Nation Branding

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Nation Branding in Modern History

Carolin Viktorin,Jessica C. E. Gienow-Hecht,Annika Estner,Marcel K. Will
Nation Branding in Modern History Book PDF

Author : Carolin Viktorin,Jessica C. E. Gienow-Hecht,Annika Estner,Marcel K. Will
Publisher : Berghahn Books
Page : 300 pages
File Size : 55,5 Mb
Release : 2018-08-24
Category : History
ISBN : 9781785339240

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Nation Branding in Modern History by Carolin Viktorin,Jessica C. E. Gienow-Hecht,Annika Estner,Marcel K. Will Pdf

A recent coinage within international relations, “nation branding” designates the process of highlighting a country’s positive characteristics for promotional purposes, using techniques similar to those employed in marketing and public relations. Nation Branding in Modern History takes an innovative approach to illuminating this contested concept, drawing on fascinating case studies in the United States, China, Poland, Suriname, and many other countries, from the nineteenth century to the present. It supplements these empirical contributions with a series of historiographical essays and analyses of key primary documents, making for a rich and multivalent investigation into the nexus of cultural marketing, self-representation, and political power.

Nation Branding

Keith Dinnie
Nation Branding Book PDF

Author : Keith Dinnie
Publisher : Routledge
Page : 381 pages
File Size : 54,8 Mb
Release : 2015-08-27
Category : Business & Economics
ISBN : 9781317681946

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Nation Branding by Keith Dinnie Pdf

Nation Branding: Concepts, Issues, Practice was the ground-breaking first textbook to provide an overview of this recently established but fast-growing practice, in which the principles of brand management are applied to countries rather than companies. Many governments have invested in nation branding in order to strengthen their country's influence, improve its reputation, or boost tourism, trade and investment. This new edition has been comprehensively revised and its influential original framework modified to reflect the very latest changes to this still-developing field. It remains an accessible blend of theory and practice rich with international examples and contributions. Updates to this edition: New international cases of countries as diverse as China, United Arab Emirates, Ghana, Cuba, India, Great Britain and many more; New contributions from distinguished scholars, diplomats and businesspeople providing a range of case studies, practitioner insights and academic perspectives; New Companion Website to support the book featuring instructor aids such as PowerPoint presentations for each chapter and an instructor manual; This much-anticipated update to an influential book is an essential introduction to nation branding for students and policy makers.

Nation branding

Keith Dinnie
Nation branding Book PDF

Author : Keith Dinnie
Publisher : Routledge
Page : 261 pages
File Size : 46,5 Mb
Release : 2010-05-14
Category : Business & Economics
ISBN : 9781136377365

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Nation branding by Keith Dinnie Pdf

Nation Branding: Concepts, Issues, Practice is a comprehensive and exciting text that demonstrates why nations are embracing the principles of brand management. It clearly explains how the concepts and techniques of branding can be adapted to the context of nations- as opposed to the more usual context of products, services, or companies. Concepts grounded in the brand management literature such as brand identity, brand image, brand positioning, and brand equity, are transposed to the domain of nation branding and supported by country case insights that provide vivid illustrations of nation branding in practice. Nation branding is a means by which more and more nations are attempting to compete on the global stage. Current practice in nation branding is examined and future horizons traced. The book provides: * The first overview of its kind on nation branding * A blend of academic theory and real world practice in an accessible, readable fashion * A clear and detailed adaptation of existing brand theory to the emerging domain of nation branding * An original conceptual framework and models for nation branding * A rich range of international examples and over 20 contributions by leading experts from around the world Country case insights on nation branding strategies currently being utilized by nations such as Japan, Egypt, Brazil, Switzerland, Iceland, and Russia Clearly and coherently structured, the book is an essential introduction to nation branding for both students and policymakers and will be an essential text for those interested in this fast growing area.

Canada, Nation Branding and Domestic Politics

Richard Nimijean,David Carment
Canada Nation Branding and Domestic Politics Book PDF

Author : Richard Nimijean,David Carment
Publisher : Routledge
Page : 171 pages
File Size : 50,7 Mb
Release : 2020-06-29
Category : History
ISBN : 9780429631924

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Canada, Nation Branding and Domestic Politics by Richard Nimijean,David Carment Pdf

After his Liberal Party’s surprise victory in the 2015 federal Canadian election, Justin Trudeau declared that "Canada was back" on the world stage. This comprehensive volume highlights issues in the relationship between articulated visions of Canada as a global actor, nation branding and domestic politics, noting the dangers of the politicization of the branding of Canada. It also provides the political context for thinking about ‘Brand Canada’ in the Trudeau era. The authors explore the Trudeau government’s embrace of political branding and how it plays out in key areas central to the brand, including: Canada’s relations with Indigenous peoples; social media and digital diplomacy; and the importance of the Arctic region for Canada’s brand, even though it is often ignored by politicians and policymakers. The book asks whether the Trudeau government has lived up to its claim that Canada is back, and highlights the challenges that emerge when governments provide optimistic visions for meaningful transformation, but then do not end up leading meaningful change. This book will be of great interest to students and scholars of political science, particularly those with a focus on Canada. It was originally published as a special issue of Canadian Foreign Policy Journal.

Research Companion to Language and Country Branding

Irene Theodoropoulou,Johanna Tovar
Research Companion to Language and Country Branding Book PDF

Author : Irene Theodoropoulou,Johanna Tovar
Publisher : Routledge
Page : 399 pages
File Size : 43,9 Mb
Release : 2020-11-16
Category : Foreign Language Study
ISBN : 9781000214406

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Research Companion to Language and Country Branding by Irene Theodoropoulou,Johanna Tovar Pdf

Research Companion to Language and Country Branding brings together entirely new interdisciplinary research conducted by scholars working on various sociolinguistic, semiotic, anthropological and discursive analytical aspects of country branding all over the world. Branding is a process of identity construction, whereby countries gain visibility and put themselves on the world map as distinctive entities by drawing on their history, culture, economy, society, geography, and their people. Through branding, countries aim not only at establishing their uniqueness but also, and perhaps most importantly, at attracting tourism, investments, high quality human capital, as well as at forging financial, military, political and social alliances. Against this backdrop, this volume explores how countries and regions imagine and portray others and themselves in terms of gender, ethnicity, and diversity today as well as the past. In this respect, the book examines how branding differs from other, related policies and practices, such as nation building, banal nationalism, and populism. This volume is an essential reference for students, researchers, and practitioners with an interest in country, nation, and place branding processes.

Branding the Nation, the Place, the Product

Ulrich Ermann,Klaus-Jürgen Hermanik
Branding the Nation the Place the Product Book PDF

Author : Ulrich Ermann,Klaus-Jürgen Hermanik
Publisher : Routledge
Page : 262 pages
File Size : 52,5 Mb
Release : 2017-11-22
Category : Science
ISBN : 9781315393247

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Branding the Nation, the Place, the Product by Ulrich Ermann,Klaus-Jürgen Hermanik Pdf

Branding is a profoundly geographical type of commodification process. Many things become commodities that are compared and valuated on markets around the globe. Places such as cities or regions, countries and nations attempt to acquire visibility through branding. Geographical imaginations are evoked to brand goods and places as commodities in order to show or create connections and add value. Yet, not all that is branded was originally intended and created for markets. This volume aims to broaden current understanding of branding through a series of contributions from geography, history, political studies, cultural, and media studies, offering insight into how ordinary places, objects and practices become commodities through branding. In so doing, the contributions also show how nation, place and product as targets of branding can be seen as intertwined. To discuss these forms of branding, book chapters refer to states, cities, holiday destinations, food malls, movies, dances, post stamps and other items that serve as brands and/or are branded. The book will be of interest to students and scholars in geography, sociology, history, cultural studies and business studies who would like to gain an understanding of the intricate and surprising ways in which things, places, and cultural practices become brands.

How to Brand Nations, Cities and Destinations

T. Moilanen,S. Rainisto
How to Brand Nations Cities and Destinations Book PDF

Author : T. Moilanen,S. Rainisto
Publisher : Springer
Page : 202 pages
File Size : 48,8 Mb
Release : 2008-12-14
Category : Business & Economics
ISBN : 9780230584594

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How to Brand Nations, Cities and Destinations by T. Moilanen,S. Rainisto Pdf

Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.

Handbook of Research on Future Policies and Strategies for Nation Branding

Pistikou, Victoria,Masouras, Andreas,Komodromos, Marcos
Handbook of Research on Future Policies and Strategies for Nation Branding Book PDF

Author : Pistikou, Victoria,Masouras, Andreas,Komodromos, Marcos
Publisher : IGI Global
Page : 383 pages
File Size : 46,8 Mb
Release : 2021-06-18
Category : Business & Economics
ISBN : 9781799875352

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Handbook of Research on Future Policies and Strategies for Nation Branding by Pistikou, Victoria,Masouras, Andreas,Komodromos, Marcos Pdf

By taking corporate marketing concepts and applying it to countries, “nation branding” is a way for these regions to enhance their reputations and project a desired image for international recognition. New modes of publicity and marketing geared towards geographic location fall into this category, leading nation branding to have vast benefits for the economics and societies of countries. New marketing strategies have emerged and are being adopted to consequently brand countries with this purpose of economic growth. By studying these emerging strategies and methods, nations can best develop a desired brand and reputation to foster growth and prosperity. The Handbook of Research on Future Policies and Strategies for Nation Branding discusses how exactly nation branding works to benefit the function and mission of these nations along with showing how nation branding can be used as a strategic asset for the redesign of economic, political, and social characteristics of a country. The chapters outline the given situation of nations and the nature and implications of the brand that is required, measure branding inference, and propose future steps for nation branding. This book is a critical reference source for brand managers, tourism professionals, marketers, advertisers, government officials, travel agencies, academicians, researchers, and students working in the fields of international relations, economics, social sciences, business studies, marketing, and entrepreneurship.

Nation-branding in Practice

Kristin Anabel Eggeling
Nation branding in Practice Book PDF

Author : Kristin Anabel Eggeling
Publisher : Routledge
Page : 228 pages
File Size : 51,6 Mb
Release : 2020-04-29
Category : Political Science
ISBN : 9781000067903

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Nation-branding in Practice by Kristin Anabel Eggeling Pdf

This book investigates the political implications of country promotion through practices of ‘nation-branding’ by drawing on contemporary examples from the sports, urban development and higher education sector in Kazakhstan and Qatar. Nation-branding has emerged as a central practice of international politics, where it is commonly understood as a vain, superficial selling technique with little political salience. Drawing on shared insights from practice theory and constructivist notions of nationalism, identity and power, this book challenges this reading and instead argues that nation-branding is neither neutral nor primarily economically motivated, but inherently politicised and tied to the legitimation of current political regimes. The starting point for the analysis is a range of everyday practices and sites long ignored by international relations scholars. In particular, the book traces how the political leadership in Kazakhstan and Qatar have used participation in the international sports circuit, spectacular urban development, and the construction of ‘world-class’ universities to first produce and then stabilize new ideas about their state. Providing a new analytical perspective on nation-branding, this book will be of interest to students and scholars of Middle Eastern and Central Asian studies, International Relations, and Cultural and Political Geography.

Nation branding

Keith Dinnie
Nation branding Book PDF

Author : Keith Dinnie
Publisher : Routledge
Page : 262 pages
File Size : 46,6 Mb
Release : 2010-05-14
Category : Business & Economics
ISBN : 9781136377358

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Nation branding by Keith Dinnie Pdf

Nation Branding: Concepts, Issues, Practice is a comprehensive and exciting text that demonstrates why nations are embracing the principles of brand management. It clearly explains how the concepts and techniques of branding can be adapted to the context of nations- as opposed to the more usual context of products, services, or companies. Concepts grounded in the brand management literature such as brand identity, brand image, brand positioning, and brand equity, are transposed to the domain of nation branding and supported by country case insights that provide vivid illustrations of nation branding in practice. Nation branding is a means by which more and more nations are attempting to compete on the global stage. Current practice in nation branding is examined and future horizons traced. The book provides: * The first overview of its kind on nation branding * A blend of academic theory and real world practice in an accessible, readable fashion * A clear and detailed adaptation of existing brand theory to the emerging domain of nation branding * An original conceptual framework and models for nation branding * A rich range of international examples and over 20 contributions by leading experts from around the world Country case insights on nation branding strategies currently being utilized by nations such as Japan, Egypt, Brazil, Switzerland, Iceland, and Russia Clearly and coherently structured, the book is an essential introduction to nation branding for both students and policymakers and will be an essential text for those interested in this fast growing area.

Gender Equality and Nation Branding in the Nordic Region

Eirinn Larsen,Sigrun Marie Moss,Inger Skjelsbæk
Gender Equality and Nation Branding in the Nordic Region Book PDF

Author : Eirinn Larsen,Sigrun Marie Moss,Inger Skjelsbæk
Publisher : Routledge
Page : 220 pages
File Size : 53,7 Mb
Release : 2021-05-25
Category : Political Science
ISBN : 9781000408201

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Gender Equality and Nation Branding in the Nordic Region by Eirinn Larsen,Sigrun Marie Moss,Inger Skjelsbæk Pdf

This book explores how gender equality, a central part of the Nordic imaginary, is used in the political communication of Nordic states. The analyses presented move beyond conventional images and discourses of Nordic gender- and women-friendliness by critically investigating how and to what extent gender equality serves nation-branding in the Nordic region. Nation-branding is an unescapable part of globalisation, which is a market-oriented process dominated by the West and predicated on the creation of winners and losers. Hence, efforts to strengthen the national brand or reputation of specific Nordic countries with the aid of gender equality as a political and symbolic value inevitably help to reinforce already established global hierarchies where the Nordics play the role of moral superpower. This book comprises scholars from various fields of specialisation, and provides evidence and understanding for the growing interaction between gender-equality policies and nation-branding in all five Nordic countries. It does so by exploring a variety of policy fields and issues including women’s rights, foreign policy, rape and legislation, female quotas and business policies, in addition to the index industry. The rise of the global indexes has reproduced forceful images of the Nordic countries as frontrunners of gender equality, which indeed help the Nordic countries to further position themselves as ‘best at being good’. This book will be of great interest to students and scholars of Nordic gender equality in political science, sociology, law, criminology, political psychology and history, as well as those interested in nation branding, Nordic studies and exceptionalism. The Open Access version of this book, available at http://www.taylorfrancis.com/books/e/9781003017134, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.

Nation Branding, Public Relations and Soft Power

Pawel Surowiec
Nation Branding Public Relations and Soft Power Book PDF

Author : Pawel Surowiec
Publisher : Routledge
Page : 216 pages
File Size : 44,6 Mb
Release : 2016-08-05
Category : Business & Economics
ISBN : 9781317593799

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Nation Branding, Public Relations and Soft Power by Pawel Surowiec Pdf

Nation Branding, Public Relations and Soft Power: Corporatizing Poland provides an empirically grounded analysis of changes in the way in which various actors seek to manage Poland’s national image in world opinion. It explores how and why changes in political economy have shaped these actors and their use of soft power in a way that is influenced by public relations, corporate communication, and marketing practices. By examining the discourse and practices of professional nation branders who have re-shaped the relationship between collective identities and national image management, it plots changes in the way in which Poland’s national image is communicated, and culturally reshaped, creating tensions between national identity and democracy. The book demonstrates that nation branding is a consequence of the corporatization of political governance, soft power and national identity, while revealing how the Poland "brand" is shaping public and foreign affairs. Challenging and original, this book will be of interest to scholars in public relations, corporate communications, political marketing and international relations.

Nation Branding and Sports Diplomacy

Yoav Dubinsky
Nation Branding and Sports Diplomacy Book PDF

Author : Yoav Dubinsky
Publisher : Springer Nature
Page : 291 pages
File Size : 43,8 Mb
Release : 2023-07-06
Category : Political Science
ISBN : 9783031325502

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Nation Branding and Sports Diplomacy by Yoav Dubinsky Pdf

This book critically discusses the role of sports in nation branding and public diplomacy during the years 2020 and 2022, as the world was going through a global pandemic and health, economic, social, and political crises. The book argues that the use of sports for nation branding and public diplomacy goals is not new, but the changes the world went through required nations, places, communities, and individuals to modify and adapt the ways they use sports for country image purposes. After discussing global changes, the book outlines the theoretical frameworks of nation branding and public diplomacy, and discusses their manifestations through the evolution of the FIFA World Cup, the postponed Tokyo 2020 Olympic Games, the role of Title IX in American sports, the European Super League, the Oregon22 World Athletics Championships, the emergence of sport-tech diplomacy, and though the role of sports and the global order in an ever-changing world.

Nation Branding and International Politics

Christopher S. Browning
Nation Branding and International Politics Book PDF

Author : Christopher S. Browning
Publisher : McGill-Queen's Press - MQUP
Page : 270 pages
File Size : 54,9 Mb
Release : 2023-10-15
Category : Political Science
ISBN : 9780228019466

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Nation Branding and International Politics by Christopher S. Browning Pdf

Nation branding is regarded as essential for competitiveness among countries, but the idea of branding nations is often derided as lacking seriousness. While nation branding has been on the radar of scholars of marketing, communication, and media studies, as well as political geography for decades, it has only made a small dent into the international relations field. In Nation Branding and International Politics Christopher Browning argues that international relations should take nation branding seriously. Nation branding not only involves the issues of culture, identity, and status – which are of principal concern to IR – but it is also a different and potentially fruitful way of reconceptualizing statehood. Mobilizing work on ontological security, anxiety, status, and distinction, and grounding the analysis in a broader historical context, Browning finds that nation branding is politically significant, though not necessarily for the reasons its advocates claim. Specifically, the book raises important questions about nation branding’s influence on the constitution of national identity, the reframing of citizenship, and the topography of contemporary geopolitics. Nation Branding and International Politics considers how status, prestige, and reputation are constructed and maintained in international society, and how, perhaps, this construction and maintenance may be changing – just as the practice of nation branding is changing.

Nation Branding in Europe

João Freire
Nation Branding in Europe Book PDF

Author : João Freire
Publisher : Routledge
Page : 144 pages
File Size : 49,9 Mb
Release : 2021-07-26
Category : Business & Economics
ISBN : 9781000461220

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Nation Branding in Europe by João Freire Pdf

This book provides an explanation of nation branding theory and practice within the European context, exploring how countries build and manage their reputations globally. Each chapter focuses on a specific European country, selected from a cross-section of large, medium-sized and small countries to provide a breadth of cases from across the continent. The chapters are written from a wide range of academic and practitioner perspectives. Nation Branding in Europe is valuable supplementary reading for advanced undergraduate, postgraduate and doctoral students interested in nation branding and will appeal to students from marketing, communications, and international relations disciplines. Outside of academia, the book will be of interest to those working in the areas of public diplomacy and strategic communications, as well as public relations and branding practitioners involved in designing nation branding campaigns.