Author : M. Forsgren,J. Johanson
Publisher : Routledge
Page : 274 pages
File Size : 47,8 Mb
Release : 2014-02-04
Category : Business & Economics
ISBN : 9781317762478
Managing Networks in International Business by M. Forsgren,J. Johanson Pdf
The book introduces a unique and innovative perspective for the study of international business networking. In contrast to the standard construction of models for optimal strategic decision-making, the essays in this book emphasise interpretation, learning by doing, trust and co-operation in the international business community. The editors focus upon business relationships within and between firms as well as the importance of middle management in the international arena.