Neuro Design

Neuro Design Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of Neuro Design book. This book definitely worth reading, it is an incredibly well-written.

Neuro Design

Darren Bridger
Neuro Design Book PDF

Author : Darren Bridger
Publisher : Kogan Page Publishers
Page : 265 pages
File Size : 50,8 Mb
Release : 2017-02-03
Category : Business & Economics
ISBN : 9780749478896

Get Book

Neuro Design by Darren Bridger Pdf

COMMENDED: Business Book Awards 2018 - Thought Leader Category Today, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts. Most big companies, including the likes of Procter & Gamble, Coca-Cola, Tesco and Google, now use neuroscience research and theories to optimize their digital content. Neuro Design opens up this new world of neuromarketing design theories and recommendations, and describes insights from the growing field of neuroaesthetics that will enable readers to enhance customer engagement through their website, and boost profitability. Neuro Design emphasizes the importance of understanding consumers' non-conscious reactions to design and how brands can use them to improve performance, and increase the credibility and persuasiveness of their content. Including practical methods such as neuro-research for testing websites, plus real world case studies from P&G, Coca-Cola, Google and neuroscientific advertising for Nielson, this is the essential handbook for any marketer looking to improve engagement with their creative graphic content. Also covering visuospatial resonance, banner blindness, visual saliency, the Gestalt Psychology Model, the halo effect and much more, Neuro Design will equip any marketer with the design techniques they need to engage with consumers. Online resources include web links to inspiring reading, and further website resources.

Neuro Web Design

Susan Weinschenk
Neuro Web Design Book PDF

Author : Susan Weinschenk
Publisher : Peachpit Press
Page : 169 pages
File Size : 40,7 Mb
Release : 2009-03-30
Category : Computers
ISBN : 9780321648761

Get Book

Neuro Web Design by Susan Weinschenk Pdf

“While you’re reading Neuro Web Design, you’ll probably find yourself thinking ‘I already knew that…’ a lot. But when you’re finished, you’ll discover that your ability to create effective web sites has mysteriously improved. A brilliant idea for a book, and very nicely done.” – Steve Krug, author of Don’t Make Me Think! A Common Sense Approach to Web Usability Why do people decide to buy a product online? Register at your Web site? Trust the information you provide? Neuro Web Design applies the research on motivation, decision making, and neuroscience to the design of Web sites. You will learn the unconscious reasons for people’s actions, how emotions affect decisions, and how to apply the principles of persuasion to design Web sites that encourage users to click. Neuro Web Design employs “neuro-marketing” concepts, which are at the intersection of psychology and user experience. It’s scientific, yet you’ll find it accessible, easy to read, and easy to understand. By applying the concepts and examples in this book, you’ll be able to dramatically increase the effectiveness and conversion rates of your own Web site.

Neurodesign and Neuromarketing Startup Guide

Dr. Anirban Chowdhury
Neurodesign and Neuromarketing Startup Guide Book PDF

Author : Dr. Anirban Chowdhury
Publisher : Educreation Publishing
Page : 122 pages
File Size : 48,5 Mb
Release : 2024-04-27
Category : Self-Help
ISBN : 8210379456XXX

Get Book

Neurodesign and Neuromarketing Startup Guide by Dr. Anirban Chowdhury Pdf

Audiences of this book will be introduced to different ‌neurodesign and neuromarketing techniques.Readers will be aware of potentials of these techniques in the context of a product or a service or a brand acceptance by the target users. Apart from that, this book will help to plan ‌neurodesign and neuromarketing business and targeting clients for the same. In addition,This book will guide an entrepreneur to establish the ‌neurodesign and neuromarketing startups.

Principles of Neural Design

Peter Sterling,Simon Laughlin
Principles of Neural Design Book PDF

Author : Peter Sterling,Simon Laughlin
Publisher : MIT Press
Page : 567 pages
File Size : 41,9 Mb
Release : 2017-06-09
Category : Science
ISBN : 9780262534680

Get Book

Principles of Neural Design by Peter Sterling,Simon Laughlin Pdf

Two distinguished neuroscientists distil general principles from more than a century of scientific study, “reverse engineering” the brain to understand its design. Neuroscience research has exploded, with more than fifty thousand neuroscientists applying increasingly advanced methods. A mountain of new facts and mechanisms has emerged. And yet a principled framework to organize this knowledge has been missing. In this book, Peter Sterling and Simon Laughlin, two leading neuroscientists, strive to fill this gap, outlining a set of organizing principles to explain the whys of neural design that allow the brain to compute so efficiently. Setting out to “reverse engineer” the brain—disassembling it to understand it—Sterling and Laughlin first consider why an animal should need a brain, tracing computational abilities from bacterium to protozoan to worm. They examine bigger brains and the advantages of “anticipatory regulation”; identify constraints on neural design and the need to “nanofy”; and demonstrate the routes to efficiency in an integrated molecular system, phototransduction. They show that the principles of neural design at finer scales and lower levels apply at larger scales and higher levels; describe neural wiring efficiency; and discuss learning as a principle of biological design that includes “save only what is needed.” Sterling and Laughlin avoid speculation about how the brain might work and endeavor to make sense of what is already known. Their distinctive contribution is to gather a coherent set of basic rules and exemplify them across spatial and functional scales.

The Design of Experiments in Neuroscience

Mary Harrington
The Design of Experiments in Neuroscience Book PDF

Author : Mary Harrington
Publisher : SAGE
Page : 281 pages
File Size : 41,6 Mb
Release : 2011
Category : Medical
ISBN : 9781412974325

Get Book

The Design of Experiments in Neuroscience by Mary Harrington Pdf

Originally published in 2006, the second edition of The Design of Experiments in Neuroscience continues to be an excellent and eminently readable guideline for students beginning their scientific careers. Although all of the examples are specific to neuroscience, this slender volume offers valuable illumination on core practices, principles, and experimental approaches pertinent for all new researchers. Chapter topics cover recognizing pseudoscience, ethics, how to critically read journal articles, how to pick an experimental question, basic research design, controlling variables, and tips for becoming an independent investigator. Each of the eight chapters provides descriptive figures and extra information boxes, questions to check reader comprehension, additional thought questions, further reading suggestions, and Web resources. The six appendixes are as valuable as the main text, including information on working with data, writing research papers, a sample paper, questions and exercises for review, a glossary, and answers to chapter questions. Neuroscientist Harrington (Smith College) has created a wonderful resource that should be a must read for every neuroscientist in training, if not all novice scientists. Summing Up: Highly recommended. Upper-division undergraduates and graduate students. Upper-division Undergraduates; Graduate Students. Reviewed by C. L. Iwema.

VLSI Design of Neural Networks

Ulrich Ramacher,Ulrich Rückert
VLSI Design of Neural Networks Book PDF

Author : Ulrich Ramacher,Ulrich Rückert
Publisher : Springer Science & Business Media
Page : 346 pages
File Size : 48,8 Mb
Release : 2012-12-06
Category : Technology & Engineering
ISBN : 9781461539940

Get Book

VLSI Design of Neural Networks by Ulrich Ramacher,Ulrich Rückert Pdf

The early era of neural network hardware design (starting at 1985) was mainly technology driven. Designers used almost exclusively analog signal processing concepts for the recall mode. Learning was deemed not to cause a problem because the number of implementable synapses was still so low that the determination of weights and thresholds could be left to conventional computers. Instead, designers tried to directly map neural parallelity into hardware. The architectural concepts were accordingly simple and produced the so called interconnection problem which, in turn, made many engineers believe it could be solved by optical implementation in adequate fashion only. Furthermore, the inherent fault-tolerance and limited computation accuracy of neural networks were claimed to justify that little effort is to be spend on careful design, but most effort be put on technology issues. As a result, it was almost impossible to predict whether an electronic neural network would function in the way it was simulated to do. This limited the use of the first neuro-chips for further experimentation, not to mention that real-world applications called for much more synapses than could be implemented on a single chip at that time. Meanwhile matters have matured. It is recognized that isolated definition of the effort of analog multiplication, for instance, would be just as inappropriate on the part ofthe chip designer as determination of the weights by simulation, without allowing for the computing accuracy that can be achieved, on the part of the user.

IDeaLs (Innovation and Design as Leadership)

Joseph Press,Paola Bellis,Tommaso Buganza,Silvia Magnanini,Daniel Trabucchi,Abraham B. (Rami) Shani,Roberto Verganti,Federico Paolo Zasa
IDeaLs Innovation and Design as Leadership Book PDF

Author : Joseph Press,Paola Bellis,Tommaso Buganza,Silvia Magnanini,Daniel Trabucchi,Abraham B. (Rami) Shani,Roberto Verganti,Federico Paolo Zasa
Publisher : Emerald Group Publishing
Page : 344 pages
File Size : 46,9 Mb
Release : 2021-08-16
Category : Business & Economics
ISBN : 9781800718333

Get Book

IDeaLs (Innovation and Design as Leadership) by Joseph Press,Paola Bellis,Tommaso Buganza,Silvia Magnanini,Daniel Trabucchi,Abraham B. (Rami) Shani,Roberto Verganti,Federico Paolo Zasa Pdf

Inspired by the actual transformation journeys of multinational companies, IDeaLs explores how re-framing our traditional theories reveals a more integrated approach to engaging people for systemic change.

The Design of Experiments in Neuroscience

Mary Harrington
The Design of Experiments in Neuroscience Book PDF

Author : Mary Harrington
Publisher : Cambridge University Press
Page : 201 pages
File Size : 52,8 Mb
Release : 2020-02-06
Category : Medical
ISBN : 9781108492621

Get Book

The Design of Experiments in Neuroscience by Mary Harrington Pdf

A student guide to neuroscience research including how to select a topic, analyze data, and present research.

Engineering Neural Tissue from Stem Cells

Stephanie Willerth
Engineering Neural Tissue from Stem Cells Book PDF

Author : Stephanie Willerth
Publisher : Academic Press
Page : 224 pages
File Size : 41,8 Mb
Release : 2017-07-05
Category : Technology & Engineering
ISBN : 9780128113868

Get Book

Engineering Neural Tissue from Stem Cells by Stephanie Willerth Pdf

Engineering Neural Tissue from Stem Cells covers the basic knowledge needed to understand the nervous system and how existing cells can be used to create neural tissue. This book presents a broad range of topics related to the design requirements for engineering neural tissue from stem cells. It begins with the anatomy and function of the central and peripheral nervous system, also covering stem cells, their relation to the nervous system and their function in recovery after injury or disease. In addition, the book explores the role of the extracellular matrix and vasculature/immune system and biomaterials, including their suitability for neural tissue engineering applications. Provides readers entering the field with a strong basis of neural tissue engineering processes and real-world applications Discusses the most current clinical trials and their importance of treating nervous system disorders Reviews the structure and immune response of the nervous system, including the brain, spinal cord and their present cells Offers a necessary overview of the natural and synthetic biomaterials used to engineer neural tissue

Handbook of Research on Futuristic Design and Intelligent Computational Techniques in Neuroscience and Neuroengineering

Vikas Khullar,Anurag Sharma,Harjit Pal Singh
Handbook of Research on Futuristic Design and Intelligent Computational Techniques in Neuroscience and Neuroengineering Book PDF

Author : Vikas Khullar,Anurag Sharma,Harjit Pal Singh
Publisher : Unknown
Page : 253 pages
File Size : 54,6 Mb
Release : 2021
Category : Biomedical engineering
ISBN : OCLC:1289419092

Get Book

Handbook of Research on Futuristic Design and Intelligent Computational Techniques in Neuroscience and Neuroengineering by Vikas Khullar,Anurag Sharma,Harjit Pal Singh Pdf

This research book include quality chapters on computational models, designs and multidisciplinary approaches for neurological diagnosis and treatment, offering a resource of neurological databases, computational intelligence, brain health informatics, effective analysis of neural functions and technological interventions.

Design Thinking Research

Christoph Meinel,Larry Leifer
Design Thinking Research Book PDF

Author : Christoph Meinel,Larry Leifer
Publisher : Springer Nature
Page : 421 pages
File Size : 47,6 Mb
Release : 2021-03-26
Category : Business & Economics
ISBN : 9783030620370

Get Book

Design Thinking Research by Christoph Meinel,Larry Leifer Pdf

Extensive research conducted by the Hasso Plattner Design Thinking Research Program at Stanford University in Palo Alto, California, USA, and the Hasso Plattner Institute in Potsdam, Germany, has yielded valuable insights on why and how design thinking works. The participating researchers have identified metrics, developed models, and conducted studies, which are featured in this book, and in the previous volumes of this series. This volume provides readers with tools to bridge the gap between research and practice in design thinking with varied real world examples. Several different approaches to design thinking are presented in this volume. Acquired frameworks are leveraged to understand design thinking team dynamics. The contributing authors lead the reader through new approaches and application fields and show that design thinking can tap the potential of digital technologies in a human-centered way. In a final section, new ideas in neurodesign at Stanford University and at Hasso Plattner Institute in Potsdam are elaborated upon thereby challenging the reader to consider newly developed methodologies and provide discussion of how these insights can be applied to various sectors. Special emphasis is placed on understanding the mechanisms underlying design thinking at the individual and team levels. Design thinking can be learned. It has a methodology that can be observed across multiple settings and accordingly, the reader can adopt new frameworks to modify and update existing practice. The research outcomes compiled in this book are intended to inform and provide inspiration for all those seeking to drive innovation – be they experienced design thinkers or newcomers.

The Gamer's Brain

Celia Hodent
The Gamer s Brain Book PDF

Author : Celia Hodent
Publisher : CRC Press
Page : 387 pages
File Size : 52,9 Mb
Release : 2017-08-10
Category : Computers
ISBN : 9781351650762

Get Book

The Gamer's Brain by Celia Hodent Pdf

Making a successful video game is hard. Even games that are successful at launch may fail to engage and retain players in the long term due to issues with the user experience (UX) that they are delivering. The game user experience accounts for the whole experience players have with a video game, from first hearing about it to navigating menus and progressing in the game. UX as a discipline offers guidelines to assist developers in creating the experience they want to deliver, shipping higher quality games (whether it is an indie game, AAA game, or "serious game"), and meeting their business goals while staying true to their design and artistic intent. In a nutshell, UX is about understanding the gamer’s brain: understanding human capabilities and limitations to anticipate how a game will be perceived, the emotions it will elicit, how players will interact with it, and how engaging the experience will be. This book is designed to equip readers of all levels, from student to professional, with neuroscience knowledge and user experience guidelines and methodologies. These insights will help readers identify the ingredients for successful and engaging video games, empowering them to develop their own unique game recipe more efficiently, while providing a better experience for their audience. Key Features Provides an overview of how the brain learns and processes information by distilling research findings from cognitive science and psychology research in a very accessible way. Topics covered include: "neuromyths", perception, memory, attention, motivation, emotion, and learning. Includes numerous examples from released games of how scientific knowledge translates into game design, and how to use a UX framework in game development. Describes how UX can guide developers to improve the usability and the level of engagement a game provides to its target audience by using cognitive psychology knowledge, implementing human-computer interaction principles, and applying the scientific method (user research). Provides a practical definition of UX specifically applied to games, with a unique framework. Defines the most relevant pillars for good usability (ease of use) and good "engage-ability" (the ability of the game to be fun and engaging), translated into a practical checklist. Covers design thinking, game user research, game analytics, and UX strategy at both a project and studio level. Offers unique insights from a UX expert and PhD in psychology who has been working in the entertainment industry for over 10 years. This book is a practical tool that any professional game developer or student can use right away and includes the most complete overview of UX in games existing today.

Neuroarchitecture

Ian Ritchie
Neuroarchitecture Book PDF

Author : Ian Ritchie
Publisher : John Wiley & Sons
Page : 136 pages
File Size : 52,9 Mb
Release : 2020-12-21
Category : Architecture
ISBN : 9781119685371

Get Book

Neuroarchitecture by Ian Ritchie Pdf

Applying the insights of neuroscience to architecture has the potential to deliver buildings and spaces that measurably promote well-being and create healthier or more effective environments for specific activities. There is, however, a risk that neuroarchitecture will become just another buzzword, a passing architectural fashion or a marketing exercise just as 'eco', 'green' and 'sustainable' have become. This issue of AD offers the reader an alternative to 'neuro' sound-bites and exposes them to the thinking which led to the design of the Sainsbury Wellcome Centre for Neural Circuits and Behaviour (SWC), a pioneering medical research facility designed to foster collaboration between researchers. Multi award winning, the SWC was one of the first buildings in the world designed to take into account what has been learned about how the work space affects behaviour and is a highly effective building in which to work. Readers will gain a richer, deeper insight into the complex mental and existential aspects of architecture, design, and our many senses, how they interact and might interact in the future, and how that knowledge can be used to design more effective buildings and built environments.

Inquiry by Design

John Zeisel
Inquiry by Design Book PDF

Author : John Zeisel
Publisher : CUP Archive
Page : 276 pages
File Size : 54,5 Mb
Release : 1984-05-25
Category : Architecture
ISBN : 0521319714

Get Book

Inquiry by Design by John Zeisel Pdf

Illustrating his points with many references to actual projects, John Zeisel explains, in non-technical language, the integration of social science research and design. The book provides a provocative text for students in all the fields related to environm

Discovering the Brain

National Academy of Sciences,Institute of Medicine,Sandra Ackerman
Discovering the Brain Book PDF

Author : National Academy of Sciences,Institute of Medicine,Sandra Ackerman
Publisher : National Academies Press
Page : 195 pages
File Size : 54,5 Mb
Release : 1992-01-01
Category : Medical
ISBN : 9780309045292

Get Book

Discovering the Brain by National Academy of Sciences,Institute of Medicine,Sandra Ackerman Pdf

The brain ... There is no other part of the human anatomy that is so intriguing. How does it develop and function and why does it sometimes, tragically, degenerate? The answers are complex. In Discovering the Brain, science writer Sandra Ackerman cuts through the complexity to bring this vital topic to the public. The 1990s were declared the "Decade of the Brain" by former President Bush, and the neuroscience community responded with a host of new investigations and conferences. Discovering the Brain is based on the Institute of Medicine conference, Decade of the Brain: Frontiers in Neuroscience and Brain Research. Discovering the Brain is a "field guide" to the brainâ€"an easy-to-read discussion of the brain's physical structure and where functions such as language and music appreciation lie. Ackerman examines: How electrical and chemical signals are conveyed in the brain. The mechanisms by which we see, hear, think, and pay attentionâ€"and how a "gut feeling" actually originates in the brain. Learning and memory retention, including parallels to computer memory and what they might tell us about our own mental capacity. Development of the brain throughout the life span, with a look at the aging brain. Ackerman provides an enlightening chapter on the connection between the brain's physical condition and various mental disorders and notes what progress can realistically be made toward the prevention and treatment of stroke and other ailments. Finally, she explores the potential for major advances during the "Decade of the Brain," with a look at medical imaging techniquesâ€"what various technologies can and cannot tell usâ€"and how the public and private sectors can contribute to continued advances in neuroscience. This highly readable volume will provide the public and policymakersâ€"and many scientists as wellâ€"with a helpful guide to understanding the many discoveries that are sure to be announced throughout the "Decade of the Brain."