Mine Your Language

Author : Abhishek Borah
Publisher : Penguin Random House India Private Limited
Page : 370 pages
File Size : 52,7 Mb
Release : 2024-03-18
Category : Business & Economics
ISBN : 9789357089395

Get Book

Mine Your Language by Abhishek Borah Pdf

Statutory warning: Language is a minefield. Words that firms and consumers use can be dealbreakers! Today, firms have many language-based decisions to make—from the brand name to the language of their annual reports to what they should or shouldn’t say on social media. Moreover, consumers leave a goldmine of information via their words expressing their likes, dislikes, perceptions and attitudes. What the firm communicates and what consumers say have an impact on consumer attitudes, satisfaction, loyalty, and ultimately, on a firm's sales, market share and profits. In this book, Abhishek Borah meticulously and marvellously showcases the influence of language on business. Through examples ranging from Toyota to Tesla and Metallica to Mahatma Gandhi, you will read about how to improvise on social media, how changing the use of simple pronouns like ‘we’ and ‘you’ can affect a firm’s bottom line, how to spot a fake review online and much more. So whether you are just inquisitive about the role of language in affecting consumer and company behaviour or a student wondering about the utility of language analysis in understanding them, Mine Your Language will teach you to use language to influence, engage and predict!

Author : Christina McIntyre
Publisher : Unknown
Page : 133 pages
File Size : 53,9 Mb
Release : 2018-02-23
Category : Electronic
ISBN : 197707295X

Get Book

Mind Your Language! by Christina McIntyre Pdf

Mind Your Language! is a book by journalists for journalists. Accessible, humorous and to the point, this book will help you improve your writing skills, starting with basic use of English including grammar and punctuation. Next, there's a no nonsense breakdown of the writing and broadcasting skills you'll need to make it in TV and radio journalism. From common mistakes, to how to carry out an effective interview, all the basics are covered in this little black book. Employers offer top tips on how to succeed in the media industry and former journalism students speak candidly about their transitions from university to industry. Whether you are a journalism student or someone who would simply like to improve your grasp of the English language, this is for you.

Author : Steven Pinker
Publisher : Penguin
Page : 522 pages
File Size : 43,9 Mb
Release : 2007-09-11
Category : Psychology
ISBN : 9781101202609

Get Book

The Stuff of Thought by Steven Pinker Pdf

This New York Times bestseller is an exciting and fearless investigation of language from the author of Rationality, The Better Angels of Our Nature and The Sense of Style and Enlightenment Now. "Curious, inventive, fearless, naughty." --The New York Times Book Review Bestselling author Steven Pinker possesses that rare combination of scientific aptitude and verbal eloquence that enables him to provide lucid explanations of deep and powerful ideas. His previous books - including the Pulitzer Prize finalist The Blank Slate - have catapulted him into the limelight as one of today's most important popular science writers. In The Stuff of Thought, Pinker presents a fascinating look at how our words explain our nature. Considering scientific questions with examples from everyday life, The Stuff of Thought is a brilliantly crafted and highly readable work that will appeal to fans of everything from The Selfish Gene and Blink to Eats, Shoots & Leaves.

Author : Terry O'Brien,Terry
Publisher : Unknown
Page : 195 pages
File Size : 49,8 Mb
Release : 2008
Category : Electronic
ISBN : 8174765816

Get Book

Mind Your English Language by Terry O'Brien,Terry Pdf

Author : Mary Myatt
Publisher : John Catt Educational
Page : 146 pages
File Size : 45,6 Mb
Release : 2016
Category : Education
ISBN : 190971786X

Get Book

High Challenge, Low Threat by Mary Myatt Pdf

High Challenge, Low Threat is Mary Myatt's smart and thoughtful exploration of all the things that wise leaders do. Informed through thousands of conversations over a 20-year period in education, Mary shows the lessons that school management teams can learn from leaders in a wide range of other sectors and points to the conditions which these leaders create to allow colleagues to engage with difficult issues enthusiastically and wholeheartedly. This book makes the case that any leadership role is concerned primarily with the relationships between individuals. It is the quality of these, whatever the size of the organisation, which make the difference between organisations which thrive, and those which stagnate. This is not to argue for soft, easy and comfortable options. Instead it considers how top leaders manage to walk the line between the impossible and the possible, between the undoable and the doable, and to create conditions for productive work which transcend the difficulties which come towards us every day. Instead of dodging them, they embrace them. And by navigating high challenge, low threat, they show how others how to do the same.

Author : D. Annor Nimako
Publisher : Unknown
Page : 216 pages
File Size : 44,6 Mb
Release : 2004
Category : English language
ISBN : IND:30000115650693

Get Book

Mind Your Language by D. Annor Nimako Pdf

Author : Gabriel Wyner
Publisher : Harmony
Page : 338 pages
File Size : 55,8 Mb
Release : 2014-08-05
Category : Foreign Language Study
ISBN : 9780385348102

Get Book

Fluent Forever by Gabriel Wyner Pdf

NATIONAL BESTSELLER • For anyone who wants to learn a foreign language, this is the method that will finally make the words stick. “A brilliant and thoroughly modern guide to learning new languages.”—Gary Marcus, cognitive psychologist and author of the New York Times bestseller Guitar Zero At thirty years old, Gabriel Wyner speaks six languages fluently. He didn’t learn them in school—who does? Rather, he learned them in the past few years, working on his own and practicing on the subway, using simple techniques and free online resources—and here he wants to show others what he’s discovered. Starting with pronunciation, you’ll learn how to rewire your ears and turn foreign sounds into familiar sounds. You’ll retrain your tongue to produce those sounds accurately, using tricks from opera singers and actors. Next, you’ll begin to tackle words, and connect sounds and spellings to imagery rather than translations, which will enable you to think in a foreign language. And with the help of sophisticated spaced-repetition techniques, you’ll be able to memorize hundreds of words a month in minutes every day. This is brain hacking at its most exciting, taking what we know about neuroscience and linguistics and using it to create the most efficient and enjoyable way to learn a foreign language in the spare minutes of your day.

Author : Gary Chapman
Publisher : Moody Publishers
Page : 209 pages
File Size : 54,8 Mb
Release : 2009-12-17
Category : Family & Relationships
ISBN : 9781575678856

Get Book

The Five Love Languages by Gary Chapman Pdf

Marriage should be based on love, right? But does it seem as though you and your spouse are speaking two different languages? #1 New York Times bestselling author Dr. Gary Chapman guides couples in identifying, understanding, and speaking their spouse's primary love language-quality time, words of affirmation, gifts, acts of service, or physical touch. By learning the five love languages, you and your spouse will discover your unique love languages and learn practical steps in truly loving each other. Chapters are categorized by love language for easy reference, and each one ends with simple steps to express a specific language to your spouse and guide your marriage in the right direction. A newly designed love languages assessment will help you understand and strengthen your relationship. You can build a lasting, loving marriage together. Gary Chapman hosts a nationally syndicated daily radio program called A Love Language Minute that can be heard on more than 150 radio stations as well as the weekly syndicated program Building Relationships with Gary Chapman, which can both be heard on fivelovelanguages.com. The Five Love Languages is a consistent New York Times bestseller - with over 5 million copies sold and translated into 38 languages. This book is a sales phenomenon, with each year outselling the prior for 16 years running!

Author : Julian Jaynes
Publisher : Houghton Mifflin Harcourt
Page : 580 pages
File Size : 47,8 Mb
Release : 2000-08-15
Category : Psychology
ISBN : 9780547527543

Get Book

The Origin of Consciousness in the Breakdown of the Bicameral Mind by Julian Jaynes Pdf

National Book Award Finalist: “This man’s ideas may be the most influential, not to say controversial, of the second half of the twentieth century.”—Columbus Dispatch At the heart of this classic, seminal book is Julian Jaynes's still-controversial thesis that human consciousness did not begin far back in animal evolution but instead is a learned process that came about only three thousand years ago and is still developing. The implications of this revolutionary scientific paradigm extend into virtually every aspect of our psychology, our history and culture, our religion—and indeed our future. “Don’t be put off by the academic title of Julian Jaynes’s The Origin of Consciousness in the Breakdown of the Bicameral Mind. Its prose is always lucid and often lyrical…he unfolds his case with the utmost intellectual rigor.”—The New York Times “When Julian Jaynes . . . speculates that until late in the twentieth millennium BC men had no consciousness but were automatically obeying the voices of the gods, we are astounded but compelled to follow this remarkable thesis.”—John Updike, The New Yorker “He is as startling as Freud was in The Interpretation of Dreams, and Jaynes is equally as adept at forcing a new view of known human behavior.”—American Journal of Psychiatry

Author : Ivor John Carnegie Brown
Publisher : Unknown
Page : 153 pages
File Size : 52,8 Mb
Release : 1967
Category : English language
ISBN : OCLC:317884145

Get Book

Mind Your Language! by Ivor John Carnegie Brown Pdf

Author : Sarita Malik
Publisher : SAGE
Page : 209 pages
File Size : 42,8 Mb
Release : 2001-10-25
Category : Language Arts & Disciplines
ISBN : 9781412932844

Get Book

Representing Black Britain by Sarita Malik Pdf

`This is one of the most important books on race, representation and politics to come along in a decade.... Sarita Malik′s book is a brilliant contribution to the literature on race, cultural studies and public pedagogy′ - Henry Giroux, Penn State University Representing Black Britain offers a critical history of Black and Asian representation on British television from the earliest days of broadcasting to the present day. Working through programmes as wide-ranging as the early documentaries to `ethnic sitcoms′ and youth television, this book provides a detailed analysis of shifting institutional contexts, images of `race′ and ethnic-minority cultural politics in modern Britain. Representing Black Britain: focuses on issues of representation, ideology, `race′ and difference; covers a spectrum of television genres including documentary, news, comedy, light entertainment, youth television, drama, film and sport; examines the sociopolitical context of Black Britain; and looks at questions of policy and the institutional context of British broadcasting.

Author : Jennifer Brummer
Publisher : Wayzgoose Press
Page : 128 pages
File Size : 45,9 Mb
Release : 2018-05-17
Category : Electronic
ISBN : 8210379456XXX

Get Book

Mind Your Language! by Jennifer Brummer Pdf

Author : Mark Cronlund Anderson,Carmen L. Robertson
Publisher : Univ. of Manitoba Press
Page : 336 pages
File Size : 54,9 Mb
Release : 2011-09-02
Category : Social Science
ISBN : 9780887554063

Get Book

Seeing Red by Mark Cronlund Anderson,Carmen L. Robertson Pdf

The first book to examine the role of Canada’s newspapers in perpetuating the myth of Native inferiority. Seeing Red is a groundbreaking study of how Canadian English-language newspapers have portrayed Aboriginal peoples from 1869 to the present day. It assesses a wide range of publications on topics that include the sale of Rupert’s Land, the signing of Treaty 3, the North-West Rebellion and Louis Riel, the death of Pauline Johnson, the outing of Grey Owl, the discussions surrounding Bill C-31, the “Bended Elbow” standoff at Kenora, Ontario, and the Oka Crisis. The authors uncover overwhelming evidence that the colonial imaginary not only thrives, but dominates depictions of Aboriginal peoples in mainstream newspapers. The colonial constructs ingrained in the news media perpetuate an imagined Native inferiority that contributes significantly to the marginalization of Indigenous people in Canada. That such imagery persists to this day suggests strongly that our country lives in denial, failing to live up to its cultural mosaic boosterism.

Author : Prudent Injeeli
Publisher : Trafford Publishing
Page : 333 pages
File Size : 45,8 Mb
Release : 2013-06
Category : Education
ISBN : 9781466991316

Get Book

Mind Your Words by Prudent Injeeli Pdf

Words form the building blocks of our thought processes. Because of this, our choice of wording can be vital to our ways of thinking. Building on this concept, Dr. Prudent Injeeli' Mind Your Words: Master the Art of Learning and Teaching Vocabulary presents groundbreaking work in the study of language and linguistics, particularly in the field of semantics. It offers a wide variety techniques and methods of learning and teaching vocabulary and provides essential information on many aspects of word knowledge, word formation and word usage. Injeeli addresses a number of topics that open a new world of knowledge about words, their origin, their structure and pronunciation, and so on. He also includes vocabulary lists developed by prominent linguists for enhancing vocabulary skills. Mind Your Words: Master the Art of Learning and Teaching Vocabulary shares insight into the morphological and semantic aspects of word knowledge that can help anyone understand the concepts involved in the language arts. You can gain knowledge about language and improve the skills needed to share that knowledge with others.

Author : Sue Palmer,Peter Brinton
Publisher : Unknown
Page : 64 pages
File Size : 52,5 Mb
Release : 1998
Category : English language
ISBN : 058231951X

Get Book

Mind Your Language by Sue Palmer,Peter Brinton Pdf