Author : Kate A. Smith,Jatinder N. D. Gupta
Publisher : IGI Global
Page : 274 pages
File Size : 40,8 Mb
Release : 2003-01-01
Category : Computers
ISBN : 1931777799
Neural Networks in Business by Kate A. Smith,Jatinder N. D. Gupta Pdf
"For professionals, students, and academics interested in applying neural networks to a variety of business applications, this reference book introduces the three most common neural network models and how they work. A wide range of business applications and a series of global case studies are presented to illustrate the neural network models provided. Each model or technique is discussed in detail and used to solve a business problem such as managing direct marketing, calculating foreign exchange rates, and improving cash flow forecasting."