN : 9781799830368

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New Techniques for Brand Management in the Healthcare Sector by Borges, Ana Pinto,Rodrigues, Paula Pdf

Irrespective of the legal sphere and type of care (primary, secondary, and continuing), providers must ensure that users receive quality healthcare through the efficient use of resources, responsiveness, affordability, and the equal treatment of patients. Management and marketing have been playing an important role in this sector with the importance of branding growing in the healthcare market. The chance for brand in healthcare is determined by the challenges to increase and improve consumer choice. That's something to which providers and health systems, in general, have not been familiarized. New Techniques for Brand Management in the Healthcare Sector is a critical research publication that explores the diffusion of new marketing knowledge, tendencies, and qualitative and quantitative methods for brand management in the private, public, and social health sectors and examines the movement from healthcare as a priceless commodity to one that can be, and is, commodified. Highlighting topics such as e-health, medical tourism, and brand management, this publication is essential for hospital directors, marketers, advertisers, promotion coordinators, brand managers, product specialists, academicians, healthcare professionals, brand strategists, policymakers, researchers, and students.

Author : Irving Stackpole,Laszlo Puczko
Publisher : Unknown
Page : 128 pages
File Size : 47,9 Mb
Release : 2021-02-14
Category : Electronic
ISBN : 0578851288

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Marketing Handbook for Health Tourism by Irving Stackpole,Laszlo Puczko Pdf

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 378 pages
File Size : 49,6 Mb
Release : 2017-11-30
Category : Travel
ISBN : 9781522539216

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Medical Tourism: Breakthroughs in Research and Practice by Management Association, Information Resources Pdf

The era of globalization allows for more connectivity between nations and cultures. This increase in international association gives citizens the ability to take advantage of opportunities in other nations, such as medical assistance and accompanying services. Medical Tourism: Breakthroughs in Research and Practice is a comprehensive reference source for the latest scholarly material on trends, practices, and emerging phenomena of international travel by patients for medical treatment and examines the benefits and challenges of these services. Highlighting a range of pertinent topics such as hospitality management, reproductive medicine, and ethical considerations, this multi-volume book is ideally designed for the needs of healthcare providers, nonprofit organizations, students, and medical professionals seeking relevant research on the relationship between global travel and access to healthcare.

Author : Mary Schreiber Swenson,Amit Bansal
Publisher : CRC Press
Page : 228 pages
File Size : 40,6 Mb
Release : 2024-01-09
Category : Business & Economics
ISBN : 9781000936841

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Medical, Dental, and Wellness Tourism by Mary Schreiber Swenson,Amit Bansal Pdf

Medical, Dental, and Wellness Tourism: A Post-Pandemic Perspective offers a thorough and informative guide to medical travel and tourism for the treatment of health-related issues. The book first defines medical, dental, and wellness tourism and travel for treatment and then goes on to look at the myriad issues involved, such as benefits and challenges of travel for treatment, how the COVID-19 pandemic has affected the treatment sectors in tourism, selecting the right destination and facility, ending your life in another country, the growing world of birth tourism, dental tourism, medical travel for second opinions, privacy and health data security, the importance of post-operative care, and more. The book explores why medical tourism is the answer to our healthcare crisis. The patient deserves the right to seek the highest quality of medical, dental and wellness care anywhere on the globe with transparent pricing. This volume provides an abundance of information necessary for practical solutions to healthcare needs, both to avoid the seemingly ever-rising cost of healthcare in the United States, offering choices and options outside the US as well as for choosing effective care in other countries. The volume also addresses advances in technology in the healthcare travel industry. A section on resources and experiences to aid in making the right healthcare decisions is included as well. The chapters answer important questions when considering healthcare outside the US, such as What options and choices are available globally How to choose the right medical, dental, pharma, or wellness location The benefits and challenges of travel for treatment What is involved in euthanasia in other countries How privacy of healthcare data maintained COVID-19 has changed the face of the globe. Patients have a new perspective on how they want to receive health and wellness care, and this includes a deeper dive into the world of medical, dental, and wellness tourism. The future is about customizing how and where the patient wants to receive their medical, dental, and wellness treatments, transparent pricing, and the ability to make choices and view options anywhere in the world. Employers, government agencies, and private organizations are able to control healthcare costs, forecast trends, and allow their employees to get the highest quality of care through specialized Centers of Excellence. The book offers a comprehensive guide to medical, dental, and wellness tourism, explains how technology plays a role, as well as proposes solutions to the current healthcare system. A must read for anyone interested in the future of our global healthcare system. Written by a renowned international speaker on medical, dental, and wellness tourism and travel for treatment, who has significant experience and advocate for affordable healthcare choices, this volume shares necessary information for those considering healthcare in other countries-those needing care as well as their healthcare professionals and loved ones.

Author : Raouf Ahmad Rather
Publisher : CRC Press
Page : 268 pages
File Size : 41,5 Mb
Release : 2023-10-13
Category : Business & Economics
ISBN : 9781000779011

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Brand Co-Creation Tourism Research by Raouf Ahmad Rather Pdf

Responding to the rapidly changing business landscape (including advances in social media and information technology) and the COVID-19 pandemic where customers, visitors, or tourists have become more connected, accessible, and informed than ever before, many brands and firms are investing in brand management and brand co-creation. This new volume provides an enlightening perspective on brand co-creation, brand management, and branding through contemporary conceptual discussions and empirical research studies from thought leaders. Providing a step-by-step guide to the brand co-creation and branding process in the hospitality and tourism industry, the volume identifies cutting-edge measurements, strategies, and metrics for capturing and measuring brand co-creation and highlights best practices in implementing brand management marketing strategies. Starting with a basic understanding of brand (value) co-creation, the volume then explores deeper by defining the concept, describing the ways to measure it, and providing several strategies to capitalize on it. The authors emphasize the interrelationship of these concepts and how they manage brand co-creation. The book illustrates the concepts with examples from around the globe. Topics cover the impact of social media on brand co-creation during the COVID-19 outbreak in the tourism industry, co-branding emerging tourist destinations, analysis of the content of hotel websites, creating better customer value, brand co-creation in e-sports gaming events, post-COVID-19 educational tourism, and more. The volume also presents a chapter on the state-ofthe-art role of augmented reality and virtual reality in improving the customer experience. A synthesis of a decade-long effort in brand co-creation, the book will be valuable to academics, practitioners, consultants, destination management organizations (DMOs), and managers looking to improve brand co-creation pre-, during-, and post-pandemics.

Author : Laurence Minsky,Ilan Geva
Publisher : Kogan Page Publishers
Page : 329 pages
File Size : 52,8 Mb
Release : 2019-11-03
Category : Business & Economics
ISBN : 9780749483616

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Global Brand Management by Laurence Minsky,Ilan Geva Pdf

In today's hyper-connected world, any brand with a website or digital presence is 'global' by its very definition; yet in practice it takes an enormous amount of strategic planning and adaptability to successfully manage an international brand. Global Brand Management explores the increasingly universal scope of brand management. In an era when many brand managers will find themselves working for large multinationals operating across varied territories, categories and consumer groups, developing an understanding of both the opportunities and risks of multinational brands is truly essential. Meticulously researched, Global Brand Management shows readers how to manage an existing global brand, while simultaneously equipping them with the skills to build one from scratch. The text uses fascinating case studies including Oreo, Harley Davidson and Xiaomi to demonstrate the challenges of maintaining a stable brand identity when operating across territories with different languages, cultural values and logistics. With helpful pedagogy throughout and built-in features to enhance classroom learning, Global Brand Management is the perfect springboard for students to appreciate, enjoy and embrace the nuances and complexities of brand management on an international scale.

Author : Frederick J. DeMicco
Publisher : CRC Press
Page : 440 pages
File Size : 48,5 Mb
Release : 2017-04-28
Category : Business & Economics
ISBN : 9781315341484

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Medical Tourism and Wellness by Frederick J. DeMicco Pdf

Medical Tourism and Wellness: Hospitality Bridging Healthcare (H2H) takes a systems approach to examining the growing field of medical tourism, one of the field’s hottest niches, with billions of dollars spent each year. This important book fills the need for a modern management book that looks at medical tourism in depth from a medical and hospitality operational management perspective. Growing numbers of people are going abroad to find affordable quality medical care for both necessary and cosmetic medical services. When they require surgery or dental work, they combine it with a trip to the Taj Mahal, a photo safari on the African veldt, or a stay at a luxury hotel—or at a hospital that feels like one—all at bargain-basement prices. The book takes a comprehensive look at medical tourism, covering such topics as: The history of medical tourism Why patients/tourists decide to travel for medical care The role of professional facilitators of medical tourism Key countries and medical disciplines in medical tourism Transportation, food, entertainment, and hotel/hospitality services Hotel and spa designs for medical tourism Best practices in medical tourism Patient follow-up after medical discharge Future trends in medical tourism Careers in medical tourism With the inclusion of case studies, the book provides a comprehensive look into this growing trend and will be valuable to upper-level undergraduate and graduate students in health care administration and those pursing MBAs in healthcare, medical students pursuing a management focus, and students in hospitality management. It will also be a must-have resource for professionals working in hotels and in health care.

Author : D. Botterill,G. Pennings,T. Mainil
Publisher : Springer
Page : 258 pages
File Size : 45,9 Mb
Release : 2013-05-18
Category : Political Science
ISBN : 9781137338495

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Medical Tourism and Transnational Health Care by D. Botterill,G. Pennings,T. Mainil Pdf

The phenomenon of transnational health care has grown rapidly over recent years and this book provides a comprehensive landscape of diverse research communities' attempts to capture its implications for existing bodies of knowledge in selected aspects of medicine, medical ethics, health policy and management, and tourism studies.

Author : Singh, Manjeet,Kumaran, Subbaraman
Publisher : IGI Global
Page : 189 pages
File Size : 53,6 Mb
Release : 2020-12-18
Category : Medical
ISBN : 9781799834298

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Growth of the Medical Tourism Industry and Its Impact on Society: Emerging Research and Opportunities by Singh, Manjeet,Kumaran, Subbaraman Pdf

Healthcare and medical services have seen rapid development in various areas of the world, including Asia and Eastern Europe. These territories are now becoming a medical hub for many surrounding countries. Medical tourism is the practice of traveling to international regions for treatment that isn’t available locally. This subject has gained significant attention throughout the tourism industry, as researchers and professionals are searching for specific advancements of medical care and hospital development in numerous countries. Growth of the Medical Tourism Industry and Its Impact on Society: Emerging Research and Opportunities is a collection of innovative research on the methods and advancement of medical travel for treatment in various global regions and provides insights for the growth prospects of the medical tourism business. While highlighting topics including destination branding, community impact, and hospital management, this book is ideally designed for medical executives, hospital directors, researchers, policymakers, academicians, practitioners, scholars, and students seeking current research on tourism practices within the medical field.

Author : Bouarar, Ahmed Chemseddine,Mouloudj, Kamel,Martínez Asanza, Dachel
Publisher : IGI Global
Page : 467 pages
File Size : 42,8 Mb
Release : 2023-05-18
Category : Medical
ISBN : 9781668483381

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Integrating Digital Health Strategies for Effective Administration by Bouarar, Ahmed Chemseddine,Mouloudj, Kamel,Martínez Asanza, Dachel Pdf

In the field of health, digital health has assumed significant importance in recent years due to its contribution to enhancing the overall healthcare system performance in terms of alleviating the ever-growing pressure on the healthcare system, reducing healthcare costs, improving working conditions and job satisfaction of health professionals, improving patients’ satisfaction, and providing a holistic view of patient health through access to data and giving patients more control over their health. Therefore, it is of vital importance to understand the overwhelming possibilities and promise it can offer for better health services. Similarly, exploring barriers to digital health engagement is an important tool to guarantee an effective adoption and transition that can meet all healthcare stakeholders’ objectives. Integrating Digital Health Strategies for Effective Administration explores recent writings and original research findings in the field of digital health with a special focus on digital health adoption strategies and challenges. This book is intellectually situated between digital health management and digital health technologies. Covering topics such as digital health literacy, machine learning, and procedural law, this premier reference source is an essential resource for app developers, healthcare administrators, healthcare professionals, students and educators of higher education, researchers, and academicians.

Author : Gül Erkol Bayram,Anukrati Sharma
Publisher : CRC Press
Page : 276 pages
File Size : 49,5 Mb
Release : 2024-02-13
Category : Business & Economics
ISBN : 9781000988765

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Dynamics of the Tourism Industry by Gül Erkol Bayram,Anukrati Sharma Pdf

The tourism industry is one of the most fragile industries because it can be significantly impacted by outside forces, such as pandemics and health scares, natural disasters and catastrophes, economic crises, political recessions and wars, and more, especially epidemics that occur on a global scale, which can cause societies to weaken or be damaged. This new volume presents collective experiences that explore how the tourism industry is affected by pandemics and natural disasters, offering case studies and strategies to mitigate their harmful impact.

Author : C. Michael Hall
Publisher : Routledge
Page : 242 pages
File Size : 46,8 Mb
Release : 2012-08-21
Category : Business & Economics
ISBN : 9781136270529

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Medical Tourism by C. Michael Hall Pdf

Medical and health tourism is a significant area of growth in the export of medical, health and tourism services. Although spas and improved well-being have long been part of the tourist experience, health tourism now includes travel for medical purposes ranging from cosmetic and dental surgery through to transplants and infertility treatment. Many countries including China, Cuba, Hungary, India, Thailand, Malaysia and Singapore actively promote and compete for the medical tourist dollar, while many developed countries also provide niche private services. However, the field of medical tourism is increasingly being subject to scrutiny and debate, particularly as a result of concerns over regulatory, ethical and wider health issues. Drawing on a range of theoretical and methodological perspectives, this book is one of the first to critically address the substantial political, philosophical and ethical issues that arise out of the transnational practices of medical tourism. Through a series of chapters the book engages with key issues such as the role of regulatory and policy structures in influencing medical and health tourism related mobilities. These issues are investigated by considering range of developing and developed countries, medical systems and health economic perspectives. The book adopts a multi-layered perspective to not only investigate the business and marketing practices of medical and health tourism but places these within a broader framework of contemporary globalisation, policy and practice. By doing so it opens up debate of the ethical space in which medical and health tourism operates as well as reinforce the wide ranging perspectives that exist on the subject in both the public and academic imagination. This significant contribution will be of interest to students, academics in tourism and medical policy, trade and economic development fields.

Author : Robertico Croes
Publisher : CRC Press
Page : 259 pages
File Size : 49,8 Mb
Release : 2022-06-30
Category : Business & Economics
ISBN : 9781000565515

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Small Island and Small Destination Tourism by Robertico Croes Pdf

This unique and thoughtful book considers the tourism specialization, economic growth, and tourism competitiveness of a very specific type of tourism: small islands practicing warm water island tourism. This new book thoroughly examines the phenomenon of why some small island destinations have been more successful than others. The main premise applied is that success and survival of small island tourism hinges on resolving the mystery regarding the relationship between competitiveness and quality of life. In addressing this question, the book reviews four relevant and interconnected concepts: tourism, competitiveness, quality of life, and scale (or size). In doing so, the book enhances understanding of the potential of tourism for the improvement of the quality of life of the residents of small islands. In the last chapter of the book, the author assesses the impact of COVID-19 on tourism and specifically its ramifications for small island destinations. Whether small island populations can rise from beneath the COVID -19 burden that threatens their economic future is yet to be seen. Small Island and Small Destination Tourism: Overcoming the Smallness Barrier for Economic Growth and Tourism Competitiveness is written from a sustainable perspective that combines tourism dynamics, development, competitiveness, quality of life, and business. As such, it is aimed at a broad but higher-level audience including graduate students, academicians and researchers, practitioners, policymakers, and international organizations.

Author : Umendra Narayan Shukla,Sharad Kumar Kulshreshtha
Publisher : CRC Press
Page : 439 pages
File Size : 53,7 Mb
Release : 2024-01-09
Category : Business & Economics
ISBN : 9781000928006

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Post-COVID Tourism and Hospitality Dynamics by Umendra Narayan Shukla,Sharad Kumar Kulshreshtha Pdf

This new volume takes an in-depth look at the post-COVID tourism and hospitality scenario and how the industry has adapted to the new normal. With chapters from authors from over a dozen countries, the book shares information and experiences on how diverse hospitality and tourism sectors are navigating the post-COVID era. The book offers analyses of post-COVID trends in the travel, tourism, and hospitality sector along with case studies and COVID tourism recovery strategies. It discusses post-COVID safety protocols, sustainable tourism practices, post-COVID-19 public policies for tourism, and more. Specific tourism and hospitality sectors are also considered, including wine tourism, MICE (meetings, incentives, conferences, and exhibitions) tourism, regional tourism, food delivery services, and others. The book also explores innovations and digital solutions for tourism and hospitality in the COVID-19 pandemic.