Neighborhood Branding Identity And Tourism

Author : Staci M. Zavattaro
Publisher : Routledge
Page : 150 pages
File Size : 52,7 Mb
Release : 2019-03-11
Category : Business & Economics
ISBN : 9781351330794

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Neighborhood Branding, Identity and Tourism by Staci M. Zavattaro Pdf

This book delves into neighborhood branding by looking at the City of Orlando and the identities that set each neighborhood apart from others. Orlando is an international tourism capital, known for its abundant theme parks that allow for an escape from reality. The word "Orlando" is almost synonymous with Disney and Mickey Mouse – and for good reason. This place’s brand identity is so strong that outsiders have trouble realizing locals often have a drastically different view of the city. But what else is there? What other brand identities does the place have? The stories from this case study highlight how local stakeholders play a vital role in the success of an overall place brand while also taking steps to maintain their own unique neighborhood vibes. This book will be valuable to academics and students interested in neighborhood branding and shaping identity from the perspective of tourism, geography, and urban studies.

Author : Staci M. Zavattaro
Publisher : Routledge
Page : 149 pages
File Size : 54,5 Mb
Release : 2019-07-10
Category : Science
ISBN : 9781351013499

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Place Brand Formation and Local Identities by Staci M. Zavattaro Pdf

This innovative book explores micro-level neighborhood branding and the creation of distinct local identities in neighborhoods. It begins by situating place branding literature at the neighborhood level and then gives consideration to what the core components of a neighborhood brand might be. It does so by drawing on extensive interviews with key actors in the United States, such as government officials, Realtors, economic development professionals, urban planners, and neighborhood residents. Core topics such as belonging and community, identity, nostalgia, idealism, and recreation are explored. The book concludes with a proposed working definition of neighborhood brands and branding that stakeholders can use to promote and market their neighborhoods accordingly – or avoid branding them entirely. This book offers a novel contribution to place branding and destination management literatures by moving beyond the dominant macro-level narratives. It will be of interest to scholars and students studying in urban planning, tourism, destination branding, marketing, public administration and policy, and sociology.

Author : Liping Cai,William C. Gartner,Ana Maria Munar
Publisher : Emerald Group Publishing
Page : 312 pages
File Size : 48,9 Mb
Release : 2009-12-21
Category : Business & Economics
ISBN : 9781849507219

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Tourism Branding by Liping Cai,William C. Gartner,Ana Maria Munar Pdf

Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. This title attempts to free branding research and practice in tourism from the shackles of marketing that are dominated by the conventional approach of product, price, place, and promotion.

Author : Florian Kaefer
Publisher : Springer Nature
Page : 276 pages
File Size : 51,6 Mb
Release : 2021-03-29
Category : Business & Economics
ISBN : 9783030671440

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An Insider's Guide to Place Branding by Florian Kaefer Pdf

This professional guidebook highlights brand development and management for cities, regions, countries, and destinations. It presents a unique collection of expert interviews, combined with latest research insights and thoughts on the most relevant topics and trends linked to the reputation, brand development and management of cities, regions, countries and destinations. This is a book which offers inspiring personal stories and reflections, and at the same time serves as essential know how guide for busy place managers, marketers and developers who care about the reputation and well-being of their community.

Author : Pantea Foroudi,Chiara Mauri,Charles Dennis,T C Melewar
Publisher : Routledge
Page : 317 pages
File Size : 45,5 Mb
Release : 2020-02-06
Category : Business & Economics
ISBN : 9781317080640

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Place Branding by Pantea Foroudi,Chiara Mauri,Charles Dennis,T C Melewar Pdf

Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand. Place Branding: Connecting Tourist Experiences to Places seeks to build a customer-based view of place branding through focusing on the individual as a tourist who travels to undertake a memorable experience. The place is the key creator of this experience, which begins well before the travel-to and ends well after the travel-back. Individuals choose the places where to go, collect information on them, ask for advice and suggestions from fellow travellers, give feedback when they come back and talk a lot about their experience, spreading word-of-mouth. The book enables readers to understand how the tourist experience can be managed as a brand. Readers are exposed to a variety of problems, methodological approaches, and geographical areas, which allows them to adapt frames to different contexts and situations. This book is recommended reading for students and scholars of business, marketing, tourism, urban studies and public diplomacy, as well as practitioners, business consultants and people working in public administration and politics.

Author : Barbara Mazza,Claude Sobry
Publisher : Cambridge Scholars Publishing
Page : 252 pages
File Size : 47,7 Mb
Release : 2022-09-21
Category : Sports & Recreation
ISBN : 9781527588974

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Sport Tourism and Its Territorial Development and Opportunities by Barbara Mazza,Claude Sobry Pdf

The book explores the theme of active sports tourism, which includes extreme sports, those in contact with nature, and the so-called ‘slow adventure’. It shows that it is a rapidly developing sector because it is less expensive than other tourism segments, produces more economic impact for the host territory and is more attentive to respect for the environment. The book provides a complete picture of the phenomenon at an international level, investigating its territorial development, the profile of sports tourists, the role of communication and host branding, the contamination between sports tourism and other forms of tourism, and the prospects for future development of this sector.

Author : Mordecai Lee,Grant Neeley,Kendra Stewart
Publisher : Routledge
Page : 287 pages
File Size : 55,9 Mb
Release : 2021-07-20
Category : Political Science
ISBN : 9781000394962

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The Practice of Government Public Relations by Mordecai Lee,Grant Neeley,Kendra Stewart Pdf

In addition to traditional management tools, government administrators require a fundamental understanding of the tools available to address the ever-changing context of government communications. Examining the ins and outs of the regulations influencing public information, The Practice of Government Public Relations unveils novel ways to integrate cutting-edge technologies—including Web 2.0 and rapidly emerging social media—to craft and maintain a positive public image. Expert practitioners with extensive government communications experience address key topics of interest and provide an up-to-date overview of best practices. They examine the specifics of government public relations and detail a hands-on approach for the planning, implementation, and evaluation of the wide-ranging aspects of government public relations—including how to respond during a crisis.In addition to the tools provided on the accompanying downloadable resources, most chapters include a Best Practice Checklist to help you successfully utilize the communication strategies outlined in the book. Focusing on the roles of government managers enacting policies adopted by elected officials and politicians, this book is ideal for program managers seeking innovative and inexpensive ways to accomplish their programs’ missions. While no manager can be an expert in all aspects of public administration, this book helps you understand the external communications tools available to advance the mission and results of your agency.

Author : Robert Govers
Publisher : Reputo Press
Page : 180 pages
File Size : 51,5 Mb
Release : 2018-09-10
Category : Social Science
ISBN : 9789082826517

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Imaginative Communities by Robert Govers Pdf

Americans are loud. Amsterdam equals sex, drugs, and rock & roll. Mexicans are lazy and Germans are boring, but punctual. Paris is romantic, Wuhan infectious, Ukrainians heroic, and New Zealand untouched. This is the way people around the world think about cities, regions and countries and the communities that live there; through cliches and stereotypes. It can be frustrating and hindering trade, diplomacy, investment, tourism, or talent attraction. Many believe that such image problems can be resolved with advertising campaigns, but the classic tourism promotion model is broken and insufficient. This book explains what works and what doesn’t when it comes to improving the reputation of cities, regions, and countries. It does so without the use of jargon and with reference to numerous case-studies. The book primarily aims to inspire readers and offer them a broad overview of an issue in modern society that is of interest and relevance to all of us: the reputation of our communities.

Author : Bayraktar, Ahmet,Uslay, Can
Publisher : IGI Global
Page : 394 pages
File Size : 42,7 Mb
Release : 2016-08-15
Category : Business & Economics
ISBN : 9781522505808

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Strategic Place Branding Methodologies and Theory for Tourist Attraction by Bayraktar, Ahmet,Uslay, Can Pdf

Drawing the attention of tourists to different destinations around the world assists in the overall economic health of the targeted region by increasing revenue and attracting investment opportunities, as well as increasing cultural awareness of the area’s population. Strategic Branding Methodologies and Theory for Tourist Attraction investigates international perspectives and promotional strategies in the topic area of place branding. Highlighting theoretical concepts and marketing techniques being utilized in the endorsement of various destinations, regions, and cities around the world, this publication is a pivotal reference source for researchers, practitioners, policy makers, students, and professionals.

Author : Virginia Santamarina-Campos,María Ángeles Carabal-Montagud,María de Miguel-Molina,Blanca de Miguel-Molina
Publisher : CRC Press
Page : 220 pages
File Size : 44,7 Mb
Release : 2017-11-23
Category : Business & Economics
ISBN : 9781351807081

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Conservation, Tourism, and Identity of Contemporary Community Art by Virginia Santamarina-Campos,María Ángeles Carabal-Montagud,María de Miguel-Molina,Blanca de Miguel-Molina Pdf

This unique volume aims to promote new models of sustainable management in the field of contemporary mural art. Cultural heritage has become an essential tool for society, stressing the necessity to properly conserve cultural resources in order to maintain a socially, economically, and environmentally sustainable development. In this book, the mural "Allegory to Work" by the artist Felipe Seade, located in Uruguay, is used as a case study. The work of Felipe Seade, a prominent political mural artist of the twentieth century, reflects the influence of Mexican heritage and the socio-political themes of that time, which were commonly used by the Social Realism art movement. The authors look at the mural—and its restoration—through the lens of tourism, globalization, and new interest in cultural heritage. The book demonstrates that the restoration should be aware that the perspective of the protagonists must be incorporated in the intervention process. This first-of-its-kind volume brings together historical, ethnographic, tourism, and scientific research that leads to a sustainable project, from the point of view of identity, economy, politics, and society. This volume, with over 50 color illustrations and many black and white photos, will be valuable for college and research libraries, undergraduate and graduate students, researchers and professors in the field of cultural heritage and art as well as those involved in community-based research.

Author : Ana Maria Munar,Szilvia Gyimothy,Liping Cai
Publisher : Emerald Group Publishing
Page : 250 pages
File Size : 43,6 Mb
Release : 2013-07-18
Category : Business & Economics
ISBN : 9781781902622

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Tourism Social Media by Ana Maria Munar,Szilvia Gyimothy,Liping Cai Pdf

This volume addresses the transformative power of tourism social media and offers novel theoretical and methodological approaches to its academic investigation. Acknowledging the collective value creation mechanisms of new media, the authors explore how technology nurtures, augments and modifies social or commercial interactions in tourism.

Author : Alastair M. Morrison
Publisher : Taylor & Francis
Page : 898 pages
File Size : 42,9 Mb
Release : 2023-07-31
Category : Business & Economics
ISBN : 9781000876161

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Marketing and Managing Tourism Destinations by Alastair M. Morrison Pdf

Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, and challenges and issues they face to compete for the global leisure and business travel markets. Much has changed since the publication of the second edition of this book in 2018. The COVID-19 pandemic was unpredictable at the time and has caused havoc for destinations and DMOs. The third edition includes many materials about the COVID-19 impacts and recovery from the pandemic. This third edition has been updated to include: four new chapters (Chapter 2—“Destination Sustainability and Social Responsibility”; Chapter 3—“Quality of Life and Well-Being of Destination Residents”; Chapter 11—“Destination Crisis Management”; and Chapter 20—“Destination Management Performance Measurement and Management”) new and updated international case examples to show the practical realities and approaches to managing different destinations around the world coverage of contemporary topics including, for example, COVID-19, social responsibility, metaverse, mixed reality, virtual meetings, teleworking, digital nomads, viral marketing, blended travel, regenerative tourism, meaningful travel, and several others a significantly improved illustration program keyword lists It is illustrated in full color and packed with features to encourage reflection on main themes, spur critical thinking, and show theory in practice. Written by an author with many years of industry practice, university teaching, and professional training experience, this book is the essential guide to the subject for tourism, hospitality, and events students and industry practitioners alike.

Author : Anonim
Publisher : Unknown
Page : 128 pages
File Size : 48,8 Mb
Release : 2013
Category : Electronic
ISBN : OCLC:1241899093

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Tourism Social Media by Anonim Pdf

Author : Anya Diekmann,Melanie Kay Smith
Publisher : Channel View Publications
Page : 228 pages
File Size : 42,7 Mb
Release : 2015-01-15
Category : Business & Economics
ISBN : 9781845414856

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Ethnic and Minority Cultures as Tourist Attractions by Anya Diekmann,Melanie Kay Smith Pdf

This book focuses on ethnic and minority communities in urban contexts and the ways in which their cultures are represented in tourism development. It offers a multi-disciplinary approach which draws on examples and case studies of ethnic and minority communities and cultural tourism development from all around the world, including slums in India, favelas in Brazil, Chinatowns in Australia, Jewish quarters in Central and Eastern Europe, ethnic villages in China, the African district of Brussels, the gay quarter in Cape Town and a desert town in Israel. It offers a positive perspective on ethnic and minority cultures and communities at a time when social and political support is lacking in many countries. This book will be a useful resource for those studying and researching cultural and urban tourism, urban planning and development, community studies and urban and cultural geography.

Author : Karen Chapple,Anastasia Loukaitou-Sideris
Publisher : MIT Press
Page : 369 pages
File Size : 45,7 Mb
Release : 2019-04-09
Category : Political Science
ISBN : 9780262039840

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Transit-Oriented Displacement or Community Dividends? by Karen Chapple,Anastasia Loukaitou-Sideris Pdf

An examination of the neighborhood transformation, gentrification, and displacement that accompany more compact development around transit. Cities and regions throughout the world are encouraging smarter growth patterns and expanding their transit systems to accommodate this growth, reduce greenhouse gas emissions, and satisfy new demands for mobility and accessibility. Yet despite a burgeoning literature and various policy interventions in recent decades, we still understand little about what happens to neighborhoods and residents with the development of transit systems and the trend toward more compact cities. Research has failed to determine why some neighborhoods change both physically and socially while others do not, and how race and class shape change in the twenty-first-century context of growing inequality. Drawing on novel methodological approaches, this book sheds new light on the question of who benefits and who loses from more compact development around new transit stations. Building on data at multiple levels, it connects quantitative analysis on regional patterns with qualitative research through interviews, field observations, and photographic documentation in twelve different California neighborhoods. From the local to the regional to the global, Chapple and Loukaitou-Sideris examine the phenomena of neighborhood transformation, gentrification, and displacement not only through an empirical lens but also from theoretical and historical perspectives. Growing out of an in-depth research process that involved close collaboration with dozens of community groups, the book aims to respond to the needs of both advocates and policymakers for ideas that work in the trenches.